hellaspress more winter09

70 MORE WINTER 2009

WINTER 09 Vol. 03

WINTER 2009 MORE 71All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage and

retrieval system without prior permission in writing by the publisher.

INSPIRED BYTHEMOS SGOURAS, HAKAN DURDAG

EDITOR IN CHIEF BY LAWGEORGE ATHANASIADIS

MANAGING EDITOR TAKIS ZAFIROPOULOS

CREATIVE ART DIRECTORYIOTA SARAKATSIANOS

DESIGNERMARIANA EVMOLPIDISVASSIA THERIOU

COVER DESIGNERCHRISTIANA ARAPOSTATHIS

IMAGING DIRECTORDIMITRIS KOUMENTAKAKOS

CONTRIBUTING EDITORSTERRY MANOLAKISDIDEM SERPILGALATIA PATAKOS

EXECUTIVE WRITERSELENA VRATSANOS

CONTRIBUTING WRITERSJULIA RYBAKOVA, RussiaANETTA SROCZYNSKA, PolandANCA TOANA, Romania YVETT VAS, Hungary

PRODUCTION MANAGERSPIROS ROUMANOS

PRINTINGPALLIS S.A.

9/52&2%%#/09

more is a bi-annual

news magazine published by

EUROPEAN LICENSING COMPANY LTD

All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage and

retrieval system without prior permission in writing by the publisher.

WINTER 2009 MORE 3

-/2%!"/54

The L word has eight letters and is used to describe not just a business practice but also a lucrative industry, producing over $15 million worth of retail sales, every hour.Licensing is, in essence, an arrangement, in which one company (the licensor) grants another company (the licensee) permission to use certain property rights (trademarks, names, characters, patents etc.) under defined conditions.Accommodating product, service and promotional purposes, licensing has become a powerful marketing tool. It generates recognition, maintains ongoing brand awareness and can also reinforce brand image, while offering opportunities and benefits to both the owners of the properties, as well as the manufacturers of the licensed goods*.

The editionIt all starts from the publisher: European Licensing Company LTD (ELC) is today one of the leading licensing agencies in Central-Eastern Europe and the CIS countries, but also an expert provider of specialized communication services through its promotional, corporate publications and visual content divisions. Sharing a wide network of regional offices in Athens, Bucharest, Budapest, Istanbul, London, Moscow and Warsaw, ELC covers more than 500 million consumers.Working as a portfolio, an album, a piece of company literature or just a news magazine, more is ELCs biannual edition. With licensing as the main source of material, more hosts an anthology of the Groups recent licensing projects, split into the following categories:Presenting: news, events highlights from ELCs countries of coverage.Food, Promotions, Personal Care, Toys & Games: a selection of products & partners, regarding the respective industries.Apparel, Accessories, Houseware, Domestics, Automotives: from socks to Xmas ornaments, there is a licensing deal for every field of interest.Publishing, Stationery, Gifting: Yes, its true. Licensing can be found in print, on your desk or even as a gift wrap!Every issue of More is complemented with sections like:Creative Promotional Ideas: below-the-line and promotional marketing activities of ELCs advertising departmentEditor In Chief: the companys latest projects on Corporate Publications and Contemporary Culture editions.Visual Content: recent co-operations of Photobox, ELCs image bank, with millions of rights-managed and royalty-free pictures, available for advertising use.

Want... even ?For an e-version of , check ELCs official site eulico.com

* Sources: International Licensing Industry Merchandisers Association, www.licensing.org, www.entrepreneur.com, www.investorwords.com

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02%3%.4).'06 ELC offices 09 ELC at full speed!10 Party all day long!11 Business and pleasure for Hellas

Press 12 Looney on parade 13 Licensing International Expo 2008

NY14 Scooby-Doo prom-o-rama / More

in store for Looney Tunes15 Tweetys aboriginal roots / Putting

the style into lifestyle through Brand Licensing

16 From Super hero to fashion icon

30%#)!,&%!452% #4OYS2USSIA18 C-Toys bringing licensed product

to the growing Russian market

&//$02/-/4)/.3 0%23/.!,#!2%4/93'!-%322 Vitaminizing Scooby /

Licensed and healthful23 Absolutely marvel-ous!24 Egg-citing surprises! /

From pictures to pasta25 An active aproach

to product promotion26 3-in-1 for Koukouroukou /

The X (Men) factor27 Its relaunch time, folks28 Extra looney, extra active literally

speaking/ Success for snacks with stickers

29 Ice-ice Scooby!30 Spinning heroes / Bouncing heroes

meet crispy snacks31 Dairy and daring32 The Smartt approach to dairy

promotion / Spideys sweet connection

33 Hungry for adventure? / An "award-winning" combination

34 Ivi keeps splashing / Thirst-quenching fun

35 Have fun keeping clean! / Easter-ical Scooby!

36 More toys from Mochtoys / Super clean heroes!

37 Banking on Looney Tunes / A knight on the beach

38 Mattel enters the racetrack / Enjoy the Looney ride!

39 Why licensing makes a difference / On the road with Dino

40 Fun and care come in a pair / Fly Spidey, fly!

!00!2%,!##%33/2)%3(/53%7!2%$/-%34)#3!54/-/4)6%3

42 Batman s in the House43 A scoop of Betty Boop /

Tweety flying high44 New plans for WAM /

Tweety and Taz: a sleeper hit!45 Applelicious! / Apple is ready

to score46 Scooby dreamland / Scooby-night

sleep47 Sunsets beachwear bonanza /

Next steps in licensing48 Crazy for Taz! / Say "zzazzangmyun"!49 A flowery cactus50 Excitement in store / Something

to celebrate51 State of... sock! / From bedroom to...

web-room52 Licensed textile business expands /

Tweety on towels

05",)3().' 34!4)/.!29')&4).'54 A trend setting academy55 You want it? Gim has it! /

From Russia with love56 A speed race to success /

Schooltime for Spidey57 A cartoon paradise in Poland /

Breakfast is served! / Stationery success continues

58 The more, the merrier59 Justice League is classroom champ /

Speed Racer comes to school60 Dogan Egmont makes reading fun /

While the Iron is hot / Cardex- cellent!

61 Not so beniamin, after all / Class invests in Licensing

62 Do you like heavy metal? / Let the dog out of the bag

63 As seen in M&C / Comic Strip tease!

64 Fun Media, indeed! / The Spiderman challenge / The stars keep shining

#2%!4)6% 02/-/4)/.!,)$%!366 Thats the way the Cookie Crumbles67 My precious68 A real (e)statement /

Year in, year out

%$)4/2).#()%&70 Road stories / What about Wind?71 On top of the list 72 Smudged!73 En route to the summer / Newsletter trendsetter74 A new check-in

6)35!,#/.4%.4 )MAGERY&OOTAGE 3YNDICATION76 Hellas Press seesRed (Cover) /

Splashing news for Hellas Press / Hellas Press goes Solo

77 60 years on camera!78 The whole world at the news-stand

PRESEN

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WINTER 2009 MORE 7

welcomes you to the ELC Regional Headquarters and takes an inside look of the facilities where all the

action takes place. Established in 2004, ELC is owned and operated by its founders Themos Sgouras

(President) and Hakan Durdag (CEO) with the valuable input of the companys country and general managers.

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Typical samples of contemporary architecture with some industrial details, all offices share the same professional,

friendly and fun atmosphere that makes business a pleasant experience, not only for ELC s staff but for its clients as

well.

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%,#!4&5,,30%%$An excellent head start for ELC Hungary and selected guests that had the chance to watch Speed Racer in a special, pre-premiere release, two days before the movies official debut. ELC organized the event in co-operation with Intercom, the Hungarian movie distributor of WB and hosted it at Palace Duna Plaza, the first shopping center in Budapest, on the 13th of last May. 150 invitation cards were distributed to local and international Speed Racer licensees, retail executives from Tesco and Cora supermarkets, Mattel, Lego, Dino Toys and carefully chosen potential partners, resulting to a very efficient, yet colorful mix. But the guest list

couldnt be complete without the attendants children, the enthusiastic target group of the movie that turned a business-like event to a big family affair. The occasion was also honoured by the presence of ELCs president, Themos Sgouras while CEO, Hakan Durdag, general manager, George Athanasiadis and Yvett Vas, Hungarys country manager revealed their taste for sports cars and made a welcome speech to all the invited guests.The end of the show found ELC with crossed fingers, a lot of positive feedback, and all the necessary evidence that Speed Racer will definitely win the... Grand Prix, as a successful business tool. (5.'!29

TM & Warner Bros.Entertainment Inc.(s08)

0!249!,,$!9,/.'With an all-day birthday party, Alouette & Warner Bros Studios Stars celebrated the second year of operation of Alouette Store Vrilissia, on the 5th of last April. The fun started at the entrance of the shop, with balloons and clowns walking on stilts, while the atmosphere was warming up, inside. Magic trick shows, face & body painting and cartoon projections were just some of the amusing activities that the hosts had scheduled for their guests. The omni-present Bugs Bunny, Daffy Duck and Tweety stole the show once again, as they got caught in snapshots with friends, parents and local celebrities that honoured the occasion. When the birthday cake candles were blown, an explosion of rainbow-tinted confetti raised the party temperature, while guest-dj Maggie Charalabidou had the perfect soundtrack for the event. Fellow WB licensees, like PEPSICO-IVI, contributed to the happenings success with complimentary IVI Splash juices and a whole lot of gifts. Stay (Looney) tuned for more surprises from Alouette and Warner Bros. Studios Stars, as they promise: The party will go on! '2%%#%

