Ohio Teen DUID Summit

Radio & Television in the Media Landscape

300 radio stations and 50 television stations in Ohio

Serving communities throughout the state Providing news, weather, entertainment,

sports and emergency information Remaining relevant to viewers and

listeners

Helping Communities Address Challenges Earned Media – newscasts and public

affairs programming Spot Airplay – PSAs and sponsored content Event Participation – station events,

remote broadcasts, providing talent or personalities for programs.

Elements of an Effective Campaign

Committed partners and stakeholders Persuasive message Compelling statistics Great creative Face for the campaign Effective demonstrations

Ohio Association of Broadcasters

Christine Merritt, President

cmerritt@oab.org

614-228-4052