Health Promotion Resources ProjectBrooke Shepherd July 2013

Get tested website• Supporting the MoH in the redevelopment;

• Integration of:

-postcode and suburb locator for General Practice

-sexual health risk assessment

-holistic sexual health messaging

-tone of voice

-where to find condoms

Dare to score toolHistory:

• Initially developed as a mobi site only

• Provided click through link to SHIL- phone and email

• Redeveloped to include:

- Desktop access

-Social sharing links

-Under 16’s pathway

-Non-sexually active pathway

-Link to Medicare card

Dare to score toolSince launching:

• 1,722 unique visitors at Stereosonic

• 7,945 unique visitors at Soundwave

• 642 unique visitors for YW

• 11,100 unique visitors to date

• 330 clicked ‘call’

• 350 clicked ‘email’

Dare to score toolKey Learnings:

• Great tool for engaging young males;

• Online tools are key;

• Users do not switch from one promotional channel to another;

• Users don’t make phone calls to health services to seek info about testing;

National Health Services Directory• Initiative of all Australian Govts.

• Providing a comprehensive and consolidated national directory of health service and provider info.

• Eventually, LHNs will be able to:

• manage their own services in the directory

• Maintain how it is displayed

• Identify most appropriate referral pathways

NSW Festvials InitiativeKey Recommendations from 2012-13:

• Initiative is having a positive influence on motivations towards:

-discussing sexual health related topics with peers and partners

-using condoms

-getting tested for STIs

• Online strategies provide best ‘bang for buck’;

• Activations are costly;

• Large WG very hard to manage;

• Brand needs to be further consolidated

NSW Festvials InitiativeStrategies for the 2013-14 season:

• Continue as we are;

• Cease all work in this space;

• LHDs to continue utilising D2S in universities, TAFEs etc;

• STIPU to partner in other spaces;

Considerations:

• Budget

• Get Tested rebuild

• Partners

• Festival promoters are unpredictable

Live Nation Entertainment• Largest concert promoter in the world;

• Big name artists include Madonna, Beyonce, Fleetwood Mac, Dolly Parton, Justin Timberlake etc;

• They own Ticketmaster, largest ticket selling agent in Australia;

• Database of over 5 million people;

• Opportunity to become one of ten official brand partners;

• Ticketing, merchandise, sampling, corporate boxes etc;

Youth Week NSW Partnership• Partnership between STIPU, LHD HARP

Units, FPNSW and Y foundations with NSW Office of communities

• Promoting sexual health messages to YP via the 152 LGAs across NSW;

• 50% increase in LHDs engaging with and supporting LGAs;

• Youth driven seeding grants initiative across NSW; 32 enquiries and 14 applications;

• Youth Forum at NSW Parliament House- 83 attendees.

Youth Week Forum Outcomes• Submission of Youth Week Forum outcomes

to the YAC;

• Youth-specific sexual health WG as part of the YAC;

• Submission to the NSW Health Plan 2030 around sexual health from a YP perspective via SESLHD CE;

• Ongoing and sustainable LGA partnerships for LHDs that they can utilise in other areas of their work.

Project1626• Centre for Social Research in Health (CSRH)

at UNSW;

• Pilot survey about young peoples’ sex, relationship, drug and alcohol practices- www.project1626.net;

• Request for YP to promote survey through personal and social networks- FB;

• Approach to YAC and Youth Action;

• Looking to consult YP in survey build in 2014 and beyond.

HARP HP Forum• NSW HARP HP Forum: ‘Big Picture Local

Action’

• Presentation on cross government partnerships- Youth Week in NSW;

• Office of Communities

• Youth Advisory Council (YAC)

• NSW STIPU

• Local Health Districts (LHDs)

• Local Government Areas (LGAs)

• *NGOs

World AIDS Day• Theme for 2013- Ending HIV;

• Strategies include:

• Online campaign to engage NSW Population;

• Partnership with Pacific Friends to engage media;

• GP engagement around HIV testing, using WAD as a vehicle;

• LHD engagement with Local Councils to ‘Paint the Town Red’;

• Red Ribbon Grants Program