Headlands Center for the Arts

headlands.org

facebook.com/HeadlandsArts

twitter.com/HeadlandsArts

flickr.com/HeadlandsArts

youtube.com/HeadlandsArts

stumbling towards Social Media literacy

Using our RSS Reader not exactly like a rock star…more like a band that’s still playing in someone’s

parents’ garage

Listening to other arts organizations (or, how I learned to love stalking Brooklyn Museum & SF MOMA)

Establishing multiple online identities: flickr.com/HeadlandsArts

youtube.com/HeadlandsArts

First Times:the Great FacebookGiveaway

Some audience engagement strategies worked better than others…

Preliminary attempts to connect with Marin Audiences

A shortlist of the errors of my ways, as well as some possible correctives, or, how to run an

effective social media strategy with a very small staff and part time communications director

• Don’t go it alone--involve entire staff more • Keep the goal in sight• Interns, interns, interns

– younger, smarter, grew up instant messaging

THE FUTURE