Hengdeli WATCHES ARE NOT JUST FOR KEEPING THE TIME. THEY ARE A SYMBOL OF VITALITY. A WATCH ONLY GOES FORWARD, NOT BACKWARD, JUST LIKE YOUR LIFE.

GROUP MEMBER NAMES:

SAUD SALEEMROMANA SALMAN

SIRAJ UDDIN

Zhang has started building the retail network in China because the fast growth for luxury watches in the China market.

He developed Hengdeli Holdings Limited into the largest retailer of Swiss watches in the world with 378 retail outlets in the Greater China region covering Mainland China, Hong Kong, Taiwan & Macau.

Hengdeli was the largest customer globally for Swatch Group, the largest watch manufacturer in the world and the largest customer for the other three big Swiss watch manufacturers in the Greater China region. Swatch group and LVMH Group were also investors in Hengdeli, with a 09.50% stake and a 06.32% stake respectively.

Strength

1. Numerous Outlets 2. Zhang’s Leadership3. Large number of customers4. Strong Relationship with Suppliers5. Short payback period6. Strongest in after sale services7. Financial Stability

Weakness

1. Low Marketing Budget2. Low Supply from Suppliers3. Time Duration for approval of New Store4. No Major decision Power 5. No own world Renown Brand.

Opportunity

1. Huge Demand2. Make customer’s loyal3. Reduction In Tariff4. Consumer of Shanghai5. Can Establish their own Middle to low end

Brand

Threat

1. Competition in Suppliers 2. Supplier may open their own Outlets.3. Competitors Emergence 4. Small Wholesalers 5. Managing good relation with all suppliers

in future will not be easy.

Porter’s Five Model

Four Corner Analysis

Competitors StrategyCompetitors of Hengdeli may contact its supplier for the rights of distribution which

might hit them badly, they can also open outlets and can became rivals of them. They will also look into establishing the service centers so can start competing Hengdeli with

full flow.