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SPRING DEALS TO BLOW YOU AWAY!

HeadlinesMarch - April 2019

ON TRADE

01535 669966 WWW.ABVWHOLESALE.COM YEARS

HEADLINES · MAR-APR 2019

www.unitaswholesale.co.uk

Dear Customer…Welcome to the spring edition of Headlines, packed full of great seasonal deals to support you in driving sales and profit during the months of March and April.

Easter is the first bank holiday weekend of 2019 and is a fantastic four day opportunity for the On Trade to increase footfall and revenue.

Mother’s Day falls on Sunday 31st March giving you the perfect springboard to launch attractive food and soft drinks offers guaranteed to make your outlet the place to be.

Sport once again takes centre stage as we move into Spring, with plenty of opportunities to increase footfall and create a great atmosphere. The Six Nations reaches its climax in March and for football fans there are the Euro 2020 qualifier matches in March and Champions League quarter and semi-finals in April. We also have all the thrills of the Grand National on 6th April, a unique day in the British sporting calendar.

Saints days are key dates for the Spring diary with St David’s Day on 1st March followed by St Patrick’s

on 17th March - the ideal opportunity for pubs and bars to promote their best Irish food and drinks offers. On 23rd April we celebrate St George, the perfect time to highlight English brands and traditions. Add theatre and excitement to your outlet by decorating for saints days and ask your suppliers if they are providing specific saints day point of sale kits.

To make the most of these key opportunities Headlines brings you a whole variety of soft drinks, cask, cider, lager and spirits offers, in addition to expert category advice.

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St david’s day

st george’s day

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st patrick’s day mother’s day

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grand national

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@UnitasWsale @UnitasWsale

MAR-APR 2019 · HEADLINES

TOUR DE YORKSHIRE 20192 - 5 MAY

In 2018, the Tour de Yorkshire attracted over 2 million spectators to the roads of Yorkshire as some of the top cyclists in the world navigated the county.

The 2019 race is set to be even bigger and will once again see four days of men’s racing and two days of women’s racing over the May Bank Holiday weekend.

GET INVOLVEDAs offi cial brewer of the Tour de Yorkshire, we’re looking to support as many pubs as

possible to help drive your beer sales over the course of the weekend.In return for stocking Black Sheep beers, we’re off ering loyal stockists bespoke POS

and merchandise to make the most out of this landmark event.

contact [email protected] for more details on how we can support your pub over the race weekend.

BESPOKE EVENT POS

VELO AVAILABLEAPRIL-MAY

For more info on Tour de Yorkshire including stage routes visitwww.blacksheepbrewery.com/partnerships/tour-de-yorkshire



AVAILABLE IN MARCH AVAILABLE IN APRIL

TOUR DE YORKSHIRE

2019:2 - 5 MAY

TOUR DE YORKSHIRE

2 - 5 MAY

TOUR DE YORKSHIRE

2 - 5 MAY

FEATURED BEERSVENUS & MARS - 4.5% HOP FORWARD PALE ALE

BLACK SHEEP BEST BITTER - 3.8% YORKSHIRE BITTERVELO - 4.2% FREE WHEELING PALE ALE


MARCH FEATURED BREWERS


MARCH FEATURED BREWERS

SADDLE TANK

An oldie but a goodie. Clear, bright and full-flavoured Amber Ale with a malty,

biscuit taste.

£61.99

3.8%

DIRTY TACKLE

A dark amber, aromatic and spicy bitter with luscious & hoppy subtle citrus

flavours.

£70.99

4.0%

MARCH FEATURED ALES

PRICE BUSTER


APRIL FEATURED BREWERS

A distinctive dark bitter with a really moreish

taste and a very drinkable strength.

£66.993.5%

This superbly refreshing deep golden ale has a soft honey texture and a sharp

bitterness.

£69.994.0%

Hopped with a fist full of Syrian Goldings to give this beer a wonderful citrus and

floral aroma.

£77.994.6%

Chocolate and amber malts enhance the complex flavours of

this beer.

£80.995.1%

A delicious all malt brew with the slightest hint of lemon delivering a light,

easy-drinking beer.