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"53).%33!.$0,%!352%Combining business with pleasure in the most effective way, a planned retail visit became more official -and certainly more fun- for Hellas Press. The companys dynamic licensing team paid a visit to WB Studios Stars shop at The Mall Athens. Themos Sgouras, president and CEO of Hellas Press, led the way as the team browsed through the store and merchandise, with the inquiring eye of the professionals and the excitement of genuine cartoon fans. On completion of the amusing audit, the group posed outside the store for a family photo, super-hero style... And yes, the choice of the t-shirts was totally symbolic! '2%%#%

,//.%9/.0!2!$%Seems like the Looney Tunes are starting a new tradition in Turkey, as nobody can imagine having a celebration without them! Following last years smashing appearance, Looney Tunes honoured the National Sovereignty and Childrens Day again, by taking part in the festive parade that Kadikoy (a major municipality of Istanbul) had organized for the ocassion. Tweety, Bugs Bunny, Taz, the LISANS team and their classic, pink Chevrolet marched with a colourful crowd of more than 3000 children, while 25000 people watched the amusing event. During the fun-filled festival, held on the 23rd of April, children competed each other in taking pictures with their favourite cartoon heroes, as WBCP licensees offered Looney Tunes licensed products to the excited party guests. 452+%9

,)#%.3).').4%2.!4)/.!,

%80/.%79/2+There are currently over 2500 trade shows held every

year in the US but only one of them attracts the biggest brands of today and tomorrow, in a single, licensing

mega-event and thats Licesing International Expo. From June 10-12, more than 25,000 attendees from over 82

countries converged at New Yorks Jacob Javits Convention Centre to get a small taste of the worlds premier marketplace

for the $187 billion licensing industry. Licensing International Expo 2008 was an assembly of not just licensing professionals, but

also of 6,000 properties and brands that were showcased throughout the halls of Jacob Javits Convention Centre, ranging

from the established to the up-and-coming. Spanning such categories as entertainment, lifestyle, sports, fashion, food &

beverage, automotive, home, publishing, art and more, this year s show uncovered countless compelling stories. ELCs story was

definitely one of them. Representing companies such as Warner Bros, Cartoon Network and New Line Cinema, ELC is one of the

show s loyal exhibitors. With an impressive display of consumer products, toys and fashion-friendly proposals featuring properties

like the Looney Tunes, Batman and the all time classic Wizard of Oz, ELCs booth ranked among the most popular, once again. 2008,

Licensing International Expos 28th year, denoted the institutions move from the

Big Apple to the City of Winds, as Las Vegas is, from now on, not only the capital of Nevada but also the new Licensing capital

of the world. The promo campaign has already started through the web http://www.licensingexpo.com, promising to get

everyone in the right mood, with a signature line that says it all: Your Vegas is Showing!

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3#//"9$//02/-/2!-!Scooby-Doo was the honoured guest of a retail promotional activity, hosted in seven Cora hypermarkets in Hungary three in the Budapest municipality, and four in other cities, from Nov to 20th Dec 2007. The hypermarket areas were not only decorated with POP materials, featuring the animated dog hero but the various kids activities organized on weekends, turned the venues into giant playgrounds. The Scooby-Doo fair involved different, local licensees like Zoknitex (socks), Naturtex (home furnishing), WAM (apparel), Cardex (gift bags, calendars) and Pick (meat).Additionally, Characters Games and WBHV participated with a plush range and related DVDs, respectively, complementing the fun character of the activity. The rare family moments that kids and parents shared drawing, playing games and watching DVDs with their favourite dog friend, constitute a really good reason for a Scooby-Doo prom-o-rama 2. (5.'!29

-/2%).34/2%&/2,//.%945.%3Turkeys leading toy retailer Toyzzz Shop, had a special treat for Looney Tunes fans recently. Famosas licensed plush line has just hit the market and to support the marketing push every one of Toyzzz 35 stores throughout the country offered branded window displays and shelves featuring the WBCP animated gang. And thats not all. Looney Tunes costumed characters added a party feel to Toyzzz Shop stores in one of Istanbuls most popular shopping streets as well as in Istinyepark, the latest and trendiest shopping mall in the city. One of the big showstoppers of the campaign was Tweety Cow, a work of art by Sinerji and Jay Young from last years Cow Parade, proving that this was more than just a publicity campaign it was an event. And it was an event that was a success, both with consumers and with the media, which gave it an impressive amount of coverage. 452+%9

>> TM & Hanna-Barbera(s08)


14 MORE WINTER 2009

*TM & Warner Bros.Entertainment Inc.(s08)

Orka Group brought brand licensing to Turkey through its partnership with Sinerji. Now it is introducing leading mens fashion brands Damat, Tween, ADV and DS to the market through brand licensing. The companys declared purpose is to give its customers the lifestyle they deserve. And to prove it, Orka licensed a Damat home textile line to retail this March. It was a hit with the target audience, scoring not only on the high quality of the fabrics, but on colour and design.Hard on the heels of this success, the company

also signed a new agreement for a licensed mens underwear line. Launching soon after the home textile line, it too enjoyed immediate sales success. In fact it has rapidly become an essential part of the lifestyle of the modern Turkish man.The Damat brand has already had quite an impact. But it doesnt end there. A number of new agreements have already been made to bring this popular and stylish brand to an even wider audience through socks, pyjamas and sunglasses. 452+%9

0544).'4(%349,%).4/,)&%349,%

47%%493!"/2)').!,2//43Named after the spirit of natural life of the Australian Aborigines, AbORIGINAL reflects dynamism, simplicity, freedom and youth, through its various apparel collections. Totally adaptable to the ever-changing fashion world, the Hungary-based streetwear brand manages to follow the trends of the young, offering clothes that make a statement not only by their harmonious simplicity but also their colourful diversity. This is why Tweety and friends were the perfect icons for AbORIGINALs summer fashion collection. For the Tweety Ice cream line, the company implemented a special promotion plan during July. Within its framework, AbORIGINAL decorated 20 shops of its retail network with the latest summer designs. A fresh and cool approach to style-sensitive teens, with a very bold call to action: Choose taste! (5.'529

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&2/-350%2(%2/4/&!3()/.)#/.Milan Fashion Week provided the first-ever glimpse of American Vogue's Anna Wintour and the designer Giorgio Armani sharing a stage with a giant Batman. The occasion was a press conference at the Teatro Manzoni to announce details of this years Costume Institute Gala at New Yorks Metropolitan Museum, which will have Giorgio Armani as the honorary chair and Anna Wintour, George Clooney and Julia Roberts, as co-chairs. The theme of this year's gala otherwise known as New Yorks party of the year might have been suggested by the presence of Batman: Superheroes - Fashion and Fantasy. The Costume Institute's curator-in-charge, Harold Koda, was on hand to explain the raison dtre behind this year's theme, a radical departure from other galas which have featured iconic designers such as Poiret and Chanel. Recently, he said, there had been a surge in popularity of the superhero, something which had not been witnessed since Americas golden age of comic books in the 1940s. He cited Hollywoods fascination with Batman and Superman.

* Official Licensed Product of A.C. MILAN and manufactured by Goldas.

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Russia and the CIS, with a network of 100 stores in cities throughout the country.Today C-Toys distribution channels give it access to 135 cities in Russia, 17 in Ukraine, 4 in Belarus and 4 in Kazakhstan. This is an impressive tally but its worth pointing out that the total population of the 45 key-cities in Russia, where the company has permanent clients is over 41 million. And of that total 8.1 million are children and teens up to the age of 17.Not surprisingly, therefore, the number of C-Toys representative offices in key cities is growing. It is already present through local offices in Saint Petersburg, Novosibirsk and Yekaterinburg, but new representative offices are opening or soon to open in Samara, Kazan and Rostov-on-Don.This expansion is not just a function of the need to keep up with key markets, It also reflects C-Toys growing licensing activity. In fact as a licensee, C-Toys works with a number of leading licensing and intellectual rights management agencies. The partner list naturally includes European Licensing Company (ELC), which licenses Warner Brothers Consumer Products (WBCP), New Line, Cartoon Network and Marvel in Central and Eastern Europe.This alliance has already borne fruit through a C-Toys license agreement in 2007 with WBCP for Tom & Jerry plush toys and key chains with sound chips. The license is valid not just for Russia but also for Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.But awareness of WBCP properties extends beyond Tom & Jerry. Batman product lines, based

Russia is a big market. Its also a complex one, socially, administratively and legally. In childrens products particularly and especially toys making an impact in this vast region is no easy feat. But one company that has done just that with a little help from licensor friends like ELC.

takes a closer look at C-Toys.Lets start with a quick history lesson.

