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STERLING PUBLISHINGPREMIUM SALES AND CUSTOM PUBLISHING

IDEA?YOUR NEXT BIG

THINK

BOOKS.

THINK BOOKS.Books increase the exposure of your message and:— Promote your company, brand, product, message, and vision.

— Support literacy and are educational.

— Have high perceived value but low production cost.

— Are easily customized.

— Identify your company as intelligent and innovative.

— Are rarely thrown away, so they stay around forever!

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BUILD YOUR COMPANY’S BRAND:— Gifts with purchase

— Self-liquidating offers

— Added-value items

— Subscription premiums

— Employee or client incentives

— Retail promotions

— Corporate gifts

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STERLING HAS THE BOOK TO CONVEY YOUR MESSAGE.— Arts and Crafts

— Health

— Cooking and Lifestyle

— Sports

— Reference

— Puzzles and Games

— Children’s

— General Non-Fiction

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ALIGN YOUR PROMOTION WITH ONE OF STERLING’S EXISTING PUBLISHING PARTNERS:— AARP— American Museum of Natural History— Begin Smart— Esquire— Chapman Nautical Guides— Cosmopolitan— Country Living— Popular Mechanics— Good Housekeeping— Hasbro— House Beautiful— Magic Lantern Guides— Marie Claire— Seventeen— USA Today

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do for your company?

So what canSTERLING

STERLING CAN:— Create a new custom book.

— Customize existing books.

— Meet your budgetary guidelines.

Sterling offers many options, from creating a special cover that features your logo and binding in a personalized letter, to reproducing a book to a specific size and page count, or changing the format.

The ideas are endless…

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SUCCESS STORIES:We have taken many ideas and executed them to complete successful premium promotions with hundreds of companies, including:

— Microsoft

— Home Depot

— Gillette

— Sony Picture Home Entertainment

— Smith & Wollensky

— McKee Foods

— Jewelry Television

— Kimberly-Clark

You can be next!

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CLIENTSunSetter Awnings

PRODUCTGood Housekeeping The Complete Household Handbook, Revised Edition

IDEASunSetter Awnings did a mailing to existing customers offering them a free book with any purchase of a SunSetter accessory. Program was a BIG success!

Order Form Inside: Save on Accessories!

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SunSetter Deferred 3-Payment Plan

� Immediate Delivery � No Interest Added!

To use the plan, check the box on the bottom right of the order form and

complete the credit card section there. Add up the total of your merchandise,

shipping, and sales tax if applicable. Divide that total by 3. Enter this

amount in the “Amount Enclosed” line of the order form. We will charge this

amount to your credit card when we ship your order. The remainder of your

order will be billed directly to your credit card in two additional equal month-

ly installments (each the same amount as your first installment) for a total of

3 installments. (This plan is for credit card orders only. Fill in credit card

information on the bottom right of the Order Form.)

As a SunSetter Owner, you can SAVE your friends

20% off any size or model awning — and earn $100

for yourself! Just give them this Toll Free Number:

1-800-876-2340

and tell them to give our phone staff this special dis-

count code when they place their awning order:

SAVE20

Our phone representative will take it from there. They’ll

get all the information from your friend or neighbor,

including your name and zip code.

When their order is shipped we’ll automatically send

you $100 for referring your friend to us!

Cannot be combined with any other offers or discounts.

Phone orders only. Offer expires Dec. 31, 2008.

Please tell your friends that to get the discount they

must call us — PHONE ORDERS ONLY — and they

must give us the special code above when they call. If

they want to see our models and colors, they can get all

the information they need at www.sunsetter.com.

Now you can save your friends

and neighbors 20% off any

SunSetter Awning — and earn

$100 for yourself when they buy!

Here’s how it works...

Many current SunSetter

owners heard about the

awning from friends!

SunSetter Owner’s Referral Program:

EARN $100!

Over 400pages of how-to

tips, on everything from

home repair to household

finances. You’ll wonder how

you got along without it!

Order FormInside...

Use our Deferred

3-Payment Plan!

No Interest! Just put 1/3 down and pay the

balance in two additional monthly installments.

See the back cover for details.

Call Toll Free:

1-800-876-2340

24 hours a day, seven days a week. The easiest way to order!

Or order online at www.sunsetter.com

If you order by Aug. 18th you’ll save

on all our owners’ products.

But if you order early —

by Aug. 4th — you’ll get this special

Early Order Bonus!

Free!An indispensable

guide to almost

any practical home topic!

Just place an order of $49.00

or more by August 4th!