£70.993.8%

Minimum 2 x 9g to be taken

£67.50

£75.50 £69.50

£76.50

£76.50

£74.50

£88.50

£68.50


APRIL FEATURED BREWERS

ABV Wholesale


CELEBRATING YEARS


ABV Wholesale




*Morning Advertiser 22.3.18 **www.baileys.com/en-gb/recipes/cocktails/baileys-chocolatini.html

BANK HOLIDAY 19th-22nd

APRIL

Easter provides the chance to target different customer groups including families, couples, or friends all wanting to share quality time during the Bank Holiday. A clearly promoted offer at your venue will encourage repeat visits, and don’t forget to utilise relevant social media channels to attract new customers too! Why not run a social media Easter Egg hunt competition by sharing photos in and around your venue to help showcase what you have on offer whilst engaging your audience?

Promote your venue with Easter egg hunts, competitions & quizzes to encourage return

visits with food and drinks bounce back vouchers as prizes.

DELIVER A CRACKING EASTER!

The Easter Bank Holiday is a key 4 day opportunity to increase footfall and sales for the On Trade. The evenings are becoming brighter and longer and for the first time since the New Year, many people will be using their time off to see friends and family. Make your venue the go to place this Easter with our cracking Easter advice!

01 0302 04

With Lent finally coming to an end, why not treat your customers to a chocolatey cocktail to celebrate the occasion?

Give your customers something different this Easter with Black Sheep

Brewery’s Choc & Orange Stout, a match made in heaven for lovers of

beer and chocolate!

Ingredients**

- 75ml Baileys Irish cream- 25ml vodka- Chocolate syrup- Ice

Method- Pour Baileys and vodka into

shaker- Add chocolate syrup- Add ice cubes and shake

vigorously- Strain and serve- Finish with flaked chocolate

ice

chocolate

vodka

Baileys

6.1%abv • 500ml

Chocolate and orange combine perfectly in this rich and deep stout.

Big chocolate notes arise from the blend of dark chocolate malt. Dried

orange peel is introduced in the hop back to add a subtle citrus note to

this flavour packed ale.

Chocolate Martini

Choc & Orange Stout

EGGSCITING EASTER DRINKSHOLD EASTER THEMED PARTIES AND EVENTS

SOFT DRINKSSales canincrease by OVER THE EASTER period*

Food sales naturally increase wet sales, meaning that an enticing food offer, alongside a wide range of alcoholic

and soft drinks is key to driving sales in your venue.

FOOD & DRINK



NEW

DESIGN

AVAILABLE



• What better way to celebrate St George’s Day than with some special guest English cask ales and seasonal beers. Don’t forget to stock up on Bombardier, the gloriously English beer!

• Serve St George’s themed cocktails. Red and white colours are a good place to start - get inventive with your cocktail names to entice customers to order!

• Host a fancy dress competition with a special prize for the best costume combining Easter and St George’s Day.

• Run a set menu with traditional national dishes or add some classic English meals to your specials board – bangers and mash, steak and kidney pie, sticky toffee pudding and trifle are popular choices!

• If you are holding a family fun day for Easter make some of the events St George’s Day themed and include a traditional hog roast.

• Play English bands on the day or hold a themed Karaoke night.• Decorate your venue with St George’s flags, red and white bunting

and balloons.

mar

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23

st david’s day

st george’s day

ST DAVID’S DAY IS A GREAT OPPORTUNITY TO BOOST TRADE DURING AN OTHERWISE QUIET PERIOD. THIS YEAR 1ST MARCH FALLS ON A FRIDAY SO YOUR CELEBRATIONS CAN CONTINUE INTO THE WEEKEND!• Welsh décor is a must for St David’s Day – Welsh flag bunting and

balloons in green, red and white are a good starting point. Daffodils as table centre pieces also add a more subtle Welsh touch.

• Get the party started with some live music. Play music from Welsh bands and singers such as Stereophonics, Duffy, Tom Jones, Shirley Bassey, Catatonia and Catfish and the Bottlemen.

• With rugby in the blood you could show coverage of famous Welsh victories and advertise the fixtures for the Six Nations matches following on in March.

• Celebrate St David with a Welsh Beer Festival promoting ales and ciders from Welsh breweries, such as Glamorgan Brewing Co Welsh Pale, Welsh Cake Stout and Apples Welsh Cider.

• Host a Welsh/St David themed pub quiz.• Offer a Welsh themed set menu – Welsh rarebit or leek and potato

soup to start, followed by traditional Welsh Cawl or Glamorgan sausages, rounded off with Welsh cakes or Bara Brith.

