healthy eats
TRANSCRIPT
BrandIdentity
Guidlines
Market
Healthy
Mission StatementCooperating with local farmers to bring healthy high quality food
to the consumer
Position TargetYour trusted neighborhood
food market Specialize in healthy living
Personality TensionNatural,Fresh, and Local
I love the quality of their products, but the frozen pizza
selection could be larger
PlatformBrand
LogoBrand
Market
Healthy
Market
Healthy
Exclusion ZoneMarket
Healthy
Market
Healthy
Exclusion Zone is the width of a lower case a.
Co-BrandingAcceptable Use
Unacceptable Use
Co-BrandingLogo
Acceptable Use
Market
Healthy
Market
Healthy
Market
HealthyMarket
Healthy
Co-BrandingHealthy Eats Dominant
Unacceptable Use
Market
Healthy
Market
Healthy
Market
Healthy
MarketHealth
y
Co-BrandingLogo
Acceptable Use
Market
Healthy
Market
Healthy
Market
Healthy
Partner Dominant
Unacceptable Use
Market
Healthy
Market
Healthy
wrong
MarketHealth
y
PalettesColor
Roma RedCMYK: 16,89,99,6
RBG: 197,62,39
HEX: C53E27
Leaf GreenCMYK: 55,0,99,0
RBG: 128,195,65
HEX: 80C341
Root BrownCMYK: 42,70,97,49
RBG: 96,56,19
HEX: 603813
Pulp OrangeCMYK: 25,69,100,14
RBG: 172,92,17
HEX: AC5C11
Plum PurpleCMYK: 55,0,99,0
RBG: 108,16,118
HEX: 6C1076
Banana YellowCMYK: 41,0,97,0
RBG: 163,207,62
HEX: A3CF3E
Gorgonzola BlueCMYK: 100,88,11,1
RBG: 13,61,146
HEX: 0D3D92
Primary
Secondary
TypograpgyBrand
Antique Olive NordABCDEFGHIJKLM-NOPQRSTUVWXYZabcdefghijklmnopqrstuv-
Font
Acceptable Weights
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Regular
Kinescope
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Font
Acceptable Weights
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Regular
TypograpgyBrand
Font
Acceptable Weights
Memphis
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Bold
Headlines
Lockup
YourHealthy
Lifestyle
• Kinescope font
• Top word angled 5 degrees off lower word
• Two and a half letters hang over lower word
• 94% of the size of lower word
Two or 3 Lines
• Kinescope font
• Centered on middle word
• 94% of the size of lower word
• Optional line if needed
• Antique Olive Nord font
• MInimum size 30 points
• Always Sqyuare to th page
• Leading 85% of type size
TypograpgyBrand
Body Copy
Bags: Bring your own bags or buy our reusable ones at checkout.
Saving Green: Everything we do from our smaller, energy-saving stores to recycled bags and cartons capture the very essence of conservation. As a result, you can save up to 50% on the majority of your needs.
• Kinescope Font
• MInimum size 18 points
• Either Roma Red or Root Brown in color
• Always double point size of body text
Header Body• Memphis Font
• MInimum size 9 points
• Either Root Brown or Black in color
Advertisment
Market
Healthy
MilkBaby Carrots
Strawberries Green Peppers
Red CabbageT-Bone Steak
$ 1.59 per lb
per lb per lb
2 for $6
$ 2.45per lb
per bag$ 1.79
$ 8.50 $ 1.80
• Antique Olive Nord Font
• MInimum size 30 points
• EitherRoma Red or Black in color
Price• KInescope font
• MInimum size10 points
• 30% size of price font
• Quantity in Roma Red
• Description in Root Brown
Quantity & Description
ElementsGraphic
Call Outs
5% 15%10%
Our call outs will use the three main colors, identi�ed in our color section. (Refer back to page 5) The writing on the inside of the circles must be in Antique Olive Nord P Regular and it must be at a point size of 30. The speci�c specs of the circle is as follows:x: 1.3712in y: 1.8131in w: 1.011in h: 1.011in
Our call outs will use the three main colors, identified in our color section. (Refer back to page 5) The writing on the inside of the circles must be in Antique Olive Nord P Regular and it must be at a point size of 30. The specific specs of the circle is as follows:x: 1.3712in y: 1.8131in w: 1.011in h: 1.011in
Icons
Produce
Bakery Dairy
MeatDeli Bath & Body
Alcohal Grocery
Products
Display AdvertismentPeople
PhotographyBrand
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MembersTeam
Uniform
AttitudeHil magnam, qui cus, to con pra same quam, que eostint voluptibus mo magnatur, sime evelit aspeliam voluptas quae qui re nis est ipsam volut officientum quat fugia im aut la quat rem et et reperibusdam quiaturest, voluptatis modi iditatibus et ium nonse pedit restrumet vendanda essint minus inullit et eaquatur alitatemped ut ut voluptatem remollabore pos aboreritenim quodi doluptatur magname erro cuptur, voluptam ipitatio eum cumet ut alibus rem veris di ium dicia esequi sameni unto volorep tiorum aut officia sandani atatatest, sit volorer natempor aditatem quas ellacita deriae platior eraere volupta volorum aliciumqui alictibus, tempor sument etur sum quam,
ScriptHil magnam, qui cus, to con pra same quam, que eostint voluptibus mo magnatur, sime evelit aspeliam voluptas quae qui re nis est ipsam volut officientum quat fugia im aut la quat rem et et reperibusdam quiaturest, voluptatis modi iditatibus et ium nonse pedit restrumet vendanda essint minus inullit et eaquatur alitatemped ut ut voluptatem remollabore pos aboreritenim quodi doluptatur magname erro cuptur, voluptam ipitatio eum cumet ut alibus rem veris di ium dicia esequi sameni unto volorep tiorum aut officia sandani atatatest, sit volorer natempor aditatem quas ellacita deriae platior eraere volupta volorum aliciumqui alictibus, tempor sument etur sum quam,
ApplicationsSample
Printed Advertisemet
Market
Healthy
MilkBaby Carrots
Strawberries Green Peppers
Red CabbageT-Bone Steak
$ 1.59 per lb
per lb per lb
2 for $6
$ 2.45per lb
per bag$ 1.79
$ 8.50 $ 1.80
ApplicationsSample
Website
Costumer Services | Constact Us | Privacy Policy | Copyright © Healthy Eats Market 2014
Produce Meat Bakery Deli Alcohal DairyBath & Body Grocery
Milk
2 for $6
Deal Of The Week
Market
Healthy
5%Save
When you use your reusable
bag!
Contacts
CEO of Healthy Eats
Jeff JohnsonEmail: [email protected]
CEO of Healthy Eats
CEO of Healthy Eats
Mark Lewis Email: [email protected]
Jillian Daniels Email: [email protected]
Hours of operationM-F 8:00-6:00Saturday and Sunday 8:00-7:00Phone number: 763-437-6297
Costumer contact
LeadershipContacts
Market
Healthy