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TaiwanBusinessGuide

HELPING YOUR BUSINESS GROW INTERNATIONALLY

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INTRODUCTION Why Taiwan? 4 About this Business Guide 16

RESEARCHING THE MARKET Where to begin 17 How we can help you 20

MARKET ENTRY Choosing the right location 22 Establishing a presence 24

GETTING STARTED Finding a customer or partner 32 Due diligence 33 Employing staff 34 Language 36 Marketing 38 Interpreters 40

BUSINESS ISSUES AND Business etiquette 42 CONSIDERATIONS Intellectual property rights (IPR) 47 Procurement 48 Regulations, incentives and tax 49 Getting paid and financial issues 53 Insurance 55 Management, control and quality assurance 56 Bribery and corruption 57 Getting to Taiwan 58

TAIWANESE CULTURE Politics 61 Current economic situation 62 Religion 63 Challenges 63

CONTACTS 64

CONTENTS

DisclaimerWhereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office) accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned.

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Over the last three decades, Taiwan has averaged annual GDP growth of around 8 per cent. Taiwan’s economy grew by 5.2 per cent in 2011, as the rest of the world slowly emerges from the economic downturn. The country’s economic success was, initially, based on the manufacture of low-technology goods. However, these labour-intensive industries have, increasingly, relocated to areas with a lower cost base, primarily China, and Taiwan has successfully moved into higher value-added manufacturing and exports, mainly in electronics and computers.

Taiwan leads the world in the manufacture of computer-related products and semiconductors. Before the global recession, high-tech products made up around 51.6 per cent of the country’s exports, compared to 29 per cent in South Korea and 20 per cent in Japan. Accounting for 17 per cent of the global market, Taiwan’s photonics industry is estimated to be worth US$90 billion in 2011. It ranks as the leader in the world for production volumes and second in terms of production value.

Taiwan has also become a global centre for R&D and a growing number of multinational companies (such as Intel, Microsoft, Sony and HP) are choosing it as the focal point for R&D in the Asia-Pacific region. The World Economic Forum’s World Competitiveness Report ranks Taiwan eighth in the world for R&D.

It has developed one of the most advanced telecommunications networks in Asia and wireless penetration has almost reached saturation levels, thanks to a comprehensive infrastructure of Wi-Fi, WiFly, WiMAX and 3.5G. The country aims to become the first in the world that is entirely wireless, with broadband access ports located throughout the island. Almost half of the top 100 IT companies in Asia have a presence in Taiwan.

According to the International Monetary Fund, Taiwan’s economy is now the 26th-largest in the world. In 2010, it was ranked 13th in global competitiveness rankings (World Economic Forum).

Taiwan, formally known as the Republic of China, is strategically located at the heart of the Asia-Pacific region. Over the last three decades, it has transformed itself from an authoritarian one-party state, with an agrarian economy based on rice and sugar, into a thriving capitalist economy with a democratically elected government. Taiwan is now the 16th-largest trading nation in the world, according to the World Trade Organisation, with an economy founded on high-tech and creative industries.

INTRODUCTIONWHY TaIWaN?

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INTRODUCTIONWHY TaIWaN? (CONTINUED)

A leading choice for investorsTaiwan’s strategic location is one of its most significant advantages for international investors. It is ideally situated adjacent to China and within easy reach of major commercial centres and ports in the ASEAN (Association of Southeast Asian Nations) region. For example, the sailing time from Taiwan’s largest port, Kaohsiung, to five of the largest Asia-Pacific ports (Hong Kong, Manila, Shanghai, Tokyo and Singapore) is just over two days. This makes Taiwan a favoured choice for headquarters in the Asia-Pacific region, as well as R&D facilities.

With direct flights having been introduced in 2008, travellers can now fly from Taiwan to major cities in China with a journey time of just one to two hours.

The continuing liberalisation of links across the Taiwan Strait means that foreign companies are increasingly choosing Taiwan both as a market in its own right and as a stepping stone into China. Taiwan signed the Economic Cooperation Framework Agreement (ECFA) with China in 2010 to reduce tariffs and commercial barriers

between the two markets. This is expected to boost bilateral trade significantly.

Taiwan’s pro-investment policies and incentives are another major pull for investors. Free competition is encouraged and there are price controls only on basic necessities. Qualified foreign companies can obtain listings on the Taiwan stock market by listing their shares or issuing Taiwan depositary receipts. The Taiwanese government encourages mergers and acquisitions that serve the public interest and protection is provided to foreign patents, trademarks and copyrights.

Since Taiwan joined the World Trade Organisation in 2002, it has opened up its domestic market to international investment and there are now very few industries that are closed to foreign investors (talk to UKTI Taiwan for more details). Around 300 UK companies already have a significant presence in Taiwan, including HSBC, Standard Chartered Bank, Barclays, Arup and Mott Macdonald. UK retailers have been well-received, with fashion labels such as Burberry, Vivienne Westwood, Paul Smith, Dunhill, Aquascutum, Ted Baker, Gieves & Hawkes, Oasis and French Connection all gaining a foothold in the marketplace. Smaller, specialist UK companies have also invested in Taiwan, including suppliers to the vast semiconductor industry and specialist chemical company, Epichem.

The Taiwanese government is actively promoting the development of six emerging industries: biotechnology; green energy; culture and creativity; medicine and healthcare; tourism and high-end agriculture. It is also focusing on four “intelligent” industries: smart electric vehicles; smart green buildings; cloud computing and patent commercialisation. There are incentives available to attract foreign and domestic investors in these priority sectors.

You can find more information on the Taiwanese government’s Invest in Taiwan website at http://investtaiwan.nat.gov.tw/library/main_eng_general.jsp

Specific details of key investment opportunities in Taiwan are listed on page 10, under ‘Opportunities in Taiwan for UK companies’.

THE COUNTRY AT A GLANCEFull name: Republic of China (Taiwan)Capital: TaipeiOther main cities: Taichung, KaohsiungArea: 36,188 sq. km/13,972 sq. miles (roughly the size of Wales)Population: 23.03 million (2010)Major languages: Mandarin Chinese (official language), Min Nan Chinese (Taiwanese)

and Hakka. English and Japanese are also widely spokenEthnicities: Han Chinese and indigenous minority of Taiwanese aboriginesLife expectancy: 73 years (men), 79 years (women)Major religions: Taoism, Buddhism, ChristianityMonetary unit: New Taiwan dollar (NT$)Nominal GDP: US$427 billionGDP per capita: US$19,155 World Bank ease of doing business ranking:

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Strong bilateral tradeMost of the world, including the UK, does not recognise Taiwan as a sovereign entity separate from China, due to the political disagreement between the two. This has led to diplomatic isolation for Taiwan, but, despite this, the country enjoys a strong trade and investment relationship with the UK.

ExportsTaiwan is the UK’s 44th-largest export market. Only two other countries in Europe export more to Taiwan. In 2011, UK exports to the country were worth £1.3 billion, up 24 per cent on 2010. The UK’s principal exports to Taiwan are: electrical machinery; beverages; industrial machinery and equipment; metalliferous ores and metal scrap; medicine and pharmaceuticals.

ImportsImports from Taiwan to the UK were worth £3.33 billion in 2011, up 15 per cent on 2010. Taiwan is the 32nd-largest supplier of goods to the UK. The UK’s principal Taiwanese imports are: office machinery and automatic data processing systems; telecoms and sound recording/reproducing equipment; electrical machinery and miscellaneous manufactured articles.

Inward investmentThere are currently around 180 Taiwanese companies with an active presence in the UK. In 2010/11, 14 more Taiwanese firms established a presence in the UK, including specialists in ICT, biotechnology and healthcare. This helped to create and safeguard over 200 jobs. Seventy per cent of all Taiwanese investment in Europe comes to the UK and nine of Taiwan’s leading financial institutions are represented here, including the Bank of Taiwan, the Central Bank, the Financial Supervisory Commission, Chang Hwa Commercial Bank and SinoPac Securities.

INTRODUCTIONWHY TaIWaN? (CONTINUED)

TOP TEN UK IMPORTS OF GOODS TO TAIWAN IN 2011 (£ MILLIONS)Item 2011

Telecoms and sound recording and reproducing equipment 759

Electrical machinery and appliances 324

Non-ferrous metals 273

Manufactures of metal 263

Office machines and adp machines 253

Road vehicles 252

Miscellaneous manufactured articles 240

Power-generating machinery and equipment 111

General industrial machinery and equipment 105

Iron and steel 98

TOP TEN UK EXPORTS OF GOODS TO TAIWAN IN 2011 (£ MILLIONS)Item 2011

Power-generating machinery and equipment 181

Beverages 159

Medicinal and pharmaceutical products 140

Metalliferous ores and metal scrap 100

Electrical machinery and appliances 86

Miscellaneous manufactured articles 68

Specialised industrial machinery 57

Road vehicles 50

General industrial machinery and equipment 49

Iron and steel 45

Source: BIS analysis of HM Revenue & Customs data

UK TRADE (GOODS ONLY) WITH TAIWAN 2004-2011 (£ THOUSANDS)

2004 2005 2006 2007 2008 2009 2010 2011UK exports 952,909 944,892 912,853 938,618 836,298 750,472 1,048,840 1,299,000

UK imports 2,395,505 2,267,258 2,390,453 2,421,774 2,482,862 2,095,982 2,892,369 3,336,000

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Opportunities in Taiwan for UK companiesUK Trade & Investment (UKTI) has identified significant opportunities in the following sectors in Taiwan:

•Aerospace – Taiwanese authorities plan to increase aviation-related investment to £666 million by 2013, with the total value of annual aerospace production expected to reach £2 billion by that year. Taiwan’s Ministry of Transportation and Communications (MOTC) is keen to develop the aerospace industry and upgrade the capability for local manufacturers to carry out Original Equipment Manufacturing (OEM) work for international aerospace companies.

