Position title: Online Project Manager Reporting to: Head of Communications and Media Location: National Office Wellington Date: November 2017 Term: Fixed term – Two Years Hours: Full time About NZEI Te Riu Roa NZEI Te Riu Roa is a dynamic and innovative organisation that represents the professional and industrial interests of 47,000 primary and early childhood teachers, specialist education and advisory staff, early childhood and school support staff. We are committed to providing high quality education and are focused on protecting and promoting the industrial and professional interests of our members. NZEI Te Riu Roa is committed to Te Tiriti o Waitangi, and to maximising the contribution that our union and educators can make to a decent society for all New Zealanders. The mission of the organisation is to be the most powerful education union in Aotearoa New Zealand. We achieve this by leveraging our professional and industrial capacity to lead, and advocating for quality public education. Position purpose The Online Project Manager will develop new online communities, new organising and campaigning capabilities within NZEI Te Riu Roa and introduce “New Pathways to Membership” for ECE workers. This will increase our reach beyond our existing communities of members and supporters through the use of innovative digital strategies, new platforms and online ways of campaigning and organising to win on issues and grow the Union and levels of engagement and activism. Key responsibilities and performance expectation

Campaign / Project Development & Implementation

Expectations

• Review, lead and implement NZEI Te Riu Roa Digital Organising and New Pathways to Membership projects

• Develop and lead innovative digital campaigns which move members and supporters through engagement to sustained participation and action

• Develop online campaign strategies and key

• These projects and their milestones are successfully implemented within brief and on time

• New campaigns are developed and implemented that achieve specific goals around growth in number, activism and winning on the issues

• Creative campaigns and messaging that

messages • Develop and assist others to develop content

for campaigns / social media / web sites / etc.

• Analyse, evaluate and report on the effectiveness of projects, campaigns, engagement and activism using relevant metrics - in consultation with others

• Activate and grow the activism and capacity of members / supporters

• Grow our influence amongst supporters and recruit new members through creative online campaigns

‘cut-through’ and engage new groups of supporters and activate existing members

• The organisation sees a sustainable improvement in creative content, platforms used and staff capability in this regard

• Regular reporting to key stakeholders relying on evidenced results, supported by metrics that lead to critical analysis that improved what we do

• Significant increases in our online supporter and member communities and sustained levels of activism

Innovation

• Keep NZEI Te Riu Roa at the forefront of global new initiatives, practices, systems and methods of digital organising and campaigning

• Review and strengthen the ability of NZEI Te Riu Roa to gather and analyse data around audience segments, engagement and activism.

• Develop and test new ways to organise / campaign online.

• Develop and implement online methods of engagement and recruitment that do not rely on face-to-face communication

• Implement projects and models of operation that allow for the identification and development of leaders whose roles may be new to the traditional union model

• NZEI Te Riu Roa leads the debate and pioneers new ways of campaigning and organising online.

• That we deliver effective new pathways to traditional union membership

• That data gathering and analysis becomes an integral part of all of our campaigning and organising

• Our online campaigns are effective and consistently reach new audiences

• Mechanisms are in place that identify and support the transition from online activism to offline activism and supporter to member

• New forms of leadership are established and supported and evidenced in the work we do

Relationship Management

• Develop, maintain and positively manage relationships relevant to the role’s purpose including internal stakeholders, governance, other unions and external contractors and suppliers

• Proactively seek out and establish

• Be seen as an innovator and leader by relevant stakeholders

• Lead the formation of groups of like-

relationships with other organisations that can assist NZEI Te Riu Roa to achieve its goals

• Work collaboratively with others

minded people exploring new ways of doing things

• Create support and buy-in for the change agendas needed to deliver project goals their skills

Other Responsibilities

• Manage within budget(s) • Investigate and recommend (in

conjunction with others) the purchase of relevant software / tools and other services

• Display leadership and be a champion for digital and ‘online to offline’ campaigning and organising within the union

• Other duties as required

Key relationships

• Head of Communications and Media • General manager – Operations • Senior Leadership Team members • Campaigns and Communications staff • Members leaders • Supporter leaders • Other organisations working to adopt similar models of operation as NZEI Te Riu Roa • Unions – both domestic and international

Key skills The Online Project Manager will have the following skills:

• Experience in and understanding of how the principles of multi-channel marketing impact on online / digital campaigning and organising

• A demonstrated capacity in developing, leading and implementing innovative and effective digital campaigns that moves supporters / members through engagement to sustained activism

• A demonstrated understanding of the online landscape, functionality and content aligned with experience in using online and digital campaigning tools and platforms

• An ability to identify and implement strategies to move online activists to off-line campaigning and organising

• Experience in data manipulation and analysis, growing supporter and membership numbers and using data analytics to inform future actions

• Skills in creating digital content across multiple platforms, making sound judgements and publishing with minimal supervision

• Excellent interpersonal and influencing skills

Key core attributes All NZEI Te Riu Roa staff should demonstrate competencies around the key values of Professionalism, Relationships, Innovation and Commitment described below:

Professionalism

• Respect for other people, their ideas and their culture and beliefs • Quality results through high standards and learning from experience and feedback • Can be counted on; personal and organisational integrity

Relationships

• Being open, honest and transparent – working with candour and sincerity • Working collaboratively towards common goals • Building relationship and networks

Innovation

• Using alternative thinking to find solutions • Being creative and smart • Growing the organisation through an environment of learning

Commitment

• Understanding of and belief in our mission • Working with energy and flexibility – “owning it” • Having pride in what we do, and the determination to do it well