Health Trends 2018:Personalising

nutrition

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Personalising for specific demographics

Europe is the second most dynamic region for

infant nutrition, with 25% of product launches

globally coming from this region between 2013-2016*

New developments within the infant nutrition space focus on HMOs (Human Milk Oligosaccahrides) which replicate the health properties of human milk

Weight loss

Personalised nutrition is a buzz word for the industry but has a broad definition

Source: Mintel GNPD

Source: Grand View Research market report – mHealth App Market By Type And Segment Forecasts, 2018-2025

Personalising for lifestyle

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Obesity is a rising problem across the globe, creating opportunities for companies to develop

products to support weight loss

31% of UK consumers claim to be trying to lose weight most of, or all the time**

19% of US adults who have managed weight through diet

at some point in their lives might be open to new weight management plans**

Sports nutrition

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Infant nutritionInfant nutrition is a growing market, with one of the top claims in 2018 relating to the 0-4 age group

Projected rates of Obesity

Top five sub-categories in infant nutrition* food, drinks, and vitamins and dietary supplements launches, by region, December 2013-November 2016

Device driven Diagnosis driven Supplements driven

Source: Mintel Nutrition Insights: Personalized Nutrition, January 2017

* Source: Mintel Nutrition Insight: Infant Nutrition, December 2016** Source: Mintel Nutrition Insights: Personalized Nutrition, January 2017*** Source:EuromonitorSportsNutritionGlobalBriefing,2017

2014 2015 2016 2018 2019 2020 2021 2022 2023 2024 20252017

Fitness

Disease Management

Healthcare Providers/Payors

Lifestyle Management

Women’s Health

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Nutrition & Diet

Medication Adherence

785.2 1,112.1

U.S. mHealth apps market, by type, 2014-2025 (USD Million)

Source: Mintel Nutrition Insight: Infant Nutrition, December 2016

Global

33% Growing Up Milk (1-4 years)22% Baby Formula (0-6 months)

16% Baby Formula (6-12 months)11% Baby Cereals

4% Meal Replacements & Other drinks

North AmericaBaby Formula (0-6 months) 41%

Growing Up Milk (1-4 years) 16%Baby Formula (6-12 months) 12%

Meal Replacements & Other Drinks 11%Baby Fruit Products, Desserts & Yogurts 5%

Latin AmericaGrowing Up Milk (1-4 years) 35%Baby Formula (0-6 months) 27%

Baby Cereals 14%Baby Formula (6-12 months) 12%

Meal Replacements & Other Drinks 4%

EuropeBaby Formula (0-6 months) 23%

Growing Up Milk (1-4 years) 22%Baby Formula (6-12 months) 20%

Baby Cereals 9%Meal Replacements & Other Drinks 7%

Middle East & Africa 35% Baby Cereals31% Growing Up Milk (1-4 years)14% Baby Formula (0-6 months)10% Baby Formula (6-12 months)3% Baby Savoury Meals & Dishes

Asia Pacific39% Growing Up Milk (1-4 years) 19% Baby Formula (0-6 months)16% Baby Formula (6-12 months) 10% Baby Cereals 4% Baby Savoury Meals & Dishes

Interest in tailored diets based on a person’s DNA as a personalised

solution to weight loss is increasing

Consumers are increasingly seeking healthier, more active lifestyles

Protein is the main nutrient that they look for

Over 80% of the global sports nutrition value sales

came from sports protein products in 2016***

Dairy protein still dominates, but plant protein is gaining ground

This has led to an increase in startups providing tailored nutrition based on genes, microbiome, blood type etc.

Personalising for the individual

There is growing consumer interest in using technology to develop tailored nutrition plans, and this is set to continue

Source: OECD Obesity Update 2017

Research into nutrigenomics and the gut microbiome is growing. Studies have

shown that people respond to differently to different nutrients depending on their

genes and metabolism