•Agriculture – The Taiwanese government is investing £500 million in agriculture and rural development by 2012 as part of its High-End Agriculture and Health Excellence Programme. This will concentrate on food safety and traceability, genetic technology, leisure and floral exports. There are opportunities for UK companies in: marketing and consultancy; food safety and traceability; genetics and animal welfare; and orchid-growing joint ventures.

•Clothingandaccessories – Italian and French designer labels dominate the Taiwanese market, while the market for young girls’ fashion is strongly influenced

by Japanese and Korean styles and trends. Due to the increasing demand for quality products, there are opportunities for UK companies in contemporary men’s and women’s wear, premium accessories and sportswear.

•Telecommunications – Taiwan has one of the most advanced telecommunications sectors in Asia. The mobile and wireless communications market is dominated by three key players – Chunghua Telecom; Taiwan Mobile and FarEastone – which are keen to expand into telehealth, cloud computing and smart grid. The fourth player, VIBO Telecom, which entered the market after the other three, hopes to distinguish itself by developing innovative business models in the fields of voice and data transmission.

•Construction – The Taiwanese government has announced a number of large-scale public infrastructure projects, which will generate opportunities for UK companies over the next eight years. The main projects are: rapid transit networks in Taiwan’s main cities; railway mainline upgrades; Kaohsiung Free Port and Eco-Park; the Asia-Pacific Maritime and Air Logistics Centre in Taichuang; Taoyuan International Air City; urban regeneration and rural revitalisation projects across the country; and an island-wide sewage system.

•Creativeindustries – The expansion of the Cultural & Creative Industries (CCI) in Taiwan is a priority area and is one of the six key emerging sectors selected by Taiwanese authorities for national development. There are estimated to be over 49,450 CCI businesses in Taiwan, providing some 195,160 jobs. The Taiwanese government is investing more than £107.7 million under the Creative Taiwan framework. This is creating opportunities for UK companies in: product design, incorporating packaging design/industrial design and branding counselling services; architectural design and planning; creative education and training; and the experience economy, tied in with digital content development.

•Educationandskillsdevelopment – Due

to its relatively small geographical area and short supply of natural resources, Taiwan’s economic progress hinges largely on its ability to develop human resources. It is therefore strongly committed to the improvement of education and skills. Under the Intelligent Taiwan project, launched in 2009, a total budget of £6.64 billion will be allocated to this by 2016, covering 13 major individual project areas such as English-language learning, Continual Personal Development (CPD), IT education, digital learning, vocational training and teaching-quality improvement in higher

education. This is creating outstanding opportunities for UK companies active in these areas.

•Electronics,semiconductorsanddisplay– Taiwan leads the world in the production of PCs, notebook PCs, Soho routers, cable modems, optical disk drives, modems, switches, hubs and WLAN, as well as being a key player in mobile handset production. Taiwanese ICT companies mainly use China as their manufacturing base, keeping their headquarters, R&D and sales departments in Taiwan. Taiwan has a worldwide share of over 90 per cent of the OEM/ODM (Original Design Manufacturer) market. It also dominates the semiconductor chip supply chain. There are opportunities for UK companies in cloud computing, e-health and mobile health, green IT, telematics, software applications on mobile devices and WiMAX.

•Environment – As one of the most densely populated islands in the world, Taiwan’s usable land area is very limited. The Taiwanese government spends around £14 million a year on tackling soil and groundwater contamination and this is set to double over the next few years, adding to investments by the private sector. Taiwan is actively seeking international partners with expertise in this field. In addition,

INTRODUCTIONWHY TaIWaN? (CONTINUED)

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the Taiwan Environmental Protection Administration (EPA) focuses on five key areas: promoting sustainability; reducing carbon emissions; recycling; eliminating pollution and promoting healthy, sustainable lifestyles.

•Financialservices– Taiwan’s financial services industry, which accounts for 10 per cent of its GDP, has changed greatly in the past couple of decades, becoming international and liberalised. Currently, there are 15 financial holding companies and 37 domestic banks in Taiwan (3,264 branches in total). Thirty two foreign banks have been granted licences to date, and have established around 140 branches in Taiwan. Some 39 securities investment trust enterprises, 23 non-life insurance companies and 29 life insurance companies currently do business in Taiwan. UK financial services firms active there include: HSBC, Standard Chartered Bank, Barclays, Schroders, Aberdeen, PCL Life and First-Aviva (a joint venture between First Financial Holding and Aviva). High rates of savings and ongoing financial liberalisation make Taiwan an attractive market for capital. There are opportunities for UK companies in wealth management, foreign currency securities exchange, pension fund management, public private partnership and financial services training.

•Foodanddrink – Food and drink is the fifth-largest industry in Taiwan and one of its fastest-growing sectors. Some 40 per cent of goods consumed in Taiwan are imported. The continued expansion of ‘upmarket’ supermarkets on the island has prompted importers to look further afield for value-added products, particularly to European countries. Currently, over 80 per cent of the items offered by these supermarkets are imported, creating opportunities for UK companies in: ready-to-eat food and drinks; alcoholic beverages; confectionery; organic products and health foods.

•Healthcare – Taiwan imported around £1.1 billion of medical devices in 2010. There are many opportunities for UK companies supplying high-end pharmaceutical products and medical equipment. There are also opportunities in healthcare informatics/telecare services and long-term care provision for the elderly and disabled, as Taiwan is an ageing society.

•Lowcarboneconomy – Over the next five years, the Taiwanese government will invest more than £50 billion in promoting the green economy. Fifty pilot low carbon communities will be selected by the end of 2011 and six low carbon cities by 2014, as part of a plan to reduce carbon emissions and gradually

INTRODUCTIONWHY TaIWaN? (CONTINUED)

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turn Taiwan into a low carbon nation. By 2020, the island will be divided into four low carbon living spheres in northern, central, southern and eastern Taiwan. There are opportunities for UK companies involved in: green energy, energy conservation installations and industry support (solar PV, LED PV lighting, wind power, biomass, hydrogen and fuel cell), energy communication and information and electric vehicles.

•Marine – Taiwan’s yacht industry is export-oriented and imported hardware components and accessories are widely used in finished yachts. Potential opportunities for UK companies include: hardware components and accessories/auxiliaries; naval architecture/exterior and interior design; deck hardware; energy saving and green power; and innovative superyacht equipment and services.

•Power – Taiwan recognises the importance of developing more green-energy projects and welcomes the input of UK renewable energy suppliers. There are opportunities for companies that specialise in offshore wind power, biomass and marine energy. There are also significant opportunities for consultants specialising in energy privatisation.

•Transport – The Taiwanese government has announced 12 prioritised public construction projects, with a total budget of £66.5 billion over the next eight years. The first priority is to build a fast and efficient island-wide transportation network. There are opportunities for UK companies in: consulting engineering, signalling, station design and rolling-stock parts.

For more details on these and other commercial opportunities, talk to UKTI Taiwan.

MARKET STRENGTHS

These are the essential facts that companies doing business in Taiwan need to know:

• Taiwanistheworld’sbiggestmanufacturerofcomputer-relatedproductsandsemiconductors.

• TheWorldEconomicForumranksTaiwaneighthintheworldforR&Dand 13th (of 133 economies) for global competitiveness.

• Taiwan’seconomygrewby8percentoverthreedecades.

• TaiwanisstrategicallylocatedattheheartoftheAsiaPacific,around90miles offthecoastofmainlandChinaandwithineasyreachofallmajorASEAN commercial centres.

• SincejoiningtheWorldTradeOrganisationin2002,Taiwanhasopenedupitsdomestic market to international investment.

• TaiwanhasastrongtradeandinvestmentrelationshipwiththeUK–onlytwootherEuropeancountriesexportmoretoTaiwanthantheUK.ImportstotheUKfromTaiwanwereworthsome£2.9billionin2010.

INTRODUCTIONWHY TaIWaN? (CONTINUED)

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INTRODUCTIONaBOUT THIS BUSINESS GUIDE

The main objective of this Business Guide is to provide you with basic knowledge about Taiwan – an overview of its economy, business culture and potential opportunities and an introduction to other relevant issues. Novice exporters, in particular, will find it a useful starting point. Further assistance is available from the UKTI team in Taiwan. Full contact details are available at the end of this Guide.

The Taiwan Business Guide is intended to provide general business advice and should not be used as a substitute for market research, due diligence, or legal and professional services.

About UK Trade & InvestmentUK Trade & Investment (UKTI) is the government department that can help you achieve your international business potential. We combine the national resources of the Department for Business, Innovation & Skills (BIS) and the Foreign & Commonwealth Office’s (FCO) global network of Trade Development Staff, to help you successfully win business overseas.

We treat every business as an individual – that’s why we provide a tailored service, with specialist support covering a wide range of industries.

Our capacity-building services can make a real difference to your business at a very reasonable price. To use our services, your firm may need to meet certain eligibility criteria. Your International Trade Adviser (or equivalent person in Scotland, Wales and Northern Ireland) will be able to explain in more depth what these criteria are and advise you on costs.

For more information, visit www.ukti.gov.uk

Desk researchGeneral introductory business information about Taiwan is readily available and companies can obtain a reasonable amount of preliminary insight through desk research.

Economic research and sector analysis can be obtained from a large number of leading consultancies, research agencies and public-sector trade promotion organisations.

Furthermore, the increasing use of e-commerce and B2B websites in Taiwan has made it possible to identify, and gain access to, potential partners across the globe. A good place to start is the UKTI website, www.ukti.gov.uk, which provides detailed country and sector information. Registration is free and offers additional benefits, such as access to business opportunity alerts and information updates.

Doing business with Taiwan mayseemratherdauntingforthosenewtothemarket,buttaking a strategic approach isthekey.

Companies should conduct reliable research before venturingintobusinessinanynewterritoryandTaiwanisno exception. Good research savesmoneyandimprovesefficiencyandperformanceright from the start.

RESEARCHINGTHEMARKETWHERE TO BEGIN

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Consultation and bespoke researchYou should not rely solely on desk research. Websites and online materials can be out-of-date and the quality and reliability of content varies widely. Sometimes you may simply be unable to find the information you’re looking for. This is why it is essential to verify initial research findings and conduct further investigations.

