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Hello, and welcome to this online, self-paced course about Application Management Suite for Siebel. My name is Linda Ross and together with Ken Baxter we'll be guiding you through this My name is Linda Ross, and together with Ken Baxter, we ll be guiding you through this course, which consists of lectures and interactive review sessions. The goal of this course is to familiarize you with the Application Management Suite for Siebel, and how it can be used for advanced management with Oracle Enterprise Manager. Application Management Suite for Siebel - 1

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Hello, and welcome to this online, self-paced course about Application Management Suite for Siebel.

My name is Linda Ross and together with Ken Baxter we'll be guiding you through thisMy name is Linda Ross, and together with Ken Baxter, we ll be guiding you through this course, which consists of lectures and interactive review sessions.

The goal of this course is to familiarize you with the Application Management Suite for Siebel, and how it can be used for advanced management with Oracle Enterprise Manager.

Application Management Suite for Siebel - 1

Welcome to the presentation on Advanced Management of Oracle Siebel CRM with Oracle Enterprise Manager. My name is Ken Baxter. I am a product strategy manager for Applications Management within the Enterprise Manager group. The agenda today is fairly full. We’ll start off with what the goals of the presentation are. Basically, these are five or six areas which are the key take-aways for the audience, the five or six points I’d like the audience to remember when we conclude this presentationaudience to remember when we conclude this presentation.

The next topic is Enterprise Manager Overview, and we’ll spend one slide talking about the key messages and key strategic areas of Enterprise Manager, and how they might relate to both applications in general and Siebel applications in particular.

The next area is Application Management Strategy. In this particular section, we’ll talk about the key areas of application management within Enterprise Manager, what the areas are that we’re focusing on as part of our strategy, where we’re channeling our investments and how we view Enterprise Manager and application management within our context against our competitors, as well as against some of the native products that already exist.

The following section, the Solution Overview, is where we’re going to spend the majority of our time today. We’ll g , , g g p j y ywalk through in a fair amount of detail the three key components of the Application Management Suite for Siebel, which is Real User Experience Insight or RUEI, is one component. The second component is the Siebel plug-in. And the third component is the configuration and compliance capabilities for applications as well.

The next section is business value and key differentiators. In this section, we try and articulate what the business value is once customers have implemented Enterprise Manager, RUEI, and the Siebel plug-in and what some of the key areas are where they’ve experienced a positive return on investment. We’ll also talk a little bit about how Enterprise Manager and the Application Management Suite differ from some of the native Siebel tools. This is an important area that sometimes customers don’t fully realize, the delta between Enterprise Manager and those lifecycle management and monitoring tools that come with the Siebel product.

The last section we’ll talk about today is the product road map We’ll share with the audience those areas that weThe last section we ll talk about today is the product road map. We ll share with the audience those areas that we plan on investing in and the reasons why we’re investing in those areas. Hopefully, we’ll give the audience a little bit of a glimpse into some of the future functionality that we’re contemplating for future releases.

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So let’s start off with some of the goals for today and some of the key take-aways that hopefully the audience will realize and recognize at the conclusion of this session. The first area is end-to-end management, and this is the heart of our application management strategy, not just for Siebel but for all of our applications. The heart of it is the ability to provide deep transaction visibility and monitoring capabilities for Siebel transactions. Starting with capturing the end user session with the Real User Experience Insight tool, and following that transaction seamlessly down through the underlying technology stack. And the ability to trace and follow that particular session as it processes at the mid-tier and the database layer of the Siebel architecture. In many respects, end-to-end management is really the Holy Grail of applications management. And while I don’t think we’re quite there yet with the type of pp g q y ypseamless visibility of all the different layers of technology stack. I do believe that Enterprise Manager and the Application Management Suite provide a quantum leap forward in that area. The second area that we’ll be talking about today is end-user monitoring with Siebel content. There are a lot of tools in the marketplace that do end-user monitoring, but the Real User Experience Insight tool is unique in the sense that it incorporates Siebel content for end-user monitoring. The take-away here is that this is a solution that is unique to Oracle, number one, and number two is that it provides administrators with performance indicators on specific p p pSiebel pages, recognizes specific Siebel error messages, and allows administrators an unprecedented ability to understand exactly how end users are interacting with the Siebel application and the ability to isolate those different transactions for trouble-shooting and technical support capabilities.

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The third area that hopefully the audience will remember is enforcing implementation best practices with the compliance framework. Within Enterprise Manager 12c, we’ve made an important step forward in not only recognizing all of the moving parts of a Siebel i l t ti d t di th diff t fi ti fil d th i di id l timplementation, understanding the different configuration files and the individual parameters within those configuration files, but also how we can best monitor and manage those parameters to help administrators more effectively manage their Siebel environments. That’s the key aspect and the key concept behind implementation best practices and we’ll talk more about that in that next section.The next area is a strong road map. I think it’s important for the audience to realize that there is a good amount of investment happening within the Siebel plug-in, and within RUEI and Enterprise Manager, and we view that Siebel is going to be around for a good long time, and that it continues to be a good investment for us to invest in the Siebel capabilities within Enterprise Manager. The fifth aspect is somewhat a bit of levity. If you are still on Enterprise Manager 11 or a release prior to Enterprise Manager 12c, you really should consider migrating and upgrading to Enterprise Manager 12c. It represents an important leap forward for Enterprise Manager. It is a complete re-architecture of Enterprise Manager, from the new UI to agent technology to end-line OMS capabilities to reporting, preferred credentials and security, a whole host of new capabilities in Enterprise Manager 12c which I think will make administrators a lot more productive and a lot more efficient.So again, those five areas are some of the key themes within this particular presentation and hopefully that will come across in the presentation as well.

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The first section that I’d like to talk about is a quick overview on Enterprise Manager.

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Some of you have probably seen this screen before, and it’s really the three key strategic areas for Enterprise Manager. Starting with Complete Cloud Lifecycle Management, for those of you who may not be aware, Enterprise Manager is the tool to manage cloud capabilities for Oracle technology, whether it’s going to be platform as a service, database as a service, infrastructure as a service, or even applications as a service for Siebel applications Where we’re going and the direction we’re marching towards is a single user to stand up their ownapplications. Where we re going and the direction we re marching towards is a single user to stand up their own particular instance of Siebel with little assistance from administration staff, whether it’s for testing purposes or development purposes, allowing an administrator or a developer to spin up their own Siebel instance, do their work, and when their work is concluded, destroy that instance also seamlessly, or with as little involvement from the administration staff is really where we’re going. There’s a whole host of cloud administration capabilities within Enterprise Manager 12c.

The next area of integrating cloud and stack managemen, I think this is really where Oracle solution shines and the Enterprise Manager solution shines. The fact that Oracle owns the vast majority of the technology stack allows an unprecedented and unparalleled solution for managing and monitoring. As I mentioned as one of the key messages or themes with this particular presentation, the ability to trace a particular Siebel session, starting with the end user and the application layer, down through the middleware, down through the database and back againthe end user and the application layer, down through the middleware, down through the database and back again is really the Holy Grail of applications management. And really only Oracle can provide this level of introspection for that type of Siebel transactions. And obviously this is in addition to all of the other key areas of technology management that Enterprise Management provides as well, operating systems, servers, storage, etc.

