heading towards an end-to-end crm cloud computing solution for market challengers
DESCRIPTION
Get an expert take on the future of cloud computing and its impact on the CRM market. When an implementation is effective, people, processes, and technology work in synergy to increase profitability and reduce operational costs.TRANSCRIPT
Copyright Comarch 2010
Heading Towards an End-to-End CRM Cloud Computing Solution for Market Challengers
Paweł Lamik
CRM and Self Care Product Manager, Comarch
2 Copyright Comarch 2010
• Founded in 1993, public company since 1999• Stable ownership, organic growth with sustainable annual profit• Global software vendor for the telecommunications industry• Strong BSS and OSS player - top rated by Gartner
• 3 500 employees in the EU and the US
• Customers: T-Mobile, Telefónica O2,
E-Plus Group, Vodafone D2,
Bouygues Telecom, Auchan Telecom
• Innovations: NGOSS ontology (MOST), Fiber optics performance management,Misuse Detection System (MDS), NGIPTV, Open IMS, Billing Cloud,Self-optimizing OSS.
Introducing Comarch
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Global Solutions
Managed Services
Convergent BSS OSS Products Portfolio
Professional ServicesInfrastructure Services
Responsibility,Innovation
Responsibility,Innovation
COTS,Integration
COTS,Integration
Readiness,Resources
Readiness,Resources
Domain Knowledge,Experience
Domain Knowledge,Experience
Comarch’s offer
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• Market challengers demand more agile CRM
• Cloud computing CRM is an alternative to an on-premise suite
• An end-to-end CRM suite in the cloud is a more comprehensive answer
• What is the opinion of an innovative market challenger?
What you will discover
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Market challengers accept no compromises
Small is the new Big!
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Getting it right…
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...is worth the effort!
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Complexity of traditional IT kills marketing dreams
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CLOUD COMPUTING CRM IS AN ALTERNATIVE TO ON-PREMISE
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On-premise solutions – drawbacks
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On-premise solutions - where do they excel?
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Cloud computing – the new hope
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Cloud computing – models and solution types
Private cloudPublic cloud
Hybrid cloud
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• Coexistence of different IT services models
• Besides multi-tenant SaaS CRM, there are also various cloud computing CRM options
Cloud computing - the future and its impact on the CRM market
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END-TO-END CRM SUITE IN THE CLOUD IS A BETTER ANSWER
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SaaS CRM - pros
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SaaS CRM - question marks
• Customization and business rules
• Focus on narrow solutions
• Potentially multiple SLAs to handle
• Integration with legacy systems
• Security, control, ownership of data
• Significant growth expected
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On-premise CRM in the cloud
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End-to-end CRM suite for market challengers
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End-to-end CRM suite for market challengers
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End-to-end CRM suite for market challengers
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End-to-end CRM suite for market challengers
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End-to-end CRM suite for market challengers
24 Copyright Comarch 2010
Summary
