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Dairy Henning Villadsen Marketing Director, Dairy

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Page 1: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

Dairy

Henning Villadsen Marketing Director, Dairy

Page 2: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

2 The Co-Development Company

Agenda

Dairy market 1

AAK performance 2

Market trends 3

AAK value-adding solutions 4

Plant-based dairy 5

Key takeaways 6

Page 3: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

3 The Co-Development Company

Dairy segments Plant-based dairy Most used type

Drink Vegetable Frozen dessert Vegetable Cheese Vegetable

Dairy Most used type

Cheese Dairy Fermented prod. Dairy Milk drink & pwd. Dairy Yellow fats Vegetable Whipped topping Vegetable Coffee whitener Vegetable

Ice cream Most used type

Ice cream body Vegetable Ice cream coatings Vegetable

3

Page 4: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

4 The Co-Development Company

Dairy & Ice cream growth expectations 2016–2019*

Europe: 0,4%

MEA: 4,1%

North America: 0,2%

Latin America: 1,5%

Asia & Pacific: 3,2% Global average: 1,5%

+ 2,0%

+ 0,3%

+ 0,7%

+ 1,5%

+ 1,8%

+ 5,2%

Segment growth

*Sources: Euromonitor and Mintel

Page 5: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

5 The Co-Development Company

Financial key figures*

0,20

0,35

0,50

0,65

0,80

0,95

2010 2012 2014 2016

Operating profit per kilo (SEK)

50

65

80

95

110

125

2010 2012 2014 2016

Volume ('000 MT)

15

30

45

60

75

90

2010 2012 2014 2016

Operating profit (SEK million)

* September YTD

+35%

-1%

-29%

Page 6: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

6 The Co-Development Company

Health & wellness 6

Page 7: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

7 The Co-Development Company

Sustainability

7

Page 8: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

8 The Co-Development Company

Animal welfare

8

Page 9: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

9 The Co-Development Company

Clean label

9

Page 10: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

10 The Co-Development Company 10

Page 11: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

11 The Co-Development Company

Premiumization

11

Page 12: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

12 The Co-Development Company

AAK solutions

The value propositions per segment have a great fit with the market trends:

Health Sustainability Functionality Origin Cost efficiency

Deliverables as to brand promise: We achieve lasting business value together with our customers We provide value-adding vegetable oils & fats solutions

Page 13: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

The Co-Development Company 13

AAK value-adding solutions – two examples Akomix (Ice cream) – value proposition

Healthier ice cream with reduced saturated fat – patented Slower-melting ice cream with better shelf life Improved sustainability profile Cost optimization

Akotop NH (Whipped topping) – value proposition Non-hydro solutions Functionality similar to hydro solutions incl. freeze/thaw stability Same creaminess and functionality with less fat Improved sustainability profile

Page 15: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

15 The Co-Development Company

Plant-based dairy market – consumers Sustainability, nutrition, animal welfare, and taste leading reasons for consumption Main target groups

Flexitarian and vegan lifestyles Millennials and older iGeneration

Social media plays a big part Instagram, blogs, Twitter, Facebook

Page 16: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

16 The Co-Development Company

Plant-based dairy Growth expectations 2016–2019

Segment growth is estimated to 10–15% CAGR Segment is characterized by value-adding high margin products The growth is especially expected within segments outside of the drink categories, e.g. ice cream and cheese

Page 17: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

17 The Co-Development Company

Plant-based dairy

Selective latest news Unilever brand Ben & Jerry’s launch plant-based ice cream

Starbucks adapts – adds almond milk to its menu

Danone acquisition of White Wave for $12.5bn

Launch of Plant Based Foods Association

Page 18: Henning Villadsen Marketing Director, DairyDeveloping the next generation of value-adding solutions for the dairy market, focusing on: Ice cream Whipped topping Cheese Developing a

The Co-Development Company 18

Key takeaways – strong profitable growth

Deliver profitable growth by: Continuing to optimize the dairy fat alternative range for the dairy market

Developing the next generation of value-adding solutions for the dairy market, focusing on:

Ice cream Whipped topping Cheese

Developing a range of unique value-adding solutions for the plant-based dairy market

VISION: Global leading partner delivering value-adding solutions for the dairy and plant-based dairy industries by 2020