healthcare disrupted: next generation business models and strategies for life sciences
TRANSCRIPT
Next Generation Business Models and Strategies by Jeff Elton and Anne O’Riordan
HEALTHCAREDISRUPTED
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A new economic reality, market shifts and the digital revolution change the definition of what ‘health care’ actually is and how it will be delivered and experienced.
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The shift from volume to value implies new roles in the healthcare ecosystem value chain.
FROM…
Volume Drivers
… To
Value Drivers $
Revenue
Market Share
Gross Margin
Sales & Marketing
RegulatoryMedical Affairs
Increased Patient Value
Increased Provider Value
Increased Payer Value
MedicalEvidence
System Value
Analytics Insights &
Actions
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Purchasing
The new value-based healthcare paradigm will come from digitally enabled patient services.
TodayValue propositions focus on clinical attributes of products versus competitors’ and physician prescribers.
EmergingValue propositions focus on delivering outcomes-based health & therapy management services enabled through connected devices, sensors, services, social engagement, and broadly ‘aware’ solutions.
Physicians +Life Sciences Products
Life Sciences Products Patients
Physicians Government
Payers Health System
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+ To thrive in this new environment, there are strategic choices no healthcare company can avoid. Senior leaders will need to:
Clarify their company’s market positioning
regarding patient outcomes and value to the
healthcare system.
Define the differentiating capabilities
necessary to deliver on those goals.
Create a high-performance
enterprise of partners, collaborators
and talent.
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Introducing four emerging business models to drive the shift from ‘volume to value’:
Around-the-Patient InnovatorsEconomics tied to improving patient and health systems achieved by integrating therapeutics, devices and services with clinical management processes.
LeanInnovatorsCombine the best practices of efficient manufacturing and lean supply chain with M&A expertise, challenging existing cost structures and operating models.
New HealthDigitalsEconomics grounded in digital with global scale and ecosystems of apps, technologies, devices and the cloud who are changing how and where patient care is delivered.
ValueInnovatorsProduct-centric, focused on specialty therapeutics and the patient journey, using services leveraging analytics and to improve outcomes.
Learn More
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Is your organizationbuilt for collaboration and competition?
More Info Buy Now
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Anne O'Riordan is the Global Industry Senior Managing Director of Accenture Life Sciences. Based in China since 2007, she has worked throughout Europe, the United States, and Asia for the past 25 years, helping pharmaceutical, medical technology, and consumer health companies rethink, reshape, and restructure their businesses to deliver better patient outcomes. Before moving to Asia, O’Riordan was based in London for nine years, where she led Accenture’s European Health and Life Sciences practice.
About the Authors
Jeff Elton, Ph.D., is a Managing Director in Accenture Strategy, and Global Lead of Accenture Predictive Health Intelligence and Accenture Intelligent Patient Solutions, which is focused on advancing real-world analytics and the next generation of business models for healthcare organizations and companies. Currently a board member of the Massachusetts Biotechnology Council, Elton has more than 25 years of experience as a global executive and consultant in the healthcare and life sciences field.