hello. i’m john diaz. · 2019-04-23 · hello. i’m john diaz. skills tools education...

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Hello. I’m John Diaz. Skills Tools Education Achievements Experience Illustrator Photoshop Indesign Google Analytics CMS (Wordpress + Magento 1/2) Helped increase sales from 3.5m to over 5m per year 3rd place Art Exhibition Winner 2014 - PRESENT DIRECTOR OF MARKETING 16x9 INC. | VALENCIA, CA Responsible for the development and management of all digital and traditional advertising campaigns including media buying, photography, design and performance ROI reporting. Structured dealer, end user and press network communications including pricing updates, event invitations and product launches. Regularly tasked with producing marketing materials, monitoring and updating the company website, implementing sales promotions and elevating social media performance. 2012 - 2014 MARKETING MANAGER IQUOTEXPRESS | NORTH HOLLYWOOD, CA Assured that all messaging was consistent with branding and accurately reached the intended target market. Monitored Salesforce marketplace implementation as well as Microsoft Dynamics and Sage. Managed the production of targeted content creation including infographics and white papers. Worked closely with SEO & PPC campaign managers to identify site issues and improve search engine ranking. A well-rounded marketing professional with experience in international product distribution and the SaaS market. I’m proficient in developing content and creative strategies that resonate within a target market. Search engine marketing and lead generation savvy. 2009 - 2012 PROJECT MANAGER LA MEDIA CO. | LOS ANGELES, CA Tasked with maintaining client communication and ensuring projects were completed within projected deadlines. Developed 'scope of work' plans revised contracts for all accounts. Managed a small team of SEO and web design professionals focused on improving web design, email blasts and other marketing materials. Provided support to senior developers with basic CMS creation and maintenance. 2009 MEDIA INTERN HUNTINGTON ADVERTISING | SAN MARINO, CA Proof read and edited copy for web and press releases. Created and branded twitter and facebook pages for all new clients. Assisted webmaster with the migration of client websites from traditional html websites to content management systems. Brand Management Content Creation Social Media Strategy Creative Direction SEM/SEO/PPC A/B Copy Testing Website Maintenance 2009 | B.A. COMMUNICATIONS; ADVERTISING California State University, Fullerton E [email protected] W linkedin.com/in/johnddiaz P 818 . 292 . 7284 L Pasadena, CA

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Page 1: Hello. I’m John Diaz. · 2019-04-23 · Hello. I’m John Diaz. Skills Tools Education Achievements Experience Illustrator Photoshop Indesign Google Analytics CMS (Wordpress + Magento

Hello.I’m John Diaz.

Skills

Tools

Education

Achievements

Experience

IllustratorPhotoshopIndesignGoogle AnalyticsCMS (Wordpress+ Magento 1/2)

Helped increase salesfrom 3.5m to over 5mper year3rd place Art Exhibition Winner

2014 - PRESENTDIRECTOR OF MARKETING16x9 INC. | VALENCIA, CAResponsible for the development and management of all digital and traditional advertising campaigns including media buying, photography, design and performance ROI reporting. Structured dealer, end user and press network communications including pricing updates, event invitations and product launches. Regularlytasked with producing marketing materials, monitoring and updating the company website, implementing sales promotionsand elevating social media performance.

2012 - 2014MARKETING MANAGERIQUOTEXPRESS | NORTH HOLLYWOOD, CAAssured that all messaging was consistent with branding and accurately reached the intended target market. Monitored Salesforce marketplace implementation as well as Microsoft Dynamics and Sage. Managed the production of targeted content creation including infographics and white papers. Worked closely with SEO & PPC campaign managers to identify site issues and improve search engine ranking.

A well-rounded marketing professional with experience in international product distribution and theSaaS market. I’m proficient in developing content and creative strategies that resonate within a targetmarket. Search engine marketing and lead generation savvy.

2009 - 2012PROJECT MANAGERLA MEDIA CO. | LOS ANGELES, CATasked with maintaining client communication and ensuring projects were completed within projected deadlines. Developed 'scope of work' plans revised contracts for all accounts. Managed a small team of SEO and web design professionals focused on improving web design, email blasts and other marketing materials. Provided support to senior developers with basic CMS creation and maintenance.

2009MEDIA INTERNHUNTINGTON ADVERTISING | SAN MARINO, CAProof read and edited copy for web and press releases. Created and branded twitter and facebook pages for all new clients. Assisted webmaster with the migration of client websites from traditional html websites to content management systems.

Brand ManagementContent CreationSocial Media StrategyCreative DirectionSEM/SEO/PPCA/B Copy TestingWebsite Maintenance

2009 | B.A.COMMUNICATIONS;ADVERTISINGCalifornia State University, Fullerton

E [email protected] W linkedin.com/in/johnddiaz P 818 . 292 . 7284 L Pasadena, CA