Often this requires you to map out a bespoke research brief with the help of specialists, exploring what additional information you might need to make an effective entry into the market and how you can make the contacts vital to success.

UKTI offers a range of support services to UK businesses interested in researching the Taiwanese market.

Speaking to an expertUKTI provides support for UK companies through a network of International Trade Teams based in the English regions. UKTI services are also available to companies in Scotland, Wales and Northern Ireland.

To arrange a consultation with your local International Trade Adviser, call +44 (0)20 7215 8000 or use the database at www.ukti.gov.uk

Overseas Market Introduction ServiceThe Overseas Market Introduction Service (OMIS) is a UKTI service available to companies interested in finding out more about an overseas market. In Taiwan, it can assist you by undertaking tailored research using UKTI’s extensive network of dedicated researchers based across the country.

OMIS can provide:•Marketresearchandanalysis

- Sector reports - Market initiatives - Regulatory environment - Market opportunities

•Identificationoflocalcontacts - Agents - Distributors - Suppliers - Potential partners

•In-marketactivities - Meeting arrangements - Event organisation, such as workshops,

seminars, receptions, promotional activities and product launches

- Media relations and publicity - Official premises and facilities

For more information about how OMIS could help you in Taiwan, please contact your International Trade Adviser.

Events and seminarsUKTI organises events, seminars and workshops in the UK and Taiwan, covering a wide range of business interests and issues. Not only do these inform companies about business opportunities and offer the latest market information, they also provide a valuable platform for networking and sharing experiences with like-minded peers, not to mention regular access to visiting Taiwanese delegations.

Sign up to a forthcoming event by visiting www.ukti.gov.uk

Market visits and trade missionsVisiting Taiwan is an invaluable part of the process of market entry. You will experience the marketplace first-hand, and make the contacts necessary to do business. This is essential, but it will be much more effective with careful planning.

UKTI organises regular trade missions to Taiwan where you can benefit from group activities, in addition to your own programme.

OMIS can be used to support visits, providing bespoke meeting arrangements with appropriate potential partners, agents and distributors, or with relevant government officials.

RESEARCHINGTHEMARKETWHERE TO BEGIN (CONTINUED)

Questions to ask yourself before you begin:

• Whatareourbusiness’uniquesellingpoints?Istherelikelytobeamarketfor our product or service in Taiwan?

• Arethereanylegalbarrierstoourbusiness model?

• WhereaboutsinTaiwanshouldwestart?

• Dowehavesufficientresources(managementtime,projectfinanceand expenses) to fund our Taiwan project?

• Whowillbeleadingtheprojectwithinourcompany?

• DoweneedtoworkwithapartnerinTaiwantosucceed?Ifso,canwecommunicateeffectivelywiththem?

• Haveweevaluatedbusinessrisks(suchasprotectingourIP)and conducted research and due diligence?

• Doweknowhowtosecurepaymentsandgettherightqualityproducts?

Itisunlikelythatyouwillhavetheanswerstoallthesequestionsattheoutset and these “knowledge gaps” should form the basis of further research and investigation.

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UKTIprovidesawiderangeof trade development services designed to help UKcompaniessucceedin international markets. Some of these services are providedatzeroorheavilysubsidised cost. all are deliveredbyexpertswithextensive experience of overseas trade and detailed knowledge of the global marketplace.Ifyouareconsidering doing business inTaiwan,talktousabouthowwecanhelpyouachieveyourgoals.

Overseas Market Introduction Service (OMIS) is a chargeable UKTI-led, tailored service to access market and industry information, identify potential contacts or assist in planning an event.

Passport to Export provides new and inexperienced exporters with the training, planning advice and ongoing support they need to succeed overseas.

Gateway to Global Growth is a free service to experienced exporters. It offers a strategic review, planning advice and support to help companies build on their previous success and develop new overseas markets.

Events and seminars are held across the UK and Taiwan. They include specific sector-based activities.

Trade missions are organised to help UK companies visit the market they’re interested in and talk face-to-face with prospective business partners. UKTI also organises missions in the UK to allow overseas delegates to meet with potential UK partners or investors.

Business opportunities can be emailed directly into your in-box, highlighting hot leads in your chosen overseas market. Companies can sign up for this free service by visiting www.ukti.gov.uk

RESEARCHINGTHEMARKETHOWWECANHELPYOU

Export Communications Review (ECR) assesses the way companies communicate with overseas customers and makes practical recommendations for improvement. The service is managed for UKTI by the British Chambers of Commerce.

Export Marketing Research Scheme (EMRS) offers support, advice and grant funding to eligible companies wishing to research a potential export market. The service is managed for UKTI by the British Chambers of Commerce.

FCO Country Updates provide authoritative analyses of emerging markets and identify key issues relevant to UK businesses. The updates are compiled by British embassies across the world, which have access to high-level government and business contacts. www.fco.gov.uk

For more information on any of these services, please contact your local International Trade Team.

To contact UKTI in Taiwan directly:UKTI TaiwanBritish Trade & Cultural Office26F, 9-11 Song Gao RoadTaipei, 11073Taiwan.Tel: +886 (2) 8758 2088Fax: +886 (2) 8758 2050Email: info.taipei@fco.gov.ukhttp://ukintaiwan.fco.gov.uk

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Geography Taiwan is located 100 miles across the Taiwan Strait from mainland China, between Japan and the Philippines. It is an island nation, comprising the main island of Taiwan, along with Penghu, Kinmen and Matsu. Taiwan is 250 miles long and 88 miles across – roughly the size of Wales.

A rugged mountain range, the second highest in Asia after the Himalayas, covers more than half of the main island. The tallest mountain is Yushan, or “Jade Mountain”, which rises to 12,966 feet (3,952 metres) above sea level and stands at the heart of Yushan National Park. Approximately 60 per cent of Taiwan is covered by forest. Having such a limited usable land area makes it the second most densely populated country in the world.

Climate The climate of Taiwan is sub-tropical, except for the extreme south which is tropical. Occasionally, typhoons hit the island during May to September. Apart from this, Taiwan’s weather is temperate, with average temperatures of 22°C (summer temperatures are around 35°C in July; winter temperatures are around 12°C in January).

Centres of business Taiwan has five special municipalities (Taipei, Xinbei, Taichung, Tainan and Kaohsiung), which are home to more than 13.7 million residents. The most important commercial centres are Taipei, to the north, and Kaohsiung to the south.

Taipei is the capital of Taiwan and the country’s political, economic and cultural heart. The Taipei metropolitan area (which includes Taipei, Xinbei and Keelung) has a population of over 6.7 million people. The city is served by two airports, Taipei Songshan and Taiwan Taoyuan, and has high-speed rail and road links to the rest of the island. Taipei also has a modern and efficient public transport system, with five metro lines in operation. Many of Taiwan’s leading companies have their headquarters there, including ASUS, Chunghwa Telecom, Mandarin Airlines and Tatung. For more information visit http://english.taipei.gov.tw

Kaohsiung is the second-largest city in Taiwan, with a population of 2.9 million people. It is one of five special municipalities in Taiwan and a centre for manufacturing, refining, shipbuilding, light and heavy industries. Kaohsiung International Airport is the second-largest airport in Taiwan, while its port is the country’s biggest. The city was host of the 2009 World Games and is home to the Republic of China navy.

MARKETENTRYCHOOSING THE RIGHT LOCaTION

Taichung is situated in west-central Taiwan. The city’s Industrial Zone has the World Trade Centre building as its focal point, which plays host to national and international exhibitions. Taichung is home to Giant Bicycles and Nike’s Asian design centre and, with a population of 2.6 million, is the third-largest city in the country. For more information visit http://english.taichung.gov.tw/internet/english

Hsinchu Science and Industrial Park, located in Hsinchu City in the north, is one of the world’s leading centres of semiconductor manufacturing. More than 400 high-tech companies have a presence there, including the world’s top two semiconductor manufacturers, Taiwan Semiconductor Manufacturing Company and United Microelectronics Corporation. Taiwan has the world’s highest concentration of 12-inch wafer-producing fabs, most of which are located at the Park. Close by are National Chiao Tung University and National Tsing Hua University.

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Direct sales into Taiwan can be difficult. For most UK companies, it is more effective to approach the market through local business partners (agents and distributors), who have the ability to distribute and provide locally based technical support. Licensing and franchising are also increasingly popular options.

It is possible to set up a company office, branch office, representative office, job-site office or joint venture in Taiwan. Mergers and acquisitions are also an option, although you need to be aware of fair trade and anti-trust issues. Refer to page 26 for full descriptions of each of these options. If you are planning to do business in Taiwan, consult a lawyer about the possible options and how you plan to conduct the operation. UKTI can help you to identify local and international law and consultancy firms who can help. We can also provide validated lists of agents/potential partners, key market players and potential customers; approach contacts on your behalf to establish if they are interested in working with you; as well as arranging appointments and organising events.

Agents and distributorsAn agent is a company’s direct representative in a market and is paid commission, whereas a distributor buys products from the manufacturer and sells them on to customers. The difference

between the cost of purchasing products and selling them on (the profit) forms the distributor’s income.

Entering a market by working with an agent or distributor can have several advantages. It reduces time and costs, and companies gain the local knowledge and networks of the agent/distributor in question. However, there are also some drawbacks. Employing a third party results in an additional cost to your products and you may also lose some control and visibility over sales and marketing. It can also have implications for intellectual property rights protection, increasing the risk of your product being copied or counterfeited.

In Taiwan, the Statute for Encouraging Foreign Profit-Seeking Enterprises to Establish Distribution Centres was passed in 2001. This sets out the regulations for establishing international distribution agreements and logistics centres and authorises tax incentives for foreign investors. The Taiwanese Civil Code and the Fair Trade Law govern the management of distributorships, while agency agreements are governed by the Civil Code alone. You need to ensure that you organise tax affairs correctly, as agents are considered business agents for income-tax purposes if they sign contracts, accept purchase orders and store and dispatch goods on behalf of a foreign company. A business agent is subject to

MARKETENTRYESTAbLISHINGAPRESENCE

Taiwanese taxes and must file tax returns on behalf of the foreign company.

