HEALTHKART CASEHealthkart.com, an online vendor of health products, on Monday said the company has separated its generic drug search business HealthkartPlus and raised $6 million for the new venture from existing investors.HealthkartPlus has also been rebranded1MGand will operate under1MG Technologies Pvt. Ltd.Until recently, Healthkart.com and HealthkartPlus were run byBright Lifecare Pvt. Ltd, an entity backed by investors such as Sequoia Capital, Intel Capital and Omidyar Network.Deep Kalra, founder at online travel portal MakeMyTrip.com, has also participated in the current round, the company said.Gurgaon-based Healthkart was founded byPrashant TandonandSameer Maheshwariin 2011 and has raised close to $22.5 million since then.1MG will be headed by Tandon, while Maheshwari will continue to look after Healthkart.com.1MG has seen tremendous organic growth to become the largest mobile health platform for consumers in India. We currently have over 1.5 million downloads and continue to grow fast. We feel that with this dedicated focus, we will now be able to scale 1MG and make it the primary health app on every smartphone in India, said Tandon.1MG has a database of about 100,000 medicines with detailed information on their side effects, interactions and composition.It also allows consumers to do a price comparison among multiple brands of medicines with the same composition.Using the application, consumers can save about 50-80% through brand substitution, added Tandon.The company also operates a digital marketplace that connects consumers to their local pharmacy in Delhi and Bengaluru, and is looking to expand into Mumbai, Hyderabad, Chennai, Pune and Chandigarh by the end of the year. I feel this company has tremendous potential to be a significant player in the mobile health space, which is one of the largest opportunity areas that is waiting to be disrupted, said Kalra.Meanwhile, Healthkart.com, which is looking to raise $20 million in the next six months, will focus on fitness and nutrition business. The company will exit other categories such as beauty, personal care, baby care and eye care, said Tandon.The company is planning to enter the fitness services market, where it will offer gym memberships and services of gym trainers and yoga trainers.Healthkart.com will be launching a meal replacement (nutrition shakes) brand in the coming quarter. We want to be the fitness destination for consumers in India. Meal replacement is a big category in the West, and we are expecting it to do well in India, too, said Tandon.Online retail is expected to be worth $6 billion this year, a 70% increase over 2014 sales of $3.5 billion, according to technology researcherGartner Inc.E-commerce represents less than 4% of the total retail market, according to a Gartner report published in October.urgaon based ecommerce platform for health products, Healthkart.com has separated its generic drug search business HealthkartPlus and has rebranded it to 1MG which will be operated under 1MG Technologies Pvt. Ltd. The company said, that it has raised over $6 Mn for its newly formed entity. Its existing investors and few new investors including Deep Kalra of MakeMyTrip has also joined in this round of funding.

Uptil now, Healthkart.com and HealthkartPlus were run by Bright Lifecare Pvt. Ltd.

Healthkart was founded by Prashant Tandon and Sameer Maheshwari in 2011 and has raised close to $22.5 Mn till date in three round of funding. While, 1MG will be headed by Prashant, on the other side, Sameer will continue to look after Healthkart.com.

1MG, currently has a database of about 100k medicines with detailed information regarding the prescribed medicines, substitutes, usage and also direct users to the nearest drug stores where it will be available. It also has a price comparison feature.1MG has seen tremendous organic growth to become the largest mobile health platform for consumers in India. We currently have over 1.5 Mn downloads and continue to grow fast. We feel that with this dedicated focus, we will now be able to scale 1MG and make it the primary health app on every smartphone in India, Prashant Tandon said.

Meanwhile, Healthkart.com, is looking to raise over $20 Mn, the company will now focus on fitness and nutrition business and plans to exit other categories such as beauty, personal care, baby care and eye care.

The sudden rise of services marketplace, has led the company to launch a fitness services marketplace where it plans to offer gym memberships, services from gym, yoga trainers etc. It will also be launching a meal replacement (nutrition shakes) brand in the coming 3-4 months. Healthkart also connects various pharmacy in Delhi and Bengaluru, and is further looking to expand into Mumbai, Hyderabad, Chennai, Pune and Chandigarh by the year end.

Healthkarts investors include Sequoia, Intel Capital, Kae Capital and Omidyar Network.

Health products market is expected to grow at CAGR of 15% and touch $158.2 Bn in 2017.To make a quantum leap in thehealthandnutritioncategory, HealthKart announced an agreement with Optimum Nutrition(ON), which is a big premium sports nutrition brand globally.[1]HealthKart became the official suppliers of Optimum Nutrition aiming at benefitting Indian customers looking for authentic and high-quality sports and nutrition products. Now, HealthKart and Optimum Nutrition are jointly committed to deliver authentic products to consumer at their door steps.The company has launched HealthKartPlus(now re-branded to 1mg) , a genericmedicinesearch engineapp, which can help the users to understand their medicines better.[2]Apart from the web portal, HealthKart has also launched its smartphone application for Android, iOS and Windows devices.HealthKart acquired MadeInHealth in 2012. The acquisition of onlinefitnessandbodybuildingcommunity and supplement store has strengthened HealthKarts position in the e-health space. This move towards theFitness,Weight gain,Weight losscategories further helped the company to come up in terms with the changing healthcare world.ISSUE:Customer Interaction ManagementSOLUTION:Healthkart.com was in search of atechnologythat could confer definite particulars to the customers associated with health and safety subjects. As health issues are rising up at a fast pace, customers insist on being delivered with appropriate information catering to their needs. Ameyo suited this requirement of Healthkart.com in dealing with the demands of the customers thereby expanding business.Drishti's Ameyo has helped Healthkart.com with priority based routing which enabled its important customers connect with the contact centres without any wait time and resolved problems by ensuring that customers are granted with high quality of interaction. Ameyo has also facilitated integration with DNC India, which allowed the whole process of scrubbing for their outbound process. Agent level dashboard was another solution by Ameyo wherein, it permitted them to self gauge their performance. Reports could now be customised as per the business processes and work force management was improved.Gayatri Seth, Senior Manager, Customer Relationship Management, Healthkart.com, advocates,"As we deal in providing of largest range of authentic health products to fitness enthusiasts, prompt customer service is paramount for our clients, handling calls for premier customers with minimum hassles is what we were looking for. We also needed a solution that could give specific details to our agents. Ameyo best suited our requirement, it provided us with prioritybased routing and integrated with DNC India. The clarity of our system was another pain point it failed to track productivity and other indices. AMEYO's customised and detailed reports took care of this issue, resulting in hurdle-free operations."Healthkart.com has witnessed a considerable transformation in its business through Ameyo. Connecting to the customers became imperative for them for which they required a technology which could cater to this need. Drishti's Ameyo worked out the problem by offering Healthkart.com with solutions which heightened it's business and operation expansion.About Healthkart.com:Healthkart.com supplies the best health and wellness products to all its customers. It deals with assorted health products like nutrition, fitness, eye, personal care, etc. It has ensured good quality and on-time delivery to its customers. It aims in endowing with a magnanimous health and wellness advancement. It has become a reliable name thereby catering to the needs of the customers.About AMEYO:AMEYO is the flagship solution from Drishti for complete CIM. It has been designed to add value to the businesses and pave way for a structured growth. AMEYO customers enjoy significant increase in efficiency levels, reduction in operational costs, flexibility, consistent user experience and a demonstrable ROI.About Drishti:Drishti is a leading provider of Contact Center Software and Enterprise Communication Applications. Drishti offers communications solutions that empower enterprises to dynamically manage business processes, interactions, workforce and service levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave way for a structured growth.