heidi holmes

7/31/2019 Heidi Holmes

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What is adage.com.au?

Adage.com.au is Australias leading job board for the mature agemarket. We help connect these jobseekers with employers whovalue maturity and experience.

However, we are evolving to be more than just a job board

Adage is one of Australias fastest growing online community forthis neglected and powerful audience.

Adage provides a range of platforms and channels for

organisations to recruit, communicate and engage directly withthis market.

experience matters


3/15

Agenda: Why hire someone over 45?

Myth 1. Given the over 45 market offers experience, arent they more

expensive and demanding than their younger colleagues?

Heidi to respond

Open floor to questions

Myth 2: Older workers are reluctant to learn new skills and arent tech

savvy.

Heidi to respond


Myth 3: We dont discriminate based on age anyway.

Heidi to respond


experience matters


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Older Workers are More Enthused

experience matters

Source: Ernst & Young


5/15

Statistical benefits of mature worker

The 45 to 55 age bracket is the fastest growing labour market segment in

Australia (Experience Works, 2009). Employees aged 45+ will stay with an organisation 2.4 times longer on

average than under 45s (Experience Works, 2009).

Mature workers deliver an average net benefit of $1,956 per year to their

employer compared to the rest of the workforce - a result of increased

retention, lower absenteeism, decreased costs of recruitment and greater

returns on training (Experience Works, 2009). ABS data shows that Australians aged 55-64 are the fastest growing users

of information technology.

Mature workers were the least likely group (up to 50%) to take days off

due to their own illness or as a carer (ABS 2006 survey).

Mature age workers are less likely to experience work-related injuries

compared to younger workers (ABS).

Employer grants of $1k are available for organisations which hire a worker

over the age of 50 from 1 July 2012 (DEEWR).

experience matters


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Why hire someone over 45?

Myth 2: Older workers are reluctant to

learn new skills and arent tech savvy.

experience matters


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Older Workers are Online

experience matters

2m users over 50 in

OZ on Facebook.

Over 50% of over 50s

engage with

organisations on Social

media

Over 85% of peopleover age of 50 are

online, making it largest

generational segment

online in Oz


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Why hire someone over 45?

Myth 3: We dont discriminate based on

age anyway.

experience matters


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Discrimination v Diversity

experience matters

We are an

employer of

choice for

women

We dont

discriminate based

on gender

Passive / reactive

No strategy Positive / proactive

Diversity strategy in place


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Australias labour force growth

experience matters

1982 - 92 1992 - 02 2002 - 12

over 45s under 45s

32%

68% 72% 85%

28%15%

BWA, Swinburne University 2004


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Australias demographic cliff

experience matters

decline in labour market growth (thousands)

1980s and 1990s

2020s and beyond

03 07 11 15 19 23 27 31 35 39 43 47

we are here

-2000

200400600800100

120140

160180200220

80 82 84 86 88 90 92 94

year

LMG

-thousands

Access Economics


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Boomers: the neglected consumer

experience matters

According to Nielsen, boomers in

2010 accounted for approx 38.5% of

all dollars spent on consumer

package-goods Yet its estimated

that less than 5% of advertising

dollars are currently targeted

towards adults 35-64 years old. With

most marketers generally targeting

18-49 year olds, more than half of

the affluent Boomer demographic is

ignored entirely.

In Australia, many Boomers

are online shoppers with over

half (54%) having ever made a

purchase online (compared to52% of total population


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Case Study:Masters brand and the Boomers

experience matters

With the launch of the Masters website and online shoppingcoming soon, this demographic represents an opportunity to

target a separate and powerful consumer market in the home

improvement sector.

o Representing only 25 per cent of Australia's population and 38 per

cent of households, the Baby Boomers collectively hold 49 per cent

of Australia's housing assets (ABS).

o 55% of boomers use the internet for an information tool as

opposed to entertainment (nineMSN).

o Compared to the total population Boomers are 15% more likely to

search for home improvement information online (nineMSN).

o 86% of Adage jobseekers said they were more inclined to purchaseproducts and services from age-friendly employers


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Adage supporters and advertisers

experience matters


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Contact

experience matters

heidi holmes

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