heart of dunedin - value in cbd guardianship
TRANSCRIPT
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Dunedin’s Time Has ComeA city that’s able to punch well above its weight
Capacity to make things happen Commercial willingness Political awareness & support Economic opportunities to leverage Consumer appetite
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City Centre GuardianshipWhy should this be top of the agenda?
Cities need champions Big picture thinking vital Giving pace to opportunity Engagement & participation Encourages collaboration
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City Centre GuardianshipWhy the priority to make things happen?
Retail dynamics changing fast CBD curation drives success Maintaining destination value Stakeholders need support Ensuring infrastructure resilience
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Dunedin’s Key ChallengesA need to navigate risk strategically
Spending attrition continues Some sectors under pressure Building resilience Consumer perspectives Commercial perspectives
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Best PracticeOther towns & cities are already underway
Big city success – Wellingtons OurCBD Resort town wrangler - DowntownQT Provincial resilience - GoRetail Recovery agent – Hamilton CCTP
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OurCBD – Wellington’s Guardianship, Resilience & Growth Programme
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Vision for DunedinWhat can success look like for the CBD?
An aspirational destination Optimal mix & offer CBD & businesses digitally robust Commercial confidence Building resilience
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OpportunitiesWhere can the best wins happen?
A city of style & taste New & exciting retail entrants F&B sector anchors Leveraging character Strong artisan sectors
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OpportunitiesWhere can the best wins happen?
Leverage tourism Potential to lead in omnichannel Clustering strategies Leveraging character
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What’s required from CouncilCommitment to collaboration
Recognition of the CBD’s value Embrace commercial partnerships Active participation at all levels Be agile & responsive Focus on the greater good
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Expectations of stakeholdersSupport & participation is vital
Engagement across all sectors A future - not legacy, focus Courage to do things differently Focus on the greater good
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Timetable to success
Successful Guardianship
Programs
Defined Retail
Strategy
Supportive Media
Partners
Consistent Stakeholder Engagement
Market & Stakeholder Awareness
Retailer Support
Resources
External Advocacy &
Support
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Summary
Dunedin has unrealised potential Commercial community is vital Confidence comes through
collaboration Be part of the programme
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