Helpline 800-423-4511

Modules at a Glance

Module Module Descriptions

Analysis of overnight data — Daily and Multi-Day grids

Analysis of program average data — Program Ranking, Audience Composition

Analysis of time period average data — Time Period Ranking

Analysis of telecasts and dayparts — Episode Tracking

Analysis of the performance of a target program and/or daypart on a selected viewing source against competing programs and/or dayparts

Visual representation of viewing levels throughout the metered day — Plot data as lines in a graph

Questions Answered

How can I look at yesterday’s ratings? How can I compare competing program line-ups on a daily or multi-day basis?

How can I display the top programs over a given period of time? How can I determine the audience makeup of a specific program?

How can I analyze a viewing source’s performance in Primetime? How can I display the best performing daypart?

How can I isolate a selected group of programs, episodes or dayparts?

How can I compare a series of telecasts for a program against competing programs that aired in the same time period as my target program? How do I compare each telecast against the time period average on the competition?

How do I create a graph comparing Live versus Live Plus +7 ratings data? How do I create a graph comparing multiple demographics for a particular program?

Analysis of programs and/or dayparts over time — Trending

How can I analyze a program’s and/or daypart’s performance?

Multi-market network programming analysis

How can I analyze a network program across markets?

The Outbar Manager panel labeled Viewing Behavior displays the modules you can choose. Clicking on the icon for a module makes a copy of the module in your workspace, allowing you to generate specific kinds of analyses.

Arianna Terminology Understanding Arianna’s terminology makes using the application easier. The most common terms are shown below:

Header — The area displaying the filter selections and sample information of your analysis

Page — The sequence of domains defining the pages of your analysis

Side — The area defining the rows of your analysis

Analysis Tab — The area displaying your output

Field Chooser — Clicking on this icon allows you to add domains to your analysis

Blank Area — Dragging domains to this area will remove them from your analysis

Parameters Tab — The area where selections are made for your analysis

Top — The area defining the columns of your analysis

Helpline 800-423-4511

Check the desired Broadcast or Cable network boxes and the Order column will update in the numeric order selected.

Parent/Satellite applies only to stations with parent and satellite station relationships. It allows to select only the Parent+ station, only the Parent station, only the Satellite station or any desired combination of the three

Include Spill will apply viewing sources to DMAs regardless of their home market.

Only Highest Cume applies when there are multiple stations with the same affiliation home to a market. If checked, only the station with the highest cume is selected. If unchecked, then multiple stations will be included.

Use the Add or Remove to include or exclude the selected networks in your list.

Global Selection Assistant Arianna allows you to create a list of viewing sources quickly using this tool.

Open the Global Selection Assistant by clicking on

the icon in the Stations/Cable Nets filter window.

Helpline 800-423-4511

Helpline 800-423-4511

Ranking Options Arianna provides several options for ranking analyses.

Ranking Options: To limit your output to specific number of items, check the Show top: box and type in your desired rank, i.e. 25 for a Top 25. Disable Duplicated Programs option excludes multiple instances of the same program in a ranker.

Standard: Ranks your analysis in the order selected and based on the statistic checked. Hierarchical: Moving from left to right in your output, Arianna finds the first available ranking domain (i.e. Title, Episode Title, Time) and applies a rank, keeping all prior domains in place. On Totals: Ranks your analysis by subtotals, i.e. by viewing source, keeping individual items making up the subtotal grouped together.

Check the desired statistic to rank, i.e. RTG, to rank by ratings. You’ll see a “1” and a small triangle indicating a rank from highest to lowest.

Double-clicking on the small triangle will toggle your sort from descending to ascending.

You may choose a second statistic to rank, i.e. SHR, to secondarily rank by share.

If desired, add the Rank column from list on the left to display the results of the ranking, i.e. 1, 2, 3, 4, etc.

Ranking Info: If multiple markets, demographics or time-shifting options are selected and displayed side-by-side in the output, you must choose which combination to use for ranking. If no selections are made, the first selection in each will be chosen automatically.