The last area that I want to about is business-driven application management. This is also a good example of how Enterprise Manager can more closely align with some of the concepts for line of business executives for IT management and close the gap between IT management and the business owners. In fact, we’ll be able to see when we look at the Real User Insight capabilities with the Siebel accelerator, producing service-level agreements for page performance on Siebel applications is a great example of providing information that’s both fast and intuitive and of value to business users from Enterprise Manager. So I think that Siebel is a great example of this particular pillar of the Oracle Enterprise Manager strategy. p p p g gy

Application Management Suite for Siebel - 6

Moving next into Application Management Strategy…

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We’ve seen this slide in a little bit of a different format earlier, but I do want to emphasize the benefits of vertical integration. The majority of the solutions out there in the marketplace address one or two different technology layers. You might have a middleware management tool that can manage some of the Siebel servers. You might have some database management tools that manage Siebel database activities. But only Oracle and only Enterprise Manager with the Application Management Suite for Siebel can provide that type of integrated single source of truth for Siebel management. And that’s an important aspect. It also fosters a type of uniformity and standardization. We see a lot of customers who have written custom scripts designed to pick up, manage and monitor their Siebel environments. Those scripts are located throughout the enterprise and they exist in different flavors. Using p g p y gEnterprise Manager to replace many of those custom scripts, but if those custom scripts continue to exist at least they’re under one umbrella, and they are both maintained in a standardized manner, created in a standardized manner and they’re executed in a standardized manner as well.And then the last point that I always like to mention is improved support experience. I think this area doesn’t get a lot of publicity, but it is going to be an increasingly important area for Oracle going forward. The ability to use Enterprise Manager to understand all the moving g g y p g gparts of your Siebel infrastructure and communicate that back with our support organization, and use Enterprise Manager as that pipeline between your particular instance and customer location and the support staff in Redwood Shores or world-wide is a powerful tool, not only for quick resolution of issues, but on a more proactive level as well.

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You can imagine that we’ll be able to recognize which Siebel patches have been applied to a particular instance. We’re able to provide proactive health checks as well. So again, another benefit of Enterprise Manager with the Application Management Suite.

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The other key aspect that is important to mention is the synergy between the Siebel applications and the Enterprise Manager framework. For any application management suite, those teams will deliver application-specific content into the Enterprise Manager framework and the result is an unmatched capability to manage applications. The key take-away here is that we have Siebel experts developing Siebel content so the Siebel experts know which Siebel metrics are the most important for customers to monitor, they’ll understand how those targets interrelate to one another, and how they’re comprised into logical units. They’ll understand which files are important for configuration management and what levels of the parameters within those files should be managed by our compliance rules. And they’ll also understand which patches either need to be applied or have been applied for a particular p pp pp pSiebel instance. And then on the left-hand side, we’re able to take advantage of all the fundamental aspects of Enterprise Manager, whether that’s the agent infrastructure, whether it’s the organizational capabilities of systems and services. I’ve already mentioned the Real User Experience Insight and the Siebel accelerator for end-user monitoring. And then some of the traditional proactive capabilities of alerts and notifications and thresholds that come with Enterprise Manager as well. And I think that the take-away here is that the combination of both Enterprise Manager y p gand Siebel Application is that one plus one is something greater than two. Siebel by itself could not profitably create an entire monitoring and management system of agents and systems and services like Enterprise Manager does.

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And Enterprise Manager on its side really does not have the expertise in the Siebel applications to understand exactly what is important to Siebel customers. So between those two, the ability to pair those up and each one leverage what is best about each group, is

t ll f l d i l i t b f l i th f tactually a very powerful message, and is only going to become more powerful in the future, as well.

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I think the other important aspect, in terms of going forward, not sure if any of the audience members are contemplating Fusion applications, or currently have other Oracle applications installed in their environments, whether it’s eBusiness Suite or PeopleSoft or JD Edwards or Retech or Primavera or Hyperion. But going forward with Fusion applications, we see more of a co-existing scenario playing out as opposed to Fusion apps, in every instance, replacing Siebel capabilities outright. And so what you’ll have is that Siebel applications will exist alongside Fusion applications and that obviously begs the question, what is the best format and what is the best tool for managing those applications. And clearly this is where Enterprise Manager is uniquely positioned to manage not just Siebel, but Fusion applications and the underlying technology stack that both of those products run on. We think it’s a very powerful y g gy p y pstatement. We also think that Oracle has future-proofed customers’ investments both within Oracle applications as well as within Enterprise Manager.

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The last slide that I have on the Application Management Strategy session really talks to the breadth and depth of our solution portfolio for Oracle applications. Obviously the topic of day is on the Application Management Suite for Siebel, but that’s just one of the areas in which Enterprise Manager provides solutions for Siebel applications as well as for other Oracle applications. As you may or may not know, there is a full application testing suite very similar to Load Runner and Wind Runner for both function and load testing. There are tools called application replay which will play back and simulate different loads on the mid-tier for Siebel transactions. There are several products in the test data management area, that’s data masking, and p g gunderstanding where those sensitive fields are, within a Siebel data model and providing templates to obfuscate those particular data fields and columns both for security purposes and testing purposes and maybe even off-shore testing purposes. There are tools for data sub-setting for customers that want to slice down a very large production database for the development of testing capabilities. The ability to size that most probably large database down while preserving referential integrity is a key aspect of data-setting as well. g

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And then finally, cloud assemblies, the ability to, as I mentioned a little bit earlier, ultimately provision a Siebel instance on a self-service basis, monitor use of that particular instance, set up metering and charge-back capabilities on that particular instance, is all part of Enterprise M S th id i th t th l ti tf li t j t f Si b l b t f th li tiManager. So the idea is that the solution portfolio, not just for Siebel but for other applications is growing. It’s also deepening and getting better. And also, the last aspect, there is also a large amount of reusability between these different components. A good example of that is the Real User Experience Insight tool and the ability to capture transactions, and once we’ve captured those transactions, we can reuse those in our application testing suite or in our application replay. So instead of having to come up and create different testing scripts, we can actually capture what actual users are using, and then use that within our testing framework as well.

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So let’s talk about the Solution Overview, and what are the key components for the Application Management Suite for Siebel.

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Introduction

The Application Management Suite is comprised of three primary components. So let's take a look at each one of those capabilities in turntake a look at each one of those capabilities in turn.

Discovery/App Management

The first is the discovery and applications management. The takeaway here is that Enterprise Manager and the suite go out and they discover all the different moving parts of a Siebel enterprise. The fact that we understand those moving parts, we understand how they interrelate, really forms the basis for proactive management. If we understand

d i th t t b i t it th t l t t tifi tiand recognize those targets, we can begin to monitor them, set alerts, set notifications and warning and critical thresholds, and again begin that basic, proactive management for the Siebel enterprise.

Application Performance Management

The second component is Application Performance Management, and here the star of the show is the Real User Experience Insight capabilities with the Siebel Accelerator. It begins to form the basis, along with Application Management component, of that end-to-end story and the ability to recognize and understand how your end users are interacting with the Siebel application.