Given these considerations, you need to select agents and distributors carefully. Your local UKTI office can advise you on how to commission a tailored report for your specific needs and can also provide a list of the best potential partners. A visit to Taiwan will enable you to meet some of them and appoint a local contact.

Suggested questions to ask agents/distributors are listed below. You should also conduct due diligence to verify this information.

Background•Companysize,historyandownership

(private or state-owned)•Qualityandquantityofthesalesforce•Customerfeedbackandtrade/bank

references

Distribution channels•Regionalcoverage•Typesofoutletscoveredandfrequency

of visits•Transportationandwarehousingfacilities

Are they right for you?•Doestheagent/distributorhavea

genuine interest in representing your product?

•Cantheybenefitfromactivelypromotingyour interests (is it a win-win)?

•Dotheyalsorepresentanycompetingcompanies/products?

•Canyoucommunicateeffectivelywithyour counterpart?

Once a working relationship has been established, the agent/distributor needs to be managed actively by you:

•visitingasregularlyasispracticableata senior management level. This shows interest in, and commitment to, the agent and the market. It will also provide you with an opportunity to learn about conditions in the market and see how your products are doing

•workingcloselywiththeagenttoshowthem how they can profit from your products

•helpingtopreparemarketingandsalesplans for the agent

•providingregulartrainingforsalesstaffand after-sales training for technical staff in the UK

•linkingperformancetoincentivesandagreeing milestone targets.

There is additional guidance on working with Taiwanese partners in later sections of this Guide.

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Licensing and franchisingLicensing and franchising are alternative approaches to selling products and services, but the exact business model will vary, depending on the sector and company. A business may license the use of its copyright, trademark, patent, technological knowledge and other intellectual property rights to manufacture and sell products or render services. Such licences need not be government-approved, although patent and trademark licences must be reported to the Taiwan Intellectual Property Office. UKTI in Taiwan can provide detailed guidance on this, and franchising options.

Establishing a permanent presenceHaving a permanent in-market presence can have several benefits, including:

•demonstratingcommitment•cuttingoutthe‘middleman’,providing

direct access to the end customer/supplier

•givingdirectcontrolovercorporatestrategy and activities

•enablingtradinginthelocalcurrencyand easing the conduct of business transactions

•fulfillingalegalrequirementtohaveapermanent presence (relevant in certain business activities and sectors).

In the past, foreign investors who wanted to do business in Taiwan were required to

have a Taiwanese partner. However, this has now changed, thanks to the Taiwanese government’s continued efforts to ease regulations and encourage more foreign investors in most industry sectors, such as consumer goods, banking and retailing. For sectors like infrastructure, defence and safety-related industries, UK companies would still need a local partner. Please contact UKTI Taiwan for advice.

Deciding what constitutes an appropriate legal entity for your business depends on your intended scope. There are a number of legal structures that allow foreign investors to do business in Taiwan, as outlined on page 28. Each has its own advantages, restrictions and drawbacks, so it is essential to choose the option best suited to your aims.

It is usually more difficult to alter a business structure once a legal entity has been incorporated or established, so it is essential to seek professional advice during the early stages of planning. UKTI can offer dedicated one-to-one consulting and incorporation services to assist UK companies establishing various kinds of permanent presence in Taiwan. Please contact us for more details.

MARKETENTRYESTAbLISHINGAPRESENCE(CONTINUED)

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Legal structures Foreign investors in Taiwan can choose whether to set up a company office, a representative office, a branch office or a job-site office, according to their planned activities. A brief description of each option is provided below. The PricewaterhouseCoopers guide Doing Business in Taiwan (www.pwc.com/tw/en/publications/doing-business-in-taiwan.jhtml) contains detailed information about setting up a business in Taiwan. Further information is also available from UKTI in Taiwan.

Representative officesRepresentative offices are often the first step taken by foreign companies when establishing a permanent presence in Taiwan. They provide a vehicle through which the foreign investor can undertake activities such as market research, customer liaison and support. Representative offices can also organise business visits from company headquarters, which can make the process of obtaining business visas for visitors much easier. Public-relations work and local administration are also permitted. However, a representative office cannot conduct sales activities. This means they cannot sign contracts, receive income or issue invoices and tax receipts. Applications to establish a representative office should be made to the Taiwanese Ministry of Economic Affairs (MOEA, www.moea.gov.tw).

Branch officesForeign investors wishing to open a branch office must apply for a Certificate of Recognition and then obtain a Certificate of PSE (Profit-Seeking Enterprise) from the relevant Taiwanese government agencies. Special permits are required for certain types of businesses. For more details, contact the MOEA. Branch offices can be used for companies that do not plan to have their head office in Taiwan. There is no minimum working capital requirement if the branch’s activities relate to international trade, but the head office must remit sufficient funds to enable the branch to operate. It must also appoint a branch manager and a litigious and non-litigious representative, who can either be Taiwanese citizens or foreign nationals.

Company officesForeign investors need to obtain approval from the MOEA’s Investment Commission to set up a company in Taiwan. Once approval has been obtained, it is possible for foreign investors, with the exception of those working in certain restricted industries, to establish an unlimited company, an unlimited company with limited-liability shareholders, a limited company, or a company limited by shares.

MARKETENTRYESTAbLISHINGAPRESENCE(CONTINUED)

29

Job-site officesJob-site offices are ideal for foreign investors who intend to contract long-term construction work in Taiwan (for example, foreign construction companies that undertake government projects there). A taxable, though not a legal, entity, job-site offices need only apply for business registration, as opposed to corporate registration. They are required to pay business tax and income tax and are permitted to make purchases and issue government uniform invoices.

Joint venturesThe term “joint venture” is not statutorily defined in Taiwanese law. In its broadest sense, a joint venture (JV) is a co-operation between two or more parties in a common undertaking. Usually this refers to an incorporated JV company, but in Taiwan it

is acceptable for a JV structure to be one in which there are two or more distinct legal entities that maintain separate identities. In certain government contracts, for example, JV partners issue invoices and are paid separately, based on the percentage of participation. Each party files a tax return and pays its taxes separately.

Mergers and acquisitionsThe Financial Institution Mergers Act and the Financial Holding Company Act govern consolidation among financial institutions in Taiwan. Other industries are governed by the Business Mergers and Acquisitions Act. Under certain circumstances, mergers may need to be submitted to Taiwan’s Fair Trade Commission. There may be tax incentives available if the proposed merger/acquisition meets certain criteria.

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Foreign firms wishing to invest in or merge with companies in Taiwan should contact the MOEA’s Investment Commission.

Regulatory agenciesFor UK companies considering establishing a presence in Taiwan, the following regulatory agencies provide useful sources of information:

•MinistryofEconomicAffairs(MOEA):issues business laws and regulations. Agencies include the Department of Commerce, the Investment Commission and the Industrial Development Bureau www.moea.gov.tw

•BureauofForeignTrade: an agency of the MOEA, responsible for executing trade policies and promoting trade www.trade.gov.tw

•TaiwanIntellectualPropertyOffice: for patent, trademark and copyright issues www.tipo.gov.tw

•FinancialSupervisoryCommission:supervises banking, securities and insurance industries www.fsc.gov.tw

•MinistryofFinance: administration of taxation and customs www.mof.gov.tw

•FairTradeCommission: competition policy and fair trade www.ftc.gov.tw

•FoodandDrugAdministration:established on 1 January 2010 for the licensing and inspection of food and pharmaceutical products www.fda.gov.tw

•EnvironmentalProtectionAdministration:sets pollution control regulations and protects the natural environment www.epa.gov.tw

•CouncilforLabourAffairs: administers labour policies and regulations www.cla.gov.tw

•InvestinTaiwanOffice:a ‘one-stop shop’ for companies looking to invest or register in Taiwan

http://investtaiwan.nat.gov.tw/library/ main_eng_general.jsp

MARKETENTRYESTAbLISHINGAPRESENCE(CONTINUED)

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GETTING STaRTEDDUE DILIGENCE

Many of the problems that foreign companies encounter when doing business in Taiwan could have been avoided by carrying out some due diligence at the outset.

There are different levels of due diligence, appropriate for different situations. If your sole interest is in exporting, the best proof of a Taiwanese company’s ability to pay is a letter of credit from the bank. If a company can produce this, you do not need to check its financial standing as the bank will already have done so.

A very simple piece of due diligence is to obtain a copy of a company’s business licence. This will tell you the following:

•thelegalrepresentativeofthecompany•thenameandaddressofthecompany•theamountofregisteredcapital,whichis

also its limited liability•thetypeofcompany•thebusinessscope•thedatethecompanywasestablishedand

the period covered by the licence.

You should check that the information contained in the business licence matches what you already know and, if it doesn’t, then find out why. If you want to verify the information externally, you should go through the Commercial Department at the MOEA or a local lawyer. You will have more security if you know who the legally

responsible person is, so find out who you are dealing with.

The shareholders of the company are responsible for the amount of liability as stated as registered capital on the business licence. You can check whether or not the registered capital has been paid up by using a firm of accountants to get a Capital Verification Report.

If you want to establish a business relationship that goes beyond exporting, you will need to carry out further research. It is not enough simply to obtain a copy of a company’s accounts, as they may not be accurate. Accounts in Taiwan are unlikely to be audited to the standards routinely expected in the UK, and companies may have different sets of accounts for different audiences, so it is advisable to use such data in conjunction with information obtained from elsewhere.

Good-quality consultancy and assistance are available from firms resident in Taiwan and the UK. These companies can carry out operational, financial, legal and technical due-diligence checks, typically by looking at the actual operation of the business, and building up a more accurate picture by carefully interviewing people who work in and with the firm. UKTI has lists of consultancies based in the UK and Taiwan that can provide due-diligence checks on Taiwanese companies.

