herbal hair gel
TRANSCRIPT
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HERBAL HAIR GEL MADE BY-
ANKUR TAWARANKIT DHYANI
DHRUV SHARMASUSHANT BARTHWAL
PIYALI DAS
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COMPANY PROFILE
• NAME - Herbal hair care private ltd.• company engaged in producing herbal
styling hair care products… • START- September 2010.• LOCATION- Dehradun• EMPLOYEE STRENGTH- 350
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PRODUCT-FUNKSTER• HAIR GEL- Herbal hair gel….
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SLOGAN AND LOGO
• Logo signifies that the product is stylish as well as it is natural.• “Add Style To Your Life Naturally”
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COMPANY MISSION..• To become a household hair care name by consumer
to manage and maintain their hair so that it is healthy, shiny and easy to style in today’s fashion world.
VISION- • “Our” vision is to be the market leader in terms of
market share within 5 years in men’s hair care segment.
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ABOUT THE PRODUCT…
• It is entirely a herbal product• Gives style, maintain moisture, enhances growth of hair.
• Additional properties• Strong hold.• Fragnance.• Switch to multiple hairstyle.• Freshness.• Long lasting effect.
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COMPETITORS
59%23%
10%
9%
Sales
Brylcreem Setwet Park Avenue others
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SEGMENT GEOGRAPHIC SEGMENTATION- • DEHRADUN.• CHANDIGARH• LUCKNOW• DELHI-NCR REGION• PUNE• PANJIM• Ahmedabad
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DEMOGRAPHIC• AGE- 15 – 30 YEARS• GENDER- Male• SOCIO ECONOMIC CLASS- Upper and middle
class.• BEHAVIOR• Occasion –regular • Benefit –herbal,hence no damage to hair
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TARGETING• COLLEGE AND SCHOOL GOING STUDENTS
MALE YOUTHS OF UPPER AND MIDDLE CLASS FAMILIES WHO ARE ENGAGED IN PARTIES AND SPORTS.
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POSITIONING• “An herbal hair styling gel which holds your
hair as you want”.• On quality.• Herbal characteristic.
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DIFFERENTION • Herbal nature of gel does not contain content such as
sulpher,ammonia and alcohol that damage hair.• Better performance.• Certified organic aloe vera as number one
ingredient • Helps in maintaining moisture in hair that helps
in growth of hair and gives hair wet look
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PRODUCT LIFE CYCLEINTRODUCTION
OBJECTIVE:
To create awareness and trial –promotion.
GROWTH
OBJECTIVE:
To complete-advertising spending high.
MATURITY
OBJECTIVE:
To sustain market share-sales promotion and use of greater variety of media.
DECLINE
OBJECTIVE:
To retain the product at reduced cost –price cut and cost cutting in promotion.
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PACKAGING• The colour of the gel inside the pack will be of sky
blue colour to present the sootheness and freshness of the product.
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SWOT ANALYSIS STRENGTH- • Long lasting effect.• No hair damage.• Hair nourishment. WEAKNESS• New product• Market share
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OPPORTUNITES• Huge market.• Changing trends, taste and preferences.
THREAT Competition from brylcreem, set wet, Park avenue, Garnier.
TREND For on the go population. Multiple hair style.
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Marketing Mix –Product Strategy
• Product is differentiated on the basis of performance quality.
• This styling product helps you to maintain the moisture in your hair which is necessary their better growth.No artificial ingredients.100% naturalCertified organic aloe vera as the number one
ingredient.
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Pricing Strategyproduct cost for company is 40 paisa /gm.
Sachet(3 gm)-Rs 2 sachet pack.15 gm tube-Rs. 10 small tubes.60 gm tube – Rs. 36 Standard tube.105 gm tube-Rs. 90 Large tubes.
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Distribution Strategy• Phase 1-small tubes and standard tubes will be
introduced to gain benefit and market share.Area of Distribution -8 cities- Delhi, Kolkata , Chennai,
Bangalore, Ahmadabad , Chandigarh, and Lucknow.• Phase 2- large tubes will be introduced to build
credibility of product in the market.• Phase 3- Sachet will be introduced to cater new
segment of market.
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PROMOTION• Online Marketing and Direct Marketing• Event-press conference• Advertising.Print Ad in Newspaper and Magazines.Electronic Ad in Broad Cast Media.Hoardings.
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PRODUCT UNDER LAUNCH
• Here are some our product we are about to lauch.
• Wet look Strong hold beach look
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THANK YOU