headlines and bullets in communications
TRANSCRIPT
![Page 1: Headlines and Bullets in Communications](https://reader035.vdocument.in/reader035/viewer/2022070519/58efdd2e1a28ab29508b456b/html5/thumbnails/1.jpg)
Writing Powerful
Bullet Points
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A Bullet Point is NOT a Sentence
• Convey the KEY message
• Summation of the Key Point
• Rain develops this afternoon
• Slowly changes to snow
• Temperatures remain in the 30s
• Melting snow limits the amounts
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Use a Consistent Style
• Bullets Start with a Verb or a Noun
• Capitalize Each Bullet the Same Way
• Weather Generally Remains Quiet
• Fog May Be Possible Each Night
• Watch out for icy spots!
Fog Possible
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Observe the 6 x 6 Guidelines• Prevents your slide from looking cluttered
• No more than 6 lines and 6 words/line
• Snow develops this afternoon
• Snow may mix with rain
• Snow spreads north this afternoon
• Drifting snow due to northwest winds
• Turning colder by Sunday• Wind chills 0 to -15˚
Looking Ahead
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Know When To Avoid Bullets
• Ask yourself: “Is the bulleted info critical to the graphic”
• Use visuals instead of words
Reference: http://www.thinkoutsidetheslide.com/how-to-write-powerful-bullet-points/
Snow Then Cold
• Drifting snow due to northwest winds
• Turning colder by Sunday• Wind chills 0 to -15˚
Looking Ahead
![Page 6: Headlines and Bullets in Communications](https://reader035.vdocument.in/reader035/viewer/2022070519/58efdd2e1a28ab29508b456b/html5/thumbnails/6.jpg)
Useful Headlines
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A Headline Has a Function
Gets attention
Grabs an audience
Delivers and idea
Draws the reader into the message
![Page 8: Headlines and Bullets in Communications](https://reader035.vdocument.in/reader035/viewer/2022070519/58efdd2e1a28ab29508b456b/html5/thumbnails/8.jpg)
Avoid Using ALL CAPITAL LETTERS
Readers recognize the shape of words
All CAPS can misdirect from the message
WINTER STORM HEADED OUR WAY
Winter Storm Headed Our Way
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Avoid ALL Punctuation!
Periods, commas, explanation marks, quotes can act as roadblocks
Wintry Mix Ahead
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“(KISS) Principle” I.E. Keep It Simple Stupid!
Cooler Temperatures
Ahead
Avoid: Abbreviations, jargon, & hard to understand words.
Writing should be done at a 7th grade reading level
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Snow Rapidly Developing
Happening Now
• Flurries South of I-90
•Snow Builds Southeast
• Prepare for Changing Conditions
Already Described Location on Visual
![Page 12: Headlines and Bullets in Communications](https://reader035.vdocument.in/reader035/viewer/2022070519/58efdd2e1a28ab29508b456b/html5/thumbnails/12.jpg)
Don’t Get Fancy
Use typeface that people are accustomed to read
In some cases, fancy fonts can be more distracting than helpful
Cooler Temperatures Ahead
Cooler Temperatures
Ahead
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Target Your AudienceIf you’re creating a graphic for travel, express travel
If you’re creating a graphic for cold, express cold
Dangerous Travel Right Now!
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Consider The End Result
Warm, but Unsettled Weekend
Snow Possible Saturday Night into Sunday
Light (1-2”) Accumulations