C-Toys was founded in 1994. It has long been considered a leading Russian toy manufacturer. But its big market breakthrough came when, in 2005, it was acquired by Detsky Mir Group. Detsky Mir is not only the biggest holding company in the local childrens market, but also the most popular and best-known brand name in

2

on a very different sort of property, have done well in the same markets. In fact, superheroes generally seem to have a growing appeal in the region. Marvels Spiderman, for example, is a successful property for C-Toys and especially popular in the Russian market.But despite its name, the company does not just offer licensed toys. It has a successful apparel business and that too is offering a line of Tom & Jerry branded product, while its new apparel collection for Autumn 2008 has a timely link with Batman, The Dark Knight. Images linked to the hit movie will feature on a wide variety of jeans, denim jackets, knitted jackets and vests, shirts and t-shirts available from August 2008. This success is all the more impressive when you consider that this is not the easiest of markets to operate in. Aside from its vast size there is the legal requirement that all license contracts are subject to state registration. A minor inconvenience, you might argue, but add to that the absence of information about registration of rights to trademarks in the Russian Federation territory and the apparently uncontrolled counterfeit product market, and you have a tough working environment.But its one that cannot be ignored, whatever the challenges and heres why. When 2007 was declared Year of the Family by the Russian Government, it did more than just add to social advertising on TV and billboards. It raised awareness of a fast-expanding market. The potential of the childrens market from preschool, to tweens and beyond is growing in Russia. And as it grows, more attention is being paid to making consumer products attractive both to kids and their parents. It has even reached the point where local shows are being developed with an eye to licensing shows like the hit Smeshariki.The emergence of local character licensing may seem like a problem for characters entering the market from overseas. However, this is far from the case. It merely proves the vibrancy of the Russian market and growing awareness of licensing potential both at consumer and retail level. And, through companies like C-Toys and licensors like ELC, that potential is sure to grow. This history lesson is far from over.

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,)#%.3%$!.$(%!,4(&5,Delpharmea Nutraceuticals (www.delpharmea.cz) is highly interested in market segmentation, focusing on modern consumers who seek specialization and exclusiveness, particularly when it comes to health products. Working towards this direction, the company recently introduced Spiderman Multivitamins for kids, only to be amazed with the results. Spidey proved to be very popular among the boys, allowing the company to induce new trials within this demographic. By offering the children a fun and attractive character they can relate to, while providing moms with a healthy alternative to candies, Delpharmea marked repeated purchases and increased brand loyalty, making the most of its partnership with Marvel. Having entered the world of licensing, the company plans to continue building brands with respect to children and parents, insisting that health can be fun too! #:%#(

TM & 2008 Marvel.

*TM & Hanna-Barbera(s08)6)4!-).):).'3#//"9Besides being a company specializing in the production of innovative, non-prescription pharmaceuticals, Polski Lek S.A. is already a Justice League and, recently, a Scooby-Doo licensee. Scooby-Doo vitamins creation and launch was the result of the companys latest co-operation with ELC. The product is unique for the Polish market and consists of palatable toffee candies with a vitamin-filled center. Scooby-Doo vitamins are available in pharmacies and modern trade with a suggested dosage of 5 candies per day. Of course this rule is hard to comply with, as the Scooby sweets are extremely tasty! 0/,!.$

!"3/,54%,9-!26%,/53Tsaks, the snacks that all children love, know that every little friend of theirs wants to be a super hero! Having this in mind, Tsaks captured the unique powers of Marvel super heroes, inside their packages, in the most powerful way: 35 biographical double-sided tazos and 15 collectible ones, featuring Hulk, Wolverine, Electra and other Marvel heroes in super-duper poses! Action and fun have never been crunchier! This project marks the maiden collaboration between Tsakiris 3E a potato chip company with a dominant position in the greek marketplace for more than 50 years and Hellas Press S.A., that took care of licensing, premiums design and production, as well as the on-pack communication of the launch. '2%%#%

TM & 2008 Marvel.*

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&2/-0)#452%34/0!34!Tweety, Bugs Bunny, Superman and Batman have a new home, courtesy of Arbel Gida, the pasta dish. Arbel Gida was founded in 1961. Today, as a major producer of pulses and pasta, it is one of Turkeys biggest food exporters and among the largest 500 firms in the country. It also believes in innovative marketing, as its recent partnership with Lisans A.S. shows. The company has now got together with Lisans client WBCP on a new series of licensed pasta products targeting kids. Under the name Arbella Family, Arbel Gida is about to introduce what it will market as fun pasta - Looney Tunes and Justice League character-shaped pasta varieties. 452+%9

TM & 2008 Marvel.

2008 Gullane (Thomas) Limited.www.thomasandfriends.com

2008 HIT Entertainment Limited

*TM & Warner Bros.Entertainment Inc.(s08)TM & DC Comics.(s08)

%''#)4).'35202)3%3Established in 1933, Astir inaugurated licensing in the chocolate Easter egg category, 10 years ago and continued its successful course with a double sweet proposal for Easter 2008: Spiderman and Thomas, the adorable tank engine character. Besides the classic, yummy milk chocolate that everybody loves, the Spiderman egg came with an amazing radio along with earphones and flashlight, while Thomas&Friends offered their little fans a fantastic key ring. Two egg-citing surprises by Astir, the company that offers the largest collection of seasonal chocolate products and assorted small chocolates in Greece.'2%%#%

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!.!#4)6%!02/!#(4/02/$5#402/-/4)/.Tamek, one of the biggest Turkish food and beverage companies, is a long-term partner of Lisans AS and WBCP, offering a wide selection of Looney Tunes licensed products including ketchup, mayonnaise, marmalade and jam. The partners latest joint venture incorporates a major new Looney Tunes initiative. The relaunch of Tameks kids fruit juice line will include new package designs alerting children and parents to Looney Tunes Active, the initiative designed by Warner Bros. promoting an active lifestyle for kids aged four to 10. 452+%9


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TM & 2008 Marvel.*4(%8-%.&!#4/2 was a definitive one, as Marvel fanatics had an x-tremely good reason to celebrate Easter 2008. A combination of annihilating action and velvet, chocolate flavour, provided by L S.A. and its special Easter egg, featuring the legendary X-Men team. Another seasonal novelty from the resourceful manufacturer that introduced liquer-filled pralines to the Greek chocolate society. '2%%#%

TM & 2008 Marvel.

VOOZ Co., Ltd. All rights reserved.*

).&/2+/5+/52/5+/5Bingo S.A. gathered three of the most sought-after properties in the Consumer Product category, under one brand, with the KOUKOUROUKOU wafer and croissant relaunch. KOUKOUROUKOU wafer that traditionally connects its profile with the kids favourite characters, refreshed its appearance with two new, individual themes: Pucca and Spiderman. The cheerful tomboy and the wall-crawling hero shared a lot of fun moments with their friends, through a series of collectible

stickers and a double Pucca/Spiderman album, full of quizzes and games. Following the successful steps of its mother brand, KOUKOUROUKOU Croissant showed its most dynamic side through a brand new package, POP material and an irresistible collection of stickers all featuring Marvel Heroes. Bingo S.A.s demanding promotional project was carried out by long-term partner Hellas Press that took care of licensing, packaging and premium issues. '2%%#%

)432%,!5.#(4)-%&/,+3


Tymbark, the biggest WBCP licensee in Poland and a key partner of ELC, changed the packaging of the Looney Tunes Active juice line that had successfully launched three years ago.Taking their target audiences preferences under serious consideration, Tymbark tested various recipes with kids, resulting to 3 totally new flavours which complete the juices 6 flavour set

(also approved by the companys Committee of Mothers). The relaunch was accompanied by a special promo 6-pack, in which kids found collectible 3D cards with the Looney Tunes characters plus their favorite juices in brand new packaging. The media mix included an ATL campaign with a TV commercial based on cartoon animation. 0/,!.$

*TM & Warner Bros.Entertainment Inc.(s08)35##%33&/23.!#+37)4(34)#+%23The salted snack food market is a highly competitive one. How do you make your product stand out? One of the leaders in the field, Kraft-Turkey, has found a way, offering Looney Tunes stickers and bracelets inside every pack of Cerezos, Patos and Cipso. By hiding Tweety, Taz, Bugs Bunny and the rest of the Looney Tunes gang in the companys well-known potato and corn chip brands, Kraft-Turkey has added a new and entertaining element to an already popular range of products. Not surprisingly, this promotion has already become a big hit with kids of all ages. 452+%9

%842!,//.%9%842!!#4)6%,)4%2!,,930%!+).'Now, kids play soccer with Taz, join Bugs Bunny on a sleighride and become champions of the Looney Tunes Games. How? The answer is hidden inside all Extra snack packs: 40 impressive, lenticular tazos and coloured tattoos, featuring Looney Tunes Active, ready to offer fun, action and taste in extra doses. Chipitas most regognizable trademark worked in close cooperation with Hellas Press on a licensing, creative and communicational level, managing to combine the traditional brand values with a fresh, funky image. Thus, the fact that Extra has been the most loved and valued snack brand since 1973, comes as no surprise. '2%%#%

* TM & Warner Bros.Entertainment Inc. (s08)

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)#%)#%3#//"9Scooby-Doos debut was last years big hit! Now he is back with a new summer outfit and the ever favourite vanilla-chocolate flavour, ready to treat his friends with lots of fun gifts. Its all about the new kids ice cream featuring the adorable dog that KRI KRI launches this summer. Scooby-Doo ice cream is supported by ATL/BTL communication and POP material, all signed by Hellas Press S.A. The company also dealt with the packaging and premiums a series of cute figurines representing the members of Mystery Inc. With this cooperation Hellas Press S.A. solidifies its relationship with KRI KRI S.A. milk industry, following the successful launch of Scooby-Doo kids yoghurt line. '2%%#%

* TM & Hanna-Barbera(s08)

30 MORE WINTER 2009

30)..).'(%2/%3The latest summer promotion from Turkeys ice cream market leader Algida has started a new craze. The companys delicious Max ice cream now comes on a special stick with an attached peg. When kids hold the peg up to the light they can see their favorite Marvel heroes. Better still, the peg can be placed on the stick and spun, showing Spiderman, Iron Man, Electra and other Marvel Universe superheroes in turn. 452+%9

TM & 2008 Marvel.

