hearst app lab presents… · source: idc. can google repeat their smartphone success? source:...
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![Page 1: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/1.jpg)
Hearst App Lab Presents…
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Source: Apple
0.0
5,000.0
10,000.0
15,000.0
20,000.0
25,000.0
Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Q212 Q312 Q412
Over 120mm Sold!
“…fastest growing consumer tech product ever.”
‐Mary
Meeker
![Page 3: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/3.jpg)
Source: Gartner
Tablets Redefining the Personal Computing Industry
![Page 4: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/4.jpg)
Google Android Tablets Competing Well
Source: IDC
![Page 5: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/5.jpg)
Can Google Repeat Their Smartphone Success?
Source: ComScore
0%
10%
20%
30%
40%
50%
60%US Smartphone Operating Systems Share
Google Apple Blackberry Microsoft
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The Entire Digital Magazine Industry is Thriving
0
100
200
300
400
500
600
700
800
900
1000
Hearst Bonnier Conde ReadersDigest
AmericanMedia
Rodale Time SourceInterlink
Meredith
2H‐11 2H‐12
Source: AAM Fas‐Fax
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What is the Digital Magazine of the Future?
![Page 8: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/8.jpg)
Hot Spots & Tap to Reveal
![Page 9: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/9.jpg)
Embedded Video
![Page 10: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/10.jpg)
Personal Stylist & Inspiration Boards
![Page 11: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/11.jpg)
Custom Favorites & Recipe Lists
![Page 12: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/12.jpg)
Virtual Makeup Tester
![Page 13: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/13.jpg)
Talk to Esquire
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Interactive Quizzes & Gift Guides
![Page 15: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/15.jpg)
Tap to Buy
![Page 16: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/16.jpg)
Interactive Games
![Page 17: Hearst App Lab Presents… · Source: IDC. Can Google Repeat Their Smartphone Success? Source: ComScore 0% 10% 20% 30% 40% 50% 60% US Smartphone Operating Systems Share Google Apple](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec3f3fa9852ac34f67a90cb/html5/thumbnails/17.jpg)
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