Arianna Dayparts Arianna allows you to create two kinds of dayparts, simple and advanced. Simple dayparts will apply the selected time range

and days of week to all viewing sources in your analysis. Advanced dayparts allow you to assign days of week and time ranges by viewing source. In the Grids, Programs and Daypart modules, use the Report Times filter to define the start/end times.

The Grids module allows you to feature dayparts at the bottom of your grid using the Bottom Line Dayparts filter. Note: To display “Various” for a daypart (i.e. Primetime) in your Multi-Day grid, it must first be created and saved.

Select saved daypart groups from the drop-down

Type Start and End times in these boxes

Select the day(s) of week for

Click the button to create a simple daypart

SIMPLE DAYPARTS ADVANCED DAYPARTS

Click the “Advanced<<” button to view the Advanced Dayparts section

Click the next to Local PC to select your saved Advanced Dayparts

Click Define to create Advanced Dayparts

Select saved daypart groups from the drop-down

Helpline 800-423-4511

• Type Start/End times in the From/To fields

• Choose the Increment (quarter-hour, etc.) or Complete Start/End Times

• Select the days of week in DOWs (i.e. Monday through Saturday)

• Select the Market(s). If multiple markets are chosen, the number of markets will appear, followed by the market list

• Select the desired viewing sources and the Network field will update automatically • Select the desired feed pattern from these choices: None (No feed pattern adjustment), Broadcast, Live and Cable Dual

• Click the button to apply your selections

• To add different times for different days and/or viewing sources, Type Start/End times in the From/To fields in the next green highlighted line and repeat the steps above

• Click the button and save the daypart group to the Local PC or to your Network drive to use elsewhere in Arianna

• Use Show time adjusted to feed pattern option to see From/To fields updated to feed pattern adjusted times

• Click OK to close the window

Building Advanced Dayparts Arianna allows you to create Feed Pattern Advanced Dayparts in the Report Times filter using the Define button.

In the Grids module, you can create them in the Bottom Line Dayparts filter.

Helpline 800-423-4511

Helpline 800-423-4511

Interacting with Analyses (cont.)

Click on the Field Chooser to open a box with a list of domains that can be added to your analysis. From this list, select the domain you wish to add and drag it to where you would like it to appear in your analysis. A red line appears. Release the mouse and analysis will reformat accordingly. In this example, the Day of week domain is being added to the page.

ADD DOMAINS Remove a domain from an analysis by dragging it into the blank area next to the Field Chooser. An “X” will appear indicating the domain is to be removed. Release the mouse and your analysis will reformat accordingly. In this example, the Day of week domain is being removed from the analysis.

REMOVE DOMAINS

Field Chooser Blank Area

Helpline 800-423-4511

Interacting with Analyses Arianna analyses are flexible, allowing you to rearrange the layout to meet your needs.

Domains can be moved, swapped, added and/or removed allowing for alternate views of the data.

Click on a domain and drag your mouse until you see a red line appear near another domain. Release the mouse and the domain will move to that location in your analysis. The analysis will reformat accordingly. In this example, the Time-shifting domain is moved off the page and onto the top of the analysis.

MOVING DOMAINS SWAPPING DOMAINS Click on a domain, drag your mouse, and hover over another domain until you see a red box appear. Release the mouse to swap the locations of the two domains in your analysis. The analysis will reformat accordingly. In this example, the Time-shifting domain is swapped with the Stations/Cable Nets domain and becomes the first domain on the top of the analysis.

Arianna Workspaces An Arianna workspace is a collection of active modules contained in a single file. Arianna workspaces are saved as files with a “.aws” extension. Once a workspace is saved, the modules contained can be moved

and copied from one .aws file to another using the Arianna Workspace File Manager.

When a workspace is open in Arianna, its contents appear in the workspace manager at the bottom of the screen. The concept is similar to that of an Excel workbook. Think of the workspace like the workbook as a whole, and the individual modules as the tabs within that workbook.

Cilck Save or Save As… icon to save the workspace to a file.

