Twitter in Healthcare – Get Started

Plus91 Technologies Pvt. Ltd.Adding Value to Healthcare

2

Twitter! What’s that?

Twitter is a Social Network where users send and read short messages of upto 140 characters

Twitter is a Cross between Text messaging, Blogging and Instant Messaging and is called the ‘SMS’ of the Internet

9th Most Visited Site in the World

3

Twitter is Many Things

• The Club - An index of friends, likes, brands, companies, favorites etc.

• The Gossip Room - A place to hear what others are talking about

• The Bulletin Board - A place to post updates, thoughts and share links to news, pictures, videos, blogs, etc.

• The News Channel - A place where you get the latest breaking news instantly as it happens.

• A network of things you like and need … And More

What do these terms on Twitter mean?

4

TweetThe Message Content Posted on Twitter (text/links/images/video) is called a TweetUsed also as a Verb: when you post a message on Twitter, you are said to Tweet.

FollowTo Follow means to subscribe officially to someone's Tweets. You can follow and be followed.

@MentionReferring to someone specifically in a message/Tweet. Both parties will see the @mention. @mentions are part of the 140 characters of the tweet

@Reply@mention addressing someone specifically in a group . Only the recipient and followers in common will see the @reply.@replies always have @ as the first character in the tweet.

DM (Direct Message)A DM is a private message seen only by the person you have sent it to, like an SMS.

#HashtagThese are Tags or signboards. Any word with a # symbol before it becomes a hashtag. They help in locating your conversation whichs allow Twitter to search for them and display them in searches. Anything can be tagged.

RT (ReTweet)Forwarding some one else’s tweet on to your timeline, without additional input. Large audiences are reached like this.

URL ShortenterServices like bit.ly and tinyURL that make long web addresses shorter to save room in the tweet. Twitter has one built in called t.co

5

Get Started – Create an Account

6

Have an Account? Then just login

7

Navigation Menu Items

• Main Interface Bar – Contains All Navigation Items you need

• Tweet button allows you to post a new Tweet, or upload a photo

• All Five icons are the same for all devices – iPad, iPhone, Android and the Computer

Home Your Main Dashboard

@ConnectTo see who’s asking

#DiscoverTo find items of Interest

TweetTo insert into timeline

MePersonal Data, Statistics and more

8

The Main Dashboard

The dashboard is basic data about you, twitter’s recommendation of people to follow, and trends for your city, state, or country with the Hashtag.

It also has a Stream, of Interesting Tweets where Newer posts appear at the top and push older ones down.

Trends Here you find what the majority of people are talking about at this instant.

Promoted Trends Advertisers create trends/#hashtags and buy placement.

9

The @Connect Page

Latest Follows and List Adds

Search bar to search any topic

Displays all mentions to and from you

The #Discover Page

10

A selection of major trending stories based

on your interests, location, what you follow, and news is

shown here

Shows Important Items, Videos and Images.

Also Paid Tweets can be shown here

The Profile Page

11

Info about You/Your Brand including location co-ordinates!

In Depth info about your account broken up by section

All of your latest Tweets, @mentions, and retweets (RTs) listed as they happen

Now That You

UNDERSTAND TWITTER

How will it benefit “your”healthcare facility?

Determining Twitter’s Usability

12

• In what ways does Twitter sync with your current Clinic/Hospital Branding and Patient Interactions?

• How will Twitter serve your Clinic or Hospital?• How will your tweets help your audience?• Are they going to be helpful, educational, service

friendly, humorous? • Are they only going to convey a certain kind of

information, discounts and promotions , or news?

Key Questions on everyone’s mind

13

•Twitter is probably the fastest way to Raise awareness today

•Twitter allows you to Provide news and information easily

•Twitter allows protected views to ensue secure sharing of data

•Providing Quick Non Medical Advice to patients and others saving visits and thus Time

•Building a loyal set of followers allows viral spread of your information

•More Beneficial than even referrals

So How does Twitter Help

14

Its all about Engagement

15

Sync

ENGAGEServe

EducateHelp

•Make Twitter Friends – Friends are good fun anywhere you go… even in cyberspace

•Speak up – Share your views regularly•Listen – Listen to what others are saying•Be Willing to Engage in conversations•Be Committed – Be Regular•Don’t Overdo it – Don’t make extra accounts to manage roles. Soon you’ll find it overbearing

How to ensure a good Twitter presence

16

•Appoint someone in your clinic /hospital who will be responsible for Tweeting

•Create Goals – (More on this below)•Create a Content Strategy based on your goals•Define limits and permissions- Will someone check Tweets before they are sent out?

