Helping Beneficiaries Helping Beneficiaries CommunicateCommunicate

Collaboration Collaboration for for

CommunicationCommunication

Evi PanagiotakopoulouEvi PanagiotakopoulouHead of the Information and Publicity UnitHead of the Information and Publicity Unitfor the Community Support Framework for the Community Support Framework

Managing Authority Managing Authority MINISTRY OF ECONOMY AND FINANCEMINISTRY OF ECONOMY AND FINANCE

The projectThe projectGranting aid to SMEsGranting aid to SMEs

The final beneficiariesThe final beneficiariesActive SMEs in commerce and services Active SMEs in commerce and services

all over Greeceall over Greece

Our aimOur aimTo provide detailed information to allTo provide detailed information to all

beneficiaries about the projectbeneficiaries about the projectTo reach 10,000 SMEs all over GreeceTo reach 10,000 SMEs all over Greece

Key PlayersKey Players

• CSF Managing AuthorityCSF Managing Authority – Taskforce for SMEsTaskforce for SMEs– Information and Publicity UnitInformation and Publicity Unit

• Banks Banks – acting as acting as BeneficiariesBeneficiaries

• SMEs SMEs – as as Final BeneficiariesFinal Beneficiaries

Developing the Information Developing the Information SystemSystem

• Managing Authority -collaboration Managing Authority -collaboration between two unitsbetween two units

• Co-operation between the Managing Co-operation between the Managing Authority and the beneficiaryAuthority and the beneficiary

• A step by step procedure, including A step by step procedure, including publicity and information issuespublicity and information issues

EC 1159/2000 an. EC 1159/2000 an. 3.2.1.23.2.1.2

The step by step procedureThe step by step procedure

1.1. Discussions with the beneficiary to set the basic needsDiscussions with the beneficiary to set the basic needs

2.2. The obligations of the beneficiary regarding information The obligations of the beneficiary regarding information and publicityand publicity are included in all the administrative papers are included in all the administrative papers (fact sheets) circulating between the MA and the (fact sheets) circulating between the MA and the beneficiarybeneficiary

3.3. Seminars for beneficiary employees responsible for Seminars for beneficiary employees responsible for implementing the projectimplementing the projectSeminars also covered: Seminars also covered:

Presentation of EC 1159/2000Presentation of EC 1159/2000 The MA guideThe MA guide toto information & publicityinformation & publicity Publicity practicesPublicity practices

EC1159/200EC1159/20000

an.6.4an.6.4

EC1159/2000EC1159/2000an.6.6an.6.6

The step by step procedure The step by step procedure (cont.)(cont.)

4. Help desk serving the beneficiary4. Help desk serving the beneficiary providing detailed informationproviding detailed information emblems to be usedemblems to be used guidelines on visual design matters guidelines on visual design matters instructions for commemorative plaques in enterprisesinstructions for commemorative plaques in enterprises

5.The website 5.The website www.ependyseis.gr providing information for beneficiaries and finalproviding information for beneficiaries and final

beneficiaries, including FAQsbeneficiaries, including FAQs

The step by step procedure The step by step procedure (cont.)(cont.)

6.6. Production ofProduction of printed and electronic material printed and electronic material sent to all beneficiaries in order to provide sent to all beneficiaries in order to provide candidate SMEs with as much information as candidate SMEs with as much information as possiblepossible::

– Poster Poster 48Χ6848Χ68, for bank branches all over Greece, for bank branches all over Greece

– Advertising leaflet (8 pages) providing comprehensive Advertising leaflet (8 pages) providing comprehensive project detailsproject details

– Printed and electronic (cds) information guide Printed and electronic (cds) information guide providing project details (including the application providing project details (including the application form for inclusion in the program)form for inclusion in the program)

EC 1159/2000 an. EC 1159/2000 an. 6.36.3

EC 1159/2000 an. 6.5EC 1159/2000 an. 6.5

Managing Authority Media CampaignManaging Authority Media Campaign

• Broadest possible coverage of the target Broadest possible coverage of the target groupgroup

• Combined media campaign, almost Combined media campaign, almost simultaneouslysimultaneously

1 1 TV Spot TV Spot 43’’ 43’’ and a cut versionand a cut version 25’’, 25’’, 4 radio spots4 radio spots 1 1 basic and basic and 4 4 theme specific press theme specific press

advertisements (national and local)advertisements (national and local) Internet bannersInternet banners

EC 1159/2000EC 1159/2000an.3.2.1.2an.3.2.1.2

Beneficiary Information CampaignBeneficiary Information Campaign

On a national basis, promoting theOn a national basis, promoting theadvantages of the project.advantages of the project.