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Understanding what a particular page performance is for your marketing application or your call center application or your on-boarding process. And then the ability to set alerts for those particular performance criteria and again, begin to develop a proactive monitoring methodology,

ll id i l l t d i l l li biliti llas well as provide service level agreement and service level compliance capabilities as well are all characteristics of the Application Performance Management.

Configuration and Compliance

The third component is configuration/compliance. And again, the takeaway here is the fact that because the Siebel solution sits in many cases on Oracle technology, the ability to recognize and understand which files contain configuration information about the technology stack and understand the parameters inside of those configuration files is actually very powerful aspect ofunderstand the parameters inside of those configuration files is actually very powerful aspect of configuration management. If we understand those configuration files and parameters, we can begin to compare instances over time, as well as between instances. It also sets the stage for automating provisioning of brand-new instances. If you understand the configuration of a mid-tier server, it makes rolling out and provisioning a brand-new server which is identical to your baseline or your gold standard that much easier as well.

And then lastly, the whole aspect of compliance and the ability to determine how well a certain target adheres to a particular compliance standard are all hallmarks of the configuration and compliance capabilities.

Application Management Suite for Siebel - 17

We'll start off with the discovery and application management and as I said a little bit earlier, the fundamental concept of this category is really target discovery. The fact that we go out and discover all the moving parts of a Siebel enterprise we understand how those movingand discover all the moving parts of a Siebel enterprise, we understand how those moving parts interrelate to one another, and it begins to form the basis for proactive management. The ability to set alerts, notifications, warnings, all result in a much more productive and efficient way to manage your Siebel enterprise. The other key aspect is centralization and consolidation. Many large Siebel implementations have either many Siebel servers on the order of 20 or 25 different Siebel servers that all need to be managed and the ability to have a bird’s eye view of all of those targets under a singleto be managed, and the ability to have a bird s eye view of all of those targets under a single pane of glass in Enterprise Manager makes managing those different targets a lot easier and a lot more efficient.And then the fact that all the information is stored within Enterprise Manager as well that repository, as we’ll see in a couple of slides, dashboarding capabilities, and the ability to aggregate all that information is also important.

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I’ve mentioned a little bit about multi-enterprise and server visibility. Not only do large customers have multiple Siebel servers within an enterprise, but they also might have multiple Siebel enterprises that they need to manage, whether that’s in the progression from dev to p y g , p gtest to QA to production, large customers can have anywhere from eight to 20 enterprises. And again, the ability to view all of those under one pane of glass is an important benefit of Enterprise Manager. Ad-hoc and historical reporting, the ability to understand the health of your Siebel enterprise, at the click of a button, and we’ll look at that in dashboards. As well as, over time. The fact that Enterprise Manager collects and stores monitoring information gives customers insight p g g g ginto what might be the peaks and valleys of system activity and therefore helps customers plan better and provision better for those different spikes and user activity and system activity as well. And then lastly, upstream and downstream integration. We’ll take a look at how we can connect end-user activity with what’s happening in the mid-tier and the database tier as well. So, the fact that this aspect also plays an important role is also important here.p p y p p

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As we begin to examine discovery and system management, I like to start with the end result. This is a great slide that illustrates the value of Application Management Suite once you've implemented Enterprise Manager installed the application or theSuite once you've implemented Enterprise Manager, installed the application or the Siebel plug-in for Enterprise Manager, you've discovered all of your targets and you've began to determine which metrics are important to your organization. The ability to launch dashboards is a powerful tool for Siebel management. This is really the end result. This is how you will manage Siebel enterprises with Enterprise Manager and the Application Management Suite. All the information is contained or accessible from this particular dashboard. On the left-hand side you can see different services that might comprise a particular Siebel instance. In this particular case we're looking at the results of synthetic transactions, and so we have some dummy or robot transactions running at certain periodic intervals against Siebel server targets and they're all determining (1) the availability of that service as we can see in the status We've attached both out ofavailability of that service, as we can see in the status. We ve attached both out-of-the-box and custom metrics in the middle columns that talk about performance metrics and/or usage or business indicators that customers have determined are important to their particular organization.

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Moving to the right, we can understand which components comprised that particular service. And so we can see, for example, in that first line there, two components that comprise that service. And then in the fourth line down we can see that there are actually 13 components y pthat comprise that service. We can drill down and further examine the behavior of each one of those components. We can drill down into that downed target and understand exactly what's going on with that particular target. And then on the far right-hand side we can look at service levels. So I can understand exactly how the availability of my Siebel enterprise [7]for the past 24 hours, the past seven days, the past 31 days. So all of the information is (1) contained within this particular dashboard and p y ( ) p(2) in the event of any particular problems we can drill down and do some further investigation to determine what the root cause of any potential error may be.

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I mentioned a little bit earlier about different target organization and hierarchy and how that's important within Enterprise Manager, both for more efficient and productive management of Siebel Enterprise And so again just a very high level representationmanagement of Siebel Enterprise. And so, again, just a very high level representation of the targets within a Siebel enterprise and how they relate to one another. Components are a part of component groups and component groups are attached to Siebel servers. And so what you can see and takeaway from this particular slide is (1) there's a recognition of Siebel targets, and (2) that within Enterprise Manager, we leverage both the system and service capabilities to organize those Siebel targets in a logical fashion. And because we can recognize and organize those Siebel targets, we are aware of the inter-relationships between the Siebel targets themselves . And then lastly, the other aspect of Enterprise Manager is the underlying technology stack. So whether that's we can derive information at the host level or the database level all presents a very comprehensive picture of the health and well-being and manageability of the Siebel enterpriseof the Siebel enterprise.

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The third goal is really advanced filtering and ease of access to different Siebel target types. A couple of important aspects on this particular screen here. Number one, again, because we've discovered all these targets we can access them very easily We canbecause we've discovered all these targets, we can access them very easily. We can filter by different target type, by target status (whether it's up or down), whether it's a particular version, and a number of other capabilities as well, line of business or what platforms they've been sitting on. I can see at a glance what the status is and what the different target types are, and I can access those different targets as well. So, very quickly and easily I'm able to look at a whole number of targets to quickly determine their status and if there is something wrong or incorrect with any of those targets, I'll be able to drill down and access the underlying details in a very efficient manner. This is another good example of how Enterprise Manager differs in 12c compared to 11g, much more user friendly, much more accessible in terms of ease of access to different targets.

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As we turn now to the Siebel Enterprise homepage and begin to look at some of the monitoring and management capabilities for a particular enterprise, there's a wealth of information that's available on this screen We can see the Siebel enterprise itself butinformation that's available on this screen. We can see the Siebel enterprise itself, but we can also see the targets that are attached to that enterprise. In this particular case, there's two Siebel servers and you can see the status of those Siebel servers as well as with some key metrics, whether it's file system percentage usage and CPU and memory utilization. We can also see what components are attached to those particular servers and which are attached to that particular enterprise as well. So a whole wealth of information, easily accessible on that particular homepage for the Siebel enterprise. We can also access advanced functionality from the drop-down arrow on the top left-hand side, so the ability to access monitoring and metric information on the Siebel enterprise, configuration and compliance, target information, topology information is all accessible from that particular drop down box as wellall accessible from that particular drop-down box as well.

