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  • Helen Pollitt @helenreflect

    REFLECT DIGITAL

    Technical SEO Audit Top Tips for Beginners

    https://www.reflectdigital.co.uk/tech-audit

  • Technical SEO Audit

    Top Tips for Beginners

    Tweet us:

    @ReflectDigital

    Download the deck:

    reflectdigital.co.uk/tech-audit

  • WEBSITE

    1

    Tweet us:

    @ReflectDigital

    Download the deck:

    reflectdigital.co.uk/tech-audit

  • Turn JavaScript off

  • Ayima

    Page Insights

  • Ayima

    Redirect

    Path

  • No Flash for a mobile site

    Don’t use Flash, use HTML 5 instead

  • CRAWL YOUR S ITE

    2

    Download the deck:

    reflectdigital.co.uk/tech-audit

    Tweet us:

    @ReflectDigital

  • Use a crawler

  • Set your bot to Googlebot for

    Smartphone

  • Make sure

    you have set

    it to crawl

    sub-domains

  • Check your site for

    HTTP resources

  • Check to see

    if your pages are returning

    anything other than a 200 code

  • Check your directives

    Noindex

    Nofollow

    Canonical Tags

    Rel=Next/Prev

  • Hreflang tags

  • Orphan and low-linked

    to pages

  • Spider traps

  • GOOGLE SEARCH

    CONSOLE

    3

    Download the deck:

    reflectdigital.co.uk/tech-audit

    Tweet us:

    @ReflectDigital

  • Notifications

  • Index status report

  • Crawl errors

  • XML sitemaps

  • Disavow file

  • Download the deck:

    reflectdigital.co.uk/tech-audit

    XML S ITEMAP

    4

    Tweet us:

    @ReflectDigital

  • Upload your XML sitemap

    to Screaming Frog

  • Check that

    there are no

    server codes

    except 200

  • Are any

    pages

    missing?

  • ROBOTS.TXT

    5

    Download the deck:

    reflectdigital.co.uk/tech-audit

    Tweet us:

    @ReflectDigital

  • Are you blocking

    crucial pages

    or resources?

  • Do not block JS or CSS

  • Some tools might need

    slowing down (AHREFS, Majestic)

  • If you block a page here

    then search engines can’t go

    to it to see if you’ve added or

    removed a noindex tag

  • SPEED

    6

    Tweet us:

    @ReflectDigital

    Download the deck:

    reflectdigital.co.uk/tech-audit

  • Check desktop

    and mobile

    speed

  • tools.pingdom.com

  • testmysite.withgoogle.com

  • The server

    is often the worst culprit

  • Can any code be stored

    in Google Tag Manager?

  • Can you use

    a CDN instead?

  • Download the deck:

    reflectdigital.co.uk/tech-audit

    Download the slides https://www.reflectdigital.co.uk/tech-audit

    & free guide https://www.reflectdigital.co.uk/audit-guide

    Tweet us:

    @ReflectDigital