heini van bergen - international seo
DESCRIPTION
Heini van Bergen his presentation on International SEO at SMX London 2008.TRANSCRIPT
International SEO
Heini van BergenManager operationsTribal Internet Marketing November 2008
Google is King
But not everywhere in the world
Source: Oxyweb
Worldwide Search market shares
Source: Comscore
Asia – Pacific market shares:
Source: Comscore
Some facts about Baidu:
-Baidu serves up to 7.5 billion (!) searches a month
-Baidu’s web index contains over 740 million web pages
-Baidu is ranked 11th on Alexa’s worldwide ranking
-“Fact”: Baidu get’s paid to remove negative listings on formula
-Baidu is moving towards B2B, competing Alibaba
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Russia market shares:
Source: Comscore
Some facts about Yandex:
-Largest Russian Search Engine and Web Portal
-Yandex serves around 1.5 billion (!) searches a month
-Yandex Schedules IPO for 2009
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To take home
Numbers to take home:
-Around 80 billion searches monthly
-6 out of 10 searches conducted on Google sites
-So 32 billion are on Non-Google websites
So... Take a look abroad and go international!