PLAN FOR SUCCESS��

FLY THE FLAG FOR ST GEORGE ON 23RD APRIL! THIS YEAR ST GEORGE’S DAY FALLS THE DAY AFTER EASTER MONDAY SO OFFERS A FANTASTIC OPPORTUNITY FOR A BUMPER WEEKEND BY COMBINING THE 2 EVENTS!

mar

17St patrick’s dayMAKE SURE YOUR CUSTOMERS HAVE A CRAICING GOOD TIME AT YOUR VENUE THIS ST PATRICK’S DAY!• Run a special offer on Guinness for the day – make sure you stock up!• Live music is a perfect way to create a fun atmosphere – book an

Irish band or advertise an open mic night!• Cocktails mean big profits! Create a range of Irish themed cocktails

using Irish whiskey and Baileys or themed in green and orange.• Add Irish and Baileys coffee as a special offering for the day.• Go Irish for your specials board – Irish Strew, Colcannon, Soda Bread

and Baileys cheesecake are just a few ideas to get you started! You could even try a chocolate Guinness cake!

• Set an Irish scene in your venue with Irish Flag bunting and shamrock decorations.

• As St Patrick’s Day is on a Sunday this year, why not arrange a St Patrick’s themed family fun day?

• With the climax of the Six Nations on Saturday 16th March with Ireland playing Wales you could fly the flag for Ireland for the whole weekend.

Terms and Conditions1. All offers are available from 1st March to 30th April 2019 unless otherwise stated. 2. All offers are subject to regional

availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract,

which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s

confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

COMINGSOON!

MAy

29europa leaguE final

JUN

9UEFA Nations league finaljun

1champions league final

may

18fa cup final

MAy

6MAy

27bank holidays

MAy

2-5tour de yorkshire

MAKE THE MOST OF MOTHER’S DAYMother’s Day is now one of the key dining occasions for the On Trade calendar. Planning

early gives venues the best opportunity to make profit and will ensure the event generates a feel-good factor amongst mums and families.

FREE FIZZ! Encourage early bookings with a free glass of wine, fizz or chocolates for all mums.

MOTHER’S DAY MENU Increase footfall by catering for multiple dining occasions. Start with breakfast or brunch, followed by a lunch sitting and then evening meals.

GET SET FOR SUCCESS! Offering a set menu at a good price is sure to boost business this Mother’s Day and can help to make the event feel more special!

GET PLANNING! You could also take pre-orders to help with planning for the day!

DON’T FORGET THE KIDS! Ensure that you offer a children’s menu and use crayons and activity sheets to keep them busy.

GET YOUR WINE OFFER RIGHT!Wine is popular with mums, so make sure a variety can be ordered by the glass as well as by the bottle.

CUSTOMER SERVICE It is very important on key trading days so make sure you plan ahead to have extra staff on duty and make sure staff are fully briefed on your specials and promotions in advance.

GET CRACKING FOR EASTER APR 19th-22nd

LET THEM KNOWMake sure you start advertising your Easter Weekend offers at least 2 weeks in advance.

CATCH THEIR EYEUse banners and A boards to promote your events and offers to passing trade. Don’t forget posters and tent cards for inside too!

KIDS EAT FREEFamily food offers and free kids meals are real winners when it comes to attracting families over Easter. Make sure you set a minimum number of adults eating per child to ensure your margins are fully covered!

GET SOCIALReinforce your physical communications with a comprehensive social media campaign to promote your offers and events on Facebook, Twitter and other platforms.

MIX IT UPMake some special Easter cocktails. Creamy and chocolatey liqueurs are perfect as a starting point. Don’t forget mocktails to appeal to drivers and children.

FAMILY FUNEaster is a family occasion so make sure your events are geared up for the family. You could host an Easter egg hunt, why not get other businesses in the community involved as well?

SOFT OPTIONWe have a fantastic range of free case deals on soft drinks in this edition to help you stock up for Easter! Add value to your soft drinks menu with interesting garnishes to make your offering more enticing for both children and adults that are actively seeking a non-alcoholic option.

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ABV Wholesale,Unit 4 Holme Mill, Holme Mill Lane, Keighley, West Yorkshire, BD22 6BN.Tel: 01535 669966 Fax: 01535 603700Web: www.abvwholesale.comAWRS URN: XZA W000 0010 1586

headlines - home | abv wholesale mar-apr 2019 broch… · bassey, catatonia and catfish and the...

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