Become a Connected Nonprofit

Helping Gamechangers Change the World – Introducing:

Salesforce.com Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

#1 in Enterprise Cloud Computing & CRM

#1

#1

Enterprise Cloud Computing Market

Share

World’s Most Innovative Company

2011, 2012, 2013

#1 Salesforce:

World’s Most #1 CRM

Market Leader: Enterprise, MidMarket,

SMB & Salesforce Automation

#1

1%

Product Equity Time

620K+ Hours

Service

$65M+ Grants

22K+ Nonprofit + Education

Organizations

1-1-1 Model

Adopted by

Nonprofits

Higher Ed

Technology Innovation

Employee Giving / Volunteering

Communities Grants

Our Social Enterprise Model Product : Resources : Time

Best-in-Class Technology

Proven Success Across the Nonprofit Sector

% 84

Improved Ability to Achieve Mission

%

% 86

Improved Overall Efficiency

%

Benefits of Multi-Tenant Cloud Computing:

Enterprise Cloud Computing

Fast Easy Open Flexible Trusted No Hardware No Software

Automatic Upgrades Scalable

Any Device Data Portability

Transparency Real-time Status

App Marketplace Extensible

Nonprofits face tough realities

Current Challenges Faced by Nonprofits Greater

Accountability Legacy

Systems Greater

Competition Connected

World

5B Smart

Phones By 2017

Social

Connected

50B Connected Products

4.5B Aggregate Social Users

Image source: silabs.com/iot

58% Faster

Deployment

4.5B Aggregate

Social Users

Social

Cloud

Mobile

2001 2011

25%

0.5%

% of Nonprofit Growth % of For-Profit Growth

%

“You can achieve amazing progress if you set a clear

goal and find a measure that will drive progress toward that

goal. This may seem pretty basic, but it is amazing to me how often it is not done and how hard it is to get right.”

Bill & Melinda Gates Foundation Annual Letter, 2013

•  Fragmented systems create silos

•  Expensive and difficult to use

•  Lack mobile and social

Is Your Organization Built for the Connected Era?

Do you communicate effectively?

Can you deliver programs & services with just a few clicks

from anywhere?

Are you engaging and strengthening your

community?

Are you raising all of the resources you

can?

What if your organization could be fully connected anytime, anywhere?

Marketing Communications

Fundraising

•  Multi-Channel Marketing •  Email Marketing •  Marketing Automation •  Social Engagement

•  Donor Management •  Events Management •  Volunteer Management •  Grants Management

Introducing…

Community Engagement

•  Social Intranet •  Member Community •  Affiliate/Chapter

Community •  Partner Community

Program Management

•  Case Management •  Call Centers/Hotlines •  Advocacy/Policy

Tracking •  Grant Portfolios

The Connected Nonprofit with

Raise More Resources

Communicate More Effectively

Engage and Strengthen Your

Community Deliver Better Programs and

Services

Connected Partners

Connected Programs

Connected Staff

Connected Supporters

Can You Deliver Programs and Services With Just a Few Clicks From Anywhere?

•  Quickly build apps for your mission

•  Streamline and simplify case management

•  Connect hotlines and call center agents across any channels

•  Follow and influence the policy that matters

•  Leads the global fight to protect 27M+ victims of modern-day slavery

•  Fields 100,000+ calls per year to hotline via phone, email, web, and text

•  Real-time dashboards prove real-time impact

Polaris Project Guides Victims of Human-Trafficking to Freedom

“Salesforce lets us do things that we wouldn’t have been possible otherwise with the size of our staff and budget.” —Polaris Project

Can You Engage and Strengthen Your Communities?

•  Surface the best ideas

•  Deepen member engagement through branded, private communities

•  Build alignment, share information, and elevate best practices

•  Connect with your partners and volunteers

•  Largest organization serving today’s veterans with 300,000 members and supporters

•  Private social network builds community by connecting veterans to support, training, rewards and each other

•  5X increase in members, 38K+ new applicants, 75 new corporate partners requestsa

IAVA Builds the Modern Veterans Hall Online

“We’re building community among the people who served our country with help from Salesforce.” — Paul Rieckhoff, Founder and CEO, Iraq and Afghanistan Veterans of America

Do You Manage Communications Effectively? •  Manage all of your content and

campaigns in one place

•  Personalize and automate constituent journeys

•  Identify and engage in conversations about your organization and cause

•  Listens to thousands of conversations in Social Media Command Center

•  Disseminates critical information via social channels in the first 24 hours following disaster

•  Monitors social media activity to ensure information is accurate & up to date

•  Volunteers from previous disasters engage with advice

American Red Cross Helps People Faster with Salesforce

“ExactTarget Marketing Cloud gives us ways to measure the effectiveness of our community outreach.” –Laura Howe, Vice President of Public Relations, American Red Cross

Are You Raising All of the Resources You Can? •  Manage multi-channel fundraising

campaigns

•  Create events that connect donors and volunteers with your mission

•  Streamline your grant management and reporting

•  Serves 150,000 students in schools that contribute 50% of nation’s dropouts

•  Tracks and visualizes every donor interaction from corps members to corporate partners

•  Salesforce will allow program to scale from 25 to 38 cities by 2023

City Year Fights the National Dropout Crisis with Salesforce

“Salesforce allows us to look at our donors holistically. –Toni Burke, Executive Director, City Year San Jose/Silicon Valley

How Do I Become a Connected Nonprofit?

The Connected Nonprofit Roadmap

Implementation Partners Partner Solutions Built on Salesforce1 Platform