Are you ready to Boinx? Thats the question Cheetos packs are asking Turkish kids. Its simple. Boinx are bouncy rubber toys. Just collect the Boinx from any Cheetos pack. Stand facing a wall, about ten steps away. Drop the Boinx on the ground using the launcher or your hand and see how high up the wall it bounces.

The bouncy rubber toys are already a hit in Turkey and not just with kids. Boinx can take different shapes, allowing promotional opportunities that benefit all participants. Thats why Sinerji and Fritolay Turkey have together brought Marvel Heroes-shaped Boinx to Cheetos snacks. 452+%9

*TM & 2008 Marvel.

"/5.#).'(%2/%3-%%4#2)3093.!#+3

WINTER 2009 MORE 31

$!)29!.$$!2).'Friesland Foods Hellas is the Greek subsidiary of the leading, multinational producer and supplier of dairy products, fruit-based drinks and ingredients. Owner of the brand name NOYNOY, Friesland Foods Hellas boasts strong market positions in Greece and Cyprus, through a complete range of baby food, condensed and highly pasteurized milks, yoghurts and creams. Creating both long and short term value for their consumers, the company entered the world of licensing only last winter, adding

another plus to its already popular FUN FUN yoghurt dessert line for kids of school age. Hellas Press worked in close co-operation with Frieslands team on the dairy and... daring project that included licensing, creative, packaging, premiums and below-the-line proposals. The result was quite rewarding: six delicious flavours and a brand new appearance, incorporating Looney Tunes Active, the perfect ambassadors for the products fun and action-promoting character. '2%%#%


32 MORE WINTER 2009

TM & Warner Bros.Entertainment Inc.

(s08)*

30)$%9337%%4#/..%#4)/.*TM & 2008 Marvel.

What could be better than the great taste of nutritious and delicious flavoured milk, cheese and pudding? How about a new dairy line for kids, featuring Looney Tunes? Icim Smartt is a new brand from Ulker, one of Turkeys most innovative food producers for over 50 years and a major name in milk and dairy products through its Ulker Icim brand since 1966. Having already tasted success with a range of Flintstones dairy products, the company has now broadened its partnership

with WBCP, bringing together Icim Smartt and Looney Tunes. Enriched with Omega-3 DHA, vitamins, minerals and prebiotics, Icim Smartt is described as the first and only brand in Turkey to help the mental and physical growth of pre-school children - and Looney Tunes characters are helping to get the message across. In fact the Looney Tunes dairy line launch was strongly supported by a TV campaign, branded displays at retail, and advertising in print media. 452+%9

4(%3-!244!002/!#(4/$!)2902/-/4)/.

Ulker group company Baycans latest line of sugar-coated chocolates come with guest appearances from the hottest character brands in the world. The partnership between Ulker and Sinerji has brought childrens favourite Spiderman to the new products. This combination of childrens favourites and brightly coloured candies has helped to make the new line a popular choice among Turkeys kids. 452+%9

WINTER 2009 MORE 33

(5.'29&/2!$6%.452%Goody s and Looney Tunes invite you to an unforgettable lunch. The new, Junior Goody s lunchbox has it all. A yummy and above all- nutritionally balanced meal that comes along with a pair of binoculars, a compass and all the equipment kids need to follow Tweety, Sylvester and the rest of the gang to a looney exploration game. Goodys, the Greek leading foodservice retailer, puts Hellas Press S.A. s expertise to good use, once again. Licensing, creative work, packaging, premiums and the Junior - Looney Tunes Active lunchbox is ready to end boring kids meals, once and for all. Anyone hungry for adventure? '2%%#%


!.!7!2$7)..).'#/-").!4)/. for OSCAR S.A., that joined the love for chocolate-making and football into a unique seasonal chocolate creation: a delicious Easter egg, clad with the colours and emblem of AEK F.C., sending sporty wishes to the Greek football teams devoted fan club. '2%%#%

*TM & EMPIRE SALICENSED BY HELLAS PRESS(s08)

*

4()23415%.#().'&5.Following the success of the licensed, natural mineral water line for kids, featuring the funny duo of Tom & Jerry, Korpi returns with another refreshing proposal. In cooperation with Hellas Press S.A.s licensing department, Korpi presents Scooby-Doo! With a variety of games hidden behind the label and a high-quality, natural mineral water, Korpi offers cool, thirst-quenching fun in a 0.5lt bottle. '2%%#%

)6)+%%0330,!3().'Pepsico-Ivi relaunches Ivi Splash! by incorporating Looney Tunes Active on the package. The only kid-oriented, non carbonated and preservative-free soft drink debuted last spring, with two amazing cans, featuring the sporty side of Bugs Bunny and Taz. The animated heroes appear under license by Hellas Press S.A., that handled the creative work, as well. Ivi Splash! comes in 2 juicy combinations; strawberry-orange and apricot-orange, making the ideal companion of every Lilliput sports fan. Anyone thirsty? '2%%#%

* TM & Warner Bros.Entertainment Inc.(s08)

*TM & Hanna-Barbera(s08)

WINTER 2009 MORE 35

%!34%2)#!,3#//"92008 was Scooby-Doos most Easterical year, as he was the featured star of AS Companys holiday creations. In co-operation with Hellas Press S.A, the well-known Greek toy manufacturer and distributor launched a special goody pack for kids who love the mystery-solving dog. A Scooby-Doo projector that came along with the traditional Easter candle made the most memorable present, as the company hit the market with another holiday season set of products. The sporty Scooby-Doo scooter and the funky Scooby-Doo skateboard are a major success among young fun and action enthusiasts, while the trendy, matching accessories helmet, knee pads etc. guaranteed a lot of safe and exciting rides! '2%%#%


(!6%&5.+%%0).'#,%!.In the last edition of MORE, we mentioned Papia, the well-known tissue brand owned by Hayat Group, a Turkish manufacturer of household, baby care and personal care products. Well, the new Papia kids line is now on sale and set to continue the popularity of Papia products with children and parents. Thats because not only does it offer quality and cleanliness through the tissues and wet wipes but its bright and lively packaging promotes the fun new Looney Tunes Active healthy lifestyle initiative. 452+%9

TM & Warner Bros.Entertainment Inc. (s08)

36 MORE WINTER 2009

-/2%4/93&2/--/#(4/93Mochtoys produces toys for kids since 1993 and welcomed Summer 2008 in the most playful way. Meeting the expectations of their target audiences, the company introduced a whole new series of articles with the newly-obtained property of Tom & Jerry. Additionally, the polish firm, a recent licensee of ELC, seeks to broaden its partnership with the leading licensing agency and started to work on a new project, featuring Spiderman & Friends. It is estimated that the already wide range of products, will include over 20 sets of accessories with

3 different kinds of buckets, ideal for the beach or/and the sandbox. 2008 has been an innovative year for Mochtoys. The company applied molding-in technology on the production of labels. The process ensures resistance to weather conditions and wearing, resulting to endless hours of... durable fun.0/,!.$

*TM & Warner Bros.Entertainment Inc. (s08)

350%2#,%!.(%2/%3Batman and Spider-Man invite kids to a bubbly adventure in the bathtub! Working in close co-operation with Hellas Press S.A., Delkam Group one of the most eminent firms in the Greek health & beauty industry, created and presented a new line of licensed bath products. Featuring Batman and Superman, the new 2-in-1 shampoo/bath gels are microbiologically tested, come in practical containers and besides their fantastic scents hide a secret ingredient that turns all kids into... super clean heroes! '2%%#%

*TM & DC Comics.(s08)

TM & 2008 Marvel.

WINTER 2009 MORE 37

"!.+).'/.,//.%945.%3Looney Tunes licensee GarantiBank Turkey is teaching Turkish kids the benefits of saving money with a little help from its WB cartoon friends. Garanti Mini Bank is a kids club through which parents are able to make savings in special investment programs for children up to 12 years of age. Once they have subscribed to the Garanti Mini Bank, members receive a welcome kit with their own membership card and a fancy school bag featuring Tweety, Bugs Bunny and the rest of the Looney Tunes gang. Its not hard to see why Garanti has a reputation for product and service innovation. Take Minimatik, which Garant Mini Bank launched in April 2008. Minimatik is an ATM-shaped, smart money box, specially designed for Mini Bank members to aid their education on the concept of saving. It just goes to show that even depositing money, setting savings targets and monitoring account balances can be fun especially when kids have Looney Tunes characters as their financial consultants. 452+%9

*TM & Warner Bros.Entertainment Inc. (s08)

TM & Turner Entertainment Co.(s08)

!+.)'(4/.4(%"%!#(After 50 years in the business, its no surprise that Fen Oyuncak is regarded as one of the great names in the production and supply of plastic play toys. But Fen Toys didnt get big by looking back. Thats why its kicking off a new partnership with Lisans A.S. by bringing Batman, The Dark Knight-branded beach toys to market. Featuring a wide range of different styles and illustrations, the launch coincides with the release of the Warner Brothers blockbuster in theatres across the country, satisfying the vast demand for Batman-style thrills everywhere coast to coast! 452+%9

* TM & DC Comics.(s08)

