heart of a home.” dovetail the newsletter · 2017. 12. 1. · dovetailthe newsletter december...
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DovetailThe
NewsletterDecember 2014 - February 2015
Photo supplied by Kalamazoo Custom Kitchens and Baths
Grabill Featured Project October 2014
“The kitchen is the heart of a home.”Vilas Schertz - founderGrabill Cabinets
Are you familiar with our sales planning system? It’s a simple framework for your dealership and our team to set a yearly sales goal and identify 2-3 steps to help us work closer with you. These plans are reviewed quarterly with our sales team to ensure we are making progress. Our mission? We want to offer you One of a Kind service that exceeds your expectations. We recognize that we can’t do it alone. We need two things:
Your feedback - What would all “A’s” on our customer service grade card look like to you?
Leadership at Grabill to ensure we’re making necessary adjustments.
These two things go hand in hand. That’s why we’ve added two key leaders to our organization; Ken Wilson as National Sales Manager and Don Harvey as Vice President of Operations. These gentlemen will help us acquire clear feedback and lead positive change.
We believe that we truly are creatures of habit. If we want to improve, we need to change our behavior. If we want to change our behavior, we need to develop new habits. Tools like our sales planning system are one way that we’re intentionally developing these new habits for the better.
Thank you for the opportunity to serve your dealership. We greatly appreciate our One of Kind relationship with you.
Grabill Cabinets December 2014 - February 2015
Leadership and Habits Lead to Better Service
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David CarnahanVice President and General Manager
Martin HeinyPresident
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Team Highlights
“I’ve always had a lot of respect for Grabill Cabinets’ quality and character. I’m a relationship oriented guy so we’re a natural fit.”
Highlights:
• Extensive experience in the cabinet industry as both an owner and senior executive.
• “Customer service comes first” approach.
• Coaching style.
• Process oriented - “I will build on existing processes that are working and either fix or replace those that aren’t working.”
• Believes in continuous improvement - “I always strive for improvement, taking the attitude that one should never be satisfied; after all, once you become satisfied there is nowhere to go but down.”
KEN WILSONNational Sales [email protected]: 419-392-0019
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Team Highlightscontinued...
“At Grabill Cabinets, I enjoy being surrounded by those who value and embrace a learning environment. A learning culture provides the foundation for us to develop our people, processes, and products to a higher level. It’s always about the growth available for us to achieve more together.”
Highlights:
• Strong advocate of strengthening employee engagement and developing a culture promoting open and honest dialog throughout all areas of the business.
• Team focused environment valuing a “servant leadership” attitude. Seeking to understand and investing in others. Relational effectiveness drives performance.
• Believes we are better together than we are individually.
• Diverse operational background including sales, marketing, distribution, finance, engineering, and manufacturing.
• Industry experience in the integration of machinery and automation processes within the woodworking environment.
• At Grabill, we strive for ongoing growth and improvement. We have a “lifelong learning” approach.
• Extensive experience in hardwood lumber and plywood specification and purchasing. within the woodworking environment.
DON HARVEYVP Strategic [email protected]: 260-348-4303
With an abundance of social media tools at your fingertips, you may find yourself overwhelmed when it comes to choosing which one(s) you should focus on; the number changes almost daily, but there are currently over 200 different social media networks in operation. The key is knowing where your customers are, and focusing your marketing efforts accordingly.
One tool you should definitely become familiar with is Houzz.com. This YouTube video explains why professionals love using Houzz as a marketing tool.
Share Your Portfolio With the World on Houzz
Many of you have dozens of photos (if not hundreds+), showing the projects you’ve worked on through the years. But where do you store these photos? Chances are, they are tucked away into a large portfolio or stored on your
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Sales & Marketing Tips
computer, hidden until someone asks to see examples of your work. Houzz.com offers you the opportunity to share these examples with the world – at no cost to you – 24 hours a day, 7 days a week.
Whether homeowners are remodeling a single room or building their dream home, many turn to Houzz for ideas and inspiration, by creating “ideabooks” (similar to tearing out pictures from magazines, these are collections of ideas and designs that are stored for future reference in an individual’s Houzz account). If someone comes across one of your photos and adds it to their ideabook, your information goes along with that photo. This is just one of the many features that Houzz offers designers and showroom managers.
Creating Your Profile
Adding your free Houzz.com profile is easy; your first stop should be the “Houzz for Pros” page. You will learn the proper steps to uploading your photos, organizing projects, engaging in discussions, and so much more. One key feature you don’t want to skip are ‘Reviews,’ which will help you build credibility. Houzz makes it easy for you to ask for reviews from your clients or other professionals (please provide a review for Grabill while you’re on the Houzz site).
Social Media Mania
Simply click on each project that includes Grabill Cabinets
Step 1
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Sales & Marketing Tipscontinued...
On the next screen, click on the ‘Edit Project’ button
Finally, in the “Credits” field, type ‘grabillcabinetcompany’ (all one word) - then click ‘Add.’ That’s it!
Step 2
Step 3
Don’t Forget to “Credit” Grabill!
Once you have added your projects, please don’t forget to give “Credit” to Grabill Cabinets. It’s a very simple, 3-step process that will allow you to share your projects with us.
Grabill Cabinets December 2014 - February 2015
90-Day Recap
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December 16thA Massive Masterpiece to Remember. Read more - www.grabillcabinets.com/masterpiece
November 12thCustom Kitchen Shaped by a Special Table and a Special Time. Read more - www.grabillcabinets.com/table
October 15thDesigner Merges Bungalow and Contemporary Styles for Something Different Read more - www.grabillcabinets.com/merge
November 26thGrabill Offers Samples of Color and Style Trends From its Latest Custom Cabinet Work. Read more - www.grabillcabinets.com/color
October 22nd“Beefier” Doors, Seamless Looks and Special Touches Say Something Substantial About Grabill Custom Cabinets. Read more - www.grabillcabinets.com/beefier
September 30thCustom Color, Style and Functions Make This Project Sparkle. Read more - www.grabillcabinets.com/sparkle
Thank you for reading our quarterly newsletter
In addition to The Dovetail, we are committed to publishing a featured project and a new style/finish once per quarter. If you would like to have a featured project written about you, please submit your information at www.grabillcabinets.com/feature.
The communication schedule is as follows with bulletins as necessary.
13844 Sawmill Road · P.O. Box 40 · Grabill, IN 46741Phone: 877-472-2782 · E-Mail: [email protected]
Grabill Cabinets December 2014 - February 2015
Communication Schedule
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Style Grabill
& Finish
FeaturedGrabill
Project
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