health 2.0: mobile sites, apps, and social media
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Health 2.0: Mobile Sites, Apps & Social Media
Wyoming Symposium for Health Information Professionals August 16, 2012
Rachel Vukas, MLSKansas Outreach & Technology CoordinatorNational Network of Libraries of MedicineMidContinental Region
Mobile is everywhere
Mobile Phone Adoption Worldwide
Subscription base > 5 billion China: 57 % of population India: 48 % of population United States: 88 % of population One billion smartphones by 2016
Ben Wood Analyst, CCS Insight
26% of U.S. adults have used their mobile phones for health information or tools in the past 12 months. 1
Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity. 2
Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011. 3
Mobile Technology – Facts
1. manhattanRESEARCH. More Than One-quarter Of U.S. Adults Use Their Mobile Phones For Health Information And Tools.
http://bit.ly/tPJY4g
2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9z
3. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcX
Mobile Choices
• iPhone • Blackberry• Android • HP TouchPad• iPad• Kindle Fire
What do you have?
Mobile Device Use
Cell phones Desktops Laptops E-readers Tablets
88%
58%61%
18% 18%
All US Adults - 2012
Mobile Activities
Send or receive email (76%)
Text messaging (73%)
Photo taking (73%)
Access the Internet (44%)
Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research.
http://bit.ly/uZqj21
Mobile Sites
– Formatted for a mobile screen
– Graphics removed– Loads in a browser– Free
Mobile Apps– Different format– Pre-installed or
downloaded– Like a software
application on a computer
– Free or $
Mobile Sites vs. Mobile Apps
Web Site vs. Mobile App
Desktop Web Site
Desktop PubMed
Mobile Web Site
PubMed Mobile – Mobile Web Site
Mobile App
Mobile App
http://www.nlm.nih.gov/
http://www.nlm.nih.gov/mobile/index.html
Guide to NLM Mobile
Apps All Around
Many More Apps
Android – GooglePlay https://play.google.com/
Apple – iTunes – App Store http://www.apple.com/itunes/
iMedicalApps http://www.imedicalapps.com/
New FDA Rule for mHealth Apps
“Medical Device Data Systems” (MDDS) rule
Exempts a portion of smartphone apps Applies only to medical devices or
software that collects, stores or transfers patient data
Social Media – Mobile Use & Apps
BLOG
Libraries and Social Media
Promote events, collections, & services Build relationships / partnerships with
clients & users– Start conversations – Participate in ongoing conversations– Actively listen & respond
Getting Started With Social Media: Follow other Library/Health Sites
Mayo Clinic Center for Social Media
Hospital Libraries on Facebook
Hospital Libraries on Facebook (Cont)
NN/LM MCR
Questions
Contact
Rachel Vukas, MLSKansas Outreach & Technology CoordinatorNational Network of Libraries of MedicineMidContinental [email protected]