healthcare club lunch & learn: pharma & med device august 24 th, 2015
TRANSCRIPT
On-Campus Recruiting
Company Type Location
Bayer Healthcare Pharma New Jersey
Eli Lilly Pharma Indiana
Amgen Biotech California
Bristol-Myers Squibb BioPharm New Jersey
Becton Dickenson Med Device New Jersey / California
GlaxoSmithKline Pharma North Carolina
Johnson & Johnson Med Device / BioPharm New Jersey
Leadership Team Internships
Brittany GulledgeGlaxoSmithKline
Pharma Marketing
Kristy HerrmannEli Lilly
Pharma Marketing
Aparna ChavaliAmgen
Biotech Marketing
Bill GerathBristol-Myers Squibb
R&D Strategy Scott CarberryJohnson & JohnsonPharma Marketing
Najwa MohammadJohnson & Johnson
Med Device Marketing
Emily Meyer3M
Pharma Marketing
Types of RolesMarketing/Sales• Pharmaceutical Marketing• Payer Marketing • Medical Device Marketing• Global Marketing• Business Development• Specialty Product
Development• Sales Strategy
Finance• Corporate Finance • Procurement/Supply Chain
Operations• Service and Clinical
Operations• Operating Effectiveness
Other Roles• Corporate Strategy• Human Resources• IT/Systems
Key Terms
PayerHealth Plan
PBMs
Specialty Pharma
MedicareMedicaid
Health Outcomes / Value Evidence
DTC
Provider / HCP
ACOs
Affordable Care Act (ACA)
Key Opinion Leaders (KOLs)
Fee for Service
Value Based Healthcare
CRO NP
Pharmaceutical & Biotechnology
SOURCE: http://maravelias.che.wisc.edu/wp/wp-content/uploads/2009/12/Presentation1.gif
Medical Device
SOURCE: http://hubspot.forcetherapeutics.com/blog/repost-regulation-of-medical-apps-by-the-fda-what-qualifies-as-a-medical-app
Panel Questions
3) Share a new piece of information that you learned this summer about the industry you were working in.
Major Pharma Trends
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The US healthcare industry is consolidating.
R&D productivity is decreasing.
Patients have much larger role in their health management.
Resources – Newsletters/WebsitesFiercePharma - http://www.fiercepharma.com/
Sign up for the daily newsletter!
FierceBiotech -http://www.fiercebiotech.com/
Daily newsletter to keep up with the industry
EP Vantage - http://www.epvantage.com/default.aspx
Weekly Market Movers newsletter to keep up with small biotechs
Media Post – Marketing:Healthhttp://www.mediapost.com/publications/marketing-health/
Marketing focused Healthcare News
The Morning Consult – Healthhttp://themorningconsult.com/category/2-health/
Newsletter and Website
http://www.medpagetoday.com/Latest/ Science based latest news
http://www.ispot.tv/ Drug advertisements
L&L and HDP SessionsDate Time Topic Presenter
8/25 4pm to 5:30pm Pharma & Med Device 2nd Years
9/5 12:30pm to 1:50pm International Student Recruiting 2nd Years
9/9 3:30pm to 4:50pm Pharma Industry GlaxoSmithKline
9/14 12:30pm to 1:50pm Consumer Healthcare 2nd Years
9/21 12:30pm to 1:50pm Insurance 2nd Years
10/26 12:30pm to 1:50pm Provider 2nd Years
10/30 Noon to 2pm HC Consulting Panel Kurt Salmon, Triangle Insights Group, Deloitte
11/9 12:30pm to 1:50pm Payer & Provider BCBSNC & UNC Physicians
11/16 12:30pm to 1:50pm Healthcare Consulting 2nd Years
11/30 12:30pm to 1:50pm Healthcare IT Keona Health
12/7 12:30pm to 1:50pm Interview Insights 2nd Years