Creative File Delivery ChecklistPlease ensure that creative files meet the following specifications:

Video Files

• Supported format: QuickTime (.mov)• 10 seconds in length• 864 x 480 resolution• 9:5 aspect ratio• 25 frames per second• No larger than 2GB

Static Image Files

• Supported format: JPEG (.jpg)• 864 x 480 resolution• 9:5 aspect ratio

Need to Know• Each advertiser has a 10-second slot within a 60-second loop, ensuring your ad is played every minute• The screens are intended to run full-motion video, animation and live content, allowing for a smooth integration into TV and digital campaigns• The screens are purely visual mediums with no sound• All screens have dynamic capabilities, allowing for tailored content playout based on real-time weather conditions, temperature, economic events or other factors• An 8-point minimum is recommended for any text on the creative

Creative OpportunitiesThere are three main ways of using the format:

1. Creating a single video file, which displays the same content each

time the loop plays (on all four screens)

2. Creating multiple video files which are scheduled to play:- A different version every time the loop changes, maximum

every 10 seconds- By day-part, allowing specific messages for the morning,

afternoon and evening- By day of the week

3. Dynamic feeds that display live data

Hello London Icon: Canary WharfDigital Production Specification

Canary Wharf has four LED screens (two screens back-to-back) suspended from the ceiling in the main ticket hall. These 7.2m x 4m displays are high-impact, premium screens that stream full-motion digital advertising.

Delivery DeadlinesCONCEPT APPROVAL is required 10 working days before the campaign live date

FINAL FILES are required at least 5 working days before the campaign live date

We cannot guarantee the live date of a campaign if the delivery deadlines are not met.

Additional File Delivery & SchedulingAs part of the media booking each advertiser can deliver up to 5 files every 2 weeks without incurring additional charges. Additional files are charged at £100 net each.

If any additional scheduling is required once the campaign has gone live, this will incur a charge of £100 net per format.

Off-peak (evening and weekend) scheduling and costs are also available on request. For further information please contact EOCDigitalDelivery@exterionmedia.co.uk

ComplianceAll creative work is subject to approval by London Underground. The full guidelines can be accessed online and we strongly recommend that you review these fully before commencing production by visiting www.exterionmedia.co.uk/copy-approval.

It is compulsory that all motion video files are tested for luminance andflickering www.onlineflashtest.com; this is not compulsory for static files.

Contact DetailsFor delivery and supply of all creative please send the completed files as per our specification directly to our Digital Delivery team:

E: EOCDigitalDelivery@exterionmedia.co.ukT: 020 7482 3000

To deliver files larger than 15MB please use an alternative file sharing system such as wetransfer

864px

480px