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We have the ability to view seeded and also create custom charts for our extended infrastructure so if we wanted to co-locate charts for our mid-tier servers with database servers in a host of different ways to look at the information and slice and dice the yinformation, that's all possible within that particular tab in that dashboard. We can also access SARM diagnostics at the enterprise layer, and we'll look more at SARM diagnostics and some of those capabilities in the APM section, that's where those really come into play. I can also launch enterprise dashboards or server dashboards from my enterprise homepage, and I can also refresh targets within my Siebel enterprise. g y pSo the take-away here is that there's a lot of visibility into the underlying targets associated with the Siebel enterprise. There is a number of different management and monitoring capabilities that are accessible from this page as well. And finally, the ability to access dashboards for management reporting or operational reporting and management is also accessible from the Siebel Enterprise.

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As we move down the stack a little bit, now we're looking at the Siebel server homepage. And so again, we see the same capabilities and drop-down capabilities for Siebel server as we did within the enterprise access to monitoring and incidentSiebel server as we did within the enterprise, access to monitoring and incident manager and support workbench and topology and configuration and compliance rules. We also see some key metrics that are available for this particular Siebel server. We have access to charts as well. And then also a number of different management capabilities in which we can start or stop or pause different Siebel components that are attached to this particular Siebel server. And then obviously those targets listed in blue, we're able to click on those and drill down for further introspection and analysis.

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The other aspect and continuing on with the theme of discovery and understanding the inter-relationships between different Siebel targets is topology. Topology is auto-generated by the configuration framework and it provides two powerful keygenerated by the configuration framework and it provides two powerful key capabilities. The first one is the ability to do top-down analysis and follow a transaction through the different technology components to identify what the root cause of any potential error might be. That's top-down analysis. Impact analysis is in the opposite direction, going bottom up, and it answers the question of if I take this database listener off-line, what databases might be affected, and more importantly, what upstream targets might also be affected. So that's also a powerful aspect and that comes out-of-the-box with the discovery of Siebel targets as well.

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So I'd like to turn to the second component of the Application Management Suite, which is Application Performance Management. The central concept for this component is the ability to capture each and every user's session that interacts withcomponent is the ability to capture each and every user's session that interacts with the Siebel application. If you understand that RUEI can capture each one of those sessions, you begin to understand the power of RUEI as well. The fact that we can capture each and every session means we can begin to slice and dice and analyze and aggregate that information in a number of important ways, and that has powerful implications for understanding how the application is performing, setting alerts for specific Siebel application content, and generating service-level agreements and compliance reports as well. Clearly, within application performance management, the star of the show is end-user monitoring featuring RUEI. It also begins to set the stage for the end-to-end monitoring capabilities with user and system performance reports. Here's where we begin to talk about that deep transaction and session visibility and manageability for Siebel applications startingtransaction and session visibility and manageability for Siebel applications, starting with the end user session, following that session down to the mid-tier, and ultimately down to the database.

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As I mentioned before, we're not quite there yet with the seamless and complete visibility of all the components of a transaction, but compared to the solutions in the marketplace and the solutions of a native Siebel toolset, this really is a quantum leap forward. , y q pWhen we talk about the key benefits of APM, one of them is objective end-user performance metrics. We are no longer relying on anecdotal evidence from our end users to determine how an application is performing. We can derive objective performance measures for Siebel pages and products that will assist administrators as well as business owners in closer cooperation and a better understanding of how that application is being used and how it can be optimized down the road as well. The other area that's important within APM are synthetic transactions. The ability to create and play back dummy transactions plays an important role in system management. It allows administrators to quickly and easily determine if a particular application is available and if it has been available over a certain period of time, and other key aspects as well. The last aspect which is of critical importance is that the end-user monitoring feature is aware of Siebel applications. This is a feature that only Oracle can provide, and it differentiates RUEI pp y pfrom many of the other end-user monitoring tools in the marketplace. The ability to understand Siebel content and Siebel lexicon, the ability to understand Siebel error messages and the ability to isolate Siebel sessions and transactions allows functional analysts as well as developers to troubleshoot much more efficiently and effectively than they would otherwise be able to.

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So again, enabling end-to-end management, we've talked about this a little bit already starting with end-user management, beginning with Real User Experience Insight being aware of Siebel content and the ability to connect that end user session withbeing aware of Siebel content and the ability to connect that end-user session with what is happening in the middleware target space as well as down to database management. Now in fairness, the Application Management Suite and Enterprise Manager does a good job of capturing end-user sessions as well as middleware activity and the ability to drill down into the database layer is still a little bit forward-looking and is also dependent on a Siebel version. This still represents a significant leap forward in terms of the administrative capabilities for Siebel implementations.

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The take-away here is understanding Siebel content. What RUEI is able to do is take actual Siebel performance and correlate it with a particular benchmark. What you can see in the screenshot here is that you'll be able to recognize those Siebel userssee in the screenshot here is that you'll be able to recognize those Siebel users, Siebel UserIDs, and we're able to understand how that particular user is interacting with the Siebel application. We're able to define what is a poor page view, what is an okay page view and a good page view. We're also able to drill down on each one of those metrics to determine exactly where and in what Siebel product is causing the poor page views. An amazing amount of capabilities in terms of Siebel management and monitoring capability.The other aspect to mention is the out-of-the-box recognition of Siebel taxonomy. So I'm able to see how all my users are interacting with different Siebel applications. I can see they've got a sales application and a marketing segment application, a contacts application, my offer application. And we are picking up actual end user performance on those particular Siebel targets And so this is just one good example of how RUEIon those particular Siebel targets. And so this is just one good example of how RUEI understands and is able to decipher the Siebel taxonomy.

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Now again, because we're capturing and cataloging all of the performance metrics for individual sessions, we're able to establish a session report on different key performance indicators. So I'm able to report on how a particular Siebel product or application was p p p ppperforming. I'm able to report on how many Siebel error messages were created. I'm also able to report on how different users in different call centers were affected by the performance that they saw in the Siebel application. One of the base capabilities of RUEI is the ability to capture location and browser type. Certain large customers may have multiple call centers. The ability to differentiate performance between call centers, whether it is a performance problem that is unique to a p , p p qcertain call center, and furthermore, if it's a problem in the network layer, if it's a problem with certain servers that are tasked for that particular location is all able to be understood and captured by the RUEI tool. The last aspect which is equally important is there is zero performance overhead when we turn RUEI on, when we begin capturing and monitoring transactions with RUEI, and there's also no retrofitting of any of the Siebel applications. So, in terms of getting RUEI up and g y pp g g prunning, those are also important data points for administrators and prospects to consider.