Order withConfidence

� 5-Year Limited Warranty

On awnings, window awnings, awning

accessories, flagpoles and EasyShades.

I-year warranties on furniture and

backyard products.

� SunSetter’s Unbeatable

Customer Service

Before and after the sale!� Good Housekeeping Seal

on Awnings, Window Awnings,

EasyShades and Flagpoles

FREE!FREE!Learn how to “do it right”

with this wonderful, tip-

filled how-to manual

from Good

Housekeeping!

� Want to know

the best way to

remove stains? Make

healthier meals without

sacrificing taste? Make home

repairs yourself?

� You’ll find great advice here on every-

thing from home finances and decorating to

safety, car care, home office solutions and

much more.

� With color-coded, quick reference tip boxes for easy

reading throughout the book. You’ll learn how to stretch

your home budget dollars, get smart “how to buy”

advice, and know when to “call in the pros” rather than

tackle a job yourself.

� Regularly $19.95!

Hurry! This great Early Order FREE

Book offer ends Aug. 4th!

Call 1-800-876-2340

SunSetter Products, 184 Charles St. Malden, MA 02148 � www.sunsetter.com

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Over 400

pages of sound

advice. You’ll

wonder how you

got along with-

out it!

Book supplies are limited. First come, first served. SunSetter reserves the right to substitute a

book of equal value. One per household.

WITH ANY SUNSETTER ACCESSORIES PURCHASE OF $49 OR MORE by 8/4/08

WITH ANY SUNSETTER ACCESSORIES PURCHASE OF $49 OR MORE by 8/4/08

Window Awnings! Huge Accessories Savings! EasyShade Solar Screens!

Inside:

Eight Exceptional Opportunities for SunSetter Awning Owners Only!

HUGE savings on SunSetterAwning Accessories -- 20% andmore -- the biggest we offer!

New! Woven AcrylicReplacement Fabrics includingexclusive vertical stripes.

Classic Outdoor Furniture inbeautiful Tropical Hardwood!

EasyShade Solar Screens at 20%Discounts. Great for porches,gazebos, sliders, and windows.

Save BIG on RevolutionarySunSetter Flagpoles -- 25% off!

20% savings on our energy-savingWindow Awnings!

Owners Awning discounts:Save 20% on a secondawning!

A wonderful newFREE BONUS!

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20% OFF!20% OFF!and more!

184 Charles StreetMalden, MA 02148

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��New!

PRESORTED STDU.S. POSTAGE

PAIDSUNSETTER

Your BEST opportunity to Save on Accessories,Furniture, EasyShades, Flagpoles and More!

FREE!The best ways to do almost anythingaround your house. An indispensable422-page do-it-yourself guide fromGood Housekeeping!

PLUS: Earn $100 for every person you refer to us who buys an awning! Details inside...

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CLIENTThomasville

PRODUCTHouse Beautiful’s Welcome to the Table

IDEARecent Thomasville Cabinetry purchasers from The Home Depot will receive a thank-you mailer, congratulating them on their new kitchen. Upon presentation of the attached certificate at their nearby Thomasville store, the customer will receive the free cookbook, a thank you gift just for visiting Thomasville. Results = In total, volume generate by cabinetry purchasers on the mail file generated just under $100,000 in written sales.

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CLIENTSears

PRODUCTPopular Mechanic’s Why a Curveball Curves, Good Housekeeping Cookbook, Marie Claire Hair, House Beautiful Colors for Your Home

IDEASears ran a Golden Wish Ticket program for the 2008 Holiday season. 5,000 of the prizes were Sterling books. A redemption site gathered customer information and book choice.

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CLIENTAlbertsons

PRODUCTGood Housekeeping Light & Healthy Cookbook

IDEAAlbertsons held a Heart-Health promotion where customers received a free book where customers got a free book when they bought two products that were featured in the promotion during February (American Heart Month).

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CLIENTPopular Mechanics

PRODUCTPopular Mechanics Complete Car Care Manual

IDEAPopular Mechanics ran an advertorial in their magazine offering the book for free to readers that register on their Web site.

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A BRILLIANT IDEA FOR YOU!Call Premium Sales today at 646.688.2467 or e-mail specialsales@sterlingpublishing.com, so we can help you brainstorm on an idea. We’ll create a fantastic promotion to fit your or your client’s needs!

387 PARK AVENUE SOUTHNEW YORK, NY 10016Tel: 212.532.7160 • Fax: 212.213.2495www.sterlingpublishing.com