Tried and trusted methods include:

• Overseas Market Introduction Service (OMIS)

OMIS can tailor-make a list of potential customers, agents, distributors or partners and arrange a programme of meetings with them when you visit Taiwan. OMIS can also be used to arrange a seminar or product-introduction event in Taiwan, which can be an effective way of getting your message across to a number of potential customers.

• Trade shows and exhibitionsTrade shows and exhibitions take place in Taiwan throughout the year and can be an excellent way to meet potential customers face-to-face. Arranging appointments in advance with pre-identified contacts is essential if you want to make effective use of your time.

• UKTI-supported trade missionsUKTI supports a large number of trade missions to Taiwan, organised by trade associations and local chambers of commerce. They provide an excellent opportunity for businesses to visit the country to find out how business is done and generate valuable sales leads.

Onceyouhaveidentifiedthebestmarket-entryoptionforyourcompanyinTaiwan,thenextstepistofindpotentialcustomers or partners.

GETTING STaRTEDFINDINGACUSTOMERORPARTNER

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•RecruitmentcompaniessuchasAdeccohave offices in Taiwan. (www.adecco.com.tw/eng). Local people tend to use websites to find jobs, such as 104 Job Bank (www.104.com.tw).

•ContacttheBritishTradeandCulturalOffice, the British Chamber of Commerce or educational institutes.

Recruitment processWhen you are recruiting in Taiwan, make sure that you carry out all the normal steps that you would if hiring in the UK.

•Ensurethatcandidates’technicalandlinguistic capabilities match their claims and that you hire staff at the right level for the role.

•Carryoutduediligence.Thisincludesconducting personal background checks and checking all references before offering the position.

•Offerappropriateremuneration.Taiwanese labour regulations stipulate that wages must not be less than the statutory minimum and must be paid at least twice a month, or in advance on a monthly basis. The Council for Labour Affairs is responsible for administering policies and issuing work permits for foreign professionals, www.cla.gov.tw. Talk to UKTI Taiwan for advice on appropriate salary levels for particular types of employment.

Overseas trainingOffering employees the opportunity to train overseas is very attractive at all levels. Make sure that in return for providing such training, employees make a commitment to stay with your company for a specified period of time.

A word of caution: A lot of smaller companies setting up an office in Taiwan may well just employ one person to deal with all aspects of running the business. Although this may be convenient and cost-effective, it might not be the best way to run your operation. If your employee is not familiar with the rules and regulations pertaining to running an international office or business in Taiwan, then you may soon have to deal with issues of non-compliance, which could prove very costly. Moreover, having one person in control of all financial and legal aspects of the business is obviously risky.

GETTING STaRTEDEMPLOYINGSTAFF

Taiwan has a motivated and highly educated workforce. Workers here will have undergone nine years of compulsory education, with extensive opportunities for higher education in the country’s colleges and universities. Taiwan is world-renowned for its research in physics, engineering, agriculture, medicine, biotechnology, literature and art history. Taiwanese workers are characterised by their diligence and interest in learning and development at every stage of their career path.

Taiwan has faced labour shortages in recent years, due to the fast pace of economic growth. Consequently, it is keen to attract high-quality skills from overseas and has lifted any restrictions on employing foreign workers. By July 2009, foreign workers accounted for 3.2 per cent of Taiwan’s total workforce.

The Labour Standards Act stipulates minimum standards for working conditions in Taiwan, including minimum wages, working hours, holidays and severance pay. The country has established a labour management committee whose aim is to promote good employer-employee collaboration and establish labour welfare schemes. More information is available at http://investtaiwan.nat.gov.tw/matter/show_eng.jsp?ID=11&MID=3

You will find details of labour-related health insurance, pensions and labour regulations in the PricewaterhouseCoopers guide Doing Business in Taiwan (www.pwc.com/tw/en/publications/doing-business-in-taiwan.jhtml)

Recruitment channelsThere are several channels for recruiting staff in Taiwan, particularly web-based channels given the high internet penetration in the country:•AdvertisejobstoUKgraduatesonthe

UK’s official graduate careers website, www.prospects.ac.uk/taiwan_job_market.htm

•Onlinejobservices,suchas http://hirecruit.nat.gov.tw/english www.jobera.com and www.taiwanesecareers.com

•ClassifiedjobadvertsinEnglishareavailable in English-language daily newspapers, such as The China Post, Taiwan News and Taipei Times

•Othernewspapers(someofwhichhaveEnglish-language pages) include: United Daily News, China Times and Liberty Times

•Trademediaforkeyindustrysectors,such as DIGITIMES, Business Today Weekly, International Trade Biweekly and Business Next. For industry-specific periodicals, please contact the relevant UKTI Commercial Officer in Taiwan

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Mandarin Chinese is the official business language of Taiwan. However, Chinese Traditional script is used rather than Chinese Simplified script – the latter only being used in mainland China. English is widely spoken. While high-level business meetings may be conducted mainly in English, your hosts will appreciate it if you use their language whenever possible. When speaking in English, remember to speak slowly and to repeat key points. In order to save face, your Taiwanese hosts will not necessarily say that they don’t understand something.

Interpreters may be required for business meetings, particularly outside Taipei and other major cities. All important negotiations should be carried out with an interpreter present so as to avoid doubt. It is also advisable to have all written documents translated into Mandarin Chinese. UKTI can help you find a translator or interpreter.

GETTING STaRTEDLaNGUaGE

Working hours

Working hours in Taiwan are:9.00to18.00MondaytoFriday

Public holidaysPublicholidaysinTaiwanreflectboth Chinese and Western influences.Traditionalfestivals(holidays)include:• ChineseNewYear–LunarNewYear’sEveandfirstthreedaysofthefirstlunarmonth

• DragonboatFestival–fifthdayofthefifthlunarmonth

• Mid-AutumnFestival–15thdayof the eighth lunar month

Other official holidays include:• 1January–FoundingDay• 28February–PeaceMemorialDay

• 4April–Children’sDay• 5April–TombSweepingDay• 10October–NationalDay

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GETTING STaRTEDMARKETING

To reflect the fast-paced nature of the Taiwanese marketplace, and its highly sophisticated media, your marketing strategy will need to be reassessed, polished and refined on a continual basis.

Sales literature Trade shows and exhibitions are a good way of meeting potential new customers, but you still need to persuade them to buy your product. Sales literature is more effective if it’s in Mandarin Chinese as well as English and you need to decide what kind of advertising is appropriate.

Product and service adaptations You may need to adapt your product or service to meet the needs of the Taiwanese market. Marketing research can help you to identify any adaptations you need to make.

Branding There are no particular considerations concerning branding in Taiwan. You will need to check with the MOEA to see if the brand name or logo can be registered in Taiwan. Then, consult with experts in branding or advertising agencies who will be able to advise on the public perception of certain words or images.

Sales promotion Companies that appoint local partners can usually be guided by them with regards to the type of advertising and sales promotion

that would suit the launch of their product/s. UKTI in Taiwan can advise on the most appropriate venues to announce the launch or presence of UK goods and services in the country.

The mediaTaiwan’s media is one of the freest in Asia. Laws which prohibit the promotion of independence from China or communism are not generally enforced. Consequently, there are hundreds of privately owned newspapers expressing different views, as well as multi-channel cable and terrestrial TV and more than 170 radio stations. According to Internet World Stats, there were more than 15 million internet users in Taiwan in June 2009 and there are plans to integrate telecoms, the internet and broadcasting by 2014. You may wish to work with local marketing specialists who will understand the most appropriate channels for reaching your target market. UKTI in Taiwan can provide contact details.

TV and radioThe main commercial TV channels in Taiwan are China Television Company (CTV), Chinese Television System (CTS), Taiwan Television Enterprise (TTV) and Formosa Television (FTV). Cable TV news channels such as TVBS, CTiTV and ETTV are also influential. In addition, there is the Public Television Service (PTS), a non-profit public broadcaster. There are

more than 170 radio stations, including the Broadcasting Corporation of China, CBS Radio Taiwan International and the English-language station International Community Radio Taipei (ICRT).

NewspapersMajor daily newspapers include: United Daily News, China Times, Liberty Times, China Post, Taipei Times and Taiwan News.

News agencyFocus Taiwan is the English-language service of the state-run Central News Agency.

Day-to-day communicationsAs with the UK, business people in Taiwan communicate mainly via the telephone, mobile phone and emails. If you haven’t met with your contacts face-to-face, it is advisable to write a letter or send an email to introduce yourself.

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To get the best out of your interpreter:

•Hireawell-briefedprofessionalinterpreter.Thoughthisislikelytobeexpensive,itwillbemoneywellspent.

•Haveyourowninterpreteravailable,evenifyourTaiwanesecounterpartshaveonefortheirside.Withyourowninterpreter,youshouldalsobeabletogetsomepost-meetingfeedbackconcerningthenuancesofwhatwassaid(and–justasimportantly–notsaid).

•Trytoinvolveyourinterpreterateverystageofyourpre-meetingarrangements.Thequalityofinterpretationwillimprovegreatlyifyouprovideadequatebriefingonthesubjectmatter.Ensureyourinterpreterunderstandswhatyouaretryingtoachieve.

•Speakclearlyandevenlywithregularbreaksforinterpretation.Don’trambleonfor several paragraphs without pause. Your interpreterwillfindithardtoremembereverythingyouhavesaid,letaloneinterpretallyourpoints.Conversely,don’tspeakinshortphrasesandunfinishedsentences.Yourinterpretermayfinditimpossibletotranslatethemeaningifyouhave left a sentence hanging.

•Avoidjargon,unlessyouknowyourinterpreterisfamiliarwiththeterminology.

•Listentohowyourinterpreterinterpretswhatyouhavejustsaid.Ifyouhavegivenalengthyexplanationbuttheinterpretertranslatesitintoonlyafewwords,itmaybethattheyhavenotfullyunderstood.Ortheymaybewaryofpassingonamessage that is too blunt and will not be wellreceivedbytheaudience.