Helpline 800-423-4511

Using the AWS File Manager To use the AWS File Manager:

1.) Close all open workspaces using the Close Workspace icon in the toolbar. 2.) Click the AWS File Manager icon on the toolbar. 3.) Browse to the folder where your Arianna Workspace files are stored and select an .aws file to manipulate. 4.) Use the Select icon to add the list of modules in that file to either the top or bottom window. 5.) Select a module in the top or bottom window and use the appropriate icon(s) to select, copy, move, delete, rename, create a new workspace and save. Refer to the Icon Guide on the right for help with icon choices. 6.) Use the Save button to save changes to the .aws file or to a newly created .aws file. Note: You can either open two workspaces and move items between them, or open one workspace and create a new workspace using modules from the current one.

AWS File Manager Icon Guide:

Browse

Select All

Copy

Move

Delete

Rename

New

Save

Icon View

Helpline 800-423-4511

Scheduling Analyses to Run Automatically 1.) With all workspaces closed, click the Arianna Task Scheduler icon on the toolbar. The Tasks List window displays. 2. ) Click the New Task button. 3.) Browse for the workspace (.aws) file that contains the analyses to be scheduled. Select it and click Open. The Login Information dialog box displays.

4.) Enter your Windows User Login ID /Password and Arianna Account Name/Password. If your PC is on but logged off, Arianna will log in and unlock your PC to perform the required actions. Click OK. The Define Schedule dialog box opens.

5.) In the Define Trigger tab of the Define Schedule window, set the dates, times, and recurring frequency.

Helpline 800-423-4511

6.) Click the Workspace Actions tab and then double-click on the <Double-click here to select actions> box to open the Define actions window. 7.) From the Define Actions window, select the desired actions to be performed. See example to the right. 8.) In the Module Name section, click on the drop-down arrow in the <No Module Selected> box, select the modules the actions should be applied to, and click OK. See example below.

Note: Use the Insert Action icon to create additional actions. 9.) Click OK to accept the schedule, then click Close list in the Task List window.

Define Actions Window: (Choose one or more options.) 7a.) Send by Mail to allows you to e-mail the analyses as an HTML, Text or Excel files to one or several comma-separated e-mail addresses. It also allows you to define the export mail subject and export mail message text. 7b.) You can export the analyses to HTML, CSV, Excel or JPG/BMP (for graphs only) and designate a destination location. Use the Include unique ID in export filename option to export with unique filenames. 7c.) You can choose to print the analyses.

Scheduling Analyses to Run Automatically (cont.)

Helpline 800-423-4511

Helpline 800-423-4511

Creating a Daily Grid 1.) Launching the Grids Module: Click the Grids Module to launch it from the Outbar Manager. The Parameters tab displays filters where you can make the selections for your analysis.

2.) Working with Filters: Click each underlined filter name link or the ellipsis button within each filter. A dialog box opens for you to select from a list of options available to be included in your analysis.

Filter name links

Selected Filter Ellipsis button

Groups drop-down

Using Filters:

Using the Calendar: You can select Nielsen Defined dates, such as Measurement Periods (Sweeps), Dynamic Dates (Yesterday), or saved custom date(s) by using the groups drop-down. You can select a date by clicking on it in the calendar. Note: You can also select non-contiguous dates.

3.) Making filter selections: Data Source: Select Total DMA or Cable (HardWired). Calendar: Select a specific date(s) or choose Yesterday from the Dynamic Dates list in the Nielsen Defined list of the Groups drop-down. Layout: The default layout is Daily Grid. Markets: Select the desired market(s) for your analysis. Stations/Cable Nets: Select the desired viewing sources. Time-Shifting: Select Live and/or Live Plus +7. Households/Demographics: The default is Households. LPM Markets may select desired demographic(s). Settings: The default is Full Metered Day. If specific times are required, click the Full Metered Day link and it will toggle to Specify Daypart. The Report Times filter will be enabled. Report Times: Create and/or select specific start and end times with desired reporting interval for your grid. Variables: Select the desired measures (Rating, Share, HUT, Impressions, etc.) and the precision to be displayed. In the Advanced area, Bottom Line Dayparts allow you to feature dayparts at the bottom of your analysis. (See Arianna Dayparts card.) 4.) Creating your analysis: Click at the bottom left of the Parameters tab and Arianna will process your selections and

display the output in the Analysis tab labeled Daily Grid.

Creating a Daily Grid (cont.)

Helpline 800-423-4511