38 MORE WINTER 2009

%.*/94(%,//.%92)$%Founded in 1948 by Raphael Molho, MOLHO GROUP is the oldest bicycle company in Greece. In a constant effort of changing, improving and renewing its product range, MOLHO recently designed and produced a fantastic bike line, featuring Looney Tunes Active. If youve never seen Tweety, Bugs and Taz on wheels, now its your chance to enjoy the looniest biking experience of your life. '2%%#%

*

2

1

-!44%,%.4%234(%2!#%42!#+Mattel Greece, a division of the worlds premier toy brand owner, made an impressive entrance in the... racetrack, launching toy replicas of the original cars featured in the WB blockbuster Speed Racer. If you are a fan of high horsepower and automobiles, the Mattel Speed Racer collection will definitely make your wheels spin! '2%%#%

2

1

*TM Speed Racer Enterprises, Inc.(s08)


WINTER 2009 MORE 39


TM & Hanna-Barbera(s08)

7(9,)#%.3).'-!+%3!$)&&%2%.#%Furkan Toys is a major name in Turkeys toy sector. But its recent expansion into licensed product has allowed it to combine its own vast experience with the appeal of licensed product to take its offering to a new level. Thats undoubtedly the case with its role as a licensee of Warner Brothers-branded items, a partnership that began two years ago and is still growing. Investing in licensing and focusing on retail will continue to play major roles in future product development. Thats because, as, Furkan Toys owner Ali Yuksel points out, in a highly competitive domestic market, quality supported by licensing can be a major differentiator. 452+%9

Dino Toys s.r.o. is a Czech company with its own publishing activity of games, puzzles, wooden cubes and playing cards (the Dino programme) and trade activity of toys at the Czech, Slovak and foreign markets. The company brings itself to the general public

attention thanks to a range of the famous games, wide range of puzzles and using very interesting licenses. This year Dino Toys decided to extend the range of licenses with new license Speed Racer from Warner Bros for boys and girls from 4 year. #:%#(

TM Speed Racer Enterprises, Inc.(s08)

/.4(%2/!$7)4($)./

&5.!.$#!2%#/-%).!0!)2Can you separate Looney from Tunes or a toothpaste from a toothbrush? Neither can Colgate Russia. The home, personal and oral care heavyweight recently created a new, smashing duo for dental hygiene: a clinically tested toothpaste with an amazing flavour and a super Bugs Bunny & Tweety tube, along with a colourful toothbrush to match. The perfect pair for healthy and happy white smiles! 2533)!


&,930)$%9&,9Diodos S.A., an important kite manufacturer, attempts a whole different approach to Clean Mondays Greek custom of kite-flying, sending Spiderman and all his friends sky-high. With the traditional hexagonal shape and super-duper Spiderman themes, the companys kite models are making kite-flying a fun outdoor activity for every occasion, as long as the weather is good and the wind favourable... '2%%#%

TM & 2008 Marvel.

APPA

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* TM & DC Comics.(s08)"!4-!.3).4(%(/53%House is one of the best-known Polish apparel brands for young people. With a dominant presence in the market, there is a House store in all the most popular shopping malls in Poland and also in many Central and Eastern European countries (Belarus, Estonia, Lithuania, Latvia, Ukraine, Russia, Slovakia, Romania and Germany). In co-operation with ELC, the official licensor of WBCP in Central and Eastern Europe, House came up with a quite unexpected Batman Freaks fashion line including T-shirts, longsleeves, caps, blouses and wallets. As the designs feature the underground side of the capped crusader, they are dark, scary, seamy... and thus, very trendy! 0/,!.$

!3#//0/&"%449"//0She is cute, feminine and extremely sexy. She is Betty Boop, the star of Sevvafioris new womens collection. Paying extra attention to high quality materials, design and colour, the companys new line is addressing girls of all ages with a distinctive sense of style. Embroidered on shirts, imprinted on tank-tops or needled with pailletes for a glamorous touch, every girls wardrobe needs a... scoop of Betty Boop! '2%%#%

47%%49&,9).'()'(Tweety flying high with Tuvana Buyukcinar, a young and promising Turkish fashion designer who presents her collections in her own boutiques as well as in high-profile department stores like Harrods and Harvey Nichols. The Tweety By Tuvanam Winter 2008/2009 collection met the fashion authorities and business partners in Whos Next Paris exhibition, where it swept everybody off their feet. But Tweety isnt the only cartoon star in Tuvanas future fashion plans. Being quite impressed with the new Express Yourself concept launched at Bread & Butter Barcelona, a fashion show for selected brands, the young designer decided to introduce a Bugs Bunny collection for young women who enjoy Bugs witty humour. 452+%9

* BETTY BOOP 2008 King Features Syndicate, Inc./Fleischer Studios, Inc.TM Hearst Holdings, Inc./.Fleischer Studios, Inc.

SEVVAFIORI


44 MORE WINTER 2009

47%%49!.$4!:!3,%%0%2()4First came Looney Tunes. Then Baby Looney Tunes. Now its the turn of Taz and Tweety to adorn clothing from Cimpa, the Turkey-based manufacturer of quality socks and underwear for the whole family. And, like the ranges before them, the Taz and Tweety pyjamas for 4-12 year old boys and girls licensed, as before, by Lisans A.S., are a hit. In fact the range has already passed its two-year sales target with its first summer collection! Clearly demand from the kids for the cartoon heroes is high and not just from the kids. Now their mothers want a piece of the animated action, so Cimpa is planning to provide licensed nightwear for them too. It was the Looney Tunes line of products that brought Cimpa and Lisans A.S. together, giving Lisans a quality local partner and giving Cimpa access to some of the best-known childrens brands. It also boosted Cimpas place in the apparel market. Ender Dogan, the companys GM explains: The Warner Brothers name brings with it powerful, popular brands that can open doors to many new distribution channels. Our WBCP licensed products have done just that. 452+%9

*TM & Cartoon Network(s08)

TM & Hanna-Barbera (s08)


.%70,!.3&/27!-Being a devoted licensee of Scooby-Doo certainly paid-off for WAM. After the success of the licensed apparel line, the Polish company has already started 2 new licensing programs. With an experience of 19 years in producing cotton and synthetic fiber clothes for kids, teens and adults, in Spring 2008 WAM and ELC introduced new apparel codes featuring PowerPuff Girls for girls and Ben 10 for boys. The company is a partner of international supermarket chains such as Auchan, Carrefour, and others not only in Poland but also in Hungarian, Czech and Slovakian markets. 0/,!.$

!00,%,)#)/53Great news for APPLE BOXER S.A. that gained its own place in the heart of the hottest Greek winter resort. Since December 2007, Arahovas shopping land is the proud host of an Apple store, along with the latest trends in underwear, sleepwear and homewear. Apple Boxer S.A., known for combining top-class materials with creativity and funky spirit, justified its reputation once again, as the company turned the stores opening into an unforgettable Looney party. Taz, Tweety and Bugs Bunnys presence left no one unimpressed while cameras, lights and paparazzi literally besieged the store, immortalizing every fun moment of the event. Simply apple... licious! '2%%#%

!00,%)32%!$94/3#/2%Its been nearly 12 months since APPLE BOXER S.A. entered the sports licensing business. After the successful agreement with AEK, one of the top-3 Greek football teams, last years novice is now an advanced licensee. Following its first underwear, pyjamas, home wear & beachwear collection bearing AEKs signature colours and emblems, APPLE plans to... score high once again, as the company is already working on new fashion proposals in yellow and black, always in close co-operation with Hellas Press. '2%%#%

TM & Warner Bros.Entertainment Inc.(s08)>>

TM & EMPIRE SALICENSED BY HELLAS PRESS(s08)

46 MORE WINTER 2009

3#//"9.)'(43,%%0Naturtex Hungary, is not only a leading brand of quilts, pillows and other home textile products in Central-Europe but also a leading exporter of high-quality down products, which are marketed in 16 countries worldwide, including the United States and Japan. Naturtex Wool, Down & Feather Processing Ltd. which started its operation in 1989, entered the world of licensing only last year, with the creation and distribution of its own Scooby-Doo hometextile designs, in Hungary. Terry products with embroidery and transfer print, fleece blankets and beach towels are already available in retail, while baby products, printed bed-covers and bed sets are coming soon, promising a really Scooby-night sleep! (5.'!29

*TM & Hanna-Barbera (s08)

TM & Hanna-Barbera (s07)*

3#//"9$2%!-,!.$Thats where HELIOS S.A. takes us with its brand new pyjama collection featuring Scooby-Doo, the mascot dog of Mystery Inc. The companys new line was created in close co-operation with Hellas Press S.A., targeting boys and girls of all ages who love quality, comfort and fun. Scooby dreams, everyone! '2%%#%

WINTER 2009 MORE 47

.%8434%03).,)#%.3).'With over 20 years in the market and a reputation as one of the major footwear companies in Turkey, PAMES recently went one step further into the world of licensing.Batman and the PowerPuff Girls have led the way, featuring on PAMES M.P. ONE kids shoe collections. But the company isnt ignoring older comic fans: PAMES now offers cool product lines not only for teenagers but also for adults. And the strategy has been a success. In fact, so positive has been the feedback from retailers across the country that PAMES is actively considering expanding the business to more brands. 452+%9

TM & Cartoon Network(s08)

TM & DC Comics.(s08)

