healthcare information management: healthvine
DESCRIPTION
An avenue for healthcare professionals and patients to store and disseminate orderly flow of information.TRANSCRIPT
Launching HealthVine: Healthcare information management mobile service
Time is of the essence when it comes to healthcare delivery.
Maintaining valuable prescription is critical.
Searching from piling medical records, prescriptions and bills is a hassle especially during an emergency
It’s never too late when you have access to medical history, fast and updated.
There is a need for healthcare information that connects patients, doctors and pharmacists.
A new form of healthcare information management is yet to
be tapped
Who are in healthcare information management business today?
(for diabetes management) (Good tie ups/network)
(Allows you to store and manage all health
information )
(Indian website connecting colleges, office
& hospitals)
Where’s the gap
Increasing costs
Decreasing platforms
Blue Ocean StrategyEliminate
Documentation & delays
Raise
Portability
Reduce
Dependence on fresh reports
Create
Convenience partners
(Travel, Insurance,
Pharma cos can partner)
“Healthcare information on the move”
HealthVine
The Solution
Convenience
Accessible
Timely &
updated
Portability Relevant
Availability
HealthVine
Vision
To be a world class seamless and timely healthcare information management provider
Scope of Business: Live Quotes
• “There is a huge vacuum present in healthcare information resources in comparison to credible players like WebMD, Revolution health etc. in the US and thus people in India have a great need for a credible source of information.”
• Mr. Nelson Feranandes, Online Marketing & eCommerce professional (Apollo Hospitals, ICICI Lombard, etc.)
Whom are we talking to
Medical professionals Corporates/Staff Frequent Fliers/Travellers
Insurance Companies Pharmacists Schools & Educational groups
Step 2
HealthVinestores
prescriptions on mobile/website
Step 3
Prescription can be retrieved with an SMS
code
Step 4
Special Discounts at
certain establishments
Step 1
User subscribes to HealthVine
How does it work
Case Analysis: Insurance
Scenario 1: Policy Holder
• A Policy Holder conventionallyundergoes a medical test prior toreceipt of policy certificate
• HealthVine’s partnership with theinsurance company ensures that hishealth records entered in hisproposal form are storedautomatically on his portable GPRSenabled mobile device and he canretrieve the report at Rs. 2 per report
• Revenue Sharing Model with theinsurance company:
• Rs. 1 to Insurance company and Rs. 1to HealthVine
Case Analysis: Pharmacists
• Scenario 2: Tie-up with OTCs including toothpastes (Tooti Frooti) and free dental check up coupon to be offered. This dental report can be subscribed via HealthVine at Rs.2 per SMS
• Revenue Sharing Modelwith the toothpastecompany:
• Rs. 1 to Tooti Frooti and Rs.1 to HealthVine
Disruption
Breaking conventions:
Corporate convention
Marketing convention
Consumer convention
Communication convention
Breaking Corporate convention
Brick & Mortar
Click & Mortar
Click & Portal
Breaking convention of a physical space, the HealthVine
revenue model is based on partnerships and works through
the Vinner circle (explained further)
vinner circle
The profits to the entrepreneur is based on
commission earned through collaborating with
groups, establishments and personal network
Breaking Market Convention Travel companies
Dentists
Corporates Educational
Institutes
Pharmacists
Insurance
companiesMedical
OrganizationsIT Gyms
Restaurants
Theatres
Purified water
Co-branding options are endless,
marketplace boundaries are extended
Opticians
Telecom providers
Breaking Consumer Convention
The consumer is not at the receiving end but is an active participant. He will input his health records and manage it himself. He is the co-creator
of the HealthVine service
Breaking Communication convention
Embedded messages in daily soaps
Shows like Dill Mill Gayye or other popular medical drama (afternoon slot – 1 pm)
Promotional Plan
Media Mix
Radio (AIR)
Health Centre,
Culture Club
Interactive workshop
Self Service centres at opticians
and dentists
Event Sponsorship
Increasing retention: HealthVine Champion membership
1. Network of 100+ HealthVine partners
2. Discounts & free medical coupons
Special Events & Conferences
HEALTHVINE INTERNATIONAL SUMMIT
Sponsoring Birthdays
Sponsoring small events like anniversaries and b’days with the theme that HealthVine cares for your parents
Cultural Events & Park Branding
HEALTHVINE
Free medical advice, pamphlet distribution at Parks and other cultural gathering
HealthVine Health Bulletins
“How involved are you with your healthcare?” – Q&A Bulletins with Health Experts
HealthVine Webinars
Health
Vine
Webinars integrating doctors, specialists and patients in one common interface
Live Interactions: Industry Challenges
• “Only the crème-e-crème layer has a reach to Internet or online media, the mobile penetration is high but there are word constraints (160 characters) infrastructure constraints in terms of coverage and connectivity with both of these. “
• “Nothing can replace a doctor, so anything and everything in healthcare should involve a doctor in the ecosystem for profit and marketing both.”
- Dr. Ruchi Dass, Business Head at Kayaguru Health Solutions Pvt. Ltd
Solution: PPP Model is on the cards
Marry public health system to private medicare for optimum delivery& accessibility of services
e.g. GE Healthcare and Govt. of Madhya Pradesh
Reaching rural markets and underdeveloped nations
• Arrangement of a referral application for community health workers (CHWs), administered by the community members themselves.
• CHWs and their supervisors will possess the ability to monitor, in a consistent and standardized fashion, the progress of individual health results.
Plan of action for three years
Groundwork
•Tie up with Telecom providers to provide app for GPRS enabled phones
•Service development
Test Market
•Test market in Mumbai & other metros•Expand in other markets
Communicate & Collaborate
•Communicate functionalities use innovative media•Collaborate and network with worldwide partners
Thank You
Nisha Mathew Roll No 102Archana Roll no 181