henkel innovation challenge 2010 - presentation transcript
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![Page 1: Henkel Innovation Challenge 2010 - Presentation Transcript](https://reader034.vdocument.in/reader034/viewer/2022051311/53fde27d8d7f72a81c8b4b96/html5/thumbnails/1.jpg)
This presentation has been created for Henkel Innovation Challenge 3 and does not commit Henkel group and its own brands.
Describe your product Idea for a Henkel Brand in 2050:
Mathilde de Gentile - Tiffany Laurin - Maxime Naliza - ESDES Lyon
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buBBle strategy
The World in 2050
buBBle product
1.1 A world without Water
1.2 Consumer needs
THE WORLD IN 2050
1.1 A world without water1.2 Consumers’ needs
buBBlecampai
gn
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
1.1 A world without Water
1.2 Consumers’ needs
Stress: the new disease of the century
World is Anxious
120m³ water annual consumption per family
Water rarefaction
Household energy bill are rising
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
1.1 A world without Water
1.2 Consumers’ needs
Housework : a painful chore
Increasing efficiency and not wasting time
Consumer more concerned by ecological issues
Water saving
Bathroom : a place to relax
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
BUBBLE PRODUCT
2.1 A great innovation2.2 Product
description
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
2.1 A great innovation
2.2 Product description
A radical innovation
This product thoroughly changes the users’ approach to cleaning
Accompanied by a technological breakthrough
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
2.1 A great innovation
2.2 Product description
buBBle’s sprayTechnical description
Spread cleaning bubbles
Reach the inaccessible
Electric reloading base
Surface timer
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
2.1 A great innovation
2.2 Product description
Put one pastel inside
Add 50cl of water Schedule your surface to clean
Less water, more efficiency
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BbBBle strategy
The World in 2050
buBBle product
BuBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
2.1 A great innovation
2.2 Product description
Effervescent pastels
Cleaning solution
Multi-surface
Different fragrances
Anti-bacterial
Disinfect and purify
No need to rinse
Made of Onny Purity A new generation component from Nuna galaxy
A virgin galaxy which make Onny:o a 100% pure to carry out its Cleaning Missiono with not harmful properties
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BbBBle strategy
The World in 2050
buBBle product
BuBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
2.1 A great innovation
2.2 Product description
Product range : 5 fragrances
Laugh fromJupiter
The Milky way morning dew
Princess Star
Freshness of Saturn
Aroma of Mars
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
2.1 A great innovation
2.2 Product description
Different packaging for different customers
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buBBle strategy
The Worldin 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
BUBBLE STRATEGY
3.1 Target audience3.2 Positioning
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
3.1 Target audience
3.2 Positioning
Young household reactive to innovation
Urban people involved in their work who need time to relax
A product for middle class
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buBBle strategy
The Worldin 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
3.1 Target audience
3.2 Positioning
They need security
They need to save money
They need an easy-to-use product
They feel concerned with environmental issuesavoids water wasting
offers them simplicity
offers them efficiency at a reasonable price
offers them a non-toxic environment
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2 Consumer needs
BUBBLE CAMPAIGN
4.1 Product community4.2 Bubble on the
web
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buBBle strategy
The World in 2050
buBBle product
buBBlecampai
gn
1.1 A world without Water
1.2
« do you ?»»
Hygiene
Easy-to-use
Design
FamilyCleanliness
3.1 Bubble’s community
3.2 Bubble on the web
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Bubble strategy
The World in 2050
Bubble product
Bubblecampai
gn
1.1 A world without Water
1.2
3.1 Bubble’s community
3.2 Bubble on the web
join the community ….online
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It’s a real website! You can surf on http://bubble.wifeo.com