Heavens Beauty

Marketing of a Selfie App

Marketing Goals

• Attain revenue target of Rs 3L in 1st year• Registration of 30,000 users for app• 5% share of selfie app market• A double digit growth rate for further years

Planned Actions

• Acquire fundraisers and sponsors• Advertisement on famous apps• Make a website for App and start a blog related to

it and start getting subscriber and spreadinformation

• Advertisement on social media to create a hype• Launch freemium app• Paid advertisement in app to increase revenue

Company overview

• Company is new in market• Market is already flooded with selfie apps• Company need to create a good brand image

Target Market

• Both Male and Female• Age 20 to 40• Income minimum 10 LPA• Teenage children of people with minimum income

15 LPA• Social media addict(Fb, Instagram)• Both Android and Ios users

0Competitors

• Market is flooded with selfie apps• Main competitors are Retrica, BeautyPlus,

CandyCam, which enjoys 60% share of market

Benchmarks

• Market Share: 5%(for 1st year)• Customer satisfaction level: 90%• By end of 1st year, reduce average customer

acquisition expense to 40%

Points of parity(PoP)

• Best selfie experience• Instant editing• Selfie timer• Instant sharing of images on social media• Addition of stickers• Silent camera (no click sound)

Points of difference(Pod)

• Advanced filters• Editing of image by professionals (Paid version)• An online interaction platform for users to share

experience and suggestions• Live auto-retouch(Paid version)

Product

• Instant editing of images by Heavens beauty selfieCamera

• High level optimization• Advanced clearing(Pimples, blackhead, darkeyes)• Social interaction platform• Best selfie awards(Monthly basis)

Promotion

• Promotion on official website and blogs• Advertisements on social networking sites and

famous apps• Advertisement on play stores(google and amazon)• 70% off on premium version for 1st 100 registered

users• Make videos and collages and share on YouTube• Get endorsed by upcoming models at reasonable

price

Place

• Launch on Google play store and Amazon playstore

• Links of stores should be on famous beauty relatedwebsites and apps for at least 2 months

Price

• This will be launched as a freemium app• For premium benefit, price to be paid: Rs.500• Offers on sharing referrals code• Discount for long term registrations• Trial version for 2 weeks: Rs.300

SWOT Analysis

Strength

• High class app, light app, low priced features• Excellent customer support• Excellent professionals for editing pictures

Weakness

• Less popular(new product)• No brand image• Lack of initial revenues• Costly app developer (full time developers)

Opportunities

• Beauty centric peoples(celebrities, models, etc)need fast and best edited pictures for posting onsocial media

• Large market• Demand for innovative products like this, in our

target market

Threat

• A lots of competitors• 24 hours support is required• Poor brand image• Many companies do same work through websites

This presentation is made by SnehaSwapnil during an internship underProf Sameer Mathur

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