35.3%43"%!#(7%!2"/.!.:!The outlook is bright for swimwear and beachwear giant Sunset. Not only is it a strategic partner of world-famous brands like Armani, Diesel, Calvin Klein and more recently Marc Jacobs and Tommy Hilfiger, but it has its own successful label. The Sunset swimwear and beachwear line is available in five Sunset stores, 450 points of sale in Turkey and over 250 POS in USA, Russia and a number of EU countries. And appropriately for a brand associated with the sun, summer 2008 has brought further exciting news. The company has begun an association with Sinerji Reklam, taking on the Spiderman Classic license. Meanwhile, Hakan Yildirim, a well-known Turkish designer, is already designing the new Sunset kids and teens collections for summer 2009, featuring heroes like Batman, Superman, Supergirl, Catwoman and Batgirl. 452+%9

*TM & 2008 Marvel

48 MORE WINTER 2009

#2!:9&/24!:


3!9::!::!.'-95.And if you cant, Pucca will say it for you! Ersas, a Greek company with a 35-year experience in kids apparel segment, shakes hands with Hellas Press S.A. and Pucca. The high-Spirited Korean girl with the XL smile is about to go zzazzangmyun and put her spell in the new kids underwear, socks and homewear collection by Ersa. Focusing on the creation of high quality products that keep pace with the market trends, Ersas new Pucca line seeks after the complete satisfaction of both kids and parents. '2%%#%

VOOZ Co., Ltd. All rights reserved.*

35"*%#44/!002/6!,

Market demand for Taz-related product is growing and street fashion brand CRAZY is growing with it. Hard on the heels of a new licensing agreement with Lisans A.S. for 2008-2009, Crazys range of apparel for teenagers featuring the popular cartoon Tasmanian devil is expanding. With market demand for Taz t-shirts already high, the time is clearly right for an extension to the range. Thats why Crazy is planning an extensive apparel collection and a

fashion line with jeans, jackets and shirts featuring the Warner Bros character. And thats not all. As a partner of WBCP, Crazy has a direct line to recent Warner Brothers movie releases releases that have already led to apparel lines inspired by the Speed Racer and the mega-hit Batman and The Dark Knight. Last but definitely not least, Crazys line of The Simpsons fashion apparel continues to be a hit! 452+%9

WINTER 2009 MORE 49


TM & DC Comics.(s08)

!&,/7%29#!#453Contrary to the stereotype, this cactus is quite... flowery. Founded in 1991, Cactus Clone is today one of the biggest clothing and home textile importers & distributors in Central-Eastern Europe. What started out as a family enterprise, is now hailed a leader in the supply of hypermarkets and wholesalers with the forementioned commodities. As the proud owner of the Cactus Clone trademark, the company has the rights for sales & distribution of licensed product lines featuring Tweety, Batman and Superman, among other popular properties. Cactus Clone is currently working towards the development of a new scope of activities in other countries of the region (Poland, Romania, Slovenia, Czech Republic and Ukraine), reinforcing its position in the marketplace. (5.'!29

*

50 MORE WINTER 2009

%8#)4%-%.4).34/2%The leading kids apparel company Kanz and Lisans A.S. have joined forces and their timing couldnt be better. The first name they are working with is one of the leading boys property of the year: Batman, The Dark Knight. Not only is the staggeringly successful Warner Brothers film coming to movie theatres across the country this summer, but Batman is also on his way to Kanz outlets. In fact Kanz and Lisans A.S. will be turning 55 Kanz stores into Batman-themed worlds with POP material inside the stores, window displays and even life-sized statues of the Dark Knight himself! 452+%9

* TM & DC Comics.(s08)

3/-%4().'4/#%,%"2!4%The tenth anniversary of houseware specialist Istikbals partnership with WBCP is obviously something to shout about. Thats why the partners will be celebrating with a relaunch in 2008 for Baby Looney Tunes, Looney Tunes, Tom&Jerry and Flintstones product. To add to the excitement, Istikbal is also planning window displays and POP material in no fewer than 450 stores. 452+%9



WINTER 2009 MORE 51

&2/-"%$2//-4/7%"2//-A Marvel licensee since 2001, Limnaios S.A. has recently enriched its portfolio with Marvel heroes, renewing its partnership with Hellas Press S.A. The companys latest bedding line brings Spiderman closer to his little friends, through an amazing collection of sheets and pillow cases that will definitely transform every kids bedroom to an actual... web-room! '2%%#%

*TM & 2008 Marvel

34!4%/&3/#+With a strong presence in the central European market, Evidence Hungary has been in the socks manufacturing and trading business for over 20 years. In 2006 the company enhanced the product range with a licensed line, featuring the animated character of Scooby-Doo. The constant product development and the combination of top quality materials and up-to-date technologies allows Evidence to deal with a large variety of designs and life-like patterns, covering the needs and desires of both kids and adults. And thats not all. Visit www.evidence.hu for more... socking evidence. (5.'!29

*TM & Hanna-Barbera (s08)

52 MORE WINTER 2009

,)#%.3%$4%84),%"53).%33%80!.$3

Following the success of their partership for the Spiderman 3 movie in Turkey, Zorlu and Marvel have taken their relationship

to the next stage. The media and textile giants have now agreed to work together to expand their licensed home textile business

in Europe. The new agreement covers several countries in Europe, and properties such as the Amazing Spiderman, Marvel

Heroes and of course the recent Marvel movie release The Incredible Hulk. The products will be

available to all Marvel fans in Zorlus 370 TAC stores in Turkey, as well as in many of the Eastern

European and CIS countries to which the company exports its products. 452+%9

*TM & 2008 Marvel

47%%49/.4/7%,3Wouldnt it be great if Turkeys most famous towel brand linked up with WBCP favorite Tweety Pie? Well, now it has! WBCP licensee Ozdilek expects its brand new Tweety beach towel collection, already available in 800 outlets throughout the country, to fly out of the stores and onto the beaches. 452+%9

* TM & Warner Bros.Entertainment Inc.(s08)

PUB

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!42%.$3%44).'!#!$%-9


Academy Holding LTD, one of the most prominent firms in the paper & stationery product market of Russia and CIS countries, is hailed as a leader among the companies working with licenses. Active in the stationery business for 12 years, under the trademarks of Academy style, Academy Holding Ltd. has a long list of licensing partners, including The Walt Disney

Company, Mattel, Benetton, Hasbro, as well as renowned photographers like Rachael Hale, local designers and animation artists. Offering a wide range of school and office accessories, but also, a variety of art & craft products for children, Academy has managed to be established as a trendsetter, in a rapidly growing market. 2533)!

54 MORE WINTER 2009

WINTER 2009 MORE 55

&2/-2533)!7)4(,/6%S3 Company has been operating in the Russian market for over 10 years, securing and growing its position as one of the key players in photographic equipment and gifting. S3 Company is not only focused on creating high quality products, but also knows how to add value to them through practices like licensing, as well as modern and interesting design. 2533)!

9/57!.4)4')-(!3)4Gim is a well-established Greek company, with an active presence in the stationery and school product business. With a rich history as a licensee of important trademarks, Gim is about to start the new school year with action, adventure, fun and style. Spiderman, Scooby-Doo, Pucca and Bratz respectively, are the featured characters of the companys new back-to-school collections. From bags to pencil cases, Gim is ready to provide the right equipment for a full day at school, covering every students needs and desires in the most effective and amusing way. '2%%#%



VOOZ Co., Ltd. All rights reserved.

TM & MGA Entertainment, Inc.

TM & 2008 Marvel

Photo albums

56 MORE WINTER 2009

!30%%$2!#%4/35##%33With a professional experience of more than 20 years, Lizzy Card is the most significant manufacturer, importer and wholesaler of back-to-school products exercise books, pencil cases, school bags, stationery writing instruments, office supplies, packaging material gift wrapping paper, gift bags, storage boxes and classic paper products (postcards, calendars, notebooks) in Hungary. For 2008, Lizzy Card (www.lizzycard.hu) invests in the mastery of WB and ELC, introducing an amazing collection inspired by the colourful, dynamic and hi-tech atmosphere of Speed Racer. The latest Warner Bros premiered in theatres in May 9th, proved that the road to success has no speed limit. (5.'!29

TM Speed Racer Enterprises, Inc.(s08)*

*TM & 2008 Marvel

3#(//,4)-%&/230)$%9After riding high with The Looney Tunes back-to-school line, last fall, Amex decides to ride higher into the licensing business, becoming an Amazing Spiderman licensee. The polish stationery importer and producer is about to present a wide range of school products for kids including pencil cases, ball pens, folders and other accessories, all featuring the web-swinging hero. With an experience of nearly 30 years and a solid partner like ELC Poland, Amex is bound to make school life really fun, once again! 0/,!.$0/,!.$

!#!24//.0!2!$)3%).0/,!.$Though active only since 2006, B&S Poland has managed to create its own cartoon paradise. As an already experienced licensee, the company specializes in producing high quality backpacks, pencil-cases and shoe bags with characters from the best known and most popular animated characters, including Tom & Jerry, PowerPuff Girls, Fosters Home for Imaginary Friends, Kids Next Door and Dexters Laboratory. Keeping in touch with the customers preferences, B&S recently created a new line of PowerPuff Girls products including wallets, mobile phone and beauty cases. With the most modern design and a popular colour pallete, the new B&S collection is a must for every trendy and stylish young lady that wants to spend the day with her best friends: Bubbles, Blossom and Buttercup. 0/,!.$

TM & 2008 CartoonNetwork.

