Hello Sir John And G

lory. XD

Im Going To Report About:

Rolando Hortaleza – Chairm

an and Chief

Executive Officer o

f Splash Corporation

[ Biography ]

A Medical Student Who Had Just Started A Family.

He Has A Wife Named Dr. Rosalinda Ang-Hortaleza.

a wholly-owned Filipino company with business interests in personal care manufacturing and marketing, international distribution, and recently, nutraceuticals development and marketing.

was one of the 1999 Ten Outstanding Young Men (TOYM) Awardees for Entrepreneurship.

[ Humble Beginnings ]

1985 Dr. Rolando Hortaleza and Dr. Rosalinda Ang-Hortaleza, got married after graduating from medical school and pooled together the cash gifts they received as wedding presents amounting to Php12,000. On 2 May 1985, using the Php12,000 as start-up capital, the couple paid Php5,000 to a cousin in exchange for a special formula for a cuticle remover. With the rest of the money, they bought an inventory of acetone, cuticle remover, amber bottles, and packaging materials to start a repacking business.

RBH Cosmetics, a backyard enterprise that packaged and distributed acetone, cuticle remover and cold wave lotion to neighborhood beauty parlors, was established.

[ Continued. ]

1986 RBH Cosmetics became Hortaleza Cosmetics. First year revenues amounted to a little over Php100,000.

1987 Hortaleza Cosmetics was renamed as Splash Cosmetics. Splash made its first Php1 million in sales with Splash hair spray.

1988 Splash invested in low budget TV commercials using slides.

[ Trial-S And Hardship-S. ]

Times were hard then, and political situation unstable. Under these circumstances, Hortaleza knew it would take time to establish a practice and make a comfortable living out of it.

He also was not sure if he could provide his children good education with that he could make as a doctor.

Other copycats joined the fray. And soon the level of competition went down to pricing war.

He could not compete on the price. Hortaleza decided to set great store by his product’s value.

[ Continued. ]

Working with his wife and a houseboy from a makeshift “laboratory” at their dilapidated apartment, Hortaleza went on to produce cold wave lotion, cuticle removers and hair sprays.

Since he had no collateral to secure a bank loan, he relied on check rediscounting to fill orders, and soon ran up on debts.

His wobbly chemistry background and lack of equipment resulted in total waste-age and plenty of returned merchandise..

[ Road To Success ]

His luck turned in 1989 when he asked a sales clerk to name him a product that she thought had virtually no competitor.

1991 – He launched Extraderm Exfoliant. The product took the market by storm and dominated the exfoliant sector long enough to pave way for Maxi-Peel, another high performing astringent aimed at younger women.

Splash soon dominated the market with an 80-percent share of the skin care pie.

[ Future Plans ]

He was poised to make his company a formidable international player. And was his plan to list shares of the Splash Holdings Inc.

Next year, as part of efforts to raise money to grow subsidiaries Splash International, Splash Pharmaceutical Corp.

He expects to raise 3.5 billion PHP from the sale of 30% of its shares at the Philippine Stock Exchange.

[ Business Lesson ]

A business [ should be ] dynamic.

It must be flexible and attuned to the changing times.

It must not stand still or be passive.

It should continually search for progress and improvements.

It must regenerate and reinvent itself.

[ Quotation ]

“Try not to become a man of success but rather try to become a man of value.”

-- Albert Einstein

La Fin.

Thank You.