•Define limits on Tweets per Week / Day / Hour•Develop a content timeline to ensure Tweeting and Approvals happen in a timely manner

Think you need a Twitter Strategy

17

Twitter is The Platform not The Goal, hence set ROI indicators accordingly

•Useful IndicatorsOn Twitter: Followers, Shares, RTs, @mentions, Conversations, Trends and Tags, Positive Patient Mentions, Recommendations via Twitter

Off Twitter: Website visits, Learning, Website traffic, Patient Satisfaction, Staff Cohesiveness

Goals : Set Metrics, Not Ego Boosters

18

Tweeting Pointers

19

1. Create Good Tweets2. Follow the right people3. Get followed4. Ask Questions5. Respond Well6. Encourage RTs7. Track keywords8. Use #hashtags9. Useful Hashtags10.Recommendations11.Tools of Use

Create Good Tweets

20

Optimum Size

Useful Content

Relevant #Hashtag

Shortened link

Friendly

Worth Forwarding

• Search people and healthcare bodies/doctors you love or respect

• Search topics, trends, or #hashtags and follow people talking about them

• Social media/email contacts

• Healthcare experts and newsmakers

• Tweeters your friends follow

• Tweeters with a reputation

• Those who follow you (a courtesy)

Follow the Right People

21

• Tweet when you have something interesting news

• Solid Tweets earn more RTs

• Promote/link to other social media channels

• Ask people to follow you – Don’t be shy

• RT posts from Tweeters you admire— they’ll see it and promote you sometime

How to Get More Followers

22

• Give others a reason to answer

• Should be fun to answer – start a conversation

• RT others’ questions

• RT/@reply answers whichmakes others take notice

• Ask your Patients / Staff Feedback about some thing positive

Ask Questions. Good Ones

23

• Be respectful

• Be human, be yourself

• Block all major offenders

• Avoid use of improper language / hard tones

• Answer inquiries quickly and in the mode they were sent you

Respond Well

24

Retweets help by making your Tweet viral

What can you do to get retweeted more often?

• Your Tweets should have substance• Keep it short and simple• Check your links before sending – Broken Links are Evil• Great Ideas, Innovation, Humor, Breaking News, Points of view get retweeted most

Encourage Re-Tweets

25

• Search for topics, terms relevant to you

• Check out trends related to your keywords or interests

• Track hashtags prepending #to your relevant topics

• Track mentions of your clinic/hospitals

• @Reply and RT Retweet to get conversations started

Track Keywords

26

What’s a Hashtag? Any word with a # symbol before it. They help in locatingyour conversation within a stream of chatter

How to use it? Use a hashtag to mark out topics related to your tweet which others can also adopt during a chat

Example: #healthyindia, #healthIT, #hcsm, #diabetescontrol, #essentialdrugs, #healthyhearts

Tip: Frequently check out the #Discover tab

Use Hashtags

27

•Global#healthIT#hcsm#hitSM#mHealth#eHealth#ptcare

•India Centric#hcsmin#hcitin

Useful Hashtags for Healthcare

28

@berci@nrip@hjluks@kevinmd@ehrandhit@westr@ahier@edrneelesh@nicolaziady

Recommended Accounts to Follow

29

•TweetDeck : http://www.tweetdeck.com/•Buffer : http://bufferapp.com/•Echofon: http://www.echofon.com/•Hootsuite: http://hootsuite.com•Twitalyzer: http://twitalyzer.com•Klout: http://klout.com•Dlvr.it: http://dlvr.it•SocialOomph: http://www.socialoomph.com/

Useful Tools to help with Twitter use

30

Thanks for Viewing this Presentation

For us help you further, please contact us

Web: http://www.plus91online.comCorporate: http://www.plus91.inTwitter: @plus91 @nrip @adityapatuFacebook: http://www.facebook.com/plus91.in