34!4)/.%2935##%33#/.4).5%3One of the stationery market leaders, Keskin Color, already has four years experience on Marvel properties and a hit line of Spiderman products. Therefore, its no surprise that Keskin was the first choice to add another Marvel giant the Incredible Hulk to its range of licensed stationery. Hard on the heels of the movie, Keskin Color has produced a Hulk stationery collection that is, well, incredible. The collection, which will be supported in store by Hulk-themed POP material, is targeting the 2008 back-to-school market. 452+%9

TM & 2008 Marvel

"2%!+&!34)33%26%$The most important meal of the day tastes a lot more fun with the new Scooby-Doo breakfast set by Cartoon Planet, an 8-year old importer, producer and distributor of toys, gifts and back-to-school products. The complete breakfast set, consisting of a plate, bowl, mug and an egg cup, is available in the companys network of 11 stores throughout Poland, ready to help children start their day in the Scoobiest way. Working with licenses for many years, Cartoon Planet starts its own tradition in licensed, serving utensils. Earlier this year, the company created new colourful packaging for the previously launched PowerPuff Girls and Scooby-Doo mugs. 0/,!.$

TM & 2008 CartoonNetwork.


58 MORE WINTER 2009

4(%-/2%4(%-%22)%2The company gets bigger: Batman and Tweety meet Looney Tunes Active and the result is just great! Paxos S.A., a major Greek school product manufacturer continues its fruitful partnership with Hellas Press S.A., by incorporating the kids most favourite characters to its new collections. Trendy school bags, pencil cases, stationery and a wide variety of fancy accessories especially designed to fill all students with enthusiasm for the upcoming school year. '2%%#%


TM & DC Comics. (s08)*

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30%%$2!#%2#/-%34/3#(//,Its new, its colorful, its eye-catching and its just right for the back-to-school market. Its a new series of school notebooks combining the design experience of Kedilers Cats brand with the excitement of illustrations based on the new childrens live action movie Speed Racer. 452+%9


*TM & DC Comics.(s08)

Even more comic book heroes are getting into education! SMS Stationerys Justice League line is part of the companys product range for the 2008 and 2009 back-to-school market. And its not only the message of teamwork and togetherness the Justice League is bringing to kids products; its contribution to SMSs business has also been heroic. Recep Yaygan, owner of SMS, says that with the boost that Justice League products have brought to the boys line, the company has been able to double its business. 452+%9

*

*534)#%,%!'5%)3#,!332//-#(!-0

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TM & Warner Bros.Entertainment Inc.(s08) $/'!.%'-/.4

-!+%32%!$).'&5.Turkeys leading publishing company wants to make reading fun for Turkish kids through its Bugs Bunny, Tweety and Scooby Doo articles wherever they may be. Dogan Egmont is using product development experience gained in markets worldwide to bring publications with interactive pages to local markets, even in the remote areas of Turkey. Its a great way to get kids reading and, thanks to the companys wide distribution, available to children and parents almost anywhere. 452+%9

#!2$%8#%,,%.4The leading cardmanufacturing company of Hungary, Cardex Europa LTD, has recently signed its first licensee contract with

Warner Bros. Consumer Products and is already working on developing greeting cards and gift bags featuring Scooby Doo and

Tweety. Cardex Europa LTD. has, since 1991, linked its name with the establishment of the culture of gift giving in its country, creating and

presenting a whole range of gift wrappings, gift bags, giftware accessories and all relevant custom-designed products. (5.'!29



7(),%4(%)2/.)3(/4This is how students in Greece should strike, especially if they want to start the new school year with Iron Man by their side. Graffiti, a stationery company, acknowledged for their high-end and quality products is presenting a new back-to-school collection, featuring Marvels hard-rocking hero. Following the success of the Marvel movie production, Graffiti introduces Iron Man to the Greek market, through a series of backpacks, pencil cases and other accessories, bound to be a major hit among early and later students. '2%%#%

*TM & 2008 Marvel.

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./43/"%.)!-).!&4%2!,,Contrary to the name, Beniamin Poland has been active in the stationary business since 1994, producing coloured paper pads. Trying to stay up-to-date with the constantly growing Polish stationery and back-to-school market, they gradually widened the product range, becoming a strong corporate schema, employing, at the moment, 130 people. During the last three years, Beniamin emphasized on the companys development. The modernization of the production line made it more efficient and accurate while the end of 2007 brought the companys initial partnership with ELC. As a WBCP licensee, the company has been working with the properties of Scooby-Doo and Speed Racer. 0/,!.$

#,!33).6%343).,)#%.3).'Whatever may a kid want, Class Investment has it. From backpacks and crayons to plasticine and exercise books, the Polish company is specialized in the production and offer of a full school equipment, in a variety of designs and styles. Based on a new licensing program with ELC Poland, Class Investment is returning to class, with a brand new school product collection, featuring Marvel Heroes and Scooby Doo. We bet that Polish students will feel very safe going to school with a whole league of Superheroes on their side. 0/,!.$

*TM & 2008 Marvel.TM & Hanna-Barbera(s08)


TM & Hanna-Barbera(s08)*

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$/9/5,)+%(%!69-%4!,We are not referring to the music genre, but the shiny metal armor of Iron Man. Marvels super hero was the inspiration for the new back-to-school collection of Skagias S.A. The company has been active in the production of stationery for the last 50 years, while managing to stay up-to-date with the latest trends. The Iron Man product line includes notebooks, sketch pads, binders and other accessories for all students who like action and adventure in the classroom. '2%%#%

TM & 2008 Marvel.*

,%44(%$/'/54/&4(%"!'Yes, the secret is revealed. Semi-Line introduced its new Scooby-Doo product line for 2008. A leading backpack producer and a Scooby-Doo licensee since 2006, the company presented a new collection of bags including sleeping bags, sports and traveling bags and backpacks with trendy designs and shapes. The designers masterly combined Scoobys fun personality with the most recent style guides and the result was admittedly impressive. The choice was hard but the decision unanimous: the Safari Scooby is the coolest one! 0/,!.$


!33%%.).-#MINTATVBEN (http://www.mintatvben.hu/) a well known logo among children in Hungary is the hungarian equivalent for AS SEEN ON TV. Under the MINTATVBEN concept, M&C distributes Television related toys, while publishing magazines and books.The companys toy division has been seeing rapid growth the last three years, reaching the amazing percentage of 180%, while the M&C magazine portfolio (with licenses like Cartoon Network, WB) is about to get richer, as at least three new magazines are to be launched this year. As far as books are concerned, M&C are among the top three publishers of TV related books for kids, with 100 to 150 new titles per year. In license sourcing, 2008 is the first year that M&C reached out of Hungary. Rather than opening offices in every country, M&C seeks to find the best partner for each category, country by country, throughout the EE with whom they will be able to share their know-how for the optimum synergy and success. (5.'!29

#/-)#342)04%!3%If you are getting teased by comic strips, there is great news for you. ELEFTHEROS TYPOS, an eminent, Greek newspaper with a tradition in comic publication inserts, is now featuring comic strips of the ever-favourite Peanuts, Dennis the Menace and many other series. The activity is the result of the editions latest partnership with Hellas Press S.A, the official distributor of United

Media and King Features comic strip material. Additionally, Dargaud Editeur, one of the biggest, French comic publishers, is publishing through Hellas Press S.A.- cartoon stories from the companys rich portfolio in SPORTY and TOP SCORER, two monthly magazines, targeting to teenage, sport-loving boys. '2%%#%

*TM & Hanna-Barbera(s08)TM & (c) Cartoon Network

(s08)

Europe's Best Designed Newspaper 2007-2008

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&5.-%$)!).$%%$The name is self-evident, since Fun Media have been keeping children of all ages company, for more than a decade. The company continues its journey in the fantastic world of Warner Bros. heroes, through new editions of Tom&Jerry, Scooby-Doo and Flintstones magazines, offering fun and excitement in generous doses. '2%%#%



*TM & 2008 Marvel.

4(%30)$%2-!.#(!,,%.'%Established in 1952, Minoas is a Greek publishing company interwoven with quality, playing a leading part in the childrens book segment for half a century. The new Games and Puzzles book, featuring Marvels classic hero, Spiderman, is the result of the companys recent co-operation with Marvel. The amazing edition is a collection of Spideys adventures that the kids are called to complete through jigsaw puzzles, riddles and games with stickers. Are you ready to be challenged? '2%%#%

4(%34!23+%%03().).' for Periodikos Typos S.A., a historic, Greek publishing company that managed to capture the Warner Bros galaxy of stars inside its publications. The monthly edition BUGS BUNNY, bimonthly Puzzles and Games with The Looney Tunes and quarterly BUGS BUNNY Classic Stories are among the best-sellers that the company has been creating in close co-operation with Hellas Press S.A., for a long time. Every edition is enriched with illustrated stories, crosswords, brain teasers, pages of ecological and sports interest, games, prizes all in the ratio that made Periodikos Typos S.A. a great success in kids and teens magazines, in the last 50 years. '2%%#%


