helenpollitt - connecticut seo experts › wp-content › ... · technical seo audit top tips for...

40
Helen Pollitt @helenreflect REFLECT DIGITAL Technical SEO Audit Top Tips for Beginners https://www.reflectdigital.co.uk/tech-audit

Upload: others

Post on 04-Jul-2020

7 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Helen Pollitt@helenreflect

REFLECT DIGITAL

Technical SEO Audit Top Tips for Beginners

https://www.reflectdigital.co.uk/tech-audit

Page 2: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Technical SEO Audit

Top Tips for Beginners

Tweet us:

@ReflectDigital

Download the deck:

reflectdigital.co.uk/tech-audit

Page 3: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

WEBSITE

1

Tweet us:

@ReflectDigital

Download the deck:

reflectdigital.co.uk/tech-audit

Page 4: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Turn JavaScript off

Page 5: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Ayima

Page Insights

Page 6: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Ayima

Redirect

Path

Page 7: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

No Flash for a mobile site

Don’t use Flash, use HTML 5 instead

Page 8: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

CRAWL YOUR S ITE

2

Download the deck:

reflectdigital.co.uk/tech-audit

Tweet us:

@ReflectDigital

Page 9: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Use a crawler

Page 10: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Set your bot to Googlebot for

Smartphone

Page 11: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Make sure

you have set

it to crawl

sub-domains

Page 12: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Check your site for

HTTP resources

Page 13: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Check to see

if your pages are returning

anything other than a 200 code

Page 14: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Check your directives

Noindex

Nofollow

Canonical Tags

Rel=Next/Prev

Page 15: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Hreflang tags

Page 16: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Orphan and low-linked

to pages

Page 17: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Spider traps

Page 18: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

GOOGLE SEARCH

CONSOLE

3

Download the deck:

reflectdigital.co.uk/tech-audit

Tweet us:

@ReflectDigital

Page 19: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Notifications

Page 20: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Index status report

Page 21: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Crawl errors

Page 22: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

XML sitemaps

Page 23: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Disavow file

Page 24: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Download the deck:

reflectdigital.co.uk/tech-audit

XML S ITEMAP

4

Tweet us:

@ReflectDigital

Page 25: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Upload your XML sitemap

to Screaming Frog

Page 26: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Check that

there are no

server codes

except 200

Page 27: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Are any

pages

missing?

Page 28: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

ROBOTS.TXT

5

Download the deck:

reflectdigital.co.uk/tech-audit

Tweet us:

@ReflectDigital

Page 29: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Are you blocking

crucial pages

or resources?

Page 30: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Do not block JS or CSS

Page 31: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Some tools might need

slowing down (AHREFS, Majestic)

Page 32: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

If you block a page here

then search engines can’t go

to it to see if you’ve added or

removed a noindex tag

Page 33: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

SPEED

6

Tweet us:

@ReflectDigital

Download the deck:

reflectdigital.co.uk/tech-audit

Page 34: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Check desktop

and mobile

speed

Page 35: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

tools.pingdom.com

Page 36: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

testmysite.withgoogle.com

Page 37: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

The server

is often the worst culprit

Page 38: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Can any code be stored

in Google Tag Manager?

Page 39: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Can you use

a CDN instead?

Page 40: HelenPollitt - Connecticut SEO Experts › wp-content › ... · Technical SEO Audit Top Tips for Beginners Tweet us: @ReflectDigital Download the deck: reflectdigital.co.uk/tech-audit

Download the deck:

reflectdigital.co.uk/tech-audit

Download the slideshttps://www.reflectdigital.co.uk/tech-audit

& free guidehttps://www.reflectdigital.co.uk/audit-guide

Tweet us:

@ReflectDigital