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So let's take a look at some of the aspects of Real User Experience Insight. This is the homepage for RUEI and a couple things to point out here. We can have multiple dashboards and multiple homepages for different business purposes If you're adashboards and multiple homepages for different business purposes. If you're a network engineer, you can have a variety of different regions at your disposal that are on your page compared to a functional analyst or an applications administrator or an apps DBA. You can also see that we have RUEI accelerators for other Oracle applications in addition to Siebel. But on the right-hand side you can see that there is geolocation information, there is error analysis information which actually captures the Siebel-specific error messages. You can begin to understand and decipher if an error message is occurring in a large number of users of if it's isolated to perhaps a certain call center or perhaps a certain application. This in and of itself is a very important aspect. In addition, you're also able to determine if the error message is of a particular severity or not.

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In the middle column, you're also able to see some Siebel-specific content, and again, we're looking at performance across certain Siebel products. You can see sales order, browse catalog and the media calendar. Again, we're capturing and aggregating the actual g g , p g gg g gperformance of all the users that are hitting these particular Siebel products. As you move down, the most used applets what are being most used by the end users of Siebel applications. And then on the right-hand side we can look at satisfaction levels by user, we can look at the top applications as well. And again, the ability to drill down into that information is also something we'll look at in the next couple of slides.

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When I talk about RUEI there's really three primary use cases that I always talk about. Number one is the ability to establish a proactive management based on user performance of an application Number two is the ability to provide out of the boxperformance of an application. Number two is the ability to provide out- of-the-box reports and dashboards on how the application is complying with service levels that perhaps IT has set with their business executives, and the ability to generate reports on a daily or weekly or monthly basis that shows how IT has complied with server requirements that the line of business has mandated, whether that's login times or availability times or application performance and response times. All that stuff can be generated out of the box from RUEI. And then the third use case that we're going to talk about and show right here is the ability to drill down into specific transactions and isolate user transactions based on userIDs and understand and provide a level of detail and a level of intuitiveness that is unique in RUEI. About what that particular experience with the Siebel application. And so what we're seeing here is ]just the ability to isolate on a particular user in a particular Siebel suite or enterprise and beginability to isolate on a particular user in a particular Siebel suite or enterprise and begin to be able to drill down into that particular transaction, so I can isolate that particular transaction.

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And hopefully you'll be able to recognize the power of this particular screen in RUEI. We're looking at a much more intuitive flow of the user experience. It looks like he or she is on a sales order screen homepage and he's going in to order entry And we canshe is on a sales order screen homepage and he's going in to order entry. And we can also understand the relative page performance off on the right hand side. And we can denote with color performance data for each step and by particular satisfaction levels. And there's a whole wealth of information in each one of these steps and categories that are useful either for a functional analyst or a tech support user or in particular a developer in the event of an error. The ability to isolate a user transaction or session and troubleshoot it very quickly and intuitively is really one of the key aspects of Real User Experience Insight.

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The other aspect that we're going to begin to talk about and continue down the technology stack is how RUEI interrelates with Enterprise Manager and my IT infrastructure The ability to highlight a particular session step and I can right clickinfrastructure. The ability to highlight a particular session step, and I can right-click that and I can access my Enterprise Manager data. And I can look at either mid-tier activity level for this particular user or what's happening on a specific mid-tier server. And so as I click out into Enterprise Manager, I'll preserve all of that context. It makes for a much more seamless understanding and an ability to follow from the user into the mid-tier.

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And so what we’re looking at now is that continued transactions from RUEI. Now we’re in Enterprise Manager. We see we have preserved the username and the start and end times. We can either create a report or create a server report which reallyand end times. We can either create a report or create a server report which really talks about the analysis of SARM data. And depending on the level of SARM logging, that’s turned on at the customer site, we can access level 1, 2, or 3 SARM levels.

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So again here, we're starting to look at the user performance analysis for SARM. We can see that we again preserve the username and the start and end dates. And we're looking at the activity level on our mid tier Siebel servers and we're trying to pick outlooking at the activity level on our mid-tier Siebel servers, and we're trying to pick out and identify what those long running requests are. In this particular graphic we can see that there are a number of server requests that have a duration between five and ten seconds. For all intents and purposes, that's probably an unacceptable performance level and so what we want to do is begin to drill into those particular transactions and find out exactly where that time is being spent.

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And so this is what we’re looking at here. Again, drilling in a step further, looking at the response times in buckets, and then also understanding that particular activity by category and area. So the idea is that we’ve gone from the end user all the way downcategory and area. So the idea is that we ve gone from the end user all the way down to the mid-tiers and we’re looking at a breakdown of where these particular sessions are spending their time in activity.

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The last aspect I want to mention is the new product within Enterprise Manager 12R2 and that’s called Business Applications. And the take-away with Business Applications is that it provides and aggregates information from both RUEI and the Siebel plug-inis that it provides and aggregates information from both RUEI and the Siebel plug in or traditional Enterprise Manager in a single umbrella within Enterprise Manager. So we’ve created a brand-new target type, again called Business Applications, which have many of the characteristics and capabilities that other targets have within Enterprise Manager, whether that’s setting metrics or collection thresholds, access to configuration and compliance capabilities and administrative capabilities as well within Enterprise Manager. And this is in response to customer concerns about the RUEI information being within one repository and Enterprise Manager information being in a separate repository. Business Applications provides a great new capability in terms of co-locating that type of information under a single roof.

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The third component of the Application Management Suite is Configuration and Compliance. The key aspect of this section is the fact that Enterprise Manager is aware of all the elements of the underlying technology stack for a Siebel enterprise And because it's aware of theof the underlying technology stack for a Siebel enterprise. And because it s aware of the underlying technology stack, it's aware of the underlying configuration files and is able to introspect the parameters within those configuration files. And the fact that you're aware of the configuration files and the parameters inside of it allow you to do some really neat things. You can compare those parameters, either across time or between instances, so you're able to compare the configuration of your production instance with your QA instance. Or you're able to compare how that particular production instance has changed over timeto compare how that particular production instance has changed over time. Number two, you're also able to begin to provision new instances based on that configuration information. The fact that you can establish a base configuration or gold configuration allows you to replicate that configuration and that architecture out to new instances. The third area that configuration and compliance permits is the establishment of configuration rules. So we're able to determine how closely a particular target adheres to our gold configuration or our baseline configuration And therefore we're able to set alerts or setconfiguration or our baseline configuration. And therefore we re able to set alerts, or set metrics, or begin to monitor that configuration at a very granule level.

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This allows us to be much more proactive with our management and understand exactly how a certain target might begin to drift out of our gold configuration and allow us to take more proactive management. In many respects we're positioning configuration and compliance as a p g y p p g g pway to enforce the best implementation practices for Siebel environment. The fact that we're able to understand the configuration, we're able to monitor it, we're able to set alerts, allows us that much greater ability for proactive management. It also should be emphasized that the configuration and compliance framework really is the cornerstone for many other core aspects of Enterprise Manager., whether that's topology and understanding how targets relate to one another. I've mentioned scale-out as well, the ability g g , yto take a gold instance or configuration and provision other instances based on the configuration. It also sets the stage for a lot of proactive services that can be delivered from Oracle itself. So in terms of patch analysis, if we're able to know what patches have been applied to a certain instances, we're able to validate those against perhaps a best practice blueprint that Oracle support has, and we're able to proactively recommend patches that customers might want to apply to their instances. And the same thing would go for health g pp y g gchecks. So the ability to leverage Enterprise Manager and the information it’s collecting for configuration allows us to perhaps deliver proactive health checks on that particular Siebel instance.

