health media syndication
DESCRIPTION
Exploring Opportunities in. Health Media Syndication. Syndication Goals. To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations. To extend marketing budgets by deploying proven campaigns at a lower cost. - PowerPoint PPT PresentationTRANSCRIPT
Health Media Syndication
Exploring Opportunities in
Syndication Goals
To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations.
To extend marketing budgets by deploying proven campaigns at a lower cost.
To encourage the production and viewing of compelling health education campaigns and Public Service Announcements (PSA’s).
Ways To Participate
Licensor Licensee
$
$
$Syndicatio
n
$$$$
Archived campaigns
Low costcampaign
High end licensedcampaign
Leveraging Value
25%
20%
15%
10%
20% 20%
15%
15%
10%
10%10%
10%
10% 10%
Campaign ProductionCost
Media Spend
Nationwide Distribution
Extend Marketing Budgets
Campaign ProductionCost: $250,000
Media Spend: $750,000
Media Spend: $950,000
Campaign ProductionCost: $50,000
OPTIONS
Media Spend: $950,000
Campaign ProductionCost: $50,000
Media Spend: $750,000
Salaries: $200,000
Campaign ProductionCost: $50,000
Media Spend: $750,000
Salaries: $100,000
Website Upgrade: $100,000
Syndication Roles
Licensor Syndicate Licensee
ProducerLicensor
Licensee/Customer
AgencyProducer’s Supplier
Producer licenses to the Syndicate exclusive
exploitation rights in the campaign during the term
of the agreement.
Syndicate sub-licenses to the Licensee/Customer limited rights to use the
campaign.
Licensee/Customer
Licensee/Customer
Licensee/Customer
Licensee/Customer
Licensee/Customer
Licensee/Customer
Syndication Duties
Marketing • Packaging• Promotion• Sales
Determining Price & Terms Evaluating Licensing
Opportunities DMA Distribution Project Management Accounting Billing ,Collections, Payment Reporting
Production of Media/Campaign Provide Campaign Summary
• Target audience• Project goals• Elements of campaign• Development Cost• Activity measurements• ROI
Supply Generic Version Customization Services
• Quality Control Delivery of Media Files/Content Management of Talent/Royalty fees Possible Follow-on Productions Media Buys, if any
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Six Steps to Syndicating a Campaign
1. Submit Campaign Materials for HMS Review
2. Obtain Approval from HMS
3. Execute HMS Syndication Agreement
4. Arrange for Generic Samples
5. Approve HMS Sub-licensee(s)
6.Delegate Customization(s) to HMS or Agency
Six Steps to Acquiring a Campaign
1. Identify Campaign
2. Determine Your DMAs
3. Submit Quote Request
4. Get Details and Pricing
5. Align Your Marketing Plan
6. Reserve & License Campaign
Health Media Syndicate Portal Public Site offers “overviews” of campaigns
Promotes compelling aspects of the campaign’s target audience, goals and success.
Requires (free) sign-up in order to view more detailed information and request quotes
Secure individual portals offers:
Campaign quotes / pricing details submissions
Customized presentations
Agreements & Forms
FAQ’s /Support
Special events and Educational resources
Collaboration
http://HealthMediaSyndicate.com/LiVeCampaign
Questions?
Contact:
Gale Wilson-Steele
805-694-3103
2028 Village Lane, Solvang, CA 93463