CR

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PROM

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Pages: 65-68

*A full agenda for Elbisco Holding S.A. and Allatini, a major company of the group, that spent last winter among launches, relaunches, promotions and product literature. The Group that principally operates in the production of bakery/confectionery goods and the trading of cereals, worked in close cooperation with Hellas Press S.A. on a variety of different projects, starting from Cookie Slow Baked, the newest member of the Allatini Cookie family. The celebratory launch was supported by a strong communication mix, including a trade leaflet, that Hellas Press carefully created. Moving on with Elbiscos B2B communication, the latest sales organizer for Soft Kings cookies made quite an impression in the segment. In the

shape of a real product pack, the diptych featured a new flavour of the companys most innovative and provocatively soft cookie line. On a B2C level, Elbisco hit the market with a really sweet, promotional idea, that Hellas Press designed and implemented. A practical, folding, storage basket in 3 vivid colours (red, green, blue) as a complimentary gift, along with every Allatini Cookie multipack. Last but not least, Hellas Press S.A. assumed the creative work and production of the new packs, giving Elbiscos traditional cookie brand a contemporary look, in line with the companys refreshed identity. Thereupon, Allatinis signature line couldnt be more to the point: Cookies have moved on! '2%%#%

4(!434(%7!94(%#//+)%#25-",%3

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*-902%#)/53Precious as health and beauty, valuable as platinum and gold were the jewelry sets by Fa.Ca.DOro, that Johnson & Johnson Hellas offered the lucky participants of its latest contest. The communication of the companys below-the-line activity was taken care of by Hellas Press, through POP material and a booklet, available at points of sale. Taking under consideration the target female audience as well as the product presentation, the booklet supported the promotion of the companys newest and most popular health and beauty product lines (Carefree pantyliners, Johnsons dreamy skin and Johnsons 24-hour moisture). Partners since 2002, Johnson&Johnson Hellas and Hellas Press S.A., have come up with numerous, successful activities in the field of promotional marketing and communication in general. '2%%#%

68 MORE WINTER 2009

9%!2).9%!2/54Another remarkable year for St. Catherines early and later students. Another traditional co-operation for the leading, British international school in the Mediterranean and Hellas Press S.A., that assumed design and production of St. Catherines Yearbook 2007. Field trips, extracurricular activities, highlights and fun moments put together in two booklets (Upper School Annual Review & Lower School Annual Review) and enveloped in a stylish, yet funky folder. The 2007 Yearbook is yet another proof that, for St. Catherines British Embassy School, a rich and varied school life is equally important as high academic achievement. '2%%#%

!2%!,%34!4%-%.4Counting seventy five years of continuous service, Sotiropoulos Bros. is today one of the leading firms of property advisors, agents and valuers in Greece. The brochure that Hellas Press S.A. recently produced for the firm is a combination of aesthetic appeal and concise information, facilitating the companys aim to provide clients with the best real estate solutions that will help them protect and promote their business interests in the most effective way. With the knowledge and experience of long-time partners, Sotiropoulos Bros. and Hellas Press S.A. have managed to make a statement in the real estate segment, once again. '2%%#%

EDITO

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IEF

Pages: 69-74

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7(!4!"/547).$Its been over a year since Hellas Press formed, designed and printed the first issue of About WIND. Owned by one of the top mobile service groups in Greece, every issue of About hosts a variety of interesting stories, corporate news and topics of general interest, always given with the freshness that matches a company named... WIND. '2%%#%

2/!$34/2)%3HERTZ Hellas, the leading rent-a-car and leasing company in Greece, continues its successful partnership with Hellas Press through the summer edition of On The Road. Summer 2008 marked the 10th annual issue of the magazine that featured an exclusive interview of Mika Hakkinen, the Finnish Formula 1 World Champion racing driver. The magazines pages also hosted a travel presentation about Crete and a de profundis discussion on the Olympics Games in Beijing with Isidoros Kouvelos, head of the Greek delegation. With a rich content as such, Open Road became, once again, the perfect companion for the thousands of HERTZ partners and clients who received it. '2%%#%

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/.4/0/&4(%,)34With essence, quality and an unpretending air of class, the Hilton Athens Magazine has won the heart of every stylish citizen of the world, as well as the first place in the hotel publication top-list. And not unjustly. The magazines summer issue was an anthology of Greeces current affairs, including culture, fashion, travel and city lifestyle. Among the editions features, an exclusive interview with Sylvie Guillem star dancer and Maurice Bejarts protg and Celine Cousteau who continues the family tradition with unusual expeditions above or below the sea. And theres more to come. Hellas Press, the publishing company of the hotels bilingual Greek/English edition, was the first to preview the sensational meeting with dance legend Mikhail Baryshnikov, featured in the forthcoming issue, along with the selection of interesting subjects that the Hilton Athens Magazine generously provides its readers. '2%%#%

3-5$'%$Hosting a special feature about smudge, the summer issue of 4essera revealed the... secret charm of the smudge, proving that an inkblot, an abstract sketch or a smeared pencil on a paper bit go further than we can imagine. With a complete How -To Guide, all the latest trends in Fashion, Art, Urban Life, Shopping and its distinctive lifestyle approach, the innovative quarterly edition became summers must-read. 4essera holds the title of the first-ever Greek coffee-table magazine, for which Hellas Press is responsible for the final formation. '2%%#%

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%.2/54%4/4(%35--%2With a stylish presentation about Milan, the worlds capital of Fashion, a special camping guide for adventurous types, an exclusive interview with the president of the Greek National Tourism Organization and an extensive article about Greece, the-classic-but-always-new summer destination, the latest issue of Route was the ideal choice, if you wanted to get into the summer mood. Route is the quarterly edition of Superfast Ferries, the leader in the passenger and truck transportation in the Adriatic Sea, connecting Greece and Italy with four vessels and five ports of call. Created by Hellas Press, Route magazine has another undeniable attribute, as it captures the best part of the Greek summer, even when it is unfortunately over '2%%#%

.%73,%44%242%.$3%44%2Legrand is a leading manufacturer of electrological and wiring systems and Solutions is the newsletter of the companys Greek subsidiary. Re-designed and published by Hellas Press, Legrands, trend-setting publication gives a new meaning to the term corporate literature, regarding material, layout and style. The summer issue of Solutions is still available, with a special feature about the Greek Parliament, a building unbreakably connected to the history of Athens, from the moment it became the nations capital. '2%%#%

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!.%7#(%#+).With a total of 19 units located in some of the most beautiful areas of Greece, including the islands of Crete, Kos and Rhodes, Mitsis Group of Enterprises is the owner of the largest hotel chain in Greece. Recently acquiring Sofitel Athens Airport, Mitsis Hotels S.A. "checked in" on a new partnership with Hellas Press, regarding the creation and supervision of the companys corporate edition. Out in September, the magazines first issue combines discreet luxury and attention to the detail, resembling the hospitable experience of a Mitsis hotel. '2%%#%

VISU

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ageryFootageSyndication

Pages: 75-79

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(%,,!302%333%%32%$#/6%2Hellas Press represents Red Cover agency in Greece. Red Cover is a leading, UK based photographic library specializing in Interiors & Interior Lifestyle, Gardens and Food. Their reputation is synonymous to quality and style and their collection contains a wide variety of material, shot by some of the world's most renowned photographers. Red Cover's content includes a broad spectrum of styles and some of the most exciting images available in this specialist area. '2%%#%

30,!3().'.%73&/2(%,,!302%33Hellas Press represents Splash News images and videos in Turkey and Splash News videos in Greece. Splash News is the world's largest provider of celebrity content. Working from offices in Los Angeles, New York, Miami, London, New Zealand and Rome, the team of reporters, photographers and videographers supplies a steady stream of celebrity stories, pictures and videos, around the clock. On an average 24-hour day Splash provides 1400 images, 50 videos and 40 news stories. Splash even produces ready-to-air video news bulletins, three x three minute bulletins - ideal to keep website viewers informed and entertained every day. When something happens in the world of show business, publications seek Splash to find out what is really going on. In a nutshell, Splash covers the good, the bad and the very ugly! '2%%#%

Another fruitful partnership for Hellas Press and its visual content division that from now on exclusively represent one of the leading British syndication agents. Solo Syndication represents Britain's Daily Mail, Mail on Sunday and the London Evening Standard, delivering text and photographs to newspapers, magazines and web-sites around the world. Founded by Lord Northcliffe in 1896, the Daily Mail reaches 6 million readers a day, while winning awards for editorial flair, outstanding reporting and design. The Evening

Standard publishes an excellent mixture of eye-catching news, features, celebrity interviews, arts and entertainment and sport from the world's most exciting city. Photography from these world famous titles is supplemented by Solo Syndication's own stable of independent photographers, specialising in celebrities, human interest and lifestyle material from the UK and USA, plus world exclusives. '2%%#%

(%,,!302%33'/%33/,/

WINTER 2009 MORE 77 WINTER 2008 MORE 77

9%!23/.#!-%2!Camera Press is being literal. Hailed as one of the leading picture agencies, the London-based company celebrated 60 years of smashing presence, in the way they know best. An impressive photo exhibition and a birthday party for friends, partners and celebrity guests who, as the pictures prove, seemed quite photogenic!Founded in 1947 by Tom Blau, Camera Press has a long history of representing some of the greatest names in photography, covering an extensive range of thematic material from exclusive celebrity portraits to a vast archive of royal, historical and lifestyle pictures.The team of Hellas Press, one of the companys most loyal partners, flew to the British capital to attend the celebrations, while we took some time to interrogate Daryl Bradford, Camera Press Managing Director, on the companys 60 year old relationship with the photographic lens.Recently, Camera Press has celebrated its 60 years of existence in the picture industry. What do you think led the agency to such a thriving course over these years? Why has Camera Press been so successful over such a long period? The vision of the founder Tom Blau, the experience and passion of the staff and of course, the photographers themselves. Tom Blau was one of a number of Hungarian Jews forced to flee Nazi Germany bef

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licensing deal

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retrieval system

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