•Makesurethatyourmessageisgettingthroughclearlyandinatonethatwillnotcause resentment.

a list of translators and interpreters is availableonrequestfromUKTIinTaiwan.

GETTING STaRTEDINTERPRETERS

While English is widely spoken in international businesses in Taiwan, you will generally need to employ interpreters during formal meetings and negotiations to prevent any misunderstandings.

There are two forms of interpreting. Consecutive interpreting means you speak and then your interpreter speaks: this is the usual form for meetings, discussions and negotiations. Simultaneous interpreting involves the immediate translation of your words as you speak them. This requires special equipment and can be expensive. It is generally used only for large seminars and conferences. Interpreting is a skill requiring professional training. Just because someone is fluent in English and Mandarin Chinese, it does not necessarily mean that they will make a good interpreter.

If you are giving a speech or presentation, remember that the need to interpret everything will cut your speaking time approximately in half (unless using simultaneous interpreting). It is essential to ensure that the interpreter can cope with any technical or specialist terms in the presentation. If you are giving a speech, give the interpreter the text well in advance and forewarn them of any changes.

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BUSINESS ISSUES aND CONSIDERaTIONSBUSINESS ETIqUETTE

Guanxi (‘connections’)As in mainland China, Taiwanese business relationships rely on guanxi (pronounced gwan shee), which essentially means social or business connections based on mutual interest or benefit. Guanxi opens doors and smooths the business process. It is therefore essential to spend time getting to know your business contacts and building a strong relationship with them through regular and ongoing contact.

You will find being introduced to a company by a trusted third party, such as the British Embassy, more effective than going in cold – UKTI in Taiwan can help you here. If you make a mistake in business, always own up to it and demonstrate what you are doing to put it right.

MeetingsMeetings in Taiwan are generally loosely structured and may not stick to the planned agenda. They are as much about building relationships as they are about discussing business, so be prepared to spend time on non-business topics. Meetings may extend well beyond the agreed time as Taiwanese business people regard concluding the meeting satisfactorily as more important than sticking to a particular timescale. It is worth remembering this if you are scheduling several meetings in one day.

Your approach should be formal but friendly, although avoid making jokes as this could be interpreted as a lack of respect for your host. The hierarchical structure of Taiwanese companies means it is important to show respect for authority. Ideally, the most senior person in the team should enter the room first and greet the most senior Taiwanese representative. Always greet older or more senior people first. Make sure that you show due respect and use people’s titles correctly. Address people by their title and surname, unless you are invited to use their first name. If a person does not have a corporate or government title, use the honorific Mr, Miss or Madame, followed by their surname. Leaders should sit opposite one another around the table.

HandshakesA handshake is the most common form of greeting when doing business in Taiwan. Handshakes are softer than in some other countries and your Taiwanese host may lower his eyes as a sign of respect. Men should wait for women to extend their hand first. Never use your index finger to point at somebody.

Body languageYou should offer and receive documents with your right hand, and food with both hands. Avoid showing the soles of your feet or pointing your foot at your host when crossing your legs as this is considered rude.

BUSINESS ISSUES aND CONSIDERaTIONS

The Taiwanese market is a favourite among foreign direct investors. However, while the country’s thriving economy, liberalising marketplace and widespread use of English in business makes it an appealing choice for UK investors, there are some significant cultural differences and challenges to be aware of.

Confucian valuesTaiwanese society operates according to Confucian values. These state that people should respect authority and the collective, behave virtuously, work and learn hard, avoid extremes and live moderately. Taiwan is a collectivist society. People treat others with respect regardless of their personal feelings and do not do anything to cause someone else personal embarrassment. You will find that, if you can demonstrate these qualities, you will be more successful in your business relationships.

FaceThere is also the concept of “face” (mien-tzu), which is found across Asia. Taiwanese people strive for harmony in their business and personal relationships. To prevent loss of face, they will avoid confrontation or will tell others what they want to hear rather than tackling issues head on. For example, rather than say “no”, they might say “I’ll try.” This allows both the person making the request and the person turning it down to save face and maintain harmony in the relationship. Some Westerners can find this approach confusing. Try rephrasing the question in different ways so you can compare the answers you get. If you do cause someone to lose face, for example, by embarrassing them, you can restore their dignity by saying something like “Perhaps I didn’t explain myself clearly” or “I have done the same thing myself.”

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It is important that all gifts are carefully wrapped in quality paper - red, pink and yellow are considered auspicious colours, but white, blue or black should be avoided. There are certain cultural considerations to bear in mind. Do not give odd numbers of gifts, or four of anything, as four is considered unlucky. Also, try to avoid giving a clock or umbrella as a gift because they are associated with bad luck. The gift is likely to be refused at first as a gesture of politeness. Attempt to give the gift again, but do not force the issue. You should give and receive a gift with both hands and it is customary to leave it unopened when you are with the giver. Gifts should always be reciprocated at the same level – if not immediately then shortly afterwards.

DiningTaiwanese people prefer to entertain in public places rather than in their home. If you are invited into your host’s home, therefore, you should consider it a great honour and behave appropriately.

BUSINESS ISSUES aND CONSIDERaTIONSBUSINESS ETIqUETTE (CONTINUED)

AttireTaiwanese people tend to dress smartly in business. Suits are recommended, or at least a jacket and tie. Tight skirts, low necklines and sleeveless tops should be avoided.

HierarchyHierarchy is an important concept in Taiwan. Please refer to pg 43 for details of how you should conduct business meetings with due regard for peoples’ experience and seniority.

Names and titlesWhen addressing someone in business you should use their professional titles (professor, doctor, engineer) and honorific titles.

Women in businessWomen are an important part of the Taiwanese business environment and there are no special considerations, other than that regarding handshakes. Businesswomen in Taiwan conform to the same types of formalities as men.

PunctualityWhen engaged in a business relationship in Taiwan, you should ensure that delivery times are clear and that you act quickly to remedy any problems. You can confirm meeting times via email or phone, one day beforehand.

Business cardsBusiness cards are exchanged, using both hands, after the initial introductions have been made. You should have one side of your card translated into Mandarin Chinese and present it to your host with the translated side uppermost. Be sure to treat someone’s business card with respect. You should examine it before putting it away and never write on someone’s card in their presence. One good tip is to ask a question based on the information on the card.

Communication styleThe Taiwanese style of communicating is indirect. They will take great care to avoid causing offence and, if they disagree with something, they will simply remain silent. You need to listen patiently to what is being said (and not said) and avoid becoming visibly frustrated or irritated. Allow plenty of time for negotiations and remain dignified throughout. Whereas in the UK brevity is valued, in Taiwan it may be interpreted as rudeness.

Gift-givingGiving small gifts to business acquaintances is common in Taiwan. When visiting the country, it may be useful to bring a number of souvenir items, such as English bone china, company pens or silk ties to give away on suitable occasions. High-quality Scotch whisky would normally make a welcome gift for valued contacts.

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BUSINESS ISSUES aND CONSIDERaTIONSINTELLECTUALPROPERTYRIGHTS(IPR)

After its accession to the World Trade Organisation in 2002, Taiwan set about bringing its intellectual property laws up to the standard of the Agreement on Trade-Related Intellectual Property Rights (TRIP). The administration of patent, trademark and copyright laws falls under the authority of the Taiwan Intellectual Property Office (TIPO), part of the MOEA. For detailed information, contact TIPO or UKTI in Taiwan.

Taiwan Intellectual Property Office3F, 185 Hsinhai Road, Sec.2 Taipei 10637Taiwan.Tel: +886 (2) 2738-0007www.tipo.gov.tw

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The Taiwanese government is committed to attracting foreign direct investment and the market is continuing to liberalise. Fewer than 1 per cent of manufacturing companies and 5 per cent of service industries remain closed to overseas investors. In particular, the Global Net Project will enable UK companies to take advantage of greater cross-strait co-operation between Taiwan and China.

Foreign investors must obtain foreign investment approval (FIA) from the Investment Commission of the MOEA. This entails submitting an investment plan and relevant documentation. Approval may be granted subject to certain conditions and restrictions. Once a company qualifies for FIA status, it will be entitled to certain benefits and incentives, such as permission to repatriate equity and loan investments, profits, interest and capital gains.

Details of regulations, incentives and tax related to overseas investment are available on the Invest Taiwan website. http://investtaiwan.nat.gov.tw/matter/show_eng.jsp?ID=8&MID=3

Investment incentivesThe Taiwanese government offers various incentives to make the market more attractive to foreign investors, generally in the form of tax breaks. The Statute for Upgrading Industries (SUI), which administered these incentives, expired at the end of 2009. It will be replaced by a new Statute for Industrial Innovation. This will provide reduced tax rates for eligible companies, along with tax incentives for R&D, skills development, operating headquarters and international logistics and distribution centres in Taiwan. There are also incentives available under the Statute for Investment by Foreign Nationals/Overseas Chinese, the Business Mergers and Acquisitions Act, the Financial Institutions Merger Act and other laws. For more information talk to UKTI in Taiwan.

TaxTaiwan aspires to a simple low-tax system. In June 2008, the Taiwanese government formed a Tax Reform Committee which made various recommendations relating to tax reforms. Among the key changes was a reduction in the rate of corporate income tax from 25 per cent to 20 per cent, effective from 1 January 2010. The aim was to combat any negative effects from the expiry of the SUI and to make Taiwan a more attractive environment for investors.

BUSINESS ISSUES aND CONSIDERaTIONSREGULATIONS,INCENTIvESANDTAx

BUSINESS ISSUES aND CONSIDERaTIONSPROCUREMENT

Details of procurement opportunities for the central government in Taiwan are available via the country’s e-government procurement system: http://web.pcc.gov.tw/tps/pss/tender.do?method=goNews

Local governments have different procurement systems. Contact UKTI Taiwan for further information.

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Labelling and packaging regulationsTaiwanese Commodity Labelling Law sets out the general requirements for the labelling of any merchandise that is not covered by specific regulations. It requires that labels in Chinese are affixed to the commodity itself, to the inner and outer packing, or on the instruction sheet, showing information such as the name of the commodity, composition, weight, volume, quantity, specification, usage, place of origin and date of manufacture.

