Hello, Hello,

Everyone!Everyone!

Jin Jing (Grace)

March 21, 2011

Welcome to

Welcome to Cambridge

BEC PreliminaryCambridge

BEC Preliminary

product

• tangible

• intangible

product

• tangible

• triangle triangular

• square square

• rectangle rectangular

• oval oval

• circle circular

• semicircle semicircular

℉ 、℃、㎡• length: long, short• width: wide• height: high• depth: deep• size: inch, mm, cm, m• weight: kilo• price: ＄￥￡• diameter: in diameter• color: blue• be made of: wood, metal

P70 III 初• 1. How wide is that orange box?• 2. How high / tall is that lamp?• 3. How deep is that swimming pool?• 4. How big is your LCD monitor?• 5. How heavy is that leather briefcase? / How much

does that leather briefcase weigh? • 6. How much is that mobile phone? / How much does

that mobile phone cost?• 7. How big is the wheel?

• What is the length of an A4 sheet of paper?

• What is A4 sheet of paper in length?

• How long is an A4 sheet of paper?

• It is 20 cm.

• It is 20 cm in length.

Comparatives and superlatives• long• tall• big• thin• heavy• happy• interesting• expensive• difficult• handsome,

• early• narrow• good• well• bad• many /much• little• few

Comparatives and superlatives• long, longer, longest• tall, taller, tallest• big, bigger, biggest• thin, thinner, thinnest• heavy, heavier, heaviest• happy, happier, happiest• interesting, more interesting, most interesting• expensive, more expensive, most expensive• difficult, more difficult, most difficult• handsome, handsomer, handsomest• more handsome, most handsome• early, earlier, earliest• narrow, narrower, narrowest• good, better, best• well, better, best• bad, worse, worst• many /much, more, most• little, less, least• few, fewer, fewest

• U 盘• U 盘笔• PDA• Skype

• USB drive• pen drive• personal digital assist

ant 个人数字助理• 语音即时聊天软件

• The PC is more expensive than the printer.

• The printer is cheaper than the PC.

• The printer is not as expensive as the PC.

• The Printer is less expensive than the PC.

• My favorite thing is… It is…

complete the table

adjective noun measurement

high height centimeters / meters

long centimeters / meters

width

deep centimeters / meters

fast kilometers per hour

kilogrammes

lengthwide centimeters / meters

depth

speedheavy weight

opposite adjectives• huge• brand new• exciting• reliable• attractive• strong• economical• portable

• tiny• out of date• boring• defective• ugly• weak• expensive• heavy

Heavy, tiny, weak, ugly, out of date,

expensive, boring, defective

complete the sentences• Compared to the huge old version, this one’s __________.• The S2000 is __________ so you can carry it with you

wherever you go.• Its design had become __________ so we had to stop

making it.• Low fuel consumption makes it one of the most

__________ cars on the road.• We had to withdraw the new product due to a __________

component.• Customers found the design sample __________ and

lacking any real interest.• Most people thought it looked ugly but some found it very

__________.• Its ultra-hard plastic casing means it’s very __________

tiny

portable

boring

economical

defective

attractive

out of date

strong

• power amplifier

• photocopier

• filing cabinet (that fits under the desk)

Revolutionary car takes to sky.

Revolutionary car takes to sky.

• A designer in Russia has created a vehicle that can travel on land, water, and even in the sky

• travel along lands, slide through water and snow, and even fly, thanks to a gliding parachute that acts as a portable wing.

• It's great for fishing or hunting, especially the two-seater, its flying speed can be very slow, it can be set at 15 kilometers per hour, so it will practically stay still, that's good for hunting.

• With its 30 horsepower motor, revolution can reach speeds of 160 kilometers an hour in the air and 80 on land. The new machine he and his team are working on can go even faster than this on land and reaches speeds at 450 kilometers an hour in the air, as well as being an inventor and a designer

product

• intangible: service

vocabulary 1• testimonial• refer to• remote control• install• adjust• personal preference• characteristic• non-peak• electricity rate• energy conservation• switch lights on and off

• n. 证明书 , 推荐书• 提到，谈到• 遥控，遥控装置• vt. 安装，安置• vt. 调整 , 调节，使适合• 个人偏好• n. 特性，特征• 非高峰期• 电价• n. 能源的节约• 开关电灯

vocabulary 2

• burglar• fire brigade• cell phone• watering system• be away on holiday

• n. 夜盗• n. 消防队• 手机• 浇水装置• 去度假

• Florida, USA

• A month ago

• 78

• 190

• 23

• 1900

• contract = agreement

• ISP: Internet Service Provider

• ESP: English for Specific Purpose

• EGP: English for General Purpose

GUESS• A piece of equipment that’s

used to control something such as a television from a distance…

• Something that’s easy use, that’s useful, or is near to where you are is…

• If there is a fire you call them…

• If you want to know the price of a product or a service you write or phone for a

• remote control

• convenient

• fire brigade

• quotation

• national calls• landlines• broadband connection• connecting calls• 10• free• 24 hours a day• network or single computer• euro 75 per month• euro 120• 2 year

New Toy Cars!

