health and fitness pptx

8/14/2019 Health and Fitness Pptx

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Presented by

,A M A L PA R K A R 5

,B H A V N A W A G H 2 4

,D H V A N I PA T H A K 3 3,G A U R A V G O V IL 4 5

,IR FA N A N S A R I 6 1



–OUR idea

&personal health care industry



( - )Concept ALL UNDER ONE ROOF

swasthya



reasons

q Awareness among people through media &communication

q & Willingness to spend time moneyqq Need for a complete body solution centre

qq Professional advisor to provide guidance

tailored to your needs

qq Proper care for healthy living



ENVIRONMENTAL SCANNING

INTER

NAL

EX

TERNAL

(HELPFUL to achieve

)objectives

( )HARMFUL to achieve objectives



“To provide state of art facilities

through innovative fitness and lifestyle programs like YOGA, GYM, SPA etc.

which are easily accessible by any one,

under one roof.”

mission



S T P

SEGMENTATION TARGETING POSITIONING



SEGMENTATION

DEMOGRAPHIC

qAGE: 20-70years

qqGENDER: Unisexual

qqINCOME LEVEL : Middle to High

income group



• Youth (GYM, Massages, Boxing, Pilaties,Spinning)

•

• Office Employees(Yoga, Massages,Relaxation)

•

• House Wives(Yoga, Massages, Diet&Nutrition Consultants)

•

• Senior People(Relaxation, physiotherapy)

•

• Aspiring health care professionals T A R

G E T

A U

D I E N C E



POSITIONING

igh

Quality

ow

ow Price

igh Price



SPA

Manager

partners

&MEDITATION PHYSIOTHER& YOGA RELAXATIONGYM

ORGANIZATIONSTRUCTURE:PRODUCT BASED



-PHYSIO THERAPY

&Sauna Steam

, ,Boxing Pilaties Spinning P R O D U

C T

&HEALTH PERSONAL CARE

SPAS

MASSAGES

FITNESS CENTRES YOGA

-MEDITAT ION AROMA THERAPY &Diet Nutrition consultant

RELAXATION TECHNIQUES



P R I C

E

a n d

p r o d u c t

Packages and schemes:1. Gym:

Priced lower as targeting both middle and upper classSubscription will be on per month or 6 months basis

Will have 2 units: cardio and heavy weight For only cardio - Rs.1750 per month

For only H.W – Rs.1500 per monthFor both - Rs.3000 per month

6 month subscription will be combo pack with 10% discount1 year subsciption-Rs.15000Payments will be in advanceif one gets others to signup then he/she gets 1 month freemembership(applicable for 1year subscription)



2. SPA Massage Therapy:• The Urban Herbal Retreat:

– (Rs. 3200): complete body massage with exotic Ayurvedic oil for one hour

– (Rs. 1800): for head massage for half an hour

– (Rs. 4000) for both 1 and half hour

• Royal Massage Bouquet (Rs.7000):

– Body detoxification

– Anti aging therapy

– Refreshing face and scalp treatment

– Wave tub bath in Jacuzzi

• Thermal massage and Steam bath: (Rs. 5000)

• Cranio(5500) and Reiki Therapy (3500): (Rs. 9000) for 1hr each

• Acupressure/ Acupuncture: (Rs. 4,000) for one sitting

• Customized SPA Combo Package (for any 3 treatment) – (Rs.7000)

except for royal massage.• Aqua therapy in Jacuzzi – (Rs. 5000) for 6 sessions

• Aroma Therapy – (Rs. 3000) per person

• Kerala Massage – (Rs. 8000) P R I C

E

a n d

p r o d u c t

3 YOGA



3. YOGA: Rs. 1500/month(normal yoga) Rs. 3500/month(power yoga)

4. Consultants:

5. Diet and Nutrition Consultant:

Rs. 3000/month

6. Boxing: Rs. 3000/month

7. Physiotherapy: Rs. 300 per visit P

R I C

E

a n d

p r o d u c t



P L A C

E

MUMBAI:

qVASHI

q

REASONS:qqGrowing Market

qqLow Land CostqqLow competitionqqqqqqq



P R O M O T

I O N

1.Audio

– Radio

– Promotional audio CDs2. Visual

– Hoarding

– Ooh media(restaurants &hotels)

3. Print Media

– News paper pamphlets

– Brochure 4. Discounts & offers

•

•



(

)

P E

O P L E v

a s h i

Employees No. of peoplerequired

Salary (per employee)

Managers 1 Rs. 25000/month

Masseurs/masseus

e

5 Rs. 10000/month

Gym trainers 2 Rs. 10000/month

Yoga instructors 2 Rs. 15000/month

Consultants 2 Rs. 5000/month

Diet & nutritionconsultants

1 Rs.20000/month

Trained professionalsMeditation 6

2

Rs.

15000/monthRelaxationtechniquesPhysiotherapist Rs. 20000/month

Security, valet parking & clerks

7 Rs.28000/month(all

7)

INITIAL INVESTMENT



• Rent (5000sq. Feet) – Deposit(6 months)I

9,00,000

– Per month m1,50,000

• Salaries m

4,19,000• Electricity m

30,000

• Interiors I

C o s t

s

INITIAL INVESTMENT



( . )R e n t 5 0 0 0 sq Fe e t

– ( )D e p o sit 6 m o n th s I

, ,9 0 0 0 0 0

– Per m on th m

, ,1 50 000

S a la rie s m , ,4 1 9 0 0 0

E le ctricity m ,3 0 0 0 0 In te rio rs I

, ,4 0 0 0 0 0 0

G m e u i m e n ts I

C o s t

s



Particulars Amt.(rs)

Gym membership150 customers*15000

22,50,000

Spa 30,00,000

Yoga 15,00,000 Diet and Nutrition Consultant 9,00,000

Kick Boxing 12,00,000

Physiotherapy 5,00,000

E s t i

m a t e d

r e t u r n s

The above figures are based on assumptions drawn by researchconducted on few fitness centres

Initially we expect the returns to be lower, but as the promotionalactivities & word of mouth develops, returns should increase.



Corporate Social Responsibility:

•

•

• Physiotherapy to senior citizens atdiscounted rates.

•

•• Visually challenged people employed

csr



Future Plans

To transform into Medical tourism andrejenuvation/relaxation resort

use of eco friendly product to decrease carbon

footprint, likeDynamo generated electricity from GYMequipmentUse of biogas from organic waste

Run courses about various therapies within thepremises like acupuncture, acupressure, reiki,for on job trainee



Certified training on two courses:üCertified massage & therapy coursesüCertified GYM trainersGiving out merchandizes like facepacks, massage creamsetc to the customers (as done by KAYA skin clinic)Providing life time membership schemes and other

special offers for short intervals (like on festivites or onworld health day etc)

Branches & Tie-ups (companies, hotels)

Future Plans

health and fitness pptx

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