The usage, effective date, method of application and preservation and other necessary information must also appear if the commodity is considered dangerous; has a limited time effectiveness; is related to public health and safety; has a special property; or has to be handled in a special way.

BUSINESS ISSUES aND CONSIDERaTIONSREGULATIONS,INCENTIvESANDTAx (CONTINUED)

The Tax Reform Committee ceased operations at the end of 2009, but the Taiwanese government has pledged further reforms. A monthly publication from PricewaterhouseCoopers called Taiwan Tax Updates provides an up-to-date picture of Taiwan’s changing tax environment.

Exchange controls All foreign-exchange transactions are administered by the Central Bank of the Republic of China (Taiwan). This imposes a limit of US$50 million per year for business entities and US$5 million per year for resident individuals on any foreign-exchange transfer, inward or outward, other than trading or service revenue. Certain exchange transactions must be reported to the Central Bank.

Customs and regulations

Value Added Tax (VAT) Value Added Tax is known as Business Tax in Taiwan. The receiver of imported goods is responsible for paying the tax, which is 5 per cent calculated against the total amount of duty-paying value, customs duty and harbour construction dues. If the goods are subject to commodity tax, the formula to calculate business tax will also include the cost of the commodity tax.

Sales tax Foreign companies that do not have any offices in Taiwan pay 20 per cent sales tax (i.e. 20 per cent of the total invoice price). If a UK company can provide a GUI (Government Unified Invoice) then it pays only 25 per cent tax of the net profit they make on the local contract. Branch offices, representative offices and Taiwanese agents can issue GUIs.

Export documentationIt is essential to provide the correct documentation when exporting to Taiwan.UKTI in Taiwan can provide guidance and information.

Import controlsTaiwan publishes a List of Commodities Subject to Import Restrictions, which sets out the goods for which an import licence is required. UKTI in Taiwan can provide details.

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IncotermsExporters will find Incoterms 2000 a useful guide for specifying their obligations for delivering goods safely in international contracts. Incoterms provide guidance on the commonly used terms in international trade. It is a must read for a company’s marketing and sales team.

Terms of payment UK exporters are advised to insist on a confirmed, irrevocable Letter of Credit. If commercial factors dictate the need for more favourable terms, it is recommended that you consider these only after a period of successful relations, having established mutual confidence.

Letters of Credit are normally opened four to six weeks prior to the shipment date. The expiry date of the Letter of Credit will be geared very much to the promised delivery date. It is important, therefore, that delivery promises are fulfilled or the Letter of Credit will expire.

BankingOpening hoursBanks in Taiwan are open between 09.00 to 15.30, Monday to Friday. Major local banks include: Bank of TaiwanFirst Commercial BankChang Hwa Commercial Bank

Hua Nan Commercial BankMega International Commercial BankFubon BankTaishin BankChinatrust Bank

UK banks include:HSBCStandard Chartered Bank

Other major foreign banks include: ANZBangkok BankBNP ParibasBank of AmericaThe Bank of East AsiaThe Bank of New YorkThe Bank of Tokyo-Mitsubishi UFJCrédit Agricole Credit Suisse AGCitibankDBS BankDeutsche BankMizuho Corporate BankStandard Bank of South AfricaState Street Bank and Trust CompanySumitomo Mitsui Banking CorporationUBS

All commercial banks are authorised foreign exchange dealers. Licensed money changers are also found in urban centres, ports, airports and major shopping complexes.

BUSINESS ISSUES aND CONSIDERaTIONSGETTINGPAIDANDFINANCIALISSUES

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Getting your goods to Taiwan

By sea:Taiwanhasfourmajorinternationalports-Kaohsiung(thelargest),Taichung,KeelungandTaipei(dueforcompletionin2011).ThePortofKaohsiung,insouthernTaiwan,hasasailingtimetofiveofthelargestAsia-Pacificports(HongKong,Manila,Shanghai,TokyoandSingapore)ofjustovertwodays,makingitanimportanthub for the region.

By air: Taiwan has two international airports-Taoyuan(alsoknownasChiangKai-Shek)inthenorthandKaohsiunginthesouth.TaichungChingChuangKangAirportoperatesmostlydomesticflightsandflightstooutlyingislands.TaipeiSongshanAirportisamid-sizecommercialairportandmilitaryairbase.

Freight forwarding:Seaandair-freightservicestoTaiwanareprovidedbyarangeofcompanies,includingSeaWing(www.seawing.co.uk/infoTaiwan.asp) and

DynamicInternational(www.dynamic-freight-shipping.co.uk/worldwide/asia/taiwan/shipping-freight-taiwan.html).Freight-forwardingcompanieslikethesecanprovideadviceonthebestwaytotransportgoodstoTaiwanfromtheUK.Ittakesapproximatelythreetofourweekstodothisbysea,butthiswilldependuponthelevelofservicethecompanyprovides,andthe time it takes for custom clearance.

Courier:TherearemanycompaniesprovidingcourierservicestoTaiwan,includingDHLandFedEx.UKTIinTaiwancan provide more information.

Postal parcel/express mail service: TheChunghwaPostCo.LtdisTaiwan’sofficialpostalservice.Ithas23largeofficesthroughoutthecountry,alongwith1,300postoffices.Theservicedeliversstandardletters,registeredmail,parcelsand express mail across Taiwan. www.post.gov.tw/post

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The private sector in the UK provides credit insurance for exports of consumer products, raw materials and other similar goods. Speak to your banker or insurance broker for more information, or contact the British Insurance Brokers’ Association for impartial advice.

British Insurance Brokers’ AssociationTel: +44 (0)870 950 1790 (consumer helpline)Email: enquiries@biba.org.ukwww.biba.org.uk

Private-sector insurance has some limitations, particularly for sales of capital

goods, major services and construction projects that require longer credit packages or that are in riskier markets. The Export Credits Guarantee Department (ECGD), a separate UK Government department that reports to the Secretary of State for Business, Innovation & Skills, provides a range of products for exporters of such goods and services.

Export Credits Guarantee DepartmentTel: +44 (0)20 7512 7000Email: help@ecgd.gsi.gov.ukwww.ecgd.gov.uk

BUSINESS ISSUES aND CONSIDERaTIONSINSURaNCE

Currency informationThe currency of Taiwan is the new Taiwan dollar, commonly referred to as the yuán, which can be written in either of two forms: an informal 元 or a formal 圓, (used interchangeably). Notes come in NT$2,000, NT$1,000, NT$500, NT$200 and NT$100 denominations. Coins come in NT$50, NT$20, NT$10, NT$5 and NT$1 denominations.

Visitors may take up to NT$40,000 into Taiwan, but will need a permit from the Ministry of Finance for the import of anything higher than NT$8,000, as well as a permit to export anything more than NT$40,000.

There are no limits on the amount of foreign currency (notes and/or traveller’s cheques) visitors may import.

BUSINESS ISSUES aND CONSIDERaTIONSGETTINGPAIDANDFINANCIALISSUES (CONTINUED)

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Corruption remains an issue in Taiwan. The news, in June 2010, that three High Court judges and a prosecutor had been detained on suspicion of fixing the outcome of high-profile cases made world headlines. Taiwan’s ranking on the Transparency International Corruption Perception Index is 33 (score 5.8), but this is an improving picture.

Our advice to companies encountering corruption in Taiwan is simple – don’t get involved. Not only are there issues of business integrity to bear in mind, but it is also, of course, illegal. Invariably, corruption is related to lack of professionalism and control, all of which are damaging to long-term business.

BUSINESS ISSUES aND CONSIDERaTIONSbRIbERYANDCORRUPTION

UK companies use a variety of quality assurance and management-control techniques in Taiwan. These include extensive travelling by UK personnel, a controlling or liaison presence in Taiwan and providing extensive training and management for Taiwanese staff. It is important not to allow milestones to slip by, whether these are attending a board meeting in a joint venture, or arranging a quality audit at a supplier.

Particular attention to detail should be paid when sourcing products from Taiwan. Specifications can be easily misunderstood, so they need to be very clearly explained and agreed, and a quality-management system put in place with the Taiwanese company. Consultancies can undertake all or part of this process on your behalf.

BUSINESS ISSUES aND CONSIDERaTIONSMANAGEMENT,CONTROL aND qUaLITY INSURaNCE

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Buses Taipei has an extensive bus network, which has become more efficient with the introduction of bus lanes on the city’s major roads. Buses run from 06.00-22.30 and the basic fare is NT$15. A service runs every 15 minutes from the airport to the city centre between 07.50-23.30. A complete listing of routes can be found in the Taipei Bus Guide by Damien Brown, available from Taipei bookstores.

Car hire Any foreigner who wishes to drive in Taiwan must have a valid driver’s licence. For short-stay visitors, an International Driver’s Permit issued outside Taiwan will suffice, but if you are planning to stay in Taiwan for more than six months, you are advised to obtain a Taiwan Driver’s Licence. Car-rental companies do exist, but self-drive is not a popular option because of the high number of traffic accidents and the difficulty in finding car parking spaces. Many visitors prefer to hire a car and driver through their hotel.

Places to stay, eat and shopAs well as advising on business issues, the UKTI team in Taipei can offer practical, on-the-ground assistance with all aspects of your business trip to Taiwan, from where to stay through to good places to eat or hold product launches.

VisasBritish nationals holding a passport with at least six months’ unexpired validity, who are visiting Taiwan for up to 90 days, do not require a visa to enter the country, provided they have a confirmed onward ticket and do not have a criminal record. An extension of another 90 days can be granted to a person who enters Taiwan this way. British nationals who hold a passport of less than six months’ validity will not be permitted to enter Taiwan unless a visa has been obtained prior to departure from the UK.

All enquiries about visas, work permits and entry into Taiwan should be directed to the Taipei Representative Office in the UK. You should allow two days to obtain a visa, although a same-day service is available.