Model XYZ-II Radio-Controlled Toy Car is made for kids around 4 – 8 years old. It has rubber covering and is safe for kids to play with. It is small and light, thus kids can carry it around in pockets.

Mobile phones• MITSUBISHI ELECTRIC 三菱电机 M528 RM

B1500• Screen display: colour 、 8 lines of text • Special features: Phone book 、 Message 、 Se

ttings 、 Profile 、 Amusement 、 Tools ( calculator 、 alarm ) 、 Game 、 Web Browser 、 STK

• Works in all countries• Service packages• Package name • Monthly fee RMB 36 Call rates per minute RMB

0.60 • Free call minutes 100 Free text messages 500

the 2009 Cadillac SRX 3.6"YOUR SAFETY ISN’T OPTIONAL"

In 1928, Cadillac became the first automaker to incorporate safety glass in all windows. Proud to carry on that legacy, Cadillac still keeps safety a primary concern. So when we had the chance to have the National Highway Traffic Safety Administration run the SRX 2009SRX 2009 through an optional safety test, we gladly stepped up to the challenge.

As it turns out, when it comes to full size SUVs we were the only ones to go that extra mile.

We received the highest score possible. But even more valuable to us is the peace of mind that comes with knowing Cadillac’s legacy for safety lives on.

• 苹果 iPad 外壳尺： 242.8mm*189.7mm*13.4mm 。WiFi+3G 版重 730 克。操作系统、软件运行及功能基本上和 iPhone 一样。最大亮点要算它的CPU ，是苹果自己研发的 Apple A4 处理器。主频 1GHz 。存储方面是内置 64 GB 闪存。内置 25Whr 锂电池，待机时间一个月，正常使用时间 10 小时。 iPad 采用 9.7 寸多点触控屏幕， LED 背光＋ IPS 面板，分辨率 1024×768 。几乎能够运行 App Store 上的全部 140,000 多个应用程序。 iPad 有两个版本，一款配备了 Wi-Fi ，另一款同时配备了 Wi-Fi 和 3G 。

• iPad is a design that’s thin, light, and brilliant. It has a 9.7-inch, high-resolution LED-backlit IPS display. and incredible Multi-Touch capability. It’s the best way to experience the web, email, photos, and video. It’s easy for you to take it anywhere 150,000 apps at your fingertips.

Tips:

• 1. Apps: application software for apple products.

• 2. Wi-Fi: local wireless network

• Contestant: a salesperson

• Question Master: a customer

• No. of Questions: 6-8

Main reason for each purchase

• after-sales service• environmental-friendliness performance

• price• reliability• reputation• style• user-friendliness

• 对环境无害，有环保的特点

• 用户使用方便

WHO

HOW MANY WHAT

HOW MUCH WHERE

HOW WHEN

WHY

Branding 塑造品牌• What is your favorite brand of…• Coffee?• Soap?• Clothes?• Tell your partner and explain why you

choose that particular brand. Is your choice affected by the color, packaging, advertising, price, logo? Do you ever buy a product or service because of its smell?

guarantee, replacement, consumer, customer service, return, condition, wear and tear, non-

standard

Under the terms of this __________, the customer has the right to __________ any product that is defective or in a poor __________. This does not apply to any product that has suffered natural __________ or has been damaged through negligence or fitted with __________ parts as the result of a customer installation.

All damaged or faulty goods should be sent to the ____________ department and you will be issued with a __________ product of the same type. This will not affect your __________ rights.

guarantee

returncondition

wear and tear

non-standard

customer servicereplacement

consumer

Instructions for…• Commodity 名称• Specification 规格 (shapes & size)• Category 种类• Ingredients / Materials 成分• Color 颜色• Original place 原产地• Market price 市场价• RRP 参考 / 建议零售价• Promotion price 促销价• Functions 功能• Features 特色• Instructions 使用说明• After-sales service 售后服务• Warranties 担保• Caution 注意事项

产品说明书• Commodity 名称 :• Specification (shape & size) 规格 :• Category 种类 :• Materials (ingredients) 成分 :• Color:• Original place 原产地 :• Market price 市场价 :• PPR 建议零售价 :• promotion price 促销价 :• Functions:• Features:• Instructions:• After-sales service:• Warranties:• Caution:

产品促销广告• Products

• Types of ads

• Why

• How

advertising

• Way of publicizing brands

• PR is the other way of publicizing brands

• Therefore,

• Branding is the focus today

• Packing, way of branding

Buberry

Gucci

McDonald’s

Michelin

Helen Marsden

Sony

Zara

Brand

• Sony –• Volvo – • Gucci – • McDonald’s – • Olympic airways –

Givenchy – Givenchy –

Zara – Zara –

Siemens – Siemens – Michelin – Michelin –

Aeroflot – Aeroflot –

JapaneseJapanese

SwedishSwedish

ItalianItalianAmercianAmercian

GreekGreek

FrenchFrench

SpanishSpanish

FrenchFrench

GermanGerman

RussianRussian

Thank You for your Coming~~

Bye~