hearing aid industry portfolio claire e. cunningham
DESCRIPTION
Examples of hearing aid promotional projectsTRANSCRIPT
Claire E. Cunningham
PORTFOLIOHearing Aid Marketing
Direct Mail
Challenge: Keep message fresh in weekly patient acquisition mailings
Solution: Changed mailer designs but retained some elements to build brandrecognition
Newspaper Ads
Challenge: Reduce ad spending
Solution: Analysis showed smaller ads to be a better buy (Lower cost for same or better results)
Events
Challenge: Open House letters no longer attracting people
Solution: New, invitation-style mailer
Events
Challenge: Make the most of educational event featuring local celebrity
Solution: Promotional programs met goal of 90 attendees. Seventy percent of attendees set appointments.
Results Measurement
Challenge: Management wanted to know how best to spend marketing dollars
Solution: Used available information (appointments and sales) to provide apples-to-apples comparison
Website
Challenge: Create a CMS-compatible web site
Solution: With designer created WordPress-based site. Handled site updates
Patient RetentionPlan
Challenge: Stay top-of-mind with patients
Solution: Program of newsletters, cards and letters using patient database
Patient RetentionNewsletters
Challenge: Stay top-of-mind with patients
Solution: Program of newsletters, cards and letters using patient database
Patient RetentionCards
Challenge: Stay top-of-mind with patients
Solution: Program of newsletters, cards and letters using patient database
Literature
Challenge: Patients needed basic information about company and programs
Solution: System of literature that presented consistent brand image and message
Brand Identity
Challenge: Create/maintain recognizable image
Solution: Pieces that utilize logo and corporate colors consistently
Claire E. CunninghamPlymouth, MN763-546-0479
[email protected]://linkd.in/ClaireCunningham