healthy sustainability presentation dr. bradley (1)
DESCRIPTION
2014 WWCMA PresentationsTRANSCRIPT
Dr. Kent Bradley
President, Safeway Health
SVP, Chief Medical Officer, Safeway Inc.
Healthy Sustainability
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A Key Term
• Healthy – having the quality of robustness, thriving, well, sound, fit
• Healthy is the key modifier that describes the quality of our
sustainability efforts – healthy planet, healthy products, healthy
people
• Different than explosive or incremental – it suggests life – the ability
to sustain its existence
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The Beginning of a Movement
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1960s- The Birth of the Movement
• In June 1969, Cleveland's Cuyahoga River was so fouled with industrial waste,
it caught fire.
• Although the river had caught fire at least ten times before, this time, people
took action—thus igniting the American environmental movement.
Scott, Michael. "Cuyahoga River Fire 40 Years Ago Ignited an Ongoing Cleanup Campaign." Cleveland.com. N.p., 07 Mar. 2011. Web. 10 July 2014.
Dykstra, Peter. "History of Environmental Movement Full of Twists, Turns." CNN. Cable News Network, 15 Dec. 2008. Web. 10 July 2014.
• Prior to this event there was a growing emphasis on social responsibility which,
in the 60s increasingly tied in the role of corporations and the notion of
Corporate Social Responsibility
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Today, issues surrounding the environmental movement are well accepted.
In fact, almost all major companies have a focus on environmental responsibility.
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The Maturation of a Movement
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Responsibility Sustainability
* Kevin Moss in http://csrperspective.com/uncategorized/sustainability-is-overrated-part-2/
*
Corporate Sustainability is a business approach that creates long-term shareholder value by embracing
opportunities and managing risks deriving from economic, environmental and social developments.
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Sustainability – Why It Matters
• Sustainable business practices are critical to the creation of long-term
shareholder value in an increasingly resource-constrained world
• Sustainability-related megatrends are changing our world and are
having a measurable impact on companies’ top and bottom lines
• What are the megatrends that will impact the sustainability of your
business?
Dow Jones Sustainability Indices Corporate Sustainability Retrieved from:.sustainability-indices.com/sustainability-assessment/corporate-sustainability.jsp
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Falling Life Expectancy In the United States
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Aging Workforce
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Workforce Age Trend
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Commercial Costs By Age
Yamamoto, D.H. (2013) Part of the Health Care Cost Institute’s Independent Report Series –
Report 2013 -1 Retrieved from: http://www.healthcostinstitute.org/files/Age-Curve-Study_0.pdf
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Millennials Come of Age as America's
Most Stressed Generation
American Psychological Association (2013) Stress in America Survey Retrieved from https://www.apa.org/news/press/releases/stress/2012/full-report.pdf
High and constant stress levels can negatively affect a person’s physical and
mental health. In addition to the ongoing mental strain, stress affects people
physically – and not everyone is coping well.
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Growth in High Deductible Plans
B
S
G
P
Bronze
Silver
Gold
Platinum
$5,081 $10,386
$2,907 $6,078
$1,277 $2,846
$347 $698
Trend of high deductible
health plans with a saving
option (HRA or HSA)
(number represents # of
lives in million)
Most people (81%) in
public exchanges are
selecting a HDHP (bronze
or silver) but with no
saving option
Individual Family
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Large Employers Evolving View
AON Hewitt (2013) Aon Hewitt 2013 Health Care Survey Retrieved from http://www.aon.com/attachments/human-capital-consulting/2013_Health_Care_Survey.pdf
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Rise in Health and Wellness Focus
31%
36%
39%
65%
75%
76%
0% 50% 100%
Top Health Care Outcomes Organizations Would Like to Achieve in 2013
Increase participation in wellness, health
improvement / disease management programs
Increase participants’ awareness of and
decision making related to health issues
Reduce health risk of population
Improve disease management / health
improvement program compliance
Increase employee use of tools and information
on provider price and quality
Improve productivity (reduce work absence
and improve presenteeism)
AON Hewitt (2013) Aon Hewitt 2013 Health Care Survey Retrieved from http://www.aon.com/attachments/human-capital-consulting/2013_Health_Care_Survey.pdf
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Significant Adoption of Biometrics
AON Hewitt (2013) Aon Hewitt 2013 Health Care Survey Retrieved from http://www.aon.com/attachments/human-capital-consulting/2013_Health_Care_Survey.pdf
Program/Service Offered in
2012
Offering in
2013
Percentage
Point
Change
Biometric screenings 63% 71% +8
Physical activity challenges 47% 53% +6
Telephonic health improvement coaching 46% 52% +6
Nutrition programs 31% 37% +6
Stress reduction initiatives 29% 35% +6
Online/web live chat health coaching 24% 29% +5
Health Improvement Programs Increasing in Popularity
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Incentives
5%
24%
17%
17%
21%
14%
2%
0% 20% 40% 60% 80% 100%
NA
>$500
$300-$500
$150-$300
$50-$150
<$50
$0
Achieve Outcomes – Incentive Value
AON Hewitt (2013) Aon Hewitt 2013 Health Care Survey Retrieved from http://www.aon.com/attachments/human-capital-consulting/2013_Health_Care_Survey.pdf
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According to a study by Reputation Institute - a global consulting firm -
willingness to buy, recommend, work for and invest in a company is
driven 60% by your perceptions of the company. And three of the
seven dimensions that drive reputation fall under CSR (citizenship,
governance and workplace)
Brand
Smith, J. (2013, Oct, 10). The Companies With the Best CSR Reputations Retrieved from http://www.forbes.com/sites/jacquelynsmith/2013/10/02/the-companies-with-the-best-csr-reputations-2
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What Should Be the Result
• Healthier Employees
• Safer worksites
• Improved Retention
• Improved Financials
– Healthplan spend in long-term
– Business Metrics
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How You Get There Matters
• The Positive Principle
• Deconstructing and Reconstructing Habits
• The Importance of Small Wins
• The Halo Effect – How Small Change Reverberates
• Story of Alcoa
• Story of Safeway
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Summary
“Well done is better than well said.”
“Healthy citizens are the greatest asset any
country can have.”
- Winston Churchill
- Benjamin Franklin
