healthy and tasty, branding project
TRANSCRIPT
Project Team:
Mona Refaat khedr Eslam Gomaa Haitham Ibrahim Asmaa Hussein Dina Mohamed Aly Ismail
Healthy and tasty is a fast-growing company dedicated to offer
Healthy Products
Diet Programs
Catering and Cafeteria services(healthy snakes and nutritious meals)
Executive Summary
Rapid life style & time shortage.
Spread of Poor diet as surefire way to worsen person health (diabetes , heart diseases, high cholesterol, high blood pressure… )
Obesity and consequential conditions even in children
Desire to always maintain and improve our health by reducing the sugars, chemicals, fats, toxins and preservatives that we consume.
Problem Statement
Number One provider of healthy food and diet programs in Egypt in 2025.Business Idea:Our business Idea supports the vision by offering wide range of healthy products ,calorie counted meals ,high Protein meals , disease healing programs and balanced programs.
Vision
Mission
• Help you enjoy fresh food that nourishes and heals your body, while giving you the energy needed to power through every day.
• Provide variety of diet programs ,that is useful for your weight loss, weight management , muscle gain and disease healing.
• We want you to feel satisfied after your meal, and excited about your next one knowing you have made the best choice for your body!
“Healthy&Tasty”
Yes ,this name distinguishes us. It establishes our healthy and tasty personality, brand character, market position, and the nature of our healthy and tasty offerings. It accomplishes the following objectives:
It reflects our brand character
It’s descriptive of our offering.
It creates an association to the meaning of our brand.
It’s easy and pleasant to say.
It’s unique and memorable.
.
Brand Name
Logo
The logo convey brand name and character in your marketplace. The green color reflect the healthy served products , while the red stimuli the appetite. The apple stands for vitality and productivity. Our logo is consistent with the nature of our product and services range.
Physique Personality
Fresh drinks
Healthy sandwiches
Tasty Salads
Calories counted Meals
Subscription Programs
Authenticity (Supervised
by well known nutrition)
Tasty while healthy.
Reflection
It help me lose
weight.
Healthy food at
work.
Culture
Friendly and
cooperating
Relationship Self care , family ,
and healthy life
style.
Self Image
Lack people awareness
Got few distribution points
Brand Identity
7
Healthy&Tasty provide Nutritious
food for a healthy life journey
Save your
time
Stay
Healthy
Dietitian
SupervisionMeal
Components
Meals
Calories
Count
Products
Breadth
Tasteful
food
+Emotiona
l
Rational
1
9
Brand Promise
Brand lovemark
Primary AudienceWeight Loss Programs
Income Age Weight Sickness
LifeStyle
0 – 5k 0 -12 Below weight
Healthy Athletics
5k-10k 13-18 Ideal Diabetic Fitness interests
10k –15k
18-24 Over weight
HeartProblems
BeautyInterests
15k + 24 -50 Want to change bad eating habits
50 +
Diet Centers
Secondary AudienceTherapeutic nutrition
Income Age Weight Sickness
LifeStyle
0 – 5k 0 -12 Below weight
Healthy Athletics
5k-10k 13-18 Ideal Diabetic Fitness interests
10k –15k
18-24 Over weight
HeartProblems
BeautyInterests
15k + 24 -50 Want to change bad eating habits
50 +
Cardiac physician
Diabetes centers
Secondary AudienceAthletics Programs
Income Age Weight Sickness
LifeStyle
0 – 5k 0 -12 Below weight
Healthy Athletics
5k-10k 13-18 Ideal Diabetic Fitness interests
10k –15k
18-24 Over weight
HeartProblems
BeautyInterests
15k + 24 -50 Want to change bad eating habits
50 +
Gyms Clubs
SWOT Analysis
Strengths• Talented chefs
• Freshly prepared products (prepared early in the same day)
• Partnership with well known diet centers
Weaknesses
• Short life time of the
product
• Seasonality of some raw
products
• Outsourcing delivery
operation
• Leftovers handling
Opportunities
• Demand for ready
made healthy balanced
meal due to rapid life
style
• People awareness of
health hazards of
eating fast food
• Weak competition
Threats
• Unstable economical
situation and increasing
prices
• Seasonality of some raw
products essential for
preparing the meals
Branding Cycle
Considering width and depth in the product range.
Offering variety of healthy products and services.
Product
Position
Number One provider of healthy food and diet programs.
Healthy&Tasty Help you enjoy fresh food that nourishes and heals your body, while giving you the energy needed to power through every day
Healthy&Tasty offers the most fresh healthy meals and snakes which designed to provide every person what needed to live , enjoy , every moment in her life and feel energetic and productive. Healthy &Tasty provides balanced nutritious meals ,while calorie counted and so tasteful.
Emotional
Stay healthy and productive
Save your time and receive a healthy meal at your place.
Enjoy the taste.
Rational
Meals designed based on nutrition supervision
Fresh and healthy meal components.
Calorie counted products
Tasteful food.
Product breadth
Promise
Presentation
At Healthy&Tasty, we sell fresh natural food . We are your way to keep healthy ,productive and in shape. Meals are naturally sourced and are designed to support your health and get to the cause of your health issues,
not cover them up.
Persistence
Perception
Healthy&Tasty extremely consider the quality of the products thus applying very restrictive auditing process on the raw materials and on the cooking operation.Healthy & Tasty works on continuous promotion to raise awareness and encourage purchasing.
Healthy&Tasty understands the importance of understanding our client perception ,thus it provides: Responsive Facebook page for rating and any
comments on service. Hotline to receive any complaints Surveys and asking for feedback.