Hello

@hughtorpey

WAYDTFAAYSIIAGTAWYW

THEY’RE ALL WRONG

Product

Price

Promotion

Place

People

The 5 P’S

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The animation is already done for you; just copy and paste the slide into your existing presentation.

Sample pictures courtesy of Bill Staples.

Enlarge your audience

Engage that audience

Generate returns

Edit the text with your own short phrases.

To change a sample image, select a picture and delete it. Now click the Pictures icon in each placeholder to insert your own images.

The animation is already done for you; just copy and paste the slide into your existing presentation.

Sample pictures courtesy of Bill Staples.

Enlarge your audience

social media campaign

Campaign Aims

1) Create a Community with our Partners and Audience 2) Promote Killarney as a Meetings Destination 3) Create engagement with the Programme onsite

Campaign Strategy

1) Three main co-ordinated ‘Campaign Days’ 2) Focus on #createsmarter and #lovekillarney 3) Actively promote the social media activity across all marketing collateral

social media campaign

Campaign Day 1

#createsmarter

Campaign Day 1

#lovekillarney

Focus on #createsmarter

social media campaign

Campaign Day 2

#createsmarter

Campaign Day 2

#lovekillarney

Focus on #createsmarter and #lovekillarney

social media campaign

Campaign Day 3

#createsmarter

Campaign Day 3

#lovekillarney

Focus on #lovekillarney

social media campaign

Onsite Results

#createsmarter

Onsite Results

#lovekillarney

Focus on #createsmarter and #lovekillarney

social media campaign

Final Campaign Results

#createsmarter Final Campaign Results

#lovekillarney

1,718,088 Twitter and Facebook

Impressions

A total estimated reach of 750,000

people

#lovekillarney campaign boosted

from an average of 2,500 Twitter

impressions per day in previous

month to 49,088 per day in

campaign month

1,371,590 Twitter and Facebook

Impressions

A total estimated reach of

100,000 people

#createsmarter trended in

Ireland on 1st day onsite

Improved on 2012

#meetsmarter campaign by

1,300%

Createsmarter Online Viewership

514 Live Viewers Day One

800% increase on Live Attendance

Average of 1.2 Hours Per Viewer

236 Live Viewers Day Two

Average of 31 minutes Per Viewer

Edit the text with your own short phrases.

To change a sample image, select a picture and delete it. Now click the Pictures icon in each placeholder to insert your own images.

The animation is already done for you; just copy and paste the slide into your existing presentation.

Sample pictures courtesy of Bill Staples.

Engage that audience

Are You Turning Your Audience Off?

25

ICEM 2012: A Story in Social Media Engagement

‘Within this short time, I have had access to absolutely current clinical information and challenging view points on practice. This has been real time and dynamic, and has also allowed the potential for interaction. While I probably haven't been able to gain a full understanding of the presentations, following this hashtag has provided me with plenty of information and allows me access to current thinking in Emergency Medicine. It has also provided me with links to people, studies, place and keeps me inspired about continual learning. The only thing that would be better would be being there.’ @Corbetron

Edit the text with your own short phrases.

To change a sample image, select a picture and delete it. Now click the Pictures icon in each placeholder to insert your own images.

The animation is already done for you; just copy and paste the slide into your existing presentation.

Sample pictures courtesy of Bill Staples.

Generate returns

Hybrid

Meetings

Online learning

with face-to-face

interaction

Virtual

Meetings

A virtual event

carried out entirely

online

Hybrid meetings | ebay

Hybrid meetings | Cisco

Selling content

Sponsorship (and sponsoring)

Smart Devices

Near Field Communications

Context

is king

Digital Translation

Thank You

@hughtorpey