heat maps - and what men and women are looking at
TRANSCRIPT
![Page 1: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/1.jpg)
HEAT MAPS AND WHAT MEN AND WOMAN ARE LOOKING AT
AND HOW TO USE HEAT MAPS IN MARKETING
![Page 2: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/2.jpg)
Heat map and women
Women tend to focus the attention on the face and the torso...
Source: thinkeyetracking
![Page 3: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/3.jpg)
Heat map and men
While men … well
Source: thinkeyetracking
![Page 4: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/4.jpg)
Where the model is looking
It isn’t enough with a pretty face. It matters where the model is looking.
Source: Grok
![Page 5: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/5.jpg)
Banner ads are not working
This heat map is the evidence that the banner ad position is not the best place to advertise
Source: Alertbox
![Page 6: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/6.jpg)
You should be above the fold
This is why you have to be above the fold on the screen, when you are working with your SEO. The red line shows the fold on the screen.
Source: Fruition.net
![Page 7: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/7.jpg)
Heat map and Twitter
This shows that you should put the link in a tweet at the beginning of the tweet.
Source: HubSpot
![Page 8: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/8.jpg)
CNN
Look at the screen from CNN. People are looking at the box to the left of speaker and of couse at the face.
Source: CNN
![Page 9: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/9.jpg)
H&M Ad
Men spend time looking at the woman. Women spend time reading the rest of the ad
Source: Eyetrackshop
![Page 10: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/10.jpg)
H&M Ad
Men are not looking at the shoe
Source: Eyetrackshop
![Page 11: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/11.jpg)
Heat map and Facebook
Not surprising – we are looking at the faces and pictures
Source: Facebook
![Page 12: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/12.jpg)
Heat map and baseball
Women are looking more at the torso, right?
Source: CoryGrimes
![Page 13: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/13.jpg)
Headline and pictures
This heat map shows that we are looking at the headline and the pictures.
Source: Webbyawards
![Page 14: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/14.jpg)
Heat map and football
We are focusing on the area in front of the player throwing the ball.
Source: Sportundmarkt
![Page 15: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/15.jpg)
Heat map and billboards
People still read the text to the left even though there is a large picture of a face to the right.
Source: reports-research
![Page 16: Heat Maps - And What Men and Women are Looking at](https://reader034.vdocument.in/reader034/viewer/2022042717/55d4f08abb61eba0438b472c/html5/thumbnails/16.jpg)
Heat map and resume
Recruiters spend 6 seconds on a resume – and they focus on name, current title and company, current position start and end dates, previous title and company , previous position start and end dates and education.
Source: TheLadders