Taipei Representative Office50 Grosvenor GardensLondon SW1W 0EBTel: +44 (0)20 7881 2650www.roc-taiwan.org/uk Email: consulate@taiwan-tro.uk.net Opening hours: 09.30-12.30, Monday to Friday

Time zoneTaiwan is eight hours ahead of Greenwich Mean Time.

BUSINESS ISSUES aND CONSIDERaTIONSGETTING TO TaIWaN

By airTaiwan has two international airports, Taoyuan (also known as Chiang Kai-Shek) Airport in the north, and Kaohsiung Airport in the south. In March 2010, China Airlines began offering direct non-stop flights from London Heathrow to Taiwan three times a week. Eva Air flies seven times per week via Bangkok. Other carriers (e.g. Virgin, Cathay Pacific and British Airways) require transit in Hong Kong.

Getting to and from the airport Travelling from Taoyuan Airport to Taipei city centre takes 60-75 minutes and costs NT$1,200-$1,500. The basic taxi fare is NT$70. Few taxi drivers speak or read English, so it advisable to carry cards with your destination address written in Mandarin. A hotel car can be booked with the hotel reservation, costing on average NT$1,500-$1,800. Tipping is optional and at one’s personal discretion. There are no hard-and-fast guidelines.

Travelling within Taiwan RailTaiwan has a good rail system. The tourist information hotline on 7173737 can provide details of fares and schedules, as can any travel agent or the service desk of Taipei Railway Station on 23713558.

Taipei Metro Rapid Transit (MRT) All Taipei MRT lines operate between 06.00-24.00 and run approximately every five to eight minutes. The fare ranges from NT$20-NT$65. More lines are planned. For more information about the Taipei Rapid Transit Corporation, visit the website: http://english.trtc.com.tw

Road Traffic travels on the right in Taiwan. The roads in Taipei and other big cities are generally heavily congested. Freeways link most major cities, but traffic jams are common.

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TaIWaNESE CULTUREPOLITICS

China has claimed sovereignty over Taiwan since the end of the Chinese Civil War in 1949. As the Communists came to power in China, the defeated Nationalist government fled to Taiwan.

Tensions have remained between Taiwan and mainland China ever since. China was angered by the former President of Taiwan, Chen Siu-bian’s moves towards formal independence. However, in March 2008, President Ma Ying-jeou came to power and has adopted a more conciliatory stance. For the first time in 60 years, the leaders of China and Taiwan exchanged direct messages in July 2009. A year later, the two parties signed an historic trade pact.

Despite this, China continues to insist that nations cannot have official diplomatic relations with both China and Taiwan. This has led to diplomatic isolation for Taiwan. It has formal diplomatic ties with only two dozen countries, mainly Pacific, South American and African states.

Taiwan has no seat at the United Nations, having lost it to China in 1971. Repeated attempts to regain representation at the UN have been blocked.

However, despite its diplomatic isolation, Taiwan has become one of Asia’s biggest traders. In the early 1990s, the island made the transition to democracy, having

previously been an authoritarian one-party state. The trade agreement signed with China in 2010 is seen as a landmark deal.

PresidentPresident Ma Ying-jeou was sworn in on 20 May 2008, ending eight years of Democratic Progressive Party rule. Mr Ma was the youngest-ever cabinet minister in 1988 and earned a reputation for combating corruption as justice minister from 1993-1996. He led the Nationalist Party (Kuomintang) from 2005-7. Mr Ma’s conciliatory manner has earned the respect of his supporters and opponents alike. His presidential campaign focused on improving relations with mainland China and helping Taiwan’s financial services industry to establish itself there. The deal signed in 2010 is viewed by many as one of the President’s major successes.

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TaIWaNESE CULTURE

In a highly competitive business environment, it is more important than ever to understand the business culture of your target markets. Understanding business culture helps you to understand, anticipate and respond to unexpected behaviour. It also ensures that you behave in an acceptable way and avoid misunderstandings. Refer to the Business Etiquette section for detailed guidance.

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TaIWaNESE CULTURERELIGION

TaIWaNESE CULTURECHaLLENGES

TaIWaNESE CULTURETAIWANECONOMICFACTS2011

The main religions in Taiwan are Taoism, Buddhism and Christianity. Religion is not a sensitive issue in the country and the constitution guarantees religious freedoms.

Although the business climate in Taiwan is improving all the time, some obstacles still remain. There are a few market-access issues faced by UK companies in the areas of pharmaceuticals, alcoholic beverages (lot coding/white spirits), public construction regulations, IPR and registering in Taiwan.

The British Trade and Cultural Office in Taipei takes market-access issues seriously and is in regular discussions with senior officials in Taiwan to tackle the problem. UKTI can offer advice on overcoming these challenges and provide up-to-date information about developments in the marketplace.

TAIWAN ECONOMIC FACTS 2011 (UNLESS OTHERWISE INDICATED)

TaiwanUK (as a comparison)

*Population 23.03 million 61.8 million

*GDP per capita (purchasing power parity – ppp) US$19,155 (2010) US$35,900

*Nominal GDP US$427 billion (2010)

US$2.25 trillion

*GDP growth (real) 5.2% 1.1%

**World Bank ease of doing business ranking 25 7

***Global Competitiveness Report ranking 13 (2011/12) 12 (2011/12)

Source: *Economist Intelligence Unit/**World Bank/***World Economic Forum

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Customs & regulations

HM Revenue & Customswww.hmrc.gov.uk

Economic information

The Economistwww.economist.com/countries

Export control

Export Control Organisationwww.bis.gov.uk/exportcontrol Export finance and insurance

Export Credits Guarantee Department www.ecgd.gov.uk

Intellectual property

Intellectual Property Officewww.ipo.gov.uk

Market access

Market Access Database for Tariffs (for non-EU markets only)http://madb.europa.eu/mkaccdb2/indexPubli.htm

SOLVIT – Overcoming Trade Barriers (EU markets only)www.bis.gov.uk/EUMarketAccessUnit

Standards and technical regulations

British Standards Institution (BSI)www.bsigroup.com/en/sectorsandservices/Disciplines/ImportExport

National Physical Laboratorywww.npl.co.uk

Trade statistics

National Statisticswww.statistics.gov.uk/hub

UK trade informationwww.ukti.gov.uk

Travel advice

FCOwww.fco.gov.uk/en/travel-and-living-abroad

NHSwww.nhs.uk/nhsengland/Healthcareabroad

Travel healthwww.travelhealth.co.uk

CONTaCTS

If you have a specific export enquiry about the Taiwanese market which is not answered by the information on this report, you can contact:

UK Trade & Investment Enquiry Service Tel: +44 (0)20 7215 8000 Fax: +44 (0)141 228 3693 Email: enquiries@ukti.gsi.gov.uk

You will be signposted to the appropriate section on our website, or transferred directly to the British Trade & Cultural Office in Taipei. Or, you may contact the British Trade and Cultural Office directly.

British Trade & Cultural Office26th Floor, President International Tower,9-11 Song Gao Road,Xin Yi District,Taipei 11073,TaiwanTel: +886 (2) 8758 2088Fax: +886 (2) 8758 2050http://ukintaiwan.fco.gov.uk

British Chamber of Commerce in Taipei (BCCT)The BCCT champions the Britain-Taiwan business interests of its members. It is an independent, non-government organisation made up of organisations affiliated with the UK and includes some of the most prominent organisations in Taiwan. The BCCT offers a range of membership activities, including presentations and

networking events. It has a close working relationship with the British Trade & Cultural Office and the British Council.

British Chamber of Commerce in Taipei26 Floor, President International Tower 9-11 Song Gao Road Taipei 11073 TaiwanTel: +886 (2) 2720 1919 Fax: +886 (2) 2720 9200 Email: info@bcctaipei.comwww.bcctaipei.com

Country information

BBC websitehttp://news.bbc.co.uk/1/hi/country_profiles

FCO country profilewww.fco.gov.uk/en/travel-and-living-abroad/travel-advice-by-country/country-profile

Culture and communications

CILT – National Centre for Languages – Regional Language Network in your area:www.cilt.org.uk/workplace/employer_support/in_your_area.aspx

Kwintessential culture guideswww.kwintessential.co.uk

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©CrownCopyright2011

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This publication is also available from our website at www.ukti.gov.uk

HELPING YOUR BUSINESS GROW INTERNATIONALLY

Whereaseveryefforthasbeenmadetoensurethattheinformationgiveninthisdocumentisaccurate,neither UKTrade&InvestmentnoritsparentDepartments(theDepartmentforbusiness,InnovationandSkills,andthe ForeignandCommonwealthOffice)acceptliabilityforanyerrors,omissionsormisleadingstatements,andno warrantyisgivenorresponsibilityacceptedastothestandingofanyindividual,firm,companyorother organisation mentioned.

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PublishedMarch2011byUKTrade&Investment ©CrownCopyright URN12/728

ArangeofUKGovernmentsupportisavailablefromaportfolioofinitiativescalled Solutionsforbusiness(Sfb).The“solutions”areavailabletoqualifyingbusinesses, andcovereverythingfrominvestmentandgrantsthroughtospecialistadvice, collaborations and partnerships.

UKTrade&InvestmentistheGovernmentDepartmentthathelpsUK-basedcompanies succeedintheglobaleconomy,andisresponsibleforthedeliveryoftheSfbproduct “HelpingYourbusinessGrowInternationally”.

Wealsohelpoverseascompaniesbringtheirhigh-qualityinvestmenttotheUK’sdynamiceconomy–acknowledgedasEurope’sbestplacefromwhichtosucceedinglobalbusiness.

UKTrade&Investmentoffersexpertiseandcontactsthroughitsextensivenetworkof specialistsintheUK,andinbritishembassiesandotherdiplomaticofficesaroundtheworld. Weprovidecompanieswiththetoolstheyrequiretobecompetitiveontheworldstage.

Forfurtherinformationpleasevisitwww.ukti.gov.ukortelephone+44(0)2072158000.