hemas consumer brands
DESCRIPTION
International Business FMCG business sectorTRANSCRIPT
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Hemas Consumer Brands International Business
07th January 2014
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Index
• Hemas Group – Profile • Sector wise Performances • FMCG Sector • Our Brands
• International Business Operations
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The Hemas Group
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About Hemas
Hemas Holdings Ltd is one of Sri Lanka’s top 10 listed conglomerates
A Leading publicly quoted company with 3,500 employees
Consolidated Revenue LKR. 26 billion in 2012/13
Growth Rate @ 21%
Operating Profit LKR. 2 ½ billion
Key Sectors FMCG, Health Care, Transportation, Leisure & Strategic Investment
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Company History – Key Events
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Sector wise Performances 2012/13
FMCG business sector : Revenue Rs. 7.7Bn and Profit Rs 745Mn respectively. Revenues growing by 14.5% and Profits by 24.6% Our Healthcare sector : Revenue growth of 20.0% and profit growth of 23.2% to close
at Rs 9.0Bn and Rs 493Mn respectively. Our Leisure sector : Revenue growth of 38.6% and a profit growth of 275.4% for the
year under review. The sector closed the year with revenues of Rs 1.6Bn and a profit of Rs 464Mn.
Transportation sector : Revenues grew by 52.5% to reach Rs 1.1Bn, whilst profits
increased to Rs 328Mn reflecting a 4.7% growth. Power sector : Revenues have increased 23.2% to Rs 5.5Bn, whilst sector profits have
grown 12.8% to Rs 286Mn.
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FMCG Sector
Largest sector at Hemas and the second largest Personal Care player in the country.
Develop, manufacture, market and distribute a vast range of products.
Well known household names –recognized and trusted
Combine modern technology with traditional know-how
Within FMCG, Hemas manufactures and markets Personal Care brands with a market
share of 25%.
Baby Cheramy is the Number one baby care brand with 48% value share and Clogard is
the number 2 toothpaste brand in Sri Lanka with 30% value share
Hemas successfully competes with major MNCs (UL, P&G, J&J) with an increasing market
share. Second largest player in Personal Care and 7th largest FMCG Business in Sri Lanka
Exports to 12 countries.
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Brand Development
Use of consumer research and tracking studies for insightful product, brand & communications development • LMRB, AC Nielsen & Quantum • Working with the best in the communications business • O&M & Bates Asia
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Research & Development
o In-house facilities available for formulation & process development for a wide range
of FMCG products.
o Affiliated with R&D facilities in local universities for on going innovation &
development
o Work very closely with leading suppliers (ie. Givaudan – Velvet soap, Symrise -
Clogard) in fine tuning product development
o A fully qualified R&D division competent in developing formulations from scratch
o On-going tests & trials on developing local raw materials
o Use of a CORD (Consumer Oriented Research & Development) panel for quick in-
use testing prior to large scale product placement tests
o Micro biology lab facility
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Manufacturing Facilities
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Sales & Distribution Channels
General Trade (GT) – Island divided in to 03 Zones Moder Trade – Keells, Cargils, Arpico, Laugfs, Sathosa S.M.M.T -
One of the best distribution systems in Sri Lanka
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Hemas Products
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Hemas Brands
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Hemas Brands – Baby Cheramy
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Hemas Brands – Clogard
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Hemas Brands – Dandex
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Hemas Brands – Pro Sports
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Hemas Brands – Kumarika
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Hemas Brands – Gold
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Hemas Brands – Goya
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Hemas Brands – Paris
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Hemas Brands – Fems
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Hemas Brands – Capri
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Hemas Brands – Nimex
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International Business
At present we are exporting our products to 12 countries across the globe
Accessing Europe through indirect exports
Bangladesh Business
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