D I G I T A L S I G N A G E M A D E S I M P L E

HIGHER EDUCATION

HELPING STUDENTS FIND THEIR WAYTowson University Aces Campus Communication with Wayfinding and Digital Signage

As a new student, there is nothing worse than being late to class because you could not find the room.With faculty, students, visitors and parents, a college campus is a bustling environment that can be daunting for those unfamiliar with its myriad buildings. Digital Signage technology can dramatically cut down on lost campus-goers with a wayfinding integration. The integration helps visitors and students locate direct routes to desired dorms or lecture hall rooms using interactive technology. They can be updated and customized whenever needed, so students will always know exactly when and where their professors are lecturing. If rooms or events need to be reworked, the changes are reflected in real time, without the need to resubmit blueprints or CAT files.

When Towson University, the second largest school in Maryland, opened its 500+ room College of Liberal Arts building, they needed a way to help visitors and students easily navigate the new facility. After sending their CAD files and room locations in a spreadsheet, Industry Weapon provided an interactive Wayfinding integration for all of the digital signage on campus. Students can now look up the directions to a specific classroom, plus locate bathrooms, vending machines and other amenities along the way. Students, faculty and visitors alike can now easily find their way without fear of getting lost.

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- Jeff Schmidt, CIO Towson University

Confusing Campus? Let Digital Signage Be Your Guide!

INDUSTRY WEAPON, INC. | MORE@INDUSTRYWEAPON.COM | 1-877-344-8450 | INDUSTRYWEAPON.COM

“Findability is key for a campus of our size. Industry Weapon’s wayfinding solution makes it easy for our students, parents and visitors to find campus destinations and amenities quickly, allowing us to retain a small-school feel even as we grow.”

D I G I T A L S I G N A G E M A D E S I M P L E

HIGHER EDUCATION

LOCATION, LOCATION, LOCATION: The Perks of Situational Content

Digital signage technology is advanced enough to feed campaigns into desired schedules and locations. Content that is location specific not only makes sense, but is also the most effective way to communicate. No need to lose interest by displaying the café prices in the library, or registrar communications in the gymnasium.

Industry Weapon’s digital signage is content management at its easiest and most effective form. Higher Education institutions are fast paced, quick-changing environments; digital signage keeps up with the hour-to-hour adaptations. It is cost efficient and time saving while requiring minimal training. Users have the tools to change and refresh their content as much as possible on their own. Digital Signage is efficient and simple to operate. This product is sold on a yearly license renewal basis.

1All digital signs can benefit from the Alert, Event and Social Media Integrations. More useful content like IT department notifications warn students about technical issues. Universal campaigns can also incorporate widgets like weather reports, traffic updates and news tickers.

6Library signage can be programed to have interactive book searching abilities. Integrate with the school’s research provider for quick reference materials. Users can schedule tutor sessions, learn about upcoming book sales and visiting speakers, or access the printer directory. Fun content can include reading or video rental suggestions.

7Signage in the main lobby can be customized to engage visiting parents and new students with greetings and Wayfinding information. Campaigns can also include club signups, alumni information, fundraiser stats, and schedules for upcoming sports games.

8Fun content, used to attract the attention of campus-goers, can be incorporated into all signage. Organizational tips, jokes-of-the-day, green tips, movie reviews and fun facts might play in between general campus information.

5Campus cafeteria or food court signage can be used to inform campus-goers of today’s menu, specials, and pricing changes. Campaigns can incorporate nutritional tips, campus radio advertisements and information about any upcoming holiday meals.

2The main lobby is where visitors and new students/faculty are more inclined to linger. Enhance their experience with dynamic content that engages them with a greeting, entertains them with pictures and music, and alerts them of events. From fundraiser stats and club sign-ups to upcoming football games, this content will inform.

3Signs outside of Student Service Offices can display scheduled campus announcements for class registration deadlines, financial aid info, and guided tour schedules. This information can be updated quickly and cost-free when time or location changes occur.

4Signage in the gym can announce tryouts for teams, scores from recent games, and signups forworkout classes. Content can contain pool hours and rules for the facilities, as well as training tips and inspirational quotes.

INDUSTRY WEAPON, INC. | MORE@INDUSTRYWEAPON.COM | 1-877-344-8450 | INDUSTRYWEAPON.COM