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In terms of accessing configuration and compliance information, it’s very easy within Enterprise Manager 12c. This is a key difference between Enterprise Manager 12c and earlier releases of Enterprise Manager, in which configuration and complianceearlier releases of Enterprise Manager, in which configuration and compliance information was actually outside of Enterprise Manager. In 12c, we brought all of those capabilities into 12c and the result is a very powerful, easy-to-use access to configuration and compliance targets. So basically we’re able to access this type of information for almost any Siebel target type. On the configuration side, we can access, we can search for certain configuration, compare certain configurations. We’re able to access how a particular configuration has changed over time with its history. And we’re also able to save off configurations that perhaps later would be our gold or baseline configuration for a certain target and set the stage for provisioning of these targets going forward. It’s also important to note that these configurations and any changes to the underlying targets are automatically captured and stored within the Enterprise Manager repository.

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So this is a good example of the type of information that Enterprise Manager and the Application Management Suite are collecting on Siebel targets. And the central take-away with this particular screenshot is the fact that we've identified a particular configuration filewith this particular screenshot is the fact that we ve identified a particular configuration file within Siebel, in this case, it's the Siebens.dat file and we're able to introspect that file and separate the individual within that file into named pairs. And you can see within the red box that certain parameters and their property values are clearly exposed here. The second one down SARMEnabled equals False tells us that SARM is not enabled for this particular target. But the idea here is that this name-value pair forms the basis for compliance scores and also comparison reporting which we'll see on the next several slidescomparison reporting, which we ll see on the next several slides.

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One of the areas for configuration management and compliance management clearly is comparing different instances or the configuration between different instances. This is achieved with comparison templates and made a lot easier with comparison templates Theseachieved with comparison templates and made a lot easier with comparison templates. These allow administrators and customers to really separate the wheat from the chaff when comparing two different targets. We're able to bake in and control how and when targets are compared. We're able to ignore certain instances, so in certain cases when we compare targets, we would expect that certain values would be different. We would expect, for example, a database name would be different. We would expect that when it was turned on or mounted the time and date stamp it would be different So we want to be able to ignoremounted, the time and date stamp, it would be different. So we want to be able to ignore those differences and focus in on only those values which are important to our task. Oracle and Siebel deliver a number of preconfigured templates, and customers can customize those templates to match their own needs as well.

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The real heart of configuration and compliance is actually in terms of compliance rules. This is really going to be the mechanism in which we enforce best practices and make the detection of a target's adherence to our best practices and their proper configuration settings possibleof a target s adherence to our best practices and their proper configuration settings possible. We have a number of out-of-the-box rules and standards for Siebel targets, and we're able to validate parameters in the name-value pairs in managed files. So the central take-away with this particular slide is that we're actually writing a rule that will later be applied to a certain target which will perform a simple validation. It will ask the question, is SARM analysis set to False for this particular target? In the event that we go out and we introspect that configuration file and we find that particular parameter in thatand we introspect that configuration file, and we find that particular parameter in that configuration file, we can understand if it has been set to Yes, and therefore it is compliant with our compliance rules and receive a score of 100%. And if it is not set to False, that particular rule would throw an alert or throw an error, and we'd be easily able to determine it was in violation of our compliance rule and would require some type of action on our part. It's also worth pointing out that in addition to the seeded compliance rules that Oracle delivers that the process for customers if they wish to complete their custom rules is actuallydelivers, that the process for customers, if they wish to complete their custom rules is actually very straight forward, and we'll provide a guided interview process that assists customers in both creating the query and creating the definition and creating the SQL required to create these rules, and then also, assist customers in applying these particular rules or standards to certain targets.

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We just looked in the previous slide at an example of creating a rule, is SARM Analysis set to False. I'd like to take a moment to talk about the hierarchy in which Enterprise Manager delivers in order to validate those rules and manage those different rules within a Siebeldelivers in order to validate those rules and manage those different rules within a Siebel environment. At the most fundamental layer, there's actually a hierarchy involved, and the hierarchy as we go up the chain is compliance rules, followed by compliance standards and ultimately culminating in compliance frameworks. But at the base layer, the most foundational layer, we've previously seen the creation of a compliance rule. Rules are an individual validation against a specific target type. Whether or not that target type is a database or a Siebel server or a Gateway server or a Siebel component or a Siebel enterprise we can writeSiebel server or a Gateway server or a Siebel component or a Siebel enterprise, we can write rules that are applicable to those specific targets.Once we've written those rules, we group those rules into standards. Standards are groups of rules by a particular target type. You might have a set of compliance rules for a group of Siebel servers, a set of compliance rules for Siebel server targets, and those might be further organized into a compliance standard for Siebel server targets in your production environmentenvironment. But the take-away is that these standards are groups of rules, and the way that we attach particular rules is via standards, and standards are applied to targets manually, or they can be applied automatically if production groups are enabled in that environment.

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The next level up is frameworks. Frameworks consist of multiple standards. So you can imagine that we can have a compliance framework for Siebel which might contain standards for Siebel Gateway, Siebel components, Siebel groups, and Siebel servers. This is the y, p , g p ,highest level within our compliance framework and it offers us an opportunity to determine the compliance of an entire Siebel enterprise or instance at the most appropriate level. So that's just a little about the hierarchy in compliance frameworks in Enterprise Manager and as they pertain to Siebel targets.

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What I want to take a look at now is how we actually manage compliance scores efficiently with dashboards in Enterprise Manager. So what we're looking at in this particular screenshot is a particular standard a Siebel server standard which we've created which has a numberis a particular standard, a Siebel server standard, which we ve created, which has a number of different rules attached to it. And we're looking at a particular dashboard. We can see that there are two targets to which the standard has been applied. And in this particular case, we see that Server 1 and Server 2, and in these particular cases we notice that there's also a violation for both of those particular targets. If we change the tab from our Summary to our Violations and follow this particular violation more closely we get more information about that particular violation And so on the bottommore closely, we get more information about that particular violation. And so on the bottom half of that screen, we can access more information on that specific violation and also some guided resolutions on how we can address or resolve that particular violation. So again, in summary here, we've applied the standard to a number of targets, that we've begun to introspect those configuration files. Notice that there's actually a violation within that particular parameter, and we see the beginning of a process to rectify or correct this particular compliance violationcompliance violation.

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So that's looking at the dashboarding capabilities to determine if there's been a compliance violation. Administrators can also take it a step further and have the system generate incident rules and incident rule sets for a more proactivesystem generate incident rules and incident rule sets for a more proactive methodology to manage compliance. This is another new concept within Enterprise Manager 12c, the concept of incidents and incident rules, and incident rules merely automate the process of detection of a system event as well as the associated response. You can group specific incident rules together within incident rule sets. So in this particular use case, what we're looking at here is, we're going to try and detect if a compliance violation has occurred on a Siebel target. If indeed it has, how can we create an incident and begin to task that particular incident so that it gets rectified. It's more of a proactive aspect, compared to the previous slides.

