head over heels for digital data
TRANSCRIPT
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Gavin Shore Creative Director
Mitch Vidler Head of Digital Analysis
Hello
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Making sense of a confusing world
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Data cant buy me loveCreativity cant be quantified
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Creativity
Data
vs
#TeamCreative
#TeamData #DLMLeeds
#DLMLeeds
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Creativity cant be rigorous and empirical
#TeamCreative #TeamData#DLMLeeds
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Creativity can be braver when you balance insight with instinct
#TeamCreative #DLMLeeds
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Data cant understand feelings
#TeamCreative #TeamData#DLMLeeds
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People are social animals, communication of emotions are key to being human. Listening to
these emotions creates data, which can be understood and interpreted.
#TeamData #DLMLeeds
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#TeamCreative #TeamData#DLMLeeds
Creativity cant get to the right person at the right time
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Creativity can make people pay attention and inspire engagement
#TeamCreative #DLMLeeds
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#TeamCreative #TeamData#DLMLeeds
Data cant cause an emotional reaction
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Data knows when, where, how and what to communicate hitting the maximum emotional
sweet spot at the best times using mathematics.
#TeamData #DLMLeeds
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#TeamCreative #TeamData#DLMLeeds
Creativity cant predict someones needs
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VIDEO
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Creativity can respond to a need in the most surprising, inviting way
#TeamCreative #DLMLeeds
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#TeamCreative #TeamData#DLMLeeds
Data cant engage people
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Data can spark interest, making immediate, timely and relevant content.
#TeamData #DLMLeeds
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#TeamCreative #TeamData#DLMLeeds
Creativity cant transform a business
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Creativity can reimagine a business to get people to reappraise it
#TeamCreative #DLMLeeds
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#TeamCreative #TeamData#DLMLeeds
Data cant position a brand
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Using data to understand who you are and using data to work out who you want to be
is all brand positioning is about.
#TeamData #DLMLeeds
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#TeamCreative #TeamData#DLMLeeds
Creativity cant predict the future
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VIDEO
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Creativity can shape culture and the lens we put on the future
#TeamCreative #DLMLeeds
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#TeamCreative #TeamData#DLMLeeds
Data cant spark the imagination
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Data can do things we could only imagine 5 years ago. Data and
imagination are the only limitations.
#TeamData #DLMLeeds
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Data now
#TeamData #DLMLeeds
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#TeamCreative #DLMLeeds
Creativity now
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Creativity and Data need to flex, with humility and respect for each other.
Only together can they drive true brand value and better customer value.
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Thank you