heart of america leadership conference social networking presentation
DESCRIPTION
This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content is based on an ASAE presentation also to be found on Slideshare.TRANSCRIPT
Heart of America Leadership Conference
St. Louis, MOSaturday, March 10th, 2012
What is Social Media?
The old one-way Web:
The new ‘social’ two-way Web 2.0:
Organization controls the
content
Organization controls one
website
Members/Customers are
receivers
Organization & Members Co-create
Not just a website-lots of
outposts
Control is shared (in the best case)
Members/Customers participate
How can you Benefit from Social Media?
A three pronged approach…
Listen to your members/prospect
s
Engage your members
Influence authentically
Why Social Media?
Your members are likely to already be there (if a tree falls…)
Identify prospects and reach new audiences
Support existing efforts (bulletins, website, email, etc.)
4 C’s of Social Media’s Role forVolunteer Leaders
►Connect►Communicate►Coordinate►Celebrate
Social Media Ground Rules
► Start small► Research Social media for organizations,
volunteers and influencers► Develop an organizational policy► Emphasis should be on networking, not just
messaging (two-way, not one-way communication)
Social Media Ground Rules
► Solicit feedback and original contributions (like guest/volunteer bloggers)
► Integrate across social and website channels► Use emotion and numbers to connect with hearts
and minds► Brevity, specificity and clarity► Share network with partners and sponsors► Include in volunteer training
Social Media Tools
Communication Collaboration Community/Networking
Blogs Wikis Linked In
MicroBlogs (e.g. Twitter)
Social Bookmarking Facebook
Flickr Social News Sites Ning
YouTube More! More!
More!
How much more exactly?
A LOT More!
Social Media Tools: Twitter
►What is it? Popular micro-blogging platform…
…wanting an answer to what you’re doing in 140 characters or less
Twitter: Organizational Uses
► Distribute news and information
► Identify hashtags (#) for events and topics to encourage the community to participate
Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Hashtags: Helping you find interesting Tweets•People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search •Clicking on a hashtagged word in any message shows you all other Tweets in that category •Hashtags can occur anywhere in the Tweet •Hashtagged words that become very popular are often Trending Topics Example: In the Tweet below, @twitter added the hashtag before the phrase "thankyousteve". The word is now a link to search results for all Tweets containing "#thankyousteve" in the message.
Using hashtags•If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet •Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.) •Use hashtags only on Tweets relevant to the topic
Further Discovery and Reading•The third party site hashtags.org offers an overview of popular hashtags used on Twitter. Find out about trends, look at small, pretty graphs, and search to see if the hashtags of your fantasies exist.
What Are Hashtags ("#" Symbols)?
Twitter Video
Twitter canalso be configuredto update yourFacebook page
Social Media Tools: Facebook
Individuals
Groups
Fan Pages
Facebook: Individuals
Facebook: Groups & Fan PagesFeature Fan Page Group
Hosting a discussion
Yes yes
Discussion wall, and discussion forum
Yes Yes
Extra applications added
Yes No
Messaging to all members
Yes Yes
Visitor statistics Yes Yes
Video and photo public exchange
Yes Yes
“Related” event creation and invitation
Yes Yes
Pages=good for long term Relationships
Groups-good for quick/active discussions
Facebook: Groups
Source: Search Engine Journal
Wall Postings: Read comments and listen for industry trends or direct
member/customer feedback.
Photos help your members connect!
Facebook: Fan Pages
Source: Search Engine Journal
Read comments and listen for industry trends or direct
member/customer feedback.
Social Media Tools: LinkedIn
Try a search on your industry…
Social Media Tools: LinkedIn
Groups area-especially updates- keeps the
organization in front of the member/customer
LinkedIn Groups
Points of Integration
You can integrate an RSS feed to feed your stories (or events or
jobs) directly into LinkedIn
SlideShare ap lets you integrate your presentations
Social Media Tools: SlideShare
It’s like YouTubefor PowerPoint slides…
Social Media Tools: YouTube
Leveraging YouTube for Your Website
Social Media Tools: FlickrPhotos can be collected by
tag or via a pool
Social Media Tools: Wikis
Possible uses
Knowledge base
Project collaboration
Project Management
Wiki Examples
Putting it Together
Putting it Together
LinkedIn Examples
►Society of Manufacturing Engineers Minneapolis
►Society of Manufacturing Engineers – Chapter 38
►The Human Side of Lean►SME Forming & Fabricating Community►SME Society of Manufacturing Engineers
Facebook Examples►SME – Education Foundation►SME – Society of Manufacturing Engineers►SME – Society of Manufacturing Engineers Nas
hville Chapter 43►Society of Manufacturing Engineers Chapter 31►Society of Manufacturing Engineers (SME) – P
enn State►Society of Manufacturing Engineers – Missouri
S&T