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So in this particular case, we've created a new rule, which is a compliance standard violation, and this is an out-of-the-box rule within Enterprise Manager. It's going to generate or be triggered if a particular rule in this case what we've added our Siebelgenerate or be triggered if a particular rule, in this case, what we've added, our Siebel standard falls below a certain compliance score. If indeed that does fall below a particular compliance score, take the following actions. The following actions are: we're going to generate an email alert to our particular administrator or just a particular role, we want to create an incident in Enterprise Manager, we want to update the incident and attribute that incident to a particular person, in this case, K. Baxter. So, in summary here for this incident rule section, what we've seen is the ability to detect a compliance score for a certain compliance standard has fallen beneath a particular level, and how can we automate the process which would alert our administrators, establish an incident, and allow that particular administrator to begin working on that issue and follow that particular issue through to completionworking on that issue and follow that particular issue through to completion.

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The next section that I’d like to talk about is the business value that the Application Management Suite for Siebel delivers, and also some of the key differentiators of the suite compared to both competitors as well as some of the native administrative toolssuite compared to both competitors as well as some of the native administrative tools that are available within the Siebel product itself.

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When we talk about business value and we talk to customers who have been successful with the implementation of the Siebel management capabilities, consistently we see that the primary business value that they garner is establishingconsistently, we see that the primary business value that they garner is establishing consistency and uniformity for your Siebel targets. In many cases, customers have developed custom scripts and perhaps those custom scripts have been developed by different authors and so there is little or no uniformity between those scripts, those scripts are either called or executed perhaps at different times and not on a consistent basis either. The ability of Enterprise Manager, out-of-the-box, to replace the vast majority of proprietary or manual tools and procedures for Siebel management has huge business value for Siebel administrators and Siebel customers. In the somewhat rare case that Enterprise Manager does not replace any custom files, what customers have done is that they have used the standardized environment that Enterprise Manager provides as a controlled and single repository to house those custom scripts And then those custom scripts can be executed within Enterprisecustom scripts. And then those custom scripts can be executed within Enterprise Manager and can be maintained on a historical basis and executed in a uniform manner.

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That is also an important business value that customers have seen.Along those lines is the second bullet point, centralization on a common toolset, repository and console. So again, the ability of Enterprise Manager to go out and discover not only all g , y p g g ythe Siebel enterprises within a particular customer's environment, and there may be anywhere from four enterprises to 10 or 20 enterprises depending on the size of a particular Siebel implementation. Not to mention the number of different targets within a particular Siebel enterprise can number in the dozens if not the hundreds as well. And so the ability to have all of those targets within a single pane of glass, use the common toolset and repository for reporting eliminates and minimizes the amount of finger-pointing that goes on between p g g p g gperhaps database administrators with middleware administrators with functional analysts as well, and that fact alone is a big productivity enhancement for Siebel administrators. The third aspect is enabling proactive management via alerts, notifications and automated corrective actions. This is really the bread and butter of Enterprise Manager. As we've spoken about a little bit earlier, the ability to recognize Siebel targets allows me to establish metrics and attach metrics to those targets. And if I can attach metrics to them, I can establish gwarning thresholds or critical thresholds, and in the event that one of those thresholds has been breached, I can generate alerts and/or notifications that will allow administrators to respond in a timely fashion. Furthermore, there is also the ability within Enterprise Manager to try and auto-correct certain circumstances. If a particular service goes down, Enterprise Manager can attempt to restart that without human intervention. All of these particular characteristics fall within the umbrella of proactive management. How can we guarantee p g gbetter visibility and reliability for the Siebel application for our end users. And in that particular vein, Enterprise Manager does an outstanding job. The next component that I want to talk about is better visibility and efficiency across all individual, yet related, components. We've spoken at length throughout the presentation about the discovery of Siebel targets and how they interrelate with one another, under a single pane of glass as well. This is a unique capability of Enterprise Manager, there are no g p g q p y p gother competitors in the marketplace that offer this depth or breadth of capability of Siebel management. And finally, the last component, dashboards, as well as historical reports. The ability to begin to manage your Siebel enterprise with dashboards, both out-of-the-box and delivered by Oracle as well as the ability to create custom dashboards is all contemplated and available within Enterprise Manager. And this applies not only to ad-hoc reporting of Siebel targets, but g y g galso historical reporting. The ability to look back over a certain time period, whether it's three or six or nine or twelve months and determine what the peaks and valleys were in terms of system utilization allows administrators to plan better for the future, whether that's in hardware requirements or the underlying technology infrastructure requirements as well.

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The next section I want to talk about are some of the differences and benefits that Enterprise Manager delivers relative to native Siebel tools. I also want to make a point that this is not necessarily an exhaustive list, but I think it is a solid list that details the key aspects that customers should keep in mind when they’re evaluating the purchase of the Application Management Suite and when they’re looking at some the capabilities within their native Siebel toolset. The first feature is End User Management featuring the Real User Experience Insight tool. Clearly that type of capability doesn’t exist within native Siebel. I’ve mentioned before the power of understanding exactly how end users are interacting with the Siebel application, the benefits of service level agreements and compliance to certain established service levels. The g pbenefits of being able to follow a transaction by following a particular end user and following it all the way down through the technology stack all starts with End User Management. So that is absolutely a huge differentiator between the suite and native Siebel.Cross instance monitoring and manageability, what many Siebel customers will do is open up multiple different windows to determine what’s happening in a particular Siebel instance or a particular Siebel server. Within Enterprise Manager we have access to all those different targets underneath a single pane of glass. This makes monitoring and managing of those g g p g g g gtargets a lot more efficient and makes those administrators a lot more productive. Preservation of historical data. So there is no ability to maintain application performance data within Siebel. There is no way to determine what the peaks and valleys have been over the course of three to six months of your infrastructure. So that is another important differentiator and important benefit of Enterprise Manager.

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There are a number of middleware diagnostic tools, including JVM diagnostics and middleware diagnostics that come out-of-the-box and are core aspects of Enterprise Manager that don’t exist in Siebel and both of those provide some key troubleshooting benefits for

d i i t t th id tiadministrators on the mid-tier. Operational and Executive Reporting and Dashboards. We’ve mentioned a number of times in this presentation the importance of Enterprise Manager in maintaining and organizing operational and executive information of the particular Siebel instance. The next aspect, mass target management, so the ability to effectively manage high numbers of targets, whether that is enabling metrics across a high number and a broad number of targets via templates, whether it is organizing different individual targets into groups and beginning to report on those groups instead of having to go poke around in individual windows to find those individual targets. Enterprise Manager has been specifically design to manage a high number of targets and that’s clearly a differentiator between the Application suite with the recognition of Siebel targets and with Siebel as well.Configuration Compliance Enforcement. As we saw, this is really the third pillar of the Application Management Suite. We view that as the foundation for proactive best practices management operationally via application of a Siebel instance. And there is absolutely no corollary with that capability within native Siebel. In terms of impact or root cause analysis with topology, again, the power of Enterprise Manager to discover Siebel targets, understand how they interrelate, assist customers in doing top-down analysis or even bottom-up analysis, and again, there’s no corollary to that in native Siebel.Proactive Management alerts, that’s really the bread and butter of Enterprise Manager, and there’s really nothing similar to it in the Siebel environment.MOS integration with health check and patches. Although this is considered to be a very mundane aspect, it shouldn’t be underestimated. Going forward, now, as well as in the future, the ability to leverage Enterprise Manager as the conduit between the customer environment and Oracle support is only going to get deeper and better with the passage of time. The ability to perform proactive health checks, the ability for support to understand the configuration of the Siebel environment as it exists in the customer site in real time, the recommendation of patches, is all going to be leveraged going forward. Enterprise Manager is the tool within the p , g g g g g p gOracle product family to enable that type of integration.And then finally business transaction management, the ability to leverage synthetic transactions and understand exactly what’s testing the availability of Siebel applications is an important tool in an administrator’s toolkit as well.

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The last section that I want to talk about is kind of a glimpse into the road map for the Application Management Suite for Siebel, with the understand that this is some forward-looking statements that we’re making. But I think it’s also important for theforward looking statements that we re making. But I think it s also important for the audience to understand what we’re concentrating on and what we view as strategic investments.

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There are a number of investment themes that we’re pursuing but what you see on the screen here are two of the most important aspects. Number on is deepening the end-to-end transaction visibility and management capabilities of a Siebel session. I’veend to end transaction visibility and management capabilities of a Siebel session. I ve mentioned I think a number of times through the course of this presentation the importance of following a user from the session to the mid-tier down to the database. We are almost there. We’ve made some giant steps forward with RUEI and with the accelerators. But there continues to be some work to be down regarding providing better correlations with database sessions and the Siebel user. That is a core theme, going forward. It’s an area that really only Oracle can provide and so we will seek to deepen that capability going forward in future releases.The second aspect that we hear back from a lot of customers is change management capabilities. We’re starting down that road map in some soon to be released versions of the Application Management Suite. We’re starting off with recognizing Siebel homes, and if we can recognize a Siebel home, that’s going to enable patch analysis. We can understand which patches have been applied to a particular target. That sets the stage for providing recommendations going forward We’re comparing the patchthe stage for providing recommendations, going forward. We re comparing the patch set list against different instances as well, and a whole host of reporting capabilities.

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I think going forward as well, we’re looking to take the next step, which might be an integration with ADM and leveraging Enterprise Manager infrastructure for the delivery of ADM payloads. The idea that Enterprise Manager already discovers those targets and knows

h th i t l th t h i t l th t l d ithi E t iwhere they exist, we can leverage that mechanism to leverage that payload within Enterprise Manager. And again, end-to-end transaction visibility and change management are really the two core themes that we’re looking at, going forward.

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So, let’s summarize the topics that have been discussed in this presentation.

We began with an overview of Enterprise Manager, and talked about the key messages and strategic areas of Enterprise Manager, and how they might relate to both applications in general and Siebel applications in particularapplications in particular.

Next, we discussed the Application Management Strategy. Ken talked about the key areas of application management within Enterprise Manager, what we’re focusing on as part of our strategy, and how we view Enterprise Manager and application management against our competitors, as well as against some of the native products that already exist.

We spent the majority of this presentation discussing the Solution Overview, the three key components of the Application Management Suite for Siebel, which is Real User Experience Insight or RUEI, the Siebel plug-in, and the configuration and compliance capabilities for applications.

In the next section, we addressed the business value and key differentiators. Ken articulated what the business value is once customers have implemented Enterprise Manager, RUEI, and the Siebel plug-in and what some of the key areas are where they’ve experienced a positive return on investment. We also discussed how Enterprise Manager and the Application Management Suite differ from some of the native Siebel tools.

The last section Ken discussed was the product road map. Here he shared the areas that we plan on investing in and the reasons why we’re investing in those areas.

So by now you should have a good understanding of what the Application Management Suite is how itSo by now, you should have a good understanding of what the Application Management Suite is, how it works within Enterprise Managers, and what benefits it can offer you.

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Application Management Suite for Siebel Course Review         1 

Course Review Questions 

1.  Which product or capability is shown in this dashboard? 

  (Multiple Choice Question, 1 points) 

 

 

Application Management Suite for Siebel Course Review         2 

2.  One of the most important features of Real User Experience Insight is the ability to drill‐

down into specific user sessions. 

 

 

 

   

 

 

 

Application Management Suite for Siebel Course Review         3 

3.  Which of the following can be accomplished by accessing the mid‐tier processing 

information? Select all that apply. 

 

 

 

 

Application Management Suite for Siebel Course Review         4 

4.  This screenshot shows you the user performance analysis for __________ . Type your 

answer in the space provided below. 

 

 

 

 

Application Management Suite for Siebel Course Review         5 

5.  The new product Business Applications consolidates RUEI, Enterprise Manager and Siebel 

data all in one location. Click the area that shows the traditional Enterprise Manager data in 

the screenshot below. 

 

 

 

 

 

 

 

 

 

Application Management Suite for Siebel Course Review         6 

6.  Name‐value __________ , as shown here, form the basis for compliance scores and 

comparison reporting.  Type your answer in the space below. 

 

 

 

 

Application Management Suite for Siebel Course Review         7 

7.  Starting at the base or foundational layer, drag and drop the following into the correct 

order of the compliance hierarchy for organizing rules with standards and frameworks. 

 

 

 

Application Management Suite for Siebel Course Review         8 

8.  Which of the following features and functionality does comparison templates provide? 

Select all that apply.  

 

 

 

Application Management Suite for Siebel Course Review         9 

9.  Enterprise Manager allows you to manage compliance scores efficiently with dashboards. 

In addition, administrators can take it one step further and leverage __________ rules or rule 

sets to manage compliance. Type your answer in the space provided. 

 

 

 

 

 

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10.  Click the column that allows you to start to drill‐down into a component. 

 

 

 

 

 

 

 

 

 

 

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11.  Starting at the top of the hierarchy, drag and drop the items to form the correct target 

organization and hierarchy in managing a Siebel enterprise. 

 

 

 

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12.  The columns highlighted here are customizable for easier identification. 

 

 

 

   

 

 

 

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13.  Click the button that allows you to refresh the targets in a Siebel enterprise. 

 

 

 

 

 

 

 

 

 

 

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14.  What are we looking at in this screenshot? Drag the correct answer to the target area. 

   

 

 

   

   

 

 

 

Application Management Suite for Siebel Course Review         15 

15.  Drag and drop to match the two powerful topology capabilities auto‐generated by the 

configuration framework. 

 

 

 

 

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16.  This slide lists the benefits of __________ _____________.  

 

 

 

 

 

Application Management Suite for Siebel Course Review         17 

17.  Which of the following items does Siebel Application Content add, in terms of application 

management? 

  

 

 

   

   

   

   

 

 

 

Application Management Suite for Siebel Course Review         18 

18.  This image illustrates a co‐existing scenario between Fusion Applications, Siebel 

applications, and other Oracle products. 

 

 

 

   

 

 

 

Application Management Suite for Siebel Course Review         19 

19.  In addition to the Application Management Suite, Oracle offers a variety of other 

solutions in its portfolio for Oracle applications. Drag and drop the items to match the solution 

to the correct description.