Including:Including:– Seminars for SMEsSeminars for SMEs– Press adsPress ads– Radio spotsRadio spots– Internet campaign Internet campaign – Promotional material, cdsPromotional material, cds

We ensured:We ensured:

Coordination between managing authority Coordination between managing authority & beneficiary& beneficiary

Maximizing reach to final beneficiaries Maximizing reach to final beneficiaries (SMEs)(SMEs)

Wide distribution of serving points Wide distribution of serving points (approximately 1900 around Greece)(approximately 1900 around Greece)

Investor friendly (one-stop shop)Investor friendly (one-stop shop)

Managing Authority ResponsibilitiesManaging Authority Responsibilities conclusionsconclusions CoordinationCoordination

GuidanceGuidance SupportSupport SupervisionSupervision

Taking the appropriate preventive measures to Taking the appropriate preventive measures to ensure the effective application of the rules and ensure the effective application of the rules and principles of communication. principles of communication.

In media advertising, the MA is chiefly In media advertising, the MA is chiefly responsible for the application of Regulation responsible for the application of Regulation 1159/00 1159/00 and the provisions of the operational and the provisions of the operational programmeprogramme.

Of the BeneficiaryOf the Beneficiary

Profiling the beneficiary Profiling the beneficiary

FundFund Operation Operation

Type and nature of actionType and nature of action Stage of implementation Stage of implementation

Launch Launch Progress Progress CompletionCompletion

Target GroupTarget Group Geographical AreaGeographical Area

conclusionsconclusions

Working with beneficiariesWorking with beneficiaries

Providing support on the:

1.1. Regulatory frameworkRegulatory framework

2.2. Application of a Application of a ΄΄΄΄communication mixcommunication mix΄΄΄΄

based on the type of the action based on the type of the action

conclusionsconclusions

Helping Beneficiaries CommunicateHelping Beneficiaries Communicate Useful ToolsUseful Tools

A practical A practical Explanatory Guide Explanatory Guide to communicate to communicate

CSFCSF

To clarify To clarify various points various points

of the regulatory of the regulatory frameworkframework

To provide To provide practical details practical details & good practices& good practices

Detailed Guide Detailed Guide regarding :regarding :

Design of Billboards,Design of Billboards, Commemorative Commemorative

Plaques, Plaques, Printed materialPrinted material

Style of CampaignsStyle of Campaigns Web Design, Web Design,

Use of Emblem, Messages, Use of Emblem, Messages, Proposals for minimum Proposals for minimum

tools required tools required

A practical A practical Explanatory Guide Explanatory Guide to communicate to communicate

CSFCSF

Helping Beneficiaries CommunicateHelping Beneficiaries Communicate

Useful ToolsUseful Tools

Additional Actions for Helping Additional Actions for Helping BeneficiariesBeneficiaries

SeminarsSeminars

Defining person in charge, with a skilled and professional Defining person in charge, with a skilled and professional backgroundbackground

Regular meeting of involved bodiesRegular meeting of involved bodies

Help-desk serving the beneficiariesHelp-desk serving the beneficiaries

Regular explanatory fact sheets on the role of MA & Regular explanatory fact sheets on the role of MA & beneficiariesbeneficiaries

Website including FAQs (special section for beneficiaries)Website including FAQs (special section for beneficiaries)

Distribution of information material produced by MA Distribution of information material produced by MA (posters, leaflets)(posters, leaflets)

Managing Managing AuthorityAuthority

http://www.ependyseis.gr

MAMA Advertising Advertising CampaignCampaign

Final Final BeneficiaryBeneficiary

(SMEs)(SMEs)

BeneficiaryBeneficiaryAdvertising Advertising CampaignCampaign

BeneficiaryBeneficiary

MA Information MA Information Material Material