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Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
HEALTHCARE ANALYTICS THEN & NOW
MARK MORREALE
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
MARK MORREALE BACKGROUND
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ANALYTICS THE CAVE
“The Cave” in Obama for America’s Chicago headquarters housed the campaign’s Analytics team.
Behind closed doors, more than 50 data analysts used Big Data to predict the individual behavior of
tens of millions of American voters.
(source Time Magazine, Engage Research “inside the cave”)
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ANALYTICS
“We basically found our guts were worthless.“
- Senior member of Obama's campaign email team in a session at RootsCamp 2012, on the fact that no member of their team
could reliably predict which email would perform best.
OBAMA CAMPAIGN
Source: Engage Research “Inside the Cave”
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HEALTHCARE CURRENT USE OF ANALYTICS
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ANAYLTICS SIGNIFICANT OPPORTUNITY
• Transform Patient Care
• Evidenced Based
• Patient Focused
• Embraces New Data & Technologies
• Collaborative & Shared Insights
• Goal Orientated
• Structural Organization
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INFORMATION
MANAGEMENT
Domain Expert
Makes Decisions
Evaluates Processes and ROI
MANAGER
Model Validation
Model Deployment
Model Monitoring
Data Preparation
IT SYSTEMS /
MANAGEMENT
Data Exploration
Data Visualization
Report Creation
ANALYST
Exploratory Analysis
Descriptive Segmentation
Predictive Modeling
DATA MINER /
STATISTICIAN
IDENTIFY /
FORMULATE
PROBLEM
DATA
PREPARATION
DATA
EXPLORATION
TRANSFORM
& SELECT
BUILD
ANALYSIS
VALIDATE
ANALYSIS
DEPLOY
MODEL
EVALUATE /
MONITOR
RESULTS
ANALYTICS LIFECYCLE
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HEALTH
ANALYTICSCASE STUDY
• Decentralized Information Management
• IT, Health Records, Finance
• Criticism from Ministry on Analysis
• Hired to create Decision Support Department
Community Hospital
-- 280 Beds
-- $250M Budget
-- 13,800 Admissions
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HEALTH ANALYTICS CASE STUDY
• Collaborate with CIHI to determine Methods, and
process
• Used existing Hospital Data sources to calculate &
project HSMR
• Work with Board, CEO & Medical Staff
• Determine Reporting Process
• Integrate HSMR into Hospital Mortality Review
Process
• Docs review 20 cases rather than 250
HOSPITAL
STANDARDIZED
MORTALITY RATIO
(HSMR)
-- STANDARDIZED
MEASURE USED TO
EVALUATE QUALITY OF
CARE
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HEALTH ANALYTICS MORTALITY REVIEW PROCESS
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NEW EXAMPLES OF ANALYTICS IN
HEALTHCARE
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EXAMPLE – NCB PREPARED
http://www.ncb-prepared.org/
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Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Source: Jason Burke, http://www.jasonburke.us/
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MARK MORREALE
ACADEMIC PROGRAM MANAGER
416-307-4643