heading 1institutuldemarketing.ro/download/videos-and-posts... · google analytics tutorial 2014...
TRANSCRIPT
Some of my Blog Posts, Other Articles & Videos
June 2020
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 1
PR Smith Blog Posts PRSmith.org/Blog
Situation Analysis
Using Big Data: How Trump Won
10 Useful Ways Big Data Is Used – That You Probably D d ’ Know
Analyse Your Personality from 200 Of Your Tweets Part 1 Part 2
New Analytic Tools: Age & Gender Detection
Social Listening Skills Part 1 Part 2
Persuasion & Motivation: Cialdini's 6 Rules Of Persuasion
Here Come The Clever Bots
Here Come The Really Clever Bots
IoT (The Internet Of Things) Is Here
Conditioning: How Rats Work = How Twitter Works? Provocative, Angry Twitter Rants = More Attention/Followers?
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 2
PR Smith Blog Posts
PRSmith.org/Blog
Situation Analysis (contd.)
AI Driven TV News Presenter
GDPR – opportunity or threat for your business?
Strategy
How To Win The Next U.S. Presidential Election
Intel – Positioning Forward or Backwards
How Integrated Content Marketing Creates Competitive Advantage
Beware: Customers See Your Competitive Advantage Differently (Urbani et al)
Tactics
Research Driven Shock Ad Uses Magic Marketing Formula & Goes Viral
The Tactical Matrix – Choosing Which Tool – Owned, Earned or Paid Media
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 3
Tactics (contd.)
How To Target Very Very Specific Audiences On Facebook
Facebook Data: How it was used by Cambridge Analytica
The Dark Arts Of Marketing – Breaking Down Society to Create a New Culture – Using Data & IRD
Marketing Gone Wrong: Is the Dark Web Worse Than Subliminal Seduction? Brexit Crimes
Artificial Influencers – Meet Shudu & Miquela
Artificial Influencers Use My Magic Marketing Formula (IRD)
The Rise & Fall Of Owned & Earned But Not Paid Media – World Cup Marketing Wars?
How Integrated Content Marketing Creates Competitive Advantage
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 4
Location Based Ads V2 - layering data in an intelligent way MarComms 7th ed
Low Cost, High Credibility But Uncontrollable – A PR Horror Story
How Can AR Turn p ’s Ads Into Your Own Ads?
Customer Retention Isn’t Boring – Here’s Wow!
Integrate/lever-age all tactics: Suspended Swimming Pool Image leveraged across 5 tools
Gamification – the good, the bad and the ugly
Action
Motivation: Salesman eats dinner on floor
Checklists: Avoid Friction Words (Slideshare)
Control
Measuring The Effectiveness Of Content Marketing
Watch & share the 4 minute SOSTAC®
video with your colleagues PRSmith.org/sostac
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 5
Some Other Useful Videos & Articles to help you with your SOSTAC® Plans
Please let me know if any of these embedded links in each article/post/video do not connect as they constantly change:
[email protected] or @pr_smith
Introduction To Writing Your Perfect Plan SOSTAC® video (4 mins) on facebook & also on the main web site (scroll down to the end until you see ‘w c v d ’ - please do post a comment, & if you l , pl s d ‘ l ’ d s Situation Analysis Who is our customer? Steve Jobs 1991 Linkedin.com searching for companies (1 min) Google Analytics Tutorial 2014 (36 mins) Multi-Channel Funnels Analysis Customer Insights Facebook Insights Social Listening Skills Part 1 D ll’s c l d L s Deloitte Monday Briefing Ian Stewart [email protected] Blockchain Impact by Don Tapscott Blockchain: The Truth About Blockchain – HBR What is the Blockchain? Explaining the Tech Behind Cryptocurrencies NYT TalkToBooks (G l ’s New Tool to find sources of quotes using AI) Competitors (new): Scenario Planning, Levi Straus 2025 (2018) Competitor Web Site Analysis www.alexa.com Competitor: Facebook Ads Library and other ways to spy on your competitors *UX & CRO Report Fashions eCommerce Retail Tech: Your animal life is over. Machine life has begun. Tech: Are We Building an AI-Powered Dystopia? d l (23’) Tech Data: What Is Happening To Your Personal Data? [warning shock video] TechData Is Far More Powerful Than Oil! Nicholas Oliver - People.io (25 mins) Welcome to 2030. I own nothing, have no privacy, and life has never been better, Ida Auken, MP Denmark, 11 Nov 2016 World Economic Forum
Strategy Sinclair C5 – what went wrong BBC Is it ever ok to fire your customers? See supermarkets, Netflix, apparel & magazines Beware: Customers See Your Competitive Advantage Differently How To Win The Next U.S. Presidential Election (PR Smith blog) How Trump Won (PR Smith blog) Marketing Automation for SMEs The balancing act: Omnichannel excellence in retail banking Omnichannel Marketing: What it is, Why it Matters, and How to Execute it
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 6
Tactics The Tactical Matrix – Choosing Which Tool – Owned, Earned or Paid Media Advertising: What is PPC? B ’s Gu d by WordStream Google Contextual Advertising AdWords Match Types: What Are Keyword Match Types & How to use them Make the Most of Display Advertising Google Best Practices (4 x 2 min video) Retargeting: A Beginner's Guide to Retargeting Ads, Hubspot Remarketing: About remarketing (Google Adwords) Is There Any Difference in AdWords Remarketing and Retargeting? W s p c? b ’s u d ( W ) What is a Facebook pixel? How to create a Core Audience with Facebook Elon Musk will wish he got over his hatred of advertising long ago, Ritson, M v Content Marketing Content Marketing Top 11 SME Examples That Turned A Business Around Social Media Tips from Richard Branson 3 YouTube Video Optimization Tips for Marketers SEO Backlinking Strategy That Works The Secrets to Successful Viral Videos (by Youtube)
Creating Viral Content? The Secret is Get us… Heineken 4 minute ad ‘W lds p ’ The Subserviant Chicken SEO 9 ps f G l ’s F u d pp s VoiceSearch: The Definitive Guide Best Voice Strategy For Brands to Stand Out on the 'Voice Shelf' Social Media GOOGLE+ Beginners Guide for Business Linkedin Pulse – how to write a post Twitter in Plain English Twitter 101 Guide Gamification – the good, the bad and the ugly (PR Smith blog) AI Bots: Here Come The Clever Bots (PR Smith blog)
TEDTalk: Reinventing Consumer Capitalism – Screw Business as Usual B.Solis Selling: How digital and analytics can drive new performance and growth Algorithm What is an algorithm?
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 7
Action Excellent Execution: Eat Dinner On Train Station Floor (PRSmith blog) Conversion: The $300 Million Button
H w F d d El “F c W ds” Y u W b py Joanna Wiebe Landing Page Testing beyond A/B testing CTA: Avoid Friction Words PR Smith Slideshare Control Net Promoter Score (Video) Net Promoter Score (Survey Monkey free survey) Introduction to Multi Channel Funnels (5 mins) Measuring The Effectiveness Of Content Marketing How to Use UTM Parameters to Track Social Media Success A/B Testing 44 variables tested du 1000’s f split tests Digital Marketer Google Analytics for Beginners - Google Analytics Academy Advanced Google Analytics - Google Analytics Academy
Some Articles/Books Mentioned Cancel, D. & Gerhardt, D. (2019) Conversational Marketing, Wiley Chaffey, D. & Smith PR (2017) Digital Marketing Excellence 5th ed, Routledge Cialdini, R (1984, 2007) Influence – the psychology of persuasion, Collins Jackson, Steve (2011) Cult Of Analytics, Routedge Levine, R. et al. (2000) The Cluetrain Manifesto, Perseus Books Seybold P (2001) HBR May Get Inside the Lives of your clients. Smith, PR & Zook, Z. (2020) Marketing Communications 7th ed., Kogan Page Smith, PR (2020) SOSTAC® Guide to your Perfect Digital Marketing Plan Woods, S. (2009) Digital Body Language, New Year Publishing
PR Smith Books Smith, PR (2019) SOSTAC® Guide To Your Perfect Digital Marketing Plan Smith, PR & Zook, Ze (2019) Marketing Communications, 7th ed. Kogan Page Chaffey, D. & Smith, PR (2017) Digital Marketing Excellence 5th ed. Routledge Smith, PR (2011) The SOSTAC® Guide To Writing The Perfect Plan eBook Smith, PR (2003) Great Answers To Tough Marketing Questions, Kogan Page Smith, PR (2009) Great Moments Of Sportsmanship (2009), Self Published Smith, PR (2011) Great Moments Of Sportsmanship eBook
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 8
With kind permission from Mark Schaefer and his new book Marketing Rebellion
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 9
Continue the Conversation ……
Blog:
PRSmith.org SOSTAC.org GreatSportsmanship.org
Linkedin: PR Smith Marketing
SOSTAC (group)
Great Sportsmanship Programme (group)
Facebook:
PR Smith Marketing
SOSTAC Great Sportsmanship
PR_Smith - GtSportsmanship
PRPSmith SOSTAC GreatSportsmanship
PRPG Smith - -
Youtube:
PRSmith1000 - Great Sportsmanship Channel
Good Luck with your continuing professional development.
Paul
SOSTAC® Certified Planner Become A SOSTAC® Certified Planner online. Approved by the CPD Standards Office (UK). Download the manuals, access the short case studies, take the online multiple choice, open-book test. Get a personalised certificate next day. Register at www.SOSTAC.org
The Great Sportsmanship Programme This is a NFP campaign founded by PR Smith designed to inspire a new generation of global citizens while boosting their self-esteem, social behaviour, literacy and interest in sport. Become an ambassador – looks great on your Linkedin profile. Connect with us on www.GreatSportsmanship.org
Workbook 2 Day Master / 4 morning webinar 28 Apr 2020 10
Gain the full benefits & become a
SOSTAC® Certified